Report Overview

India Soan Papdi Market Size - Industry Trends & Outlook Report 2020-2027

The India Soan Papdi Market is expected to reach the value of approximately USD  by the end of the projected time frame, by expanding at a steady CAGR of % during the forecast period 2020- 2027. The rise in demands for packaged traditional sweets has been there since the last decade. Also, the widespread popularity of soanpapdi during festivities in India has a significant role in propelling the market growth of the market. 

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India Soan Papdi Market Overview

Soan papdi is originated in India sweet dish or traditional sweet, that is consumed throughout the Indian Subcontinent. It is known by various names such as patisa, sohanpapdi, san papri, sohanpapdi, etc. The shape of a typical soanpapdi is cube-shaped and has a flaky and crispy texture. It is traditionally made from flour, gram flour, cardamom, ghee, refined palm oil, canola oil, etc. But ever since industrialization and innovation have initiated to take a part in the food industry, the inclusion of different flavors such as chocolate, mango, strawberry, and pineapple in soanpapdi has also started.

India Soan Papdi Market

Growth Drivers

Ease of availability of the raw material and ingredients

The increasing networks of distribution, rising numbers of modern retail chains, constant and innovative marketing strategies have affected the market of soanpapdi in the recent past years. Apart from this, a major growth driver is the fact that raw materials and ingredients of soanpapdi are easily available, cost feasible, and is convenient to store and acquire. As most of the raw materials are dry ingredients (such as flour, sugar, gram flour, etc.,) and are locally produced in the region the dish itself is found in all Indian Subcontinent. This promotes the local manufacturers to deliver quality products even with limited resources, encouraging the business overseas or in between the border. Therefore, swelling the Soan papdi market.

High consumption rates among younger generations

The highest consumption of the soanpapdi could be seen in the younger generations of the Indian region. Known as millennials and Gen z, these populations are inclined towards the consumption of soanpapdi due to the properties it has. A typical soanpapdi serving of 35 grams contains approx 130 calories (variations on the basis of different kinds of materials could be there), which makes it considerably healthier as compared to other traditional Indian sweet dishes. Making it popular among healthy eaters too, however, the packaged version of soanpapdi is easily available which is considered hygienic and has good reach to the supermarkets, etc, from where they’re easily acquired. Additionally, the introduced versions of sugar-free and flavored variants are going to help in achieving considerable growth of the Soan papdi market.

Impact of COVID 19 on India Soan Papdi Market

The anticipated demand for packaged and processed foods is always expected to be in lead owing to their longer shelf life. But in the duration of the COVID pandemic, these demands saw a slight dip as the people started to follow a more stringent diet and avoiding the openly available, street food or even factory-produced food & beverages. This hindered the supply along with the already applied lockdowns and shut-offs of the industries and markets, which has led to the loss of many small-scale and traditional sweet shops. But as the industries are regaining movement and the world is regaining its customers, the chances of the India Soan papdi market regain its momentum in the forecast period is high.

India Soan Papdi Market: By Type

Based on type, the India Soan Papdi Market is bifurcated into Classic and flavored. These two have entirely the same ingredients and raw materials, except in flavored soanpapdi you get flavors, such as Mango Flavoured Soan Papdi, Soan Papdi, Badam Soan Papdi, Chocolate Flavored Soan Papdi,Pineapple Flavored Soan Papdi, and Orange Flavored Soan Papdi. If considering the sales rates present in the India Soan Papdi market, the classic type of soanpapdi has been dominating the flavored ones. As many small-scale manufacturers owning small sweet shops, don’t have access to artificial flavors, etc. Eventually producing the classic soanpapdis and selling them.  

India Soan Papdi Market: By Segment

The India Soan Papdi market is segmented into two segments, which are Ghee and Non-Ghee. These differentiations are there due to the presence and absence of ghee. Ghee is a form of clarified butter used dominantly in the Indian subcontinent, in cooked meals, cooking meals, and sweet dishes. It helps in the preservation of sweet dishes and brings a rich taste to them. Traditionally, a soanpapdi is prepared only with ghee, but as time changed and people have grown more health aware. They have started to avoid ghee-containing foods, soanpapdi being one of them. If put side by side, the market of India Soan Papdi has more sales value in Ghee soanpapdi, which indicates that it’ll be dominant in the forthcoming time period.

India Soan Papdi Market: By Distribution Channel

Based on the distribution channel or means of retail of the product, we have several categories. Including Convenience Store, Hypermarket/ Supermarket, Online Store, Sweet Shop/ Traditional Retail Store. The indication of various channels depicts that there are multiple manufacturers and retailers. But the market is heavily dominated by independent resellers or local traditional sweet shops. Followed by the supermarket, convenience market sellers, as they’re sold with offers and discounts attracting a large consumer base.

India Soan Papdi Market: By Region

Region-wise, the India Soan Papdi market is present in North India, South India, East India, West India. Among which the North India region is the major demand producer of the India soanpapdi market. Due to increasing per capita income and the presence of high disposable income present there, because of the high working urban population. And the inclination of the urban population towards fast, processed, and packaged food sweet items. All of this would help in the elevation pertaining to market growth.

Competitive Landscape

Prominent players dominating the India Soan Papdi market include Bikaji Foods International Ltd., Bikanervala Foods Pvt. Ltd., BhikharamChandmal Mithai Namkins Pvt Ltd., Jabsons Foods Private Limited, Haldiram Snacks Pvt. Ltd., Haldiram Foods International Pvt Ltd., GRB Dairy Foods Private Limited,  Punjabi GhasitaramHalwai Pvt. Ltd., Roop Chand Mohan Lal & Co., Surdhenu Foods Pvt. Ltd. along with multiple independent traditional sweet shop owners.