Report Overview

Rapid urbanization, rising disposable income, and growing demand for affordable and comfortable bathroom solutions are expected to boost the growth of India Sanitary Ware Market during the forecast period between 2023 and 2029.

India Sanitary Ware Market – Industry Trends & Forecast Report 2029

The India sanitary ware market size was worth USD 315.55 million in 2022. During the forecast period 2023 and 2029, the India sanitary ware market size is projected to grow at a CAGR of 7.88% reaching a value of USD 497.28 million by 2029. The India Sanitary Ware market is driven by the rapid urbanization and increasing disposable income, which has led to a surge in the construction of residential and commercial properties. The growing awareness of hygiene and sanitation, coupled with changing consumer preferences for stylish and modern bathroom solutions, is also fueling market growth. Government initiatives promoting cleanliness and sanitation further contribute to market expansion. Technological advancements in product design and material innovations have led to enhanced product offerings, attracting consumers. Additionally, the rise in the hospitality and tourism sectors has boosted demand for sanitary ware in hotels and other establishments.

Sanitary Ware - Overview

Sanitary ware refers to a range of bathroom fixtures and fittings designed for maintaining cleanliness and promoting proper hygiene. It includes products like toilets, basins, bidets, urinals, bathtubs, showers, faucets, and related accessories. These products are typically made from materials like ceramic, porcelain, acrylic, metal, or plastic. Sanitary ware plays a vital role in domestic, commercial, and institutional settings by providing essential facilities for personal sanitation and hygiene. Modern sanitary ware is designed not only for functionality but also for aesthetic appeal, offering a variety of shapes, sizes, and styles to suit diverse consumer preferences. The industry continues to evolve with technological advancements, eco-friendly innovations, and the integration of smart features, contributing to improved water efficiency, convenience, and user experience.

India Sanitary Ware Market – Market Trends & Forecast Report 2029

Growth Driver

Rapid Urbanization and Rising Disposable Income

The India sanitary ware market is experiencing robust growth, primarily fueled by increasing urbanization and rising disposable incomes. As urban areas expand, there is a growing demand for modern and sophisticated bathroom solutions to cater to the needs of urban dwellers. With more people migrating to cities and towns in search of better opportunities, the demand for housing and infrastructure development has surged, leading to an upswing in the construction of residential and commercial properties. According to World Bank data, India's urban population for 2021 was 498,179,071, a 2.15% increase from 487,702,168 over the previous year. As disposable incomes rise, consumers are willing to invest in better-quality products that enhance their living standards and comfort. Sanitary ware products, such as stylish faucets, luxurious shower fittings, and contemporary toilets, have become more accessible to a broader section of the population. Additionally, the aspiration for aesthetically appealing bathrooms and the desire for improved hygiene drive consumers to upgrade their existing sanitary ware. Manufacturers and suppliers are capitalizing on this trend by offering a diverse range of innovative and technologically advanced products to cater to different consumer segments. As the Indian population continues to urbanize and disposable incomes grow, the sanitary ware market is poised for sustained growth and development.

Restraints

High Cost of Sanitary Ware Products

The cost-sensitive nature of the Indian market means that a substantial portion of the population may find high-priced products beyond their budgets. This limits the market's potential customer base and hampers widespread adoption. Several factors contribute to the high costs, including raw material prices, production processes, transportation, and distribution expenses. Additionally, import duties on premium and luxury sanitary ware items may further inflate the prices. The high cost of manufacturing and installation of certain technologically advanced or designer products can also deter potential buyers. To address this challenge, manufacturers need to focus on optimizing production processes, sourcing cost-effective materials, and exploring local manufacturing options. Moreover, offering a range of products catering to different price segments and providing cost-effective alternatives can help companies tap into a wider market.

Impact of COVID–19 on India Sanitary Ware Market

The COVID-19 pandemic had a significant impact on the India sanitary ware market. With the implementation of lockdowns and restrictions, construction activities were disrupted, leading to delays in residential and commercial projects. This resulted in a decline in demand for sanitary ware products during the initial phases of the pandemic. The closure of retail outlets and restrictions on non-essential businesses affected the distribution and sales channels, further impacting the market. Consumer spending was constrained due to economic uncertainties, leading to a slowdown in the replacement and renovation of bathroom fixtures.

However, as the pandemic progressed, there was a growing awareness of hygiene, which boosted demand for sanitary ware products like touchless faucets and hygienic toilets. As people spent more time at home, the focus on home improvement projects increased, leading to a recovery in the market. Manufacturers and retailers adapted to the new normal by adopting digital marketing strategies and online sales platforms. The pandemic also accelerated the trend of eco-friendly and sustainable products, as consumers became more conscious of their impact on the environment.

India Sanitary Ware Market

Segmental Coverage

India Sanitary Ware Market – By Product Type

Based on product type, the India sanitary ware market is segmented into faucets, shower fittings, thermostats, and others. In the India sanitary ware market, faucets have been the largest segment primarily as they are widely used in both residential and commercial settings, making them a crucial component of bathroom and kitchen spaces. They are essential for controlling water flow and are available in various designs and functionalities to meet diverse consumer needs. Their versatility, combined with the constant demand for replacements and upgrades, contributes to their prominence in the market. Shower fittings and thermostats also hold significant market shares, with consumers increasingly looking for advanced and innovative shower solutions.

India Sanitary Ware Market – By End Use

On the basis of end use, the India sanitary ware market is segmented into residential, institutional, commercial, and others. The residential segment was the largest in the Indian sanitary ware market. The primary reason for this is the sheer volume of residential construction and renovation projects that take place in India. The country's population growth, rapid urbanization, and the government's focus on affordable housing have led to an increased demand for sanitary ware products in residential properties. Moreover, the growing middle-class population and rising disposable income have contributed to a rise in consumer spending on home improvement and bathroom renovations, further boosting the demand for sanitary ware products in the residential sector. The National Council of Applied Economic Research (NCAER) report in 2021, "The Indian Consumer Market: Trends and Prospects," estimated that the disposable income of the Indian middle class is expected to grow at a CAGR of 8% from 2021 to 2026. Additionally, the increasing awareness of personal hygiene and the desire for modern and aesthetically pleasing bathrooms have driven homeowners to invest in high-quality sanitary ware products. As a result, the residential segment has maintained its dominance in the Indian market.

Regional Insights                                                                                

In terms of regional analysis, the India sanitary ware market can be segmented into North India, South India, East India, and West India. During the anticipated period, the Northern region, particularly Delhi and its surrounding areas, has been one of the significant markets for sanitary ware products due to high urbanization rates, increased infrastructure development, and a large population base. Additionally, North India has seen considerable growth in the real estate sector, including residential, commercial, and institutional projects, contributing to the demand for sanitary ware. South India, with metropolitan cities like Bangalore, Chennai, and Hyderabad, is also a significant market for sanitary ware due to its fast-growing urban population and booming construction activities. The Eastern and Western regions of India have also shown growth potential, driven by urbanization and infrastructure development.

Competitive Landscape

The India sanitary ware market is characterized by many regional and countrywide vendors. Key players operating in the India sanitary ware market include HSIL Limited, Cera Sanitaryware Limited, Jaquar Group, Somany Ceramics Limited, Kajaria Ceramics Limited, Asian Granito India Limited, H. & R. Johnson (India) Limited, Parryware Bathroom Products Private Limited, Grohe India Pvt Ltd, and Duravit India. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In June 2023 - Warburg Pincus, a private equity fund in the United States, agreed to acquire a majority stake (about 67%) in Watertec India, an unlisted India-based company manufacturing bathroom fittings and accessories in India.

Scope of the Report

By Product Type

• Faucets

• Shower Fittings

• Thermostats

• Others

By Material Type

• Ceramic

• Pressed Metal

• Acrylic Plastics & Perspex

• Others

By End Use

• Residential

• Institutional

• Commercial

• Others

By Region

• North India

• South India

• East India

• West India