Middle East and Africa Nutraceuticals Market Booming to Surpass USD 28 Billion by 2030

Published | 06 December 2024

Middle East and Africa Nutraceuticals Market is thriving due to growing health and wellness awareness in the prevention and management of increasing prevalence of chronic diseases among rapidly aging population, dietary shifts, and governments’ supportive initiatives.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Middle East and Africa Nutraceuticals Market size by value at USD 16.8 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects Middle East and Africa Nutraceuticals Market size to expand at a CAGR of 7.90% reaching a value of USD 28.3 billion by 2030. Middle East and Africa Nutraceuticals Market is driven by rising consumer awareness about health and wellness, the rising prevalence of chronic diseases, and an aging population. The shift toward preventive healthcare, coupled with the demand for functional foods and dietary supplements, further propels the market. Expanding middle-class populations, urbanization, and the influence of Western lifestyles have boosted interest in fortified products. Additionally, supportive government regulations and growing investments in local manufacturing enhance market growth in the region.

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Opportunity - Increasing Disposable Incomes among Urban Population

Rising disposable incomes, especially in urban centers across Middle East and Africa, are fueling demand for nutraceuticals. As consumers achieve greater financial stability, they increasingly prioritize health and wellness, driving interest in functional foods, dietary supplements, and fortified beverages. Urbanization amplifies this trend, exposing consumers to global health trends and premium wellness products. The growing middle-class population further boosts spending on preventative healthcare, creating a robust market for nutraceuticals in the region.

Impact of Escalating Geopolitical Tensions on Middle East and Africa Nutraceuticals Market

Escalating geopolitical tensions in Middle East and Africa could impact the growth of  nutraceuticals market by disrupting supply chains, increasing transportation costs, and limiting trade flows. Political instabilities and sanctions may deter foreign direct investments and hinder market expansion. However, regional self-reliance initiatives and growing consumer demand for health-focused products could mitigate some challenges. Companies may face fluctuating regulatory environments but can benefit from localized production and partnerships to ensure resilience in the face of geopolitical uncertainties.

Pharmacies & Drugstores Segment Leads MEA Nutraceuticals Market

The pharmacies and drugstores segment holds the largest share of Middle East and Africa Nutraceuticals Market by distribution channel, due to the trust consumers place in professional guidance, the convenience of access, and the tendency to buy nutraceuticals alongside prescribed medications. Pharmacies provide a wide variety of products, such as dietary supplements and functional foods, making them the preferred option for health-conscious buyers. Nonetheless, online sales are growing at a significant rate, driven by the convenience and expansion of e-commerce platforms.

Competitive Landscape

Middle East and Africa Nutraceuticals Market is fiercely competitive, with numerous companies vying for a larger market share. Major companies in the market include Abbott, ADM, Aland Health Holding Ltd, Arla Foods amba, Nestle, Bayer AG, Cargill, Incorporated, Danone, General Mills Inc., Pfizer Inc., and Unilever. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in Middle East and Africa Nutraceuticals Market.

Don’t miss the business opportunity Middle East and Africa Nutraceuticals Market. Consult our analysts to gain crucial insights and facilitate your business growth.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Middle East and Africa Nutraceuticals Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Middle East and Africa Nutraceuticals Market and industry insights to help decision-makers make sound strategic decisions. Further, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

Scope of the Report

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