United States Dry Mouth Relief Consumption Market Size Expanding at Steady CAGR of 7.04% between 2023 and 2029

Published | 13 June 2023

United States dry mouth relief consumption market is flourishing because of increasing awareness about the negative effects of dry mouth on oral health, introduction of new and improved dry mouth relief products, and growing prevalence of dry mouth.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated United States dry mouth relief consumption market size to grow at a steady CAGR of 7.04% during the forecast period between 2023 and 2029. Major growth drivers for the United States dry mouth relief consumption market include an increasing occurrence of dry mouth and its related ailments like Sjogren's syndrome. The causes of dry mouth are receiving increased recognition, and there is a growing awareness about them. The adverse effects of chemotherapy and radiotherapy are becoming more pronounced in terms of inducing dry mouth. The market for dry mouth relief products has witnessed further boost due to an increasing need for mouthwashes, sugar-free chewing gums, saliva substitute gels, and dry mouth-specific lozenges. This surge in demand has had a favorable impact on the overall growth of the market. Another notable factor, the rising consumption of dehydrating beverages like caffeinated and alcoholic drinks has emerged as a prominent driver for market expansion. Also, there is a rise in the prevalence of dry mouth among the elderly population. The United States has a large aging population, and older individuals are more likely to experience dry mouth due to factors such as medication use and medical conditions. As the population ages, the demand for dry mouth relief products is expected to rise during the forecast period. However, inadequate insurance coverage for dry mouth relief products and high cost of dry mouth relief products are anticipated to restrain the growth of overall market during the period in analysis.

United States Dry Mouth Relief Consumption Market– Overview

Dry mouth, known as xerostomia or hyposalivation, refers to a condition characterized by insufficient salivary gland function, resulting in a dry sensation in the mouth. Common symptoms include reduced saliva production, mouth dryness, frequent thirst, and halitosis (bad breath). Dehydration is a prevalent cause of dry mouth, although it frequently arises as a side effect of medications such as antihypertensives, antidepressants, antipsychotics, antispasmodics, and sedatives. Medical professionals often prescribe drugs like pilocarpine (Salagen), cevimeline (Evoxac), amifostine (Ethyol), as well as saliva substitutes or stimulants like Aquoral, Caphosol, and NeutraSal to stimulate saliva secretion and alleviate dry mouth. Additionally, there are several home remedies that can provide relief. Maintaining improved oral hygiene, increasing water consumption, and avoiding caffeine and alcohol, which contribute to dehydration, are effective strategies in managing this condition.

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Impact of COVID -19 on United States Dry Mouth Relief Consumption Market

COVID-19 pandemic adversely affected United States dry mouth relief consumption market. Lockdowns and restrictions on dental services limited access to professional treatment and advice for individuals with dry mouth. Financial hardships and uncertainty affected the affordability and purchasing power of dry mouth relief products. However, the increased focus on personal health and hygiene during the pandemic raised awareness about dry mouth and its management. The market witnessed a shift towards online purchasing and home remedies. Also, manufacturers and healthcare providers adapted to changing consumer needs and provided accessible solutions for dry mouth relief.

United States Dry Mouth Relief Consumption Market – By Product

Based on product, the United States dry mouth relief consumption market is divided into Mouthwash,  Spray, Lozenges, and Gel segments. The mouthwash segment holds the highest share in the United States dry mouth relief consumption market for several reasons. Mouthwash products are specifically formulated to provide immediate relief from dry mouth symptoms, moisturizing oral tissues and promoting saliva production. They are widely available in pharmacies, supermarkets, and online platforms, ensuring easy accessibility for a large number of consumers. Additionally, mouthwash is a user-friendly option, seamlessly integrating into daily oral hygiene routines. Its affordability compared to prescribed medications or specialized treatments makes it a cost-effective choice. Furthermore, mouthwash offers versatility by not only addressing dry mouth but also providing oral hygiene benefits like freshening breath, cavity prevention, and plaque reduction. These combined factors contribute to the mouthwash segment's dominance in the United States dry mouth relief consumption market.

Competitive Landscape

Major players operating in the United States dry mouth relief consumption market include GlaxoSmithKline plc, Colgate-Palmolive Company, Procter & Gamble Co., Biotene (GlaxoSmithKline Consumer Healthcare), Chattem, Inc. (Sanofi), Sunstar Americas, Inc., Church & Dwight Co., Inc., OraCoat, Dentaid GmbH, and TheraBreath (Dr. Harold Katz, LLC). To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

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The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of United States Dry Mouth Relief Consumption Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in United States Dry Mouth Relief Consumption Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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