United States Direct-to-Consumer (DTC) Genetic Testing Market Size More Than Doubles to Touch USD 2.33 Billion by 2029

Published | 13 September 2023

United States direct-to-consumer (DTC) genetic testing market is flourishing because of an increasing consumer interest in personalized health and growing convenience and accessibility.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the United States direct-to-consumer genetic testing market size at USD 1.1 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects the United States direct-to-consumer genetic testing market size to grow at a significant CAGR of 11.34% reaching a value of USD 2.33 billion by 2029. Major growth drivers for the United States direct-to-consumer genetic testing market include increasing awareness among the general public regarding the accessibility of direct-to-consumer genetic tests, spanning both developed and developing nations. Prominent participants in the market have strategically focused on developing high-quality solutions for direct-to-consumer genetic testing, ensuring the delivery of precise and dependable genetic test outcomes. This trend significantly drives the global direct-to-consumer (DTC) genetic testing market. Also, enterprises like 23andMe have undertaken deliberate marketing initiatives to promote their direct-to-consumer genetic tests through both brick-and-mortar and online pharmaceutical outlets. Additionally, businesses are enticing customers with attractive discounts and promotional incentives for their offerings. Genetic testing encompasses medical procedures aimed at examining variations in genes, chromosomes, or proteins, with the objective of confirming or negating the presence of a genetic disorder, or estimating an individual's predisposition towards one. Through direct-to-consumer genetic testing, individuals can access genetic tests with minimal or no involvement of a third-party healthcare professional. However, privacy concerns and regulatory and ethical issues are anticipated to restrain the overall market growth during the forecast period.

United States Direct-to-Consumer Genetic Testing Market – Overview

Genetic testing encompasses the analysis of genetic material to identify genetic alterations, aiding in diagnosing disorders and predicting susceptibility. In the early 2000s, direct-to-consumer (DTC) genetic testing emerged, empowering individuals to access genetic insights independently. This approach bypasses the need for healthcare intermediaries. DTC genetic testing kits are marketed through online platforms and printed materials, making genetic information accessible to a wider audience. Leading players like 23andMe and Ancestry dominate this landscape, offering insights into both medical and non-medical traits. However, growth is challenged by privacy concerns as companies handle sensitive data. Despite this, positive public perception and continuous investments foreshadow substantial market expansion.

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Impact of COVID-19 on United States Direct-to-Consumer Genetic Testing Market

COVID-19 pandemic had a mixed impact on the United States direct-to-consumer genetic testing market. Widespread diagnostic and serological testing have played a pivotal role in containing the disease, facilitating the easing of lockdown measures, and shaping policies for economic recovery. While healthcare providers traditionally administer most diagnostic and serological tests, an emerging trend involves certain companies offering COVID-19 testing directly to consumers (DTC). In this approach, consumers initiate tests through the company's website, diverging from the conventional involvement of healthcare professionals. While limited interactions with healthcare experts are possible, they might primarily involve brief reviews of questionnaires completed during the purchasing process. Consequently, consumers might require increased engagement with healthcare professionals, although select companies do allow post-test consultations for positive results. Also, as these DTC testing entities function independently from established healthcare systems, the integration of test results into patients' medical records remains sporadic.

United States Direct-to-Consumer Genetic Testing Market – By Technology

Based on technology, the United States direct-to-consumer genetic testing market is divided into Whole Genome Sequencing, Single Nucleotide Polymorphism Chips, and Targeted Analysis segments. The whole genome sequencing technology segment held the highest market share. Whole genome sequencing stands out as an optimal approach for comprehending specific malignancies, affording comprehensive insights spanning from single-base alterations to extensive chromosomal rearrangements. The escalating demand for malignant tumor identification is concurrent with the market's expansion. Whole-genome sequencing (WGS) presents an unparalleled understanding of pathogenesis and cancer biology, carrying implications for diagnostics, prognostics, and the selection of therapeutic interventions. WGS has the capacity to detect sequence and structural variants, effectively merging the core facets of cytogenetics and molecular genetics. Meanwhile, the single nucleotide polymorphism chips segment is expected to witness the fastest growth rate during the forecast period due to its precision in identifying genetic variations at the single nucleotide level. This technology offers comprehensive insights into health predispositions and ancestry, making it a preferred choice among consumers seeking accurate and personalized genetic information. Additionally, SNP chips are cost-effective and offer a wide array of applications, further contributing to their prominent market share.

Competitive Landscape

Major players operating in the United States direct-to-consumer genetic testing market include 23andMe, AncestryDNA, MyHeritage DNA, Helix, Color, Veritas Genetics, Living DNA, Gene by Gene, TellmeGen, and Pathway Genomics. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

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The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of United States Direct-to-Consumer Genetic Testing Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in United States Direct-to-Consumer Genetic Testing Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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