Report Overview

A significantly growing number of elderly people with heightened health and wellness awareness are expected to boost the growth of Japan Nutritional Supplements Market during the forecast period between 2024 and 2030.

Japan Nutritional Supplements Market - Industry Trends & Forecast Report, 2030

Japan Nutritional Supplements Market size was estimated to be worth USD 25.72 billion in 2023. During the forecast period between 2024 and 2030, Japan Nutritional Supplements Market size is projected to grow at a CAGR of 8.80%, reaching a value of USD 47.24 billion by 2030. Major growth factors for Japan Nutritional Supplements Market include a rapidly aging population and high health awareness among consumers. The increasing prevalence of non-communicable diseases and rising consumption of supplements for better skin and hair health are expected to drive Japan Nutritional Supplements Market during the forecast period.

Nutritional Supplements – Overview

Nutritional supplements, often known as food supplements or dietary supplements, are products made to provide nutrients that may be lacking in the diet. Nutritional supplements can positively affect health if taken properly and under a doctor's supervision. Typically, they are consumed as pills, capsules, powders, or liquids. Nutritional supplements are not prescription drugs that can be used to treat illnesses or other conditions. These are full of nutrients that can be obtained from synthetic sources or plant sources.

Japan Nutritional Supplements Market

Growth Drivers

Rapidly Aging Population and Growing Health Awareness

According to the International Trade Administration, Japan is the world’s third-largest dietary supplements market. The growing geriatric population and rising health consciousness among Japanese people are emerging as major factors propelling the demand for nutritional supplements in the country. Nutritional supplements, such as calcium, vitamin D, and fiber, contribute to various aspects of health, such as building strong bones and maintaining good bowel regularity. In addition, nutritional supplements are gaining popularity among working adults to reduce the risk of lifestyle diseases and various other purposes, such as anti-aging, weight loss, and beauty care.

Challenges

Side Effects of Nutritional Supplements

Nutritional supplements favor good health. However, consumers' inclination to replace regular food with nutritional supplements may seriously threaten their health. Overconsumption of nutritional supplements may lead to various long-term health complications, such as reduced bone strength and digestive issues, as well as serious fatal issues such as liver and other organ damage. Recently, dietary supplements to lower cholesterol led to 2 deaths and over 100 hospitalizations, which raised concerns surrounding dietary supplements in Japan. Such incidents also hamper the growth of Japan Nutritional Supplements Market.

Impact of Escalating Geopolitical Tensions on Japan Nutritional Supplements Market

Intensifying and further spreading of geopolitical tensions could adversely affect the growth of Japan Nutritional Supplements Market in the coming years. Conflicts and tensions among major countries across the regions lead to disruption in global supply chains. It may cause a shortage of raw materials sourced or supplements imported from other countries, disrupting the production operations of nutritional supplements in Japan. Furthermore, geopolitical tensions also affect consumer spending power owing to economic instability, which may prompt Japanese consumers to cut their discretionary spending, including nutritional supplements. However, these tensions may provide lucrative growth opportunities to domestic industries of nutritional supplements and boost the demand for locally produced supplements.

Japan Nutritional Supplements Market

Segmental Coverage

Japan Nutritional Supplements Market – By Form

Based on form, Japan Nutritional Supplements Market is segmented into powder, tablets, capsules, liquid, soft gels, and others. The capsule segment holds the largest share of Japan Nutritional Supplements Market. Capsules are faster and have a higher absorption rate than tablets. Furthermore, capsules have higher bioavailability, which makes them more effective as more medication enters the bloodstream. However, the powder segment is anticipated to grow at a high rate during the forecast period. The easy accessibility and increased commercial presence of powdered nutritional supplements propel its market growth.

Japan Nutritional Supplements Market – By Product Type

On the basis of product type, Japan Nutritional Supplements Market is segmented into sports nutrition, dietary supplements, fat burners, functional foods, and others. The dietary supplements segment accounts for the largest market share. The market for dietary supplements is gaining significant traction owing to the busy lifestyles of consumers. These supplements are rich in a variety of nutrients, such as vitamins, antioxidants, amino acids, enzymes, and others, which help consumers fulfill their daily requirement of essential nutrients. Fat burners are also growing at a high rate owing to the strict beauty standards and inclination towards thinness in Japanese society.

Japan Nutritional Supplements Market – By Age Group

By age group, Japan Nutritional Supplements Market is segmented into kids, adults, and geriatric. The geriatric population segment holds the largest share in Japan Nutritional Supplements Market, owing to the rapidly growing number of elderly people across the country. About 28.7% of the population are aged 65 years or older, according to the Europa EU. In addition, it is estimated that people aged 65 and over will account for a third of the population. As a result, the demand for nutritional supplements is rising among geriatric populations. However, the adult segment also holds substantial market share.

Japan Nutritional Supplements Market – By Distribution Channel

Based on distribution channel, Japan Nutritional Supplements Market is segmented into supermarkets/hypermarkets, specialty stores, pharmacies, e-commerce, and others. The supermarkets/hypermarkets segment dominates Japan Nutritional Supplements Market. The high number of supermarkets and hypermarkets and strong popularity of convenience store chains such as 7-Eleven contribute to the growth of the segment. Supermarkets and hypermarkets provide quite a range of products and have a wider customer reach. However, the e-commerce segment is anticipated to register a high growth rate during the forecast period owing to the increasing availability of products in online stores.

Competitive Landscape

Key players in Japan Nutritional Supplements Market include Otsuka Pharmaceutical, Taisho Pharmaceutical, Kikkoman Corporation, Ajinomoto, FANCL Corporation, DHC, Yoshitsu Co. Ltd, Meiji Holdings, Suntory Beverage & Food, Nippon Suisan Kaisha (Nissui), Morinaga Milk Industry, Yakult Honsha, Lion Corporation, and House Food Group. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Form

• Powder

• Tablets

• Capsules

• Liquid

• Soft Gels

• Others

By Product Type

• Sports Nutrition

• Dietary Supplements

• Fat Burner

• Functional Food

• Others

By Age Group

• Kids

• Adults

• Geriatric

By Distribution Channel

• Supermarkets/Hypermarkets

• Specialty Stores

• Pharmacies

• E-commerce

• Others