Report Overview

The global yoga mat market was worth USD 12.1 Billion in 2020 and is further projected to reach USD 17.1 Billion by 2027, at a CAGR of 4.9 % during 2021-2027 (forecast period).

Global Yoga Mat Market size - Industry Trends & Forecast Report 2027

The global yoga mat market was worth USD 12.1 Billion in 2020 and is further projected to reach USD 17.1 Billion by 2027, at a CAGR of 4.9 % during 2021-2027 (forecast period). The rise in the occurrence of many chronic disorders like obesity, hypertension, and increasing health awareness among the population are the main factors that drive the growth of the yoga mat market.  People are increasingly turning to yoga programs to help them lose weight and combat the illnesses that have arisen as a result of lifestyle disorders. As a result, consumers are flocking to yoga studios and fitness centers to practice yoga.

Source: BlueWeave Consulting

Global Yoga Mat Market Overview

Yoga is a modern practice based on Indian scriptures and practices that aims to develop harmony in one's body, mind, and environment. Yoga has long been thought to be the most effective way to keep the body and mind healthy. As a result, yoga mats have become an essential accessory purchased by yoga practitioners across the globe. Rising health awareness among consumers is one of the major factors driving the growth of the yoga mat market, as it motivates them to enroll in yoga programs and live a healthier lifestyle.

Global Yoga Mat Market Forecast and Trends

Growth Drivers

The growing health awareness among people

The key driving factor in the growth of the yoga mat market is the rising health awareness among people. People have become more health-conscious and signing up for yoga programs to stay healthy. Fitness-conscious people across the globe prefer going to yoga studios and fitness clubs to practice yoga. Lifestyle disorders such as obesity, hypertension, stress, etc., are some factors encouraging people to practice yoga, which is assisting the growth of the yoga mat market.

Favorable government policies

Yoga sessions are supported by a number of regulatory bodies and governments from around the world. This has bolstered many sources of financing and savings for the creation of new and creative yoga products (such as yoga mats), which in turn is contributing to the market's expansion. To encourage yoga, the Union Government agreed to introduce Yoga Education in Universities. Additionally, the government has formed a Committee on Yoga Education in Universities to evaluate the Yogic Arts and Science courses for the same purpose. What’s more, due to strict government restrictions on the use of plastic, German manufacturers are concentrating on manufacturing Yoga and other fitness accessories made of environmentally friendly materials such as Thermoplastic Elastomer (TPE) and rubber.

Restraints

The volatility of raw material prices

Polyvinyl chloride (PVC), polyurethane (PU), natural rubber, and thermoplastic elastomer (TPE) are among the most popular materials used to make yoga mats. TPE, PVC, and PU are all polymers that are made from oil. As a result, the Yoga mat industry is affected indirectly by crude oil prices. Since oil is a commodity, its price is more volatile. Oil price fluctuations have a direct impact on firms' cash flows and earnings in their ecosystems. As a result, oil price volatility has impacted a wide range of industries, from supermarkets to plastics manufacturers such as Polyvinyl Chloride.

Impact of COVID-19 in the industry

COVID-19 has impacted almost every region, whether directly or indirectly, in terms of economic performance or distribution channels. The pandemic has positively contributed to the popularity of yoga mats, which is an accessory used by yoga practitioners for performing yoga asanas. People have become more aware of their health and well-being since the COVID-19 outbreak, which encourages them to participate in yoga programs. This is turn in contributing to the growth of the yoga mat industry. During the lockdown period, when strict social distancing norms were declared by governments around the world, e-commerce distribution channels played a critical role in driving demand for yoga mats, making them accessible to every home.

Global Yoga Mat Market: By Material

Based on material, the global yoga mat market is divided into PVC, TPE, Rubber, Cotton/Jute, Others. Out of these, yoga mats of cotton/jute are highly in demand. These materials are derived from natural sources and are plant fibers. Consumers nowadays are increasingly gravitating toward organic and environmentally friendly goods, necessitating the use of cotton and jute yoga mats over PVC or PU mats. In comparison to other yoga mats, these mats are more breathable and washable. Another factor contributing to the growth of these yoga mats is their ease of maintenance.

Global Yoga Mat Market: By End User

Based on the end-user, the global yoga mat market is divided into Yoga & Fitness Clubs, Households, Others. The Yoga & Fitness segment is the dominant one among these. Many yoga studios have a strict policy of supplying yoga mats for all asanas. People easily obtain yoga mats in the home, which provide them with a flat surface and strong grip. People use woven carpets, bathmats, grass lawns, wooden floors, or large rocks at home as long as they serve the same function.

Global Yoga Mat Market: By Distribution Channels

Because of the distribution channel, the global yoga mat market is categorized into Supermarket/Hypermarket, Specialty Stores, e-Commerce, and others. The e-commerce channel has accounted for the largest share of the yoga mats market. Through this channel, products can be sold to customers without the need for a retail store, thereby expanding the business's operations. This medium is also increasing due to the high accessibility of the internet and advancement of technology. Businesses have influenced their potential customers by setting online stores where manufacturers can directly offer the products globally. Owing to the COVID-19-enforced lockdown, fitness items such as yoga and workout mats were in high demand. As a result, e-commerce distribution channels have expanded, and demand for fitness goods such as Yoga mats has increased.

Global Yoga Mat Market – Regional Insights

Based on region, the global yoga mat market is divided into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa.  Out of these, North America dominates the yoga mat market. The growing popularity of yoga in the region is one of the main reasons North America is dominating the yoga mat market globally. Additionally, a large number of end-users are contributing to the growth of the yoga mat market. Moreover, people are becoming more conscious of their well-being and more inclined to maintain a fit physique and a healthy body, which is fueling the demand for yoga in general, and yoga mats in particular.

Additionally, the Asia Pacific is anticipated to witness the fastest growth during the forecast period. Supportive government programs, combined with increased involvement, are the primary drivers of the growth of the market in the region.

Recent Developments

In July 2020, Lululemon Athletica Inc. has signed a definitive agreement to buy MIRROR (US), an in-home fitness company, for USD 500 million. This acquisition is likely to boost Lululemon Athletica Inc's annual sales of yoga mats.

In May 2020, Columbia Sportswear Company (CSC) has announced an agreement to procure all shareholdings in the yoga-inspired prAna apparel brand from Steelpoint Capital Partners (US) as well as other minority members. PrAna will be added to CSC's portfolio of genuine, active outdoor brands, and it is expected to propel CSC into the yoga and exercise mats markets.

Competitive Landscape

The key players in the global yoga mat market are Lululemon Athletica 1818 Cornwall Ave, Manduka, prAna, Khataland., LIFORME, ALOYOGA, INC., Adidas Group, Eupromed, EcoYoga Ltd, YAAZHTEX, Bean Products, Barefoot Yoga Co, Ryan Overseas, A. Kolckmann GmbH, Microcell, Columbia Sportswear Company (CSC) and other key manufacturers.

Furthermore, manufacturers have been focusing on providing consumers with yoga mats that are more comfortable, convenient, and come in a variety of material options in order to achieve a competitive edge in the global market.

Scope

·         By Material

o    PVC

o    TPE

o    Rubber

o    Cotton/Jute

o    Others

·         By End User

o    Yoga & Fitness Clubs

o    Household

o    Others

·         By Distribution Channel

o    Supermarket/Hypermarket

o    Specialty Stores

o    E-Commerce

o    Others

·         By Region

o    North America

o    Latin America

o    Europe

o    Asia Pacific

o    Middle East

o    Africa

FAQs

1.    What is the current size of the global yoga mat market?

Answer: Global yoga mat market has reached USD 12.1 Billion in 2020.

2.    What are the major factors driving the growth of global yoga mat market?

Answer: The rise in the occurrence of many chronic disorders like obesity, hypertension, and increasing health awareness among the population are the main factors that drive the growth of the yoga mat market.

3. Who are the key players in the global yoga mat market?

Answer: The key players in the global yoga mat market are Lululemon Athletica 1818 Cornwall Ave, Manduka, prAna, Khataland., LIFORME, ALOYOGA, INC., Adidas Group, eupromed, EcoYoga Ltd, YAAZHTEX, Bean Products, Barefoot Yoga Co, Ryan Overseas, A. Kolckmann GmbH, Microcell, Columbia Sportswear Company (CSC) and other key manufacturers.

4. Which distribution channel accounted for the largest share in the global yoga mat market?

Answer: E-commerce, by distribution channel accounted for the largest share in the global yoga mat market.

5. Which material segment accounted for the largest share in global yoga mat market?

Answer: Cotton/Jute material segment is growing at a higher rate in the global yoga mat market.