Middle East and Africa Bottled Water Market Size Set to Expand at Significant CAGR of 8.52% Reaching USD 23.8 Billion by 2029

Published | 30 November 2023

Middle East and Africa bottled water market is flourishing due to growing health awareness, rising urbanization, and a growing preference for convenience and hygiene.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the Middle East and Africa bottled water market size at USD 14.58 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects the Middle East and Africa bottled water market size to grow at a CAGR of 8.52% reaching a value of USD 23.8 billion by 2029. Middle East and Africa bottled water market is influenced by several key drivers. Growing health awareness and concerns about water quality lead to increased demand for safe and convenient hydration options. Also, the growing population, urbanization, and higher disposable incomes contribute to greater consumption. Environmental concerns and a shift towards sustainable packaging are driving the demand for eco-friendly bottled water solutions. Further, changing lifestyles, tourism, and a need for portability enhance market growth. Government regulations and standards related to water safety also play a pivotal role in shaping the industry, ensuring product quality and safety for consumers.

Bottled Water – Overview

Bottled water refers to packaged drinking water that is commercially available in bottles. It is a popular beverage choice, often sourced from natural springs, wells, or purified tap water. Bottled water offers convenience, portability, and a perception of cleanliness. However, concerns about its environmental impact, including plastic waste and energy consumption in production, have led to increased scrutiny. Additionally, the quality and safety of bottled water vary, with some brands undergoing stringent filtration and testing while others may lack rigorous standards. Consumers should consider factors like source, treatment methods, and sustainability when choosing bottled water.

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Impact of COVID-19 on Middle East and Africa Bottled Water Market

COVID-19 pandemic significantly impacted Middle East and Africa bottled water industry. With health and hygiene concerns at the forefront, the demand for bottled water surged as consumers sought safe and convenient hydration options. Bottled water sales saw a boost due to increased emphasis on personal health. However, lockdowns and economic challenges hampered distribution and production. Also, the industry faced sustainability and environmental concerns, as the surge in plastic bottle consumption heightened environmental debates. The pandemic accelerated trends toward e-commerce and contactless deliveries, reshaping consumer behavior in this region and forcing the industry to adapt to changing market dynamics.

Impact of Israel-Hamas War on Middle East and Africa Bottled Water Market

The Israel-Hamas war, marked by regional instability, had limited direct impact on the Middle East and Africa bottled water market. However, the broader geopolitical tensions in the region can potentially affect supply chains, production, and distribution networks, leading to localized disruptions. The bottling industry relies on stable logistics, which can be disrupted during conflicts or political unrest, potentially leading to short-term fluctuations in the market. Long-term effects largely depend on the duration and severity of regional instability, with potential consequences for the bottled water market's stability and profitability.

Middle East and Africa Bottled Water Market – By Distribution Channel

By distribution channel, Middle East and Africa bottled water market is divided into On-Trade and Off-Trade segments. The off-trade segment holds the largest share. Off-trade refers to the distribution of bottled water through retail channels such as supermarkets, convenience stores, and online sales. This segment's dominance is often attributed to consumer preferences for convenient and readily available bottled water in retail outlets. It signifies the significance of traditional retail channels in making bottled water accessible to consumers in the Middle East and Africa, and it is a key driver of market growth in the region.

Competitive Landscape

Middle East and Africa bottled water market is fiercely competitive. Major companies in the market include Nestlé Waters, Mountain Valley Spring Company, Hangzhou Wahaha Group Co., Ltd, Icelandic Glacial Inc., The Coca Cola Company, Danone, Dasani, PepsiCo Inc., and Icelandic Glacial Inc. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in Middle East and Africa bottled water market.

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The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Middle East and Africa Bottled Water Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Middle East and Africa Bottled Water Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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