Vietnam Smart Kitchen Appliances Market Size Expands at Robust 13.3% CAGR During 2023–2029

Published | 14 February 2023

Vietnam smart kitchen appliances market size is flourishing owing to rising consumer demand for cutting-edge smart appliances, improvements in smart kitchen technology, and manufacturer competition to provide better customer experience.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, expects Vietnam smart kitchen appliances market size to grow at a significant CAGR of 13.27% during the forecast period between 2023 and 2029. Major growth drivers for Vietnam smart kitchen appliances market include an increase in home remodeling and spending on smart kitchen appliances to ensure cooking efficiency in a short amount of time are major growth drivers for the Vietnam smart kitchen appliances market. Rising consumer disposable income and technological advancements such as the Internet of Things (IoT) and artificial intelligence (AI)-enabled kitchen appliance gadgets are driving the market growth. Changes in the living standards of a significant portion of Vietnam's population, as well as rising demand for smart connected home appliances, are driving growth in the market. Because of the widespread use of the internet and smartphones, as well as growing environmental concerns, there is a growing demand for Wi-Fi-enabled energy-saving appliances. However, excessive cost of products is anticipated to restrain the market growth during the forecast period.

Vietnam Smart Kitchen Appliances Market – Overview

Technology advancements are making homes "smarter," which is changing how one use the kitchen. A class of high-end products and kitchen accessories known as "smart kitchen appliances" aims to maximize comfort and efficiency in almost all culinary tasks. Although more expensive than standard kitchen appliances, smart appliances are more effective and save time. A few advantages of using smart kitchen equipment include reduced waste, more effective cooking, increased safety, quicker notifications, remote access, as well as energy and money savings. Smart cookware and cooktops, smart ovens, smart scales, and smart thermometers are just a few of the numerous smart kitchen appliances available today.

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Opportunity: Increasing demand for premium, innovative smart kitchen appliances

Growing innovation and technological advancements have altered consumer preferences, increasing demand for innovative products. Customers prefer energy-efficient appliances with a simple interface and quick task completion. Vendors must now focus on R&D and innovation. There have been product innovations in terms of features, technology, performance, and design. Customers are purchasing more expensive kitchen appliances, which has led suppliers to invest in cutting-edge raw materials and technologies. They are focusing on pricing strategies to raise their profit margins. These elements will drive the market's expansion throughout the forecast period.

Challenge: Fluctuating raw material prices

Market expansion for kitchen appliances in Vietnam is anticipated to be hampered by operational costs and fluctuating raw material prices. The cost of labor, manufacturing, transportation, raw materials, and marketing all have an impact on the price of home appliances like kitchen appliances. Product prices are impacted by changes in raw material prices. Such elements are anticipated to restrain the market for kitchen appliances in Vietnam during the forecasted period.

Impact of COVID-19 on Vietnam Smart Kitchen Appliances Market

Due to their high price, many people were unable to purchase smart home appliances. The supply chain's disruption made it challenging to produce the raw materials required for smart home appliances. The market for smart home appliances consequently faced significant growth obstacles. However, due to the rising popularity of online and e-commerce sales, the industry is expected to recover during the forecast period. Many consumers have started remodeling or otherwise enhancing their homes. There has been an improvement in remodeling efforts throughout the pandemic, according to several businesses. Brands are closely monitoring their target market as the market grows, and they have been modifying their marketing tactics to entice consumers.

Vietnam Smart Kitchen Appliances Market – By Application

The Vietnam smart kitchen appliances market is divided into two segments: residential and commercial. The residential segment accounts for a majority of the market share. Customers are becoming more interested in purchasing high-end smart kitchen appliances as a result of their increased cooking awareness as a result of popular culinary shows on television. Growing travel and tourism are increasing consumers' interest in different cooking styles and multi-cuisine meals, which is one of the primary reasons why people are considering investing in smart kitchen appliances for their homes.

Competitive Landscape

Vietnam smart kitchen appliances market is fiercely competitive. Prominent players in  Vietnam smart kitchen appliances market include Whirlpool Corporation, LG Electronics, Samsung Electronics Co., Ltd., Electrolux AB, Haier Group, Panasonic Corporation, BSH Hausgeräte GmbH, Koninklijke Philips N.V., Miele & Cie. KG, and WINIA Electronics Co., Ltd. companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in the Vietnam smart kitchen appliances market.

Don’t miss the business opportunity in the Vietnam Smart Kitchen Appliances Market. Consult our analysts to gain crucial insights and facilitate your business growth.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Vietnam Smart Kitchen Appliances Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Vietnam Smart Kitchen Appliances Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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