Report Overview

Rising disposable income among growing population across the country’s expanding urban areas, changing lifestyles, and innovations in flavors and packaging are expected to drive India Biscuits Market during the forecast period between 2024 and 2030.

India Biscuits Market – Industry Trends & Forecast Report, 2030

India Biscuits Market size was estimated at USD 3.31 billion in 2023. During the forecast period between 2024 and 2030, India Biscuits Market size is projected to grow at a CAGR of 4.1% reaching a value of USD 4.21 billion by 2030. Prominent drivers of the market include the rising demand for convenient, ready-to-eat snacks, driven by an increasingly busy lifestyle and growing health consciousness among consumers. Urbanization and rising disposable incomes have increased interest in healthier biscuit options, such as whole wheat and oats-based varieties. Leading brands like Britannia and Parle are at the forefront of this growth, continuously expanding their product portfolios and tapping into both urban and rural markets. The penetration of branded biscuits in rural areas is growing rapidly as these companies enhance their distribution networks and cater to diverse consumer tastes. Additionally, innovative packaging solutions, including tightly sealed wraps and air-cushioned packs, are improving products’ shelf life and quality, boosting consumer trust and further driving market expansion.

Biscuits – Overview

Biscuits are flour-based baked snacks, typically crisp and dry, made from ingredients like flour, sugar, butter or vegetable oil, eggs, and leavening agents such as baking powder. The dough is shaped and baked to achieve a firm, crispy texture. Biscuits are commonly enjoyed as snacks, desserts, or paired with tea or coffee. They come in a variety of shapes, sizes, and flavors, ranging from plain to cream-filled, sandwiched, wafer-style, shortbread, digestive, and more.

India Biscuits Market

Growth Drivers

Innovations in Flavors and Packaging

Innovative flavors and packaging is playing a crucial role in driving the growth of India Biscuits Market. Bühler India’s launch of its SmartLine solutions, including the DirectBake Smart oven and RotaMold Smart rotary molder, equips biscuit manufacturers with cutting-edge technology to create a diverse array of biscuits in various shapes and flavors. The DirectBake Smart oven, designed for flexibility in baking, features recipe-controlled settings that ensure high-quality output, while the RotaMold Smart facilitates the precise molding of intricate designs, meeting the rising consumer demand for variety. Simultaneously, MLT Pack Services, established by engineers Narayan Kshirsagar and Sandip Jarkad, is at the forefront of innovation in biscuit packaging machinery. The company has developed advanced solutions such as Pillow Pack Machines and Horizontal Flow Wrap Machines, which enhance product presentation and hygiene standards. By producing 25 machines monthly and supplying over 1,000 units to leading manufacturers like Parle Biscuits, MLT is dedicated to addressing the evolving needs of biscuit producers. Together, these innovations in both flavors and packaging not only highlight the commitment of industry leaders to enhance consumer experience but also support the expanding landscape of India Biscuits Market.

Restraints

Rising Raw Material Costs

Volatile and increasing costs of raw materials are a significant restraint on the growth of India Biscuits Market. As prices for essential ingredients, such as wheat, sugar, and fats continue to increase, manufacturers face pressure on their profit margins. This escalation in costs often leads to higher retail prices for consumers, potentially reducing demand for biscuits. Additionally, manufacturers may be forced to compromise on quality or adjust recipes, impacting product appeal. With consumers becoming increasingly price-sensitive, the challenge of maintaining competitive pricing while managing rising costs poses a substantial hurdle for the industry’s growth trajectory.

Impact of Escalating Geopolitical Tensions on India Biscuits Market

Escalating geopolitical tensions among countries across regions could have a significant impact on the growth of India Biscuits Market. Such tensions could disrupt supply chains, leading to increased costs for raw materials, which in turn affects production expenses for manufacturers. Additionally, trade restrictions and tariffs may arise, limiting access to essential ingredients and packaging materials, further straining the market. Consumer confidence may also waver amid political uncertainty, resulting in decreased spending on non-essential items like biscuits. Consequently, these factors could hinder the growth prospects of the Biscuits Market in India, posing challenges for manufacturers and consumers alike.

India Biscuits Market

Segmental Coverage

India Biscuits Market – By Type

Based on type, India Biscuits Market is divided into Crackers & Savory Biscuits, Plain Crackers, Flavored Crackers, Sweet Biscuits, Plain Biscuits, and other (Cookies, Sandwich Biscuits, and Chocolate-coated Biscuits) segments. The crackers and savory biscuits segment holds the largest share of India Biscuits Market and is expected to maintain its dominance by type during the forecast period. Cracker biscuits, known for their crisp texture and diverse flavors, have become increasingly popular among health conscious consumers seeking savory snack alternatives. Many view cracker biscuits as a lighter and less sugary option compared to traditional biscuits, enhancing their appeal. Their ability to pair well with a variety of spreads and toppings further attracts consumers. In response to this trend, manufacturers are launching innovative flavors, whole-grain varieties, and gluten-free options to meet diverse dietary needs. With the rising demand for convenient and nutritious snacks, the cracker biscuit segment is set to thrive in India’s evolving biscuit market.

India Biscuits Market – By Ingredients

On the basis of ingredients, India Biscuits Market is divided into Flour, Sugar, Butter, Chocolate, Milk, and Cream segments.

India Biscuits Market – By Products

Based on products, India Biscuits Market is divided into Rich Tea, Bourbon, Plain Biscuits, Chocolate Coated Biscuits, and Filled Biscuits segments.

India Biscuits Market – By Distribution Channel

By distribution channel, India Biscuits Market is bifurcated into Online and Offline segments. The offline segment holds a higher share in India Biscuits Market by distribution channel. The offline segment, particularly through supermarkets and hypermarkets, offers a broad assortment of biscuit brands, flavors, and types, catering to diverse consumer preferences. With significant shelf space allocated for biscuit products, supermarkets and hypermarkets ensure that shoppers have numerous options to choose from. Also, these stores showcase various packaging formats, such as pouches, boxes, and multipacks, enhancing product visibility and consumer attraction. This extensive availability and appealing presentation facilitate easier selection for consumers seeking their preferred biscuits.

India Biscuits Market – By Region

The in-depth research report India Biscuits Market covers the market in the country’s major regions: North India, South India, East India, and West India regions. North India region holds the highest share of India Biscuits Market and is expected to maintain its dominance over the forecast period, due increasing disposable income, changing consumer preferences, and the rise of modern retail channels. North India is expected to maintain its dominant position in this market due to higher innovation rates and a larger working population. The growing demand for on-the-go snacks and the increasing willingness of consumers to pay for quality products are key drivers of the regional market growth.

Competitive Landscape

Major players operating in India Biscuits Market include Ltd Britannia Industries Limited, Parle Products, ITC Limited, Nestlé India Limited, Godrej Consumer Products Limited, Bikanervala, Mrs. Bectors Food Specialties Limited, Ananda Foods, Anmol, Priya Gold, and Patanjali. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In August 2024 - ITC introduced a new biscuit called 'Super Egg & Milk' under its Sunfeast brand, aiming to create a unique category in the biscuit market. Combining milk and eggs, the product targets consumers seeking an upgrade from traditional glucose and milk biscuits.

• In June 2024 - Mondelez formed a partnership with Belgian company Lotus Bakeries to manufacture and market Biscoff biscuits in India, aiming to leverage its extensive distribution network. The collaboration is expected to enable Mondelez to expand its premium cookie offerings in India biscuit market.

• In March 2023 - Britannia Industries announced that it would be investing INR 1,000 crore (USD 130 million) in the next three years to expand its biscuit manufacturing capacity in India. The company also has plans to add two new manufacturing lines at its existing plants and set up a new plant in the northern region of India.

Scope of the Report

By Type

• Crackers & Savory Biscuits

• Plain Crackers

• Flavored Crackers

• Sweet Biscuits

• Plain Biscuits

• Others (Cookies, Sandwich Biscuits, Chocolate-coated Biscuits)

By Ingredients

• Flour

• Sugar

• Butter

• Chocolate

• Milk

• Cream

By Products

• Rich Tea

• Bourbon

• Plain Biscuits

• Chocolate Coated Biscuits

• Filled Biscuits

By Distribution Channel

• Online

• Offline

By Region

• North

• South

• East

• West