Report Overview

Growing trend toward adopting healthy eating habits and switching to low-calorie options, millet seeds’ high protein content, and increasing consumption of fibrous and gluten-free meals are expected to boost the growth of North America millet seeds market during the forecast period between 2023 and 2029.

North America Millet Seeds Market - Industry Trends & Forecast Report, 2029

North America millet seeds market size was estimated at USD 2.59 billion in 2022. During the forecast period between 2023 and 2029, North America millet seeds market size is projected to grow at a CAGR of 4.52% reaching a value of USD 3.54 billion by 2029. Growing urban populations, the move towards healthier eating in North America, and the limited sustainability of rice and wheat production are boosting product demand throughout the projection period. Diabetes, obesity, and cardiovascular disorders such as heart attacks and coronary heart disease have all been linked to urban lifestyle choices and eating habits, while millet is high in protein and minerals such as calcium, which can help to avoid these diseases.

As a result, growing public knowledge of the health advantages of millet consumption will spur industry expansion in the future. Several developing nations and federal governments are implementing long-term plans to alleviate malnutrition through nutrition programs. Promotion of government activities and integration of millet in many products. For instance, according to the article published in “Hungry and Confused: The winding road to conscious eating” in October 2022, In the United States, 64% of consumers prioritize sustainability. Younger customers are the most motivated to reduce their personal influence on climate change across all markets analyzed. But more than 60% of those polled respect sustainable solutions, only roughly 28% report eating more sustainable items, and fewer than 30% are prepared to pay extra for environmentally friendly choices.

North America Millet Seeds Market – Overview

Millet seeds are small, round, and edible grains that are used as a staple food in many parts of the world. They are members of the Poaceae family of grasses and are closely related to other cereals such as rice and wheat. There are several different types of millet, including pearl millet, foxtail millet, finger millet, and proso millet, each with its own unique nutritional profile and culinary uses. Millet is a good source of fiber, protein, and minerals such as iron, magnesium, and phosphorus. It is also gluten-free, making it a popular choice for people with gluten sensitivities or celiac disease. Millet is a versatile ingredient and can be used in a variety of dishes, including porridges, bread, and cakes. It is also a popular ingredient in birdseed and livestock feed. In recent years, millet has gained popularity as a nutritious and sustainable food crop. Its ability to grow in a variety of climates and soil types, and its low water and fertilizer requirements, make it a particularly attractive crop for small-scale farmers in developing countries. Additionally, its nutritional benefits and gluten-free status have contributed to its growing popularity in Western countries as well.

North America Millet Seeds Market

Growth Drivers

Growing Popularity of Plant-based Protein Sources

The growing popularity of plant-based protein sources is a trend that has been observed in recent years, driven by several factors such as concerns about health, sustainability, and animal welfare. Plant-based protein sources, such as millet, have become increasingly popular as consumers look for alternatives to traditional animal-based protein sources. Millet is a good source of plant-based protein, and it is also gluten-free, which makes it a popular choice for people with gluten sensitivities or celiac disease.

It is also rich in vitamins and minerals, including magnesium, phosphorus, and B vitamins. Additionally, the increasing popularity of plant-based protein sources is driven by concerns about sustainability and the environmental impact of animal agriculture. Raising animals for food requires significant resources, including land, water, and feed, and it can contribute to deforestation and greenhouse gas emissions.

Growing Popularity of Gluten-free Foods among Health-Conscious Consumers

North America millet seeds market is expected to grow steadily, owing mostly to the growing popularity of gluten-free foods among diabetics, as millets have a low glycemic index and can decrease blood sugar release. Millets also have a high nutritional value, making them ideal for a healthy lifestyle. These will benefit patients suffering from chronic ailments including obesity, diabetes, and heart disease.

Many of these factors may contribute to the rise of the global millet seeds market. Additionally, according to a report published in November 2021 by NDTV, an Indian news media organization, millets help manage blood sugar levels and minimize the chance of developing type 2 diabetes, making it one of the finest diabetic diet foods. These sorts of variables are expected to fuel market expansion.

Restraints

Limited Availability of Millet Seeds due to Low Adoption and Cultivation

The limited availability of millet seeds due to low adoption and cultivation can hamper the market growth. Although millet is a nutritious and sustainable crop, it is not as widely cultivated or consumed as other staple crops, such as wheat, rice, or maize. This can lead to limited availability of millet seeds, particularly in regions where it is not traditionally grown or consumed. Furthermore, there is often limited investment and research into millet cultivation and breeding, which can result in low yields and poor crop quality. It can make it less attractive for farmers to grow millets, particularly if they have limited access to markets or face competition from more profitable crops.

Impact of COVID-19 on North America Millet Seeds Market

The food and beverages industry is one of the primary businesses experienced severe disruptions, such as supply chain disruptions, technology event cancellations, and workplace shutdowns, due to COVID-19 pandemic. The shutdown of numerous facilities and factories is disrupting supply chains and severely damaging North American production, delivery schedules, and sales of various items. Furthermore, worldwide travel prohibitions implemented by nations in Europe, Asia, and North America harmed prospects for commercial cooperation and partnerships. As a result, the North American food and beverage business will suffer, limiting the expansion of numerous markets associated to the industry.

North America Millet Seeds Market

Segmental Coverage

North America Millet Seeds Market - By Product

Based on product, North America millet seeds market is segmented into foxtail millet, proso millet, finger millet, pearl millet, and others. The foxtail millet segment dominated the market in 2022, as foxtail millet is a common type of millet used in North America, particularly in the production of gluten-free products. Foxtail millet is known for its small, round grains and mild flavor, making it a versatile ingredient in a range of food products. In many areas of the United States, foxtail millet may be planted using a grain drill and harvested for grain with a standard combine or forage harvesting equipment for livestock feed. It is also suitable for use as a cover crop in some settings, particularly when a fast-growing summer cover is required. Millets are similar in size and shape to barley, making them an ideal finger meal.

North America Millet Seeds Market - By Application

Based on application, the market is segmented into fodder, breakfast food, beverages, infant food, steam cooked products, porridges, breads, and bakery products. Millet-based breakfast foods, such as cereals and granola bars, are popular in North America. Millet is a gluten-free, healthful alternative to classic breakfast grains such as wheat and oats, and its mild flavor and adaptability make it a popular component in a variety of breakfast meals. In North America, millet is often used in bakery goods, such as bread, muffins, and crackers. Millet flour and millet-based mixes are becoming more widely accessible in supermarkets and are used to make a variety of gluten-free and health-conscious baked items. Millets being a high source of protein, potassium, iron and magnesium, make it a nutritious diet for a newborn. According per the study published in the Journal of Texture studies, the replacement of wheat flour with 60% finger millets boosts the nutritious value or texture of muffins.

North America Millet Seeds Market - By Country

The United States holds a higher share in North America millet seeds market. To address increased demand from beverage, dairy & frozen desserts, confectionery, and bread makers, millets enterprises in this region are constantly improving their entire business operations and product line. Numerous local and multinational corporations have established a significant presence in North America. The United States is a major consumer of millets, followed by Canada. The area primarily promotes millet seeds market expansion through an efficient food production industry and flexible trade rules. For Instance, typically, 15–20% of the proso millet produced in the United States is exported, primarily as feed. The Netherlands, the United Kingdom, Canada, and Japan are the top export destinations. Senegal and Angola have been key markets for proso millet, which is largely used for human consumption.

Competitive Landscape

North America millet seeds market is highly competitive. Prominent players in the market include Allied Seed LLC, Crystal Crop Protection Private Limited, Delphi Organic GmbH, Eastern Colorado Seeds, LLC, Hancock Seed & Company, Mamta Hygiene Products Pvt Ltd., Mirfak Pty Ltd., NUTS IN BULK (Outlet Wholefood Company Ltd.), Alta Seeds (Advanta Seeds), and Soya UK Ltd.

Scope of the Report

By Product

• Foxtail Millet

• Proso Millet

• Finger Millet

• Pearl Millet

• Others

By Application

• Fodder

• Breakfast Food

• Beverages

• Infant Food

• Steam Cooked Products

• Porridges

• Breads

• Bakery Products

By End User

• Online

• Traditional Grocery Stores

• Trade Associations

• Supermarket

By Country

• United States

• Canada