Japan Herbal Tea Market to Expand at Steady 8.5% CAGR during 2023–2029

Published | 01 January 2023

Japan herbal tea market is flourishing because of increasing adoption of healthy consumables, surging demand for herbal tea ingredients in personal care industry, and changes in consumer preferences to maintain healthy lifestyle.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, expects Japan herbal tea market size to grow at a steady CAGR of 8.5% during the forecast period between 2023 and 2029. Major factors for expansion of Japan herbal tea market include growing population, high disposable income, and rising consumer health consciousness. Social factors, such as trends and awareness, among the country's population have a significant impact on the demand for herbal tea. Individuals are switching to herbal tea as the demand for healthy products and a nutrient-dense diet shift. Since Herbal Tea contains no caffeine, the market is currently seeing high customer demand. Manufacturers are introducing premium and exclusive blends as consumer disposable income and inclination to invest more on a variety of products grows. They have included a variety of beneficial components in their tea blends to combat common health issues such as diabetes, obesity, and heart disease, among others. Hence, all these factors are expected to boost the market expansion. However, high cost of herbal tea is anticipated to limit the growth of Japan herbal tea market.

Japan Herbal Tea Market – Overview

Herbal tea is a blend of dried leaves, nuts, barks, seeds, grasses, fruits, flowers, and roots from diverse plants. There are different types of tisanes or herbal teas that are utilized for medical purposes. Herbal teas are widely employed in traditional medicine across cultures due to their health-promoting properties, which include anticancer, anti-diabetic, anti-inflammatory, and antioxidant properties.

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Japan Herbal Tea Market – By Type

Based on type, Japan herbal tea market is segmented into Cinnamon, Dandelion, Chamomile, Ginger, Turmeric, and Blends. The chamomile tea is expected to dominate the market due to the vast range of health advantages supplied by the product. Chamomile tea is frequently used to prevent and cure diabetes, hypertension, osteoporosis, inflammation, cancer, sleeplessness, and mild cold symptoms. Furthermore, ginger segment is also expected to witness the growth due to its benefits such as ginger intake has been demonstrated to improve blood glucose levels, particularly in patients suffering from NFLD (Non-alcoholic Fatty Liver Disease). Additionally, it is beneficial for individuals suffering from osteoarthritis and rheumatoid arthritis. Also, ginger has bioactive chemicals that assist with throat infections. Therefore, these factors contribute to market segment expansion.

Impact of COVID–19 on Japan Herbal Tea Market

COVID 19 pandemic had a detrimental impact on herbal tea market in Japan. During the early phases of the pandemic, manufacturing facilities were shut down. Furthermore, the economic crisis that followed the pandemic could cause a considerable delay in the commercialization of the electronics sector. Small and medium-sized businesses are the backbone of technology providers, and their revenue has dropped precipitously since the pandemic's appearance in 2020. As a result of supply chain interruptions, industry participants faced many hurdles. However, during the lockdown period, the market and its key players operated well. Furthermore, as the crisis stabilized, the store-based distribution channel sector resumed its typical sales rate.

Competitive Landscape

Japan herbal tea market is fiercely competitive with Senbird Tea LLC, Sazen Tea Company, The Tea Company, Ekaterra, Celestial Seasonings, Kyoto Obubu Tea Farms, Nodoka, HOJICHA TRADING CO. LTD., Japanese Green tea Hibiki-an, Jade Leaf Matcha, Takezawa Seich, Japanese Green Tea Co. LLC, and d:matcha Kyoto. To further enhance their market share, these players are primarily focused on the development of innovative and efficient products, new product releases, market initiatives, mergers and acquisitions, and other collaborative activities.

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The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Japan Herbal Tea Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Japan Herbal Tea Market and industry insights to help decisionmakers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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