Middle East and Africa Instant Noodles Market Size Growing at Steady CAGR of 6.4% to Reach USD 84.93 Billion by 2029

Published | 02 June 2023

Middle East and Africa instant noodles market is flourishing due to the rapid urbanization and changing lifestyles of consumers driving the demand for convenient and easy-to-prepare food products, the affordable pricing of instant noodles driving their consumption among low-income households, and the availability of a wide range of flavors and varieties.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the Middle East and Africa instant noodles market size at USD 55.01 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects the Middle East and Africa instant noodles market size to grow at a CAGR of 6.4% reaching a value of USD 84.93 billion by 2029. The rapid urbanization and changing lifestyle of consumers are driving the demand for convenient and easy-to-prepare food products. Also, the affordable pricing of instant noodles is driving their consumption among low-income households. The market is also benefiting from the increasing availability of various flavors and packaging options, including cups and packets. Further, the expansion of distribution channels such as supermarkets, hypermarkets, convenience stores, and online stores, is contributing to the growth of the market. The rising number of working individuals and students is fueling the demand for quick and easy-to-prepare meals, which is further boosting the growth of the market. Companies are also focusing on introducing innovative products to cater to the evolving consumer preferences. These factors are expected to continue driving the growth of the Middle East and Africa instant noodles market.

Opportunity: Affordable pricing of instant noodles

The Middle East and Africa instant noodles market is witnessing significant growth driven by the increasing demand from low-income households due to the affordable pricing of instant noodles. Instant noodles are considered an inexpensive food option compared to other ready-to-eat food products, making them a popular choice among low-income households in the region. The affordability of instant noodles is attributed to their low cost of production, which translates to lower prices for consumers. Also, instant noodles are available in various pack sizes, allowing consumers to purchase according to their budget and needs. This affordability factor is driving the demand for instant noodles in the region, especially in countries like Nigeria and South Africa, where a majority of the population lives below the poverty line. In response to this demand, several companies operating in the Middle East and Africa instant noodles market are introducing new products and pack sizes to cater to the needs of low-income households. For instance, Nestle Nigeria launched a new pack size of its popular instant noodles brand, Maggi, in 2020. The new pack size is smaller, more affordable, and targeted towards low-income households. This strategy has helped Nestle Nigeria to increase its sales volume and market share in the region. The affordability of instant noodles is driving their consumption among low-income households, and this trend is expected to continue to drive the growth of the Middle East and Africa instant noodles market in the coming years.

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Middle East and Africa Instant Noodles Market - By Type

On the basis of type, the Middle East and Africa instant noodles market is split into fried and non-fried segments. During the forecast period, the non-fried segment is expected to grow at a significant rate during the forecast period. The increasing awareness of health concerns and the rise in demand for healthy and nutritious food products are driving the growth of the non-fried segment. Consumers in the Middle East and Africa region are becoming more health-conscious, and they are looking for low-fat and low-calorie food options. Non-fried instant noodles are considered healthier than fried instant noodles as they have lower fat content and are not deep-fried, which also results in a longer shelf life. For instance, Nissin has a range of non-fried instant noodles, including their "Cup Noodle Light" which is low in calories and high in nutrition. Nestle has also launched non-fried instant noodles under their popular brand, Maggi, which includes Maggi 2-Minute Noodles Oats Masala and Maggi Fusian Hong Kong Spicy Garlic. Companies like Nissin and Nestle have already started to focus on this segment by launching their non-fried instant noodles, which cater to changing consumer preferences.

Impact of COVID-19 on Middle East and Africa Instant Noodles Market

The COVID-19 pandemic significantly impacted Middle East and Africa instant noodles market. The lockdown measures and travel restrictions imposed by governments to contain the spread of the virus led to a surge in demand for instant noodles as consumers were looking for affordable and convenient food options that could be stored for longer periods. However, the pandemic also disrupted the supply chain and production of instant noodles. Companies faced challenges in sourcing raw materials and ingredients, as well as in transporting their products to different markets. It resulted in supply chain disruptions, price fluctuations, and delays in product launches. Many companies in the Middle East and Africa instant noodles market adapted their strategies to cope with the pandemic. For example, Nestle Middle East launched a virtual cooking series to engage with customers and promote its products during the lockdown. Similarly, Indofood CBP Sukses Makmur, a major player in the market, focused on increasing its production capacity to meet the rising demand for its products. Overall, while the COVID-19 pandemic created challenges for the Middle East and Africa instant noodles market, it also presented opportunities for companies to innovate and adapt to changing market conditions.

Competitive Landscape

Middle East and Africa instant noodles market is highly competitive, with all the players continually competing to gain a larger market share. The key players in the market include Nestle SA, Nissin Foods Holdings Co., Ltd., PT Indofood CBP Sukses Makmur Tbk, Acecook Vietnam Joint Stock Company, Toyo Suisan Kaisha, Ltd., Ottogi Corporation, Samyang Foods Co., Ltd., Uni-President Enterprises Corporation, Mamee-Double Decker (M) Sdn Bhd, KOKA Pte Ltd, Master Kong (Tingyi) Food and Beverage Group Ltd., Nongshim Co., Ltd., Vina Acecook Co., Ltd., Ting Hsin International Group, and Capital Foods Pvt. Ltd. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisition to expand their customer reach and gain a competitive edge in the overall market.

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The report's in-depth analysis provides information about growth potential, upcoming trends, and the Middle East and Africa Instant Noodles Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in the Middle East and Africa Instant Noodles Market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

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