Indonesia Broadcasting and Cable TV Market Size Grows Steadily to Reach USD 1.8 Billion by 2029

Published | 17 March 2023

Indonesia broadcasting and cable TV market is flourishing owing to expanding internet adoption, increasing demand for better distribution infrastructure, and growing cable subscriptions.

BlueWeave Consulting, a leading strategic consulting and market research firm, estimated Indonesia broadcasting and cable TV market size at USD 1,375.61 million in 2022. During the forecast period between 2023 and 2029, the Indonesia broadcasting and cable TV market size is projected to grow at a CAGR of 4.19% reaching a value of USD 1,824.6 million by 2029. The increasing use of smart TVs, rising usage of the internet, and more people in need of better distribution infrastructure are all major growth drivers for the Indonesia broadcasting and cable TV market. As people's lifestyles changed, so did their need for broadcasting, resulting in an increase in demand for digital content and a rise in cable subscriptions. Cable operators are driving the cable television revolution by broadcasting popular TV shows, films, documentaries, news, sports, and other programming. People can now watch shows, movies, and news on smart TVs thanks to the internet. The ability of smart TVs to connect to the internet, which aids in faster growth, is a useful feature. Rising investments in the broadcasting and cable television industries, as well as technology advancements, and government initiatives in developing regions to go digital, are driving the market growth.

Indonesia Broadcasting and Cable TV Market – Overview

Broadcasting is the delivery of audio or video to a specific audience over any electronic mass communication medium, most often the electromagnetic spectrum in one-to-many models. This phrase refers to broadcasts on radio and television. FM radio was the first type of broadcasting and became widely used around 1920 as vacuum tube radio transmitters became more widely available. A broadcast is a method of disseminating information to a large audience. Typically, broadcasting is limited to a local area network system. Broadcasting services remain the most direct and trustworthy source of information for a large audience. The broadcast equipment will provide a free service once you have it.

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Growth Drivers

Expanding OTT Platforms

One of the primary factors driving the broadcast cable television market is the growth of OTT platforms. TV broadcasters can provide specially curated content due to their ability to carefully select content in response to audience demand and the integration of predictive analytics models by media platforms. TV broadcasters are offering Internet connectivity as well as traditional TV channel subscription bundles, which is expected to create significant opportunities for the industry. These packages provide new revenue streams to TV networks and allow them to halt cord-cutting scenarios. During the forecasted period, these factors are expected to stimulate market expansion.

Challenge:

Stringent FCC laws and regulations

The FCC's stringent rules and regulations are preventing the broadcast cable television industry from growing. The Federal Communications Commission (FCC) regulates broadcast stations, repeater stations, and commercial broadcasting companies that operate TV and radio stations. The FCC has the authority to fine people and revoke broadcast licenses. Less than 1% of station renewal requests are granted immediately, and the station must still meet the criteria for public convenience, need, or interest at the time of renewal.

Impact of COVID-19 on Indonesia Broadcasting and Cable TV Market

The overall supply chain for the Broadcasting and Cable TV market has been significantly impacted by the COVID-19 outbreak. The Broadcasting and Cable TV markets have been impacted by the suspension of production and end-use sector operations. The pandemic has affected the expansion of the sector as a whole. The sudden COVID-19 pandemic outbreak in 2020 and early 2021 led to the implementation of strict lockdown regulations across a number of countries, disrupting the import and export of broadcasting and cable TV.

Indonesia Broadcasting and Cable TV Market – By Revenue Channel

The Indonesia broadcasting and cable TV market is divided into two revenue channels: advertising and subscription. The advertising segment is expected to grow at a significant rate during the forecast period. As satellite TV and cable TV networks become more prevalent in rural households, and marketers become more eager to diversify their clientele, the segment is expected to grow. Because of flexible purchasing options and simple network inventory, advertisers have been able to appropriately allocate budgets and gain screen time. All of these factors are expected to fuel the market.

Competitive Landscape

Indonesia broadcasting and cable TV market is fiercely competitive, with major players including RCTI (Rajawali Citra Televisi Indonesia), Televisi Republik Indonesia, Entertainment Corp., Cablevision Systems Corp., Gray Television Inc., Netflix Inc., Comcast Corp., Coinstar Inc., CNN, Channel Corp., TNT, United Global Com Inc., ESPN, and 5th Avenue News Corp. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in the Indonesia broadcasting and cable TV market.

Don’t miss the business opportunity in the Indonesia Broadcasting and Cable TV Market. Consult our analysts to gain crucial insights and facilitate your business growth.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Indonesia Broadcasting and Cable TV Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Indonesia Broadcasting and Cable TV Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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