Report Overview

The United States energy drink market is flourishing at a high rate owing to the changing lifestyle of consumers and increasing workload along with rising health consciousness along with increasing launches of new energy drinks...

United States Energy Drink Market- Industry Trends & Forecast Report 2028

The United States energy drink market was worth USD 19.9 billion in 2021 and is further projected to reach USD 29.4 billion by the year 2028, growing at a CAGR of 8.5% during the forecast period. The demand for energy drinks is significantly increasing at a high rate owing to the changing lifestyle of consumers and increasing workload along with rising health consciousness among them. Furthermore, increasing launches of new energy drinks in new flavors and substantial shift towards online sales channels are also presenting favorable growth opportunities for the market.

United States Energy Drink - Overview

Energy drinks are a type of drink that contain ingredients that provide mental or physical stimulation (commonly referred to as energy). Some of the most commonly used constituents of energy drinks are herbal extracts, taurine, and amino acids. They may also be carbonated and may contain sugar as well. Energy drinks are considered to influence the cognitive performance of the consumer, such as increased attention and reaction speed, etc. However, excessive consumption can also lead to cardiac and psychiatric conditions.

United States Energy Drink Market Forecast and Trends

Growth Drivers

Changing Lifestyle And Increasing Prevalence Of Fatigue

The increasing working population in America along with the rising prevalence of fatigue and burnouts due to rising workload is fueling the demand for energy drinks in this region. Energy drinks contain a significant amount of caffeine that boosts energy and alertness. The consumption of energy drinks is also considered to improve overall brain functions such as memory and reaction time. This is why the consumption of energy drinks is very common among athletes. This is anticipated to drive the market growth in the forecast period.

Increasing Demand For Energy Drinks From On-Trade Channels

The demand for energy drinks is registering significant demand from the on-trade channels. The number of bars, restaurants, hotels, nightclubs, etc., is increasing at a high rate owing to the rapid urbanization and changing lifestyle of consumers. Furthermore, flourishing tourism in the United States is also influencing the rising number of on-trade channels. This is anticipated to boost the demand for energy drinks in the forecast period.

Restraints

Side Effects Of Overconsumption Of Energy Drinks

Energy drinks provide temporary stimulation to consumers during physical and mental fatigue. However, it should not be considered as a replacement for health drinks since it can negatively impact human health. Excessive consumption of energy drinks may cause several health issues due to large amounts of caffeine and sugar content. Therefore, consumption of energy drinks more than the suggested levels can raise one’s blood pressure and heart rate. This acts as a major restraining factor for the United States energy drink market.

Impact of COVID-19 on United States Energy Drink Market

The United States energy drinks market registered significant growth over the COVID-19 pandemic period. The lockdown imposed by the country to curb the virus spread impeded people to stay indoors only and work from their homes. This negatively impacted their physical and mental health and people started to witness frequent fatigue. The fitness clubs and gyms were also closed down. In all these situations, the health consciousness among people increased and the demand for energy and health products spiked among consumers to deal with severe burnouts and lethargy. This provided significant growth opportunities to the United States energy drink market.

United States Energy Drink Market - By Packaging Type

Based on packaging type, the United States energy drink market is segmented into bottles and cans. The cans segment accounts for the largest share in the United States energy drink market. Most energy drinks are carbonated, due to which cans are preferred since they are airtight, preserving their fizz. Moreover, cans are also made of aluminum, which makes the packaging light-weighted and convenient. This packaging type is also easy to recycle and saves energy since reusing recycled metals saves as much as 95% of the energy needed to make cans from virgin ores.

United States Energy Drink Market - By Distribution Channel

Based on the distribution channel, the United States energy drink market is segmented into supermarkets/hypermarkets, specialty stores, convenience stores, online retail stores, and others. The convenience store segment accounts for the largest market share owing to the availability of a wide range of products of different brands and flavors under one roof. However, the online store's segment registered significant growth over last year and is projected to maintain its pace in the forecast period as well. The rising emergence of online grocery stores acted as the major driving factor for this segment.

Competitive Landscape

The leading market players of the United States energy drink market are PepsiCo Inc., Nor-Cal Beverage Co. Inc., Monster Beverage Corporation, Vital Pharmaceuticals Inc., National Beverage Corp., Living Essentials Marketing LLC, Campbell Soup Co., Arizona Beverages, Red Bull GmbH, Amway Corp., and other prominent players.

The United States energy drink market is highly fragmented and competitive with the presence of many brands. The companies constantly launch new products with different flavors and attractive packaging to boost their sales. They also rely on advertising and marketing to create brand awareness among consumers.

Recent Development

• In March 2022, Rowdy Energy announced the launch of a new product line, Power Burn, which will be available in four flavors including Watermelon, Pineapple Passionfruit, Pink Lemonade, and Mango Dragonfruit.

Scope of the Report

By Packaging Type

• Bottles
• Cans

By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Stores
• Others