Saudi Arabia Millets Market Size Expands at Steady CAGR to Cross USD 472 Million by 2029

Published | 20 March 2023

Saudi Arabia millets market is flourishing due to an increasing demand for healthy and nutritious food, Saudi Arabian government’s initiatives to promote agriculture, growing awareness of the benefits of millets, coupled with the rising demand for animal feed.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Saudi Arabia millets market size at USD 334.77 million in 2022. During the forecast period between 2023 and 2029, BlueWeave expects Saudi Arabia millets market size to grow at a steady CAGR of 5.04% reaching USD 472.34 million by 2029. The millets market in Saudi Arabia is driven by an increasing demand for healthy and nutritious food options, the government’s initiatives to promote agriculture, and rising demand for animal feed. Millet is a gluten-free, nutrient-rich grain that is becoming increasingly popular in the country. The Saudi Arabian government has been taking steps to promote agricultural production in the country, including investing in agricultural infrastructure, providing subsidies to farmers, and encouraging the adoption of modern agricultural practices. This has helped to boost the millet production and their availability in the country.

Saudi Arabia Millets Market – Overview

Millets, also known as dryland cereals, are small-seeded grasses that are typically grown in arid and semi-arid regions. Throughout Asia and Africa, millets were the first crops that humans ever farmed. Millets, once a crucial component of human civilization's diet, were supplanted in the post-green revolution era by other grains, such as wheat and rice. Today, farmers in marginal lands, who are resource-constrained and subsistence-oriented, are more likely to produce millets. Yet, in order to capitalize on millets' relevance for agroecology and nutrition, agricultural institutions, governments, and business around the world are redirecting their efforts toward them.

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Opportunity: Increasing awareness of health benefits of millets among consumers

In the recent years, there has been a growing interest in the health benefits of millets among consumers in Saudi Arabia. This has led to a shift in consumer preferences towards healthier food options, including millet. Millet is a gluten-free, nutrient-rich grain that is rich in fiber, protein, vitamins, and minerals. It is also low in fat and has a low glycaemic index, which makes it an ideal food for those looking for healthy and nutritious food options. Millets are also known to have several health benefits, including aiding digestion, regulating blood sugar levels, reducing cholesterol, and supporting weight loss. As consumers in Saudi Arabia become more aware of these health benefits, they are increasingly seeking out millet-based products. This has led to an increase in demand for millet flour, semolina, and couscous. Several local and international companies are operating in the Saudi Arabia millets market, producing a wide range of millet-based products to meet the growing demand. Thus, the increasing awareness of the health benefits of millets among consumers is driving the growth of the millet market in Saudi Arabia. As consumers continue to prioritize healthy and nutritious food options, the demand for millet-based products is expected to continue to grow in the coming years.

Saudi Arabia Millets Market

Segmental Information

Saudi Arabia Millets Market - By Distribution Channel

Based on distribution channel, Saudi Arabia millets market is segmented into trade associations, supermarket, traditional grocery stores, online stores, and others. During the forecast period, the supermarket segment is expected to hold a significant market share attributed to their widespread presence and convenience for consumers. Supermarkets offer a one-stop-shop for consumers to purchase a variety of products, including millet, which makes it easier for consumers to incorporate the grain into their diets. Additionally, supermarkets often offer a wide range of brands and product options, making it easier for consumers to find the millet product that best fits their needs and preferences. This convenience and variety are expected to drive the significant market share held by supermarkets in Saudi Arabia millets market.

Impact of COVID-19 on Saudi Arabia Millets Market

The COVID-19 pandemic had both positive and negative impacts on Saudi Arabia millets market. The pandemic led to an increased awareness of the importance of healthy eating habits, which led to an increase in the demand for healthy and nutritious food options, including millet-based products. With more people cooking at home due to lockdowns and social distancing measures, the demand for millet flour and other millet-based ingredients has increased. However, COVID-19 pandemic also led to disruptions in the supply chain, which affected the availability of millet-based products in some regions. The closure of restaurants and cafes had a negative impact on the demand for millet-based products in the food service sector. The pandemic has also led to a shift towards online shopping, with more consumers in Saudi Arabia opting to purchase their groceries online. It has led to an increase in the demand for online delivery services, which has driven the growth of online retailers in the millets market.

Competitive Landscape

Saudi Arabia millets market is fragmented with various players serving the market. The key players dominating Saudi Arabia millets market are Al-Ghadeer International, Golden Fields, Fakieh Poultry Farms, Al-Khodari Sons Company, Almarai Company, Abdulaziz Al-Sorayai Trading and Industrial Group, Almarai Feed Factory, Al-Safi Danone, Arabian Agricultural Services Company, and Hail Agriculture Development Company. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisition to expand their customer reach and gain a competitive edge in the overall market.

Don’t miss the business opportunity of the Saudi Arabia Millet Market. Consult our analysts to gain crucial insights and facilitate your business growth.

The report's in-depth analysis provides information about growth potential, upcoming trends, and the Saudi Arabia Millets Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in the Saudi Arabia Millets Market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

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