Report Overview

A rapidly aging population’s increasing focus on the management of rising healthcare costs and preventive healthcare, increasing prevalence of chronic diseases, and growing consumer interest in wellness and active lifestyles are expected to drive United States Nutritional Supplements Market during the forecast period between 2024 and 2030.

United States Nutritional Supplements Market – Industry Trends & Forecast Report, 2030

United States Nutritional Supplements Market size by value was estimated at USD 170.40 million in 2023. During the forecast period between 2024 and 2030, United States Nutritional Supplements Market size is expected to expand at a CAGR of 6.50% reaching a value of USD 264.90 million by 2030. United States Nutritional Supplements Market is driven by several factors, including the rising costs of healthcare, which push consumers towards preventive measures. An aging population increases the demand for supplements to maintain health and vitality. There is a growing focus on preventive healthcare and wellness, spurred by increasing awareness of chronic diseases. Additionally, the trend towards active lifestyles and fitness has boosted the consumption of supplements. Lastly, advancements in supplement formulations and marketing strategies also play a significant role.

Nutritional Supplements – Overview

Nutritional supplements include vitamins, minerals, herbs, amino acids, and enzymes, available in various forms like tablets, capsules, powders, and drinks. They are designed to complement a healthy diet by providing essential nutrients that may be lacking. Common supplements include vitamin D, calcium, fish oil, and probiotics. While they can support overall health and manage specific conditions, they are not a substitute for a balanced diet. It's important to use them responsibly and consult healthcare providers for guidance.

United States Nutritional Supplements Market      

Growth Drivers

Rising Prevalence of Lifestyle Diseases

Increasing prevalence of lifestyle diseases, such as diabetes, obesity, and cardiovascular issues is a significant driver for United States Nutritional Supplements Market. As these conditions become more common, consumers are turning to supplements to manage and prevent health issues. This trend is fueled by greater health consciousness and the desire for preventive healthcare solutions. As a result, the demand for vitamins, minerals, and other supplements aimed at improving overall health and wellness continues to rise.

Challenges

High Cost of Nutritional Supplements

Escalating cost of nutritional supplements is a significant restraint for the growth of United States Nutritional Supplements Market. The high costs stem from expensive ingredients, manufacturing processes, and stringent quality control measures. Additionally, the need for proper storage and transportation conditions further adds to the expense. Therefore, many consumers find these products less affordable, limiting their accessibility and widespread adoption. The financial barrier can hinder market growth, especially among lower-income populations.

Impact of Escalating Geopolitical Tensions on United States Nutritional Supplements Market    

Further spreading and intensifying geopolitical tensions could adversely affect United States Nutritional Supplements Market. Supply chain disruptions are a primary concern, as many raw materials and finished products are sourced globally. Increased tariffs and trade barriers can lead to higher costs for manufacturers, which may be passed on to consumers. Additionally, geopolitical instability can affect currency exchange rates, further complicating international trade. These factors can result in price volatility and reduced availability of certain supplements. Moreover, heightened geopolitical risks can shift consumer spending priorities, potentially reducing discretionary spending on supplements. Overall, the market may face challenges in maintaining stable supply and pricing, impacting both manufacturers and consumers.

United States Nutritional Supplements Market

Segmental Information    

United States Nutritional Supplements Market – By Form

By form, United States Nutritional Supplements Market is divided into Powder, Tablets, Capsules, Liquid, Soft Gels, and other segments. The capsules segment is the largest form in United States Nutritional Supplements Market. Capsules are favored due to their ease of consumption, accurate dosage, and faster absorption rates. Consumers often prefer capsules over tablets and powders, as they are easier to swallow and cause fewer digestive issues. The growing health awareness, along with the rise in the consumption of dietary supplements for general wellness, weight management, and immunity boosting, has driven the demand for capsules in United States Nutritional Supplements Market.

United States Nutritional Supplements Market – By Product Type

Based on product type, United States Nutritional Supplements Market is divided into Sports Nutrition, Dietary Supplements, Fat Burner, Functional Food, and other segments. The dietary supplement segment is the largest product type in United States Nutritional Supplements Market. The segment dominates the market by product type due to increasing consumer interest in health and wellness, rising awareness about preventive healthcare, and the growing use of vitamins, minerals, and herbal supplements. Dietary supplements are popular among a broad range of consumers, from those seeking general health benefits to individuals addressing specific deficiencies or conditions, contributing to the segment's strong market position over sports nutrition, fat burners, functional food, and others.

United States Nutritional Supplements Market – By Age Group

On the basis of age group, United States Nutritional Supplements Market is divided into Kids, Adults, and Geriatric segments. The adults segment is the largest age group of United States Nutritional Supplements Market. The segment’s dominance is driven by growing health consciousness, busy lifestyles, and an increased focus on preventative healthcare. Adults seek supplements for boosting immunity, maintaining energy levels, and addressing specific health concerns like weight management and heart health. The demand is further fueled by trends in fitness, wellness, and dietary preferences such as plant-based and organic supplements, making it the leading consumer group in the market.

Competitive Landscape

Key players in the highly competitive United States Nutritional Supplements Market include Amway, Herbalife, Abbott Laboratories, Pfizer, Glanbia, Cargill, Bayer, Archer-Daniels-Midland, DuPont-de-Nemours, and Nestlé. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In May 2023 - Ouai Haircare launched Thick & Full Supplements, a new vegan hair care supplement to support healthy scalp and hair growth.

• In February 2023 - Capillus introduced Nurish, a first line of hair supplements for women and men. Nurish is said to be formulated using specialty ingredients to aid healthy hair growth.

Scope of the Report

By Form

• • Powder

  • Tablets

  • Capsules

  • Liquid

  • Soft gels

  • Others

By Product Type

• • Sports Nutrition

  • Dietary Supplements

  • Fat Burner

  • Functional Food

  • Others

By Age Group

• • Kids

  • Adults

  • Geriatric

By Distribution Channel

• • Supermarkets/Hypermarkets

  • Specialty Stores

  • Pharmacies

  • E-commerce

  • Others