Report Overview

A spurring demand for organic skin care products, increasing outdoor recreational activities, and growing awareness about skin cancer are expected to drive United States Sun Care Products Market during the forecast period between 2024 and 2030.

United States Sun Care Products Market – Industry Trends & Forecast Report, 2030

United States Sun Care Products Market size by value was estimated at USD 2.65 billion in 2023. During the forecast period between 2024 and 2030, United States Sun Care Products Market size is expected to expand at a CAGR of 5.37% reaching a value of USD 3.79 billion by 2030. United States Sun Care Products Market is driven by several factors. Increasing awareness about skin cancer and the harmful effects of UV radiation has led to higher demand for sun protection products. The popularity of organic and natural ingredients is also influencing consumer choices. Social media and influencer marketing play a significant role in promoting sun care routines. Additionally, the rise in outdoor recreational activities and travel has boosted the need for effective sun protection solutions.

Sun Care Products – Overview

Sun-care products are designed to protect the skin from harmful ultraviolet (UV) rays. These products include sunscreens, after-sun lotions, and self-tanning products. They help prevent skin aging, sunburn, and skin cancer by absorbing, reflecting, or scattering UV radiation. Available in various forms like creams, lotions, sprays, and gels, sun care products are essential for maintaining skin health, especially during outdoor activities.

United States Sun Care Products Market

Growth Drivers

Active Lifestyles and Outdoor Activities

The increasing popularity of active lifestyles and outdoor activities significantly drives United States Sun Care Products Market. As more people engage in hiking, cycling, swimming, and other outdoor sports, the need for effective sun protection rises. Prolonged exposure to the sun during these activities heightens the risk of skin damage, making sun care products essential. This trend boosts the demand for sunscreens and other protective products to safeguard skin health.

Challenges

Increasing Concerns about Chemical Ingredients

United States Sun Care Products Market faces challenges due to growing concerns about chemical ingredients like oxybenzone and para-aminobenzoic acid (PABA). These chemicals are linked to skin allergies, hormonal disruptions, and environmental harm. Consumers are increasingly seeking products with natural and organic ingredients, pressuring manufacturers to reformulate their products. Additionally, stringent FDA regulations on sunscreen ingredients further complicate the market landscape.

Impact of Escalating Geopolitical Tensions on United States Sun Care Products Market

Escalating geopolitical tensions, particularly between major global economies like United States and China, could adversely affect United States Sun Care Products Market. Trade restrictions and tariffs may lead to increasing costs for raw materials and finished products, disrupting supply chains. Additionally, heightened geopolitical risks can create economic uncertainty, affecting consumer spending patterns and reducing demand for non-essential items like sun care products. Companies may also face challenges in maintaining international United States Sun Care Products Market partnerships and navigating regulatory changes. Overall, these tensions can lead to higher operational costs and market volatility, impacting the growth and stability of United States Sun Care Products Market.

United States Sun Care Products Market

Segmental Information

United States Sun Care Products Market – By Type

By type, United States Sun Care Products Market is divided into Mineral-based, Chemical-based, and Hybrid segments. The chemical-based segment is the largest product type in United States Sun Care Products Market, due to its wide variety of formulations, including sunscreens with high SPF levels that offer broad-spectrum protection against UVA and UVB rays. Chemical-based products are popular for their lightweight, non-greasy textures, and ease of application, appealing to consumers seeking effective daily sun protection. Additionally, innovations in formulations, such as water-resistant and quick-absorbing products, further drive the segment.

United States Sun Care Products Market – By Category

Based on category, United States Sun Care Products Market is divided into Sun Protection Products, After Sun Products, and Tanning Products segments. The sun protection products segment is the largest category in United States Sun Care Products Market. The segment dominates due to the increasing awareness of the harmful effects of UV radiation, including skin cancer and premature aging. Consumers prioritize products with high SPF and broad-spectrum protection, driving demand. Additionally, the growing focus on skincare and the incorporation of sun protection into daily routines contribute to the sun protection products segment's leading position in the market.

United States Sun Care Products Market – By SPF Range

By SPF Range, United States Sun Care Products Market is divided into Below SPF 20, SPF 20–30, SPF 30–40, and Above SPF 40 segments. The SPF 30–40 segment holds the largest share of United States Sun Care Products Market by SPF range. The segment's popularity is driven by a balanced combination of high protection against UV rays and consumer preference for versatile products that cater to a wide range of outdoor activities. SPF 30–40 formulations are perceived as offering optimal sun protection without being too heavy, making them appealing to a broad demographic, including those with moderate to high sun exposure needs.

United States Sun Care Products Market – By Consumer Orientation

Based on consumer orientation, United States Sun Care Products Market is divided into Adults, Kids, and Babies segments. The adults segment accounts for the largest market share, driven by a high demand for sun protection products among the adult population. This segment includes a variety of sun care products like sunscreens, after-sun lotions, and tanning products tailored for adults, reflecting their higher awareness and usage of sun protection measures compared to kids and babies. The preference for anti-aging and skin protection benefits also contributes significantly to this segment's dominance.

United States Sun Care Products Market – By Packaging

On the basis of packaging, United States Sun Care Products Market is divided into Bottles & Jars, Flexible Tubes, Dispensers/Pumps, and other segments. The bottles & jars segment accounts for the largest packaging segment of United States Sun Care Products Market, due to its widespread use for packaging various sun care products like lotions, creams, and oils. Bottles and jars offer convenience, protection, and ease of use, making them a preferred choice for manufacturers and consumers alike. Their versatility in packaging both small and large quantities also contributes to their leading position in the market.

United States Sun Care Products Market – By Distribution Channel

By distribution channel, United States Sun Care Products Market is divided into Online, Supermarkets/Hypermarkets, Pharmacies & Drug Stores, Specialty Stores, Departmental Stores, and other segments. The supermarkets/Hypermarkets segment is the largest distribution channel in United States Sun Care Products Market, as supermarkets/hypermarkets offer broad accessibility, extensive product variety, and frequent consumer visits to these retail locations. Supermarkets and hypermarkets provide convenient one-stop shopping experiences, attractive discounts, and promotions, making them the preferred choice for purchasing sun care products. Additionally, these stores provide ample shelf space for various brands, enhancing product visibility and consumer choice, and further driving sales in this segment.

Competitive Landscape

Key players in the highly competitive United States Sun Care Products Market include The Procter & Gamble (P&G) Company, L’Oréal S.A., Unilever Plc, Johnson & Johnson Services, Inc., Shiseido Co., Ltd., Beiersdorf, Inc., The Estée Lauder Companies Inc., Groupe Clarins, The Avon Company, and Coty, Inc. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In May 2022 - L'Oréal introduced UV filtering technology, known as UVMune 400. It is engineered to provide effective protection against ultra-long UVA radiation, which previously constituted 30% of unfiltered sun rays.

• In February 2022 - Beiersdorf inaugurated an innovation center in the United States, positioning itself to expedite local innovation. The center aims to become a premier hub of expertise in therapeutic over the counter (OTC) and sun care products.

Scope of the Report

By Type

• Mineral-based

• Chemical-based

• Hybrid

By Category

• Sun Protection Products

• After Sun Products

• Tanning Products

By Form

• Cream

• Lotion

• Gel

• Spray

• Others

By SPF Range

• Below SPF 20

• SPF 20–30

• SPF 30–40

• Above SPF 40

By Consumer Orientation

• Adults

• Kids

• Babies

By Packaging

• Bottles & Jars

• Flexible Tubes

• Dispensers/Pumps

• Others

By Distribution Channel

• Online

• Supermarkets/Hypermarkets

• Pharmacy & Drug Stores

• Specialty Stores

• Departmental Stores

• Others