Report Overview

Rising awareness about dental and overall oral hygiene, increasing disposable income, technological innovations, and a growing preference for cosmetic dentistry are expected to drive United States Oral Care Market during the forecast period between 2024 and 2030.

United States Oral Care Market – Industry Trends & Forecast Report, 2030

United States Oral Care Market size by value was estimated at USD 9.10 billion in 2023. During the forecast period between 2024 and 2030, United States Oral Care Market size is expected to expand at a CAGR of 2.40% reaching a value of USD 10.49 billion by 2030. United States Oral Care Market is driven by several factors, including rising awareness of dental hygiene, increased disposable income, and a growing preference for cosmetic dentistry. Technological innovations, such as smart toothbrushes and teledentistry platforms, are also shaping the market. Additionally, the high prevalence of dental ailments and diseases, along with the aging population, further boosts demand for oral care products. The market is also influenced by the expansion of online retail channels.

Oral Care – Overview

Oral care involves maintaining the health of teeth, gums, and the entire oral-facial system. It includes daily practices like brushing and flossing, as well as regular dental check-ups. Good oral hygiene helps prevent common issues such as cavities, gum disease, and bad breath. Additionally, oral health is linked to overall health, with poor oral hygiene potentially leading to more serious conditions like heart disease and diabetes. Regular dental visits and proper oral care routines are essential for overall well-being.

United States Oral Care Market      

Growth Drivers

Rising Awareness about Oral Health

The increasing awareness of oral health is a significant growth driver in United States Oral Care Market. Consumers are becoming more educated about the importance of maintaining good oral hygiene to prevent dental diseases and improve overall health. This awareness is fueled by public health campaigns, dental health education in schools, and the influence of social media. Therefore, there is a growing demand for advanced oral care products and regular dental check-ups.

Challenges

Lack of Access to Dental Care

A significant restraint in United States Oral Care Market is the lack of access to dental care. Many Americans face barriers such as high out-of-pocket costs, limited insurance coverage, and a shortage of dental professionals, especially in rural areas. Additionally, inadequate transportation and lack of job flexibility further impede regular dental visits. These challenges result in disparities in oral health outcomes, particularly among low-income and minority populations.

Impact of Escalating Geopolitical Tensions on United States Oral Care Market    

Intensifying and further spreading of geopolitical tensions could adversely affect the growth of United States Oral Care Market by disrupting global supply chains and increasing production costs. For instance, tensions in key regions can lead to higher prices for raw materials and transportation, affecting the cost and availability of oral care products. Additionally, economic instability can reduce consumer spending power, leading to decreased demand for non-essential items like premium oral care products. Companies may also face challenges in expanding into international markets due to heightened political risks. Overall, while the direct impact might be limited, the broader economic repercussions could influence market dynamics significantly.

United States Oral Care Market

Segmental Information    

United States Oral Care Market – By Product

By product, United States Oral Care Market is divided into Toothbrush, Toothpaste, Mouthwash, Denture Products, and Dental Accessories segments. The toothpaste segment holds the largest share of United States Oral Care Market. This dominance is driven by the essential nature of toothpaste in daily oral hygiene routines, coupled with widespread consumer awareness about dental health. The market benefits from growing demand for specialized toothpaste, such as those focusing on teeth whitening, sensitivity reduction, and gum health. Continuous product innovation, including natural and eco-friendly formulations, also contributes to toothpaste's leading position in United States Oral Care Market.

United States Oral Care Market – By Distribution Channel

On the basis of distribution channel, United States Oral Care Market is divided into Hypermarkets/Supermarkets, Pharmacies & Drug Stores, Convenience Stores, Online Retail Stores, and other segments. The hypermarkets/supermarkets segment is the largest distribution channel in United States Oral Care Market, due to its widespread accessibility, competitive pricing, and the broad range of oral care products offered under one roof, including toothpaste, toothbrushes, and mouthwash. Consumers prefer hypermarkets/supermarkets for their convenience and frequent promotional deals. Hypermarkets/supermarkets benefit from high foot traffic and the ability to stock both premium and budget brands, making them the top choice for oral care product purchases in United States Oral Care Market.

Competitive Landscape

Key players in the highly competitive United States Oral Care Market include Colgate-Palmolive, Procter & Gamble, Johnson & Johnson, Unilever, GlaxoSmithKline, Church & Dwight, 3M, Philips, and Crest. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

In August 2022 - Oral-B introduced Oral-B iO10 smart toothbrush with iOSense sensor for improved oral care health, access, and education.

Scope of the Report

By Product

• Toothbrush

• Toothpaste

• Mouthwash

• Denture Products

• Dental Accessories

By Distribution Channel

• Hypermarkets/Supermarkets

• Pharmacies & Drug Stores

• Convenience Stores

• Online retail Stores

• Others