Report Overview

An increasing demand for vehicle safety, growing awareness of ADAS technologies, and rising disposable incomes are projected to propel the expansion of the India automotive advanced driver assistance systems market during the forecast period between 2023 and 2029.

India ADAS Market - Industry Trends & Forecast Report, 2029

India automotive advanced driver assistance systems (ADAS) market size was estimated at USD 1.19 billion in 2022. During the forecast period between 2023 and 2029, the size of India ADAS market is projected to grow at a CAGR of 18.81% reaching a value of USD 3.34 billion by 2029. Major growth drivers for the India ADAS market include an increasing emphasis on passenger comfort and safety, along with government regulations requiring safety features. Notably, the increasing popularity of self-driving and automated vehicles is contributing to the market's expansion. Beyond safety, ADAS technology offers a range of benefits, including enhanced traffic awareness, reduced insurance premiums, decreased maintenance costs, and improved fuel efficiency. As a result, the adoption of ADAS is on the rise, and this positive trend is expected to drive market growth in the forecast period. Also, ADAS technologies hold promise in addressing India's pressing issue of road accidents. India currently bears the unfortunate distinction of having the highest number of road accident fatalities globally, averaging a staggering 415 deaths each day, according to the World Health Organization. ADAS systems can play a pivotal role in reducing this alarming figure by assisting drivers in controlling their vehicles and preventing accidents.

India ADAS Market – Overview

The India ADAS (Advanced Driver Assistance Systems) Market denotes the industry and market sector in India dedicated to developing, manufacturing, and implementing innovative technologies and systems aimed at bolstering vehicle safety and driver support. These systems typically incorporate functionalities like adaptive cruise control, lane-keeping assistance, collision avoidance, and other innovations designed to enhance road safety, reduce accidents, and elevate the overall driving experience. Also, the India ADAS market encompasses the entire process, from the production to the integration of these systems into vehicles, and it's influenced by a blend of regulatory mandates and consumer-driven factors. In essence, the India Advanced Driver Assistance Systems (ADAS) market pertains to the domain of technologies and solutions that not only boost vehicle safety but also enhance driver comfort. These solutions encompass features such as lane departure warnings, adaptive cruise control, collision mitigation, and automated parking. ADAS technologies utilize sensors, cameras, and other advanced systems to empower drivers in controlling their vehicles and preventing accidents.

India ADAS Market

Growth Drivers

Growing Awareness about ADAS Technologies

In India's dynamic automotive landscape, awareness of ADAS (Advanced Driver Assistance Systems) technologies is steadily on the rise, reshaping the industry. Vehicles are no longer just means of transportation; they now embody a growing focus on safety and advanced features. Industry leaders like Mahindra & Mahindra and Morris Garages actively integrate ADAS into their vehicles, contributing to this growing recognition. Consumers are increasingly realizing the benefits of ADAS, driving a significant shift toward a safer and more technologically advanced automotive future. Simultaneously, the adoption of autonomous and connected vehicles gains momentum as consumers embrace these innovations. ADAS features, including collision warning and blind spot detection, are pivotal in enhancing vehicle safety and performance, while connected vehicle technology, such as Vehicle-to-Vehicle (V2V) communication, holds the potential to further enhance safety through real-time data exchange. The integration of ADAS components across vehicle models, from high-end to entry-level, furthers advances in safety and driving convenience in this transformative automotive landscape.

Restraints

High Cost of ADAS Systems

India ADAS market faces a significant hurdle in the form of the high cost associated with advanced driver assistance systems (ADAS) components and technologies. This cost factor acts as a restraint on the market's growth. While ADAS systems offer substantial benefits in terms of safety and convenience, their expensive nature limits their accessibility to a wider consumer base, particularly in a price-sensitive market like India. The affordability of these systems remains a challenge, inhibiting their adoption, and necessitating strategies to make ADAS more cost-effective and accessible for a broader spectrum of consumers, thereby unlocking the market's full potential.

Impact of COVID-19 on India ADAS Market

COVID-19 pandemic adversely affected the India ADAS Market. Lockdowns, supply chain disruptions, and reduced vehicle production negatively impacted the installation of ADAS systems. Economic uncertainties and reduced consumer spending power also hindered the adoption of these advanced technologies. However, the pandemic highlighted the importance of safety and hygiene, potentially driving greater interest in ADAS features like touchless controls and autonomous driving. Overall, while COVID-19 initially posed challenges to the India ADAS market, it also created opportunities for innovation and adaptation as the automotive industry sought to recover and respond to changing consumer preferences.

India ADAS Market

Segmental Coverage

India ADAS Market – By System

By system, the India ADAS market is divided into Tire Pressure Monitoring System (TPMS), Drowsiness Monitor System, Intelligent Parking Assist System (IPAS), Adaptive Cruise Control System, Blind Spot Object Detection System, Lane Departure Warning System, and Adaptive Front-lighting System segments. The intelligent parking assist system segment holds the highest share in the India ADAS market by system. Parking in densely populated urban areas in India is often a challenging task, and the intelligent parking assist system provides valuable assistance by aiding drivers in parking and maneuvering their vehicles safely. This system significantly reduces the stress and potential for accidents during parking, making it a highly sought-after feature among Indian consumers. As a result, its popularity and adoption rates have propelled it to the forefront of the ADAS market in India.

India ADAS Market – By Sensor

By sensor, the India ADAS market is divided into Ultrasonic Sensor, Infrared (IR) Sensor, Radar Sensor, Laser, Image Sensor, and LiDAR Sensor segments. The Radar sensor segment holds the highest share in the India ADAS market by sensor. Radar sensors excel in various environmental conditions, such as fog or heavy rain, which are prevalent in parts of India. They offer crucial functionalities like adaptive cruise control and collision avoidance by accurately detecting surrounding objects, vehicles, and pedestrians. Additionally, their longer detection range and ability to work in low visibility conditions make them a preferred choice. As a result, the Radar sensor segment is widely adopted, offering essential safety and convenience features, and thus holds the highest share in the India ADAS market.

India ADAS Market – By Vehicle Type

By vehicle type, the India ADAS market is divided into Passenger Cars, Light Commercial Vehicles (LCVs), Buses, and Trucks segments. The passenger car segment holds the highest share in the India ADAS market by vehicle type. The strong demand for passenger vehicles is attributed to economic growth, increasing incomes, and evolving lifestyles. LCVs are expected to see increased demand due to the burgeoning e-commerce sector and the rise of start-up businesses. Meanwhile, heavy commercial vehicles are likely to experience heightened demand, driven by infrastructure development initiatives, including the construction of roads, highways, and bridges, reflecting the expanding landscape of transportation needs in India.

India ADAS Market – By Region

Regionally, the India ADAS market is segmented as North India, South India, East India, and West India. North India region dominates the India ADAS market mainly due to the region's substantial consumer base. This dominance can be attributed to the rising demand for luxury and premium vehicles in the area. The growth of these regional markets is facilitated by government initiatives aimed at enhancing road safety and a growing awareness among the public regarding the importance of road safety. In essence, the northern region is at the forefront of ADAS adoption in India, driven by consumer demand, government initiatives, and an increased focus on road safety.

Competitive Landscape

Major players operating in the India ADAS market include Bosch Limited, Magna International Inc., WABCO India Limited, ZF Friedrichshafen AG, Denso India Pvt Ltd, Valeo India Pvt Ltd, Autoliv India Pvt Ltd, and Continental Automotive India Pvt Ltd. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In September 2023 - Hyundai launched the 2023 Venue with Advanced Driver Assistance Systems (ADAS) for the first time in its segment. The feature is available from the SX(O) variant onwards, with prices starting at INR 12.44 lakh (ex-showroom). While offering safety features like forward collision warning and lane keep assist, it aligns with ADAS level 1 technology. Additionally, the 2023 Venue introduces a six-speed manual transmission option for the 1.0-litre turbocharged petrol engine, enhancing its versatility in the subcompact SUV market.

• In September 2023 - Kia introduced two new Seltos variants with ADAS, offering cost savings of INR 40,000 while retaining key features, including digital driver's display and adaptive cruise control. These additions aim to shorten the waiting period for the Seltos, which has garnered over 50,000 bookings in a mere two months since its launch. This development enhances affordability and access to ADAS-equipped vehicles for potential buyers.

• In June 2023  - Continental, a Germany-based equipment manufacturer, is working on making Indian cars and two-wheelers safer by developing low-cost Advanced Driver Assistance Systems (ADAS). The company recognizes the need for efficient programming due to the increasing reliance on electronics in vehicles, with up to 300 billion lines of code in some cars. Continental acknowledges the unique challenges of Indian roads and driving conditions for ADAS systems but believes these can be overcome with more data collection. They are also working on affordable radar solutions for Indian vehicles and are optimistic about ADAS adoption in the country, adapted to local needs.

Scope of the Report

By System

• Tire Pressure Monitoring System (TPMS)

• Drowsiness Monitor System

• Intelligent Parking Assist System (IPAS)

• Adaptive Cruise Control System

• Blind Spot Object Detection System

• Lane Departure Warning System

• Adaptive Front-lighting System

By Sensor

• Ultrasonic Sensor

• Infrared (IR) Sensor

• Radar Sensor

• Laser

• Image Sensor

• LiDAR Sensor

By Vehicle Type

• Passenger Cars

• Light Commercial Vehicles

• Buses

• Trucks

By Region

• North India

• South India

• East India

• West India