Report Overview

An increasing level of disposable income enabling males to spend on their appearance and wellness and the rising awareness about personal care are expected to boost the growth of Saudi Arabia Men’s Grooming Products Market during the forecast period between 2024 and 2030.

Saudi Arabia Men’s Grooming Products Market - Industry Trends & Forecast Report, 2030

Saudi Arabia Men’s Grooming Products Market size was estimated to be worth USD 802.35 million in 2023. During the forecast period between 2024 and 2030, Saudi Arabia Men’s Grooming Products Market size is projected to grow at a CAGR of 6.14%, reaching a value of USD 1,207.53 million by 2030. Major growth factors for Saudi Arabia Men’s Grooming Products Market include increasing disposable income of consumers, rising influence of celebrities, social media, and influencers, and growing consciousness towards maintaining physical appearance and hygiene. In addition, increasing launches of grooming products particularly targeted towards men and their easy availability through offline stores are anticipated to drive Saudi Arabia Men’s Grooming Products Market during the forecast period.

Men’s Grooming Products – Overview

Personal grooming is the act of maintaining and cleaning certain body parts. In addition to being concerned with hygiene, grooming aims to produce a favorable impression and look decent. Men emphasize personal grooming heavily, both as adults and as teenagers. On the other hand, the product choice could change depending on the use. Men's grooming items include shampoos, moisturizers, deodorants, shaving creams, colognes, concealers, serums, and shaving care. They also include skin care, hair care, and shaving care.

Saudi Arabia Men’s Grooming Products Market

Growth Drivers

Increasing Consciousness for Personal Hygiene among Men

The advantages of grooming for men's skin and hair health as well as their growing awareness of personal cleanliness are emerging as key drivers driving Saudi Arabia Men’s Grooming Products Market. Grooming product consumption in the Kingdom is expanding at a substantial rate because of breaking gender stereotypes among Saudi men and becoming more conscious of their physical appearance. The usage of skin and hair care products and their advantages are also becoming more widely known because of the rising impact of social media and celebrity culture. As a result, market players are using prominent celebrities to endorse their goods, which is expected to have a favorable effect on market growth over the course of the forecast period.

Challenges

Negative Effects of Grooming Products

Grooming is an extremely personal affair, and therefore, products manufactured for mass sales may not suit every skin type and may often lead to skin-related issues. The customers often complain about swelling, redness, and facial skin darkness from the use of heavy chemical-based products, which negatively affects the growth of Saudi Arabia Men’s Grooming Products Market. Furthermore, the use of traditional close shavers and blades, as well as chemical-based aftershave lotions, can cause irritation and skin wounds, which is restricting the market for the products in Saudi Arabia.

Impact of Escalating Geopolitical Tensions on Saudi Arabia Men’s Grooming Products Market

Further intensifying and spreading of geopolitical tensions among the Middle Eastern countries could have a mixed impact on the growth of Saudi Arabia Men’s Grooming Products Market. Geopolitical conflicts affect various market aspects, including supply chain, consumer behavior, inflation, and others. The import restrictions as a result of changed trade regulations result in the inaccessibility of men’s grooming products. The supply chain disruptions lead to increasing transportation and insurance costs and lower profit margins for the industry players. However, lower international imports of grooming products may provide lucrative opportunities to local brands and may trigger a consumer shift towards domestic men’s grooming product companies.

Saudi Arabia Men’s Grooming Products Market

Segmental Coverage

Saudi Arabia Men’s Grooming Products Market – By Product

Based on product, Saudi Arabia Men’s Grooming Products Market is segmented into skin care, hair styling, shave/beard care, accessories, and color cosmetics. The skin care segment holds the largest share of Saudi Arabia Men’s Grooming Products Market. The increasing awareness of personal hygiene among men and the rising prevalence of various skin issues fuel the market growth for skincare products. The shave/beard care segment also covers a significant market share owing to the strong demand for disposable razors and shave care cosmetics, such as aftershave lotions.

Saudi Arabia Men’s Grooming Products Market – By Type

By type, Saudi Arabia Men’s Grooming Products Market is segmented into mass and premium. The mass product segment accounts for a higher market share, owing to the availability of a diverse range of products at affordable pricing. The mass grooming products target middle- and lower-income consumers. The increasing consciousness towards self-grooming among men in this demographic propels the segment’s growth. The premium segment also covers a substantial market share. The high purchasing power of Saudi consumers and significant demand for products from luxury brands drive the market growth of the premium segment.

Saudi Arabia Men’s Grooming Products Market – By Distribution Channel

Based on distribution channel, Saudi Arabia Men’s Grooming Products Market is segmented into supermarkets & hypermarkets, online, and others. The supermarkets & hypermarkets segment dominates Saudi Arabia Men’s Grooming Products Market. The easy and real-time availability and accessibility of a wide range of products at reasonable prices play a crucial role in driving its market growth. However, the online segment is anticipated to register the fastest growth rate during the forecast period, owing to the convenience of doorstep delivery of products and online payments.

Competitive Landscape

Major companies in the intensely competitive Saudi Arabia Men’s Grooming Products Market include L'Oreal, Procter & Gamble (P&G), Unilever, Saudi Cosmetics Company (SCC), Zamzam, Almarai, Naqi, Beiersdorf, and Edgewell Personal Care. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Product

• Skin Care

• Hair Styling

• Shave/Beard Care

• Accessories

• Color Cosmetics

By Type

• Mass

• Premium

By Distribution Channel

• Supermarkets & Hypermarkets

• Online

• Others