Report Overview

The U.S. and Australia Natural Latex Mattress Market Size- Industry Trends & Forecast Report 2026

In the United States, natural latex mattress witnesses a market size of USD 736.73 Million in 2019, which is anticipated to reach the valuation of USD 938.20 Million in 2026 at a CAGR of 5.1%. The growing prevalence of backaches and spine misalignment, increasing disposable income, and other advantages associated with natural latex have prompted consumers to invest in better natural latex mattresses.

In terms of the Australian regional market, it has been observed that there is a rise in demand for a personalized mattress in Australia's mattress market as they provide comfort and better sleep quality. The last decade in Australia has seen a growth in the online mattress market with many new players joining the market. As there is an opportunity to check and order the mattresses from home comfort, customers tend to opt for online companies. In 2019, Australia reached the valuation of USD 91.19 Million, which is expected to gain a market valuation of USD 108.21 Million in 2026 at a CAGR of 3.6%.

Natural Latex Mattress Market Overview:

Latex and latex alternate mattresses have quickly become a favorite among discerning sleepers regarding bedding materials. The reasons are simple: alternative foams made of latex and latex provide exceptional pressure point relief while providing adequate spinal alignment. Besides, both types of foam are available at varying levels of firmness. There are three latex forms available in the market: natural latex, blended latex, synthetic latex, and latex alternative foams adopted by the consumer based on a factor such as comfort preference, budget, and desire for eco-friendly materials. Latex mattresses provide, in a natural way, exceptional pressure point relief. The unique buoyant quality of latex, extracted from the rubber tree and processed using natural biodegradable ingredients, relaxes muscles and relieves tension, lifting the day's pressures during sleep. Two kinds of highly durable, natural latex are located under the natural latex umbrella: Talalay and Dunlop.

Dunlop has a more simplified manufacturing process that limits options for comfort but reduces the overall price. Generally, Dunlop latex feels firmer and bouncier. Talalay has a variety of levels of firmness and a distinctly more contouring feeling, an attribute that also helps reduce the transfer of motion between sleep partners. In nine locations, Talalay manufacturers ILD test every core, accounting for its consistency. A five-step washing cycle is also involved in the method, making it one of the most hypoallergenic foams on the market and safe, even for latex allergies.

The U.S. and Australia Natural Latex Mattress Market Forecast and Trends

Growth Drivers

Increasing Prevalence of Backache Issues and Spinal Misalignment

The growing prevalence of backaches and spine misalignment has prompted consumers to invest in better mattresses, increasing demand for a natural latex mattress. According to statistics, Back pain was recorded as 27 million U.S. individuals 18 years and older in tics. Sleeping on a mattress of low quality can also be one of the critical causes of back pain for adults and teenagers worldwide. Natural latex mattresses are eco-friendly and highly comfortable, naturally cool, without heating issues that can be developed by other mattresses and natural latex mattresses are long-lasting—all these advantages rising demand of Natural latex mattresses across the regions.

Moreover, there is a less work-life balance among young adults, which are expected to positively affect natural latex mattresses' growth, with many joint pain problems like back pain. According to the medical article in the Spanish Spine journal, it is evident that spinal manipulation in the back pain can be managed to minimize curve in conjunction with medical treatment, exercise, and sleep on a mattress of medium firmness in the back. Such a factor was expected in the coming years to boost demand for natural latex mattresses.

High Cost Coupled with Volatility in The Raw Material Prices

Natural latex is harvested from rubber trees, and there is minimum off gazing as it is natural. Tree harvests 100% of the natural latex mattresses so that no harsh chemicals are found in the mattress. Natural latex is a very time-consuming and expensive operation. Natural mattresses of latex thus are costly. Latex mattresses are among the costliest, but they have many advantages vs. conventional mattresses. The cost of latex mattresses varies dramatically with brands and sizes. Twin size mattresses with latex foam can be between $700 and $3.400, while the latex foam mattress may differ between $1.350 and $6,000. The price volatility of raw materials complicates fresh investments in this market for manufacturers of latex mattresses. For example, the average cost for a wet kilo of natural latex increased from USD 1.11 in 2016 to USD 1.48, an increase of 45% in a year, according to the Malaysian Rubber Glove Manufacturers Association (MARGMA). The rising prices for raw materials, therefore, contribute to higher mattress prices. Both above factors together hinder the growth of the latex market in the coming years.

Impact of COVID-19 in industry

The World Health Organization now considers the novel coronavirus (COVID-19) to be a pandemic. As the virus spreads and cases mount, and measures stiffen to control the spread of the virus, there are numerous ways the food systems at all levels will be tested and strained in the coming weeks and months. Developing countries are particularly at risk as COVID-19 due to a reduction in the labor force, affect economies and livelihoods, and a reduction in production operations. IN the U.S. & Australia, the natural latex mattress market has been negatively impacting the second quarter of 2020 due to the lockdowns imposed in many countries worldwide. COVID-19 can badly affect the world economy in three main ways: by directly acting production and demand, market disruption, by creating supply chain and, and by its financial impact on firms and financial markets. The COVID-19 pandemic has caused disruptions in industrial activities and natural latex mattress markets all over the world. For Instance: Tempur-Pedic Management, LLC experienced very weak demand in Europe and the U.S., with orders down over 50 percent versus the same period in the prior year. COVID-19 and its effects on the Company's business and operations, including the disruption or delay of production and delivery of materials and products in the Company's supply chain; a temporary or extended period shutdown of manufacturing facilities and retail stores, financial and industry conditions particularly conditions relating to liquidity, financial performance and related credit issues present in the retail sector, general economic which may be amplified by the effects of COVID-19.

U.S. and Australia Natural Latex Mattress Market: Product Type

The Natural Latex Mattress market based on product type split into Dunlop Latex Mattress, Talalay Latex Mattress, and Combined Latex Mattress. Amidst the segmentation, Dunlop latex mattress projected to dominate the U.S. and Australian market with 51.33% & 57.95% market share, respectively, in 2026. Dunlop Latex is traditionally manufactured from 100 % fresh, foamed, and set rubber tree content. The liquid latex mixture is poured into the mould in one full pour in this production process, filling the mould. The mixture "settles" after it's poured, ensuring that Dunlop Latex is usually denser at the bottom and softer at the top. Followed by Dunlop, Talalay Latex Mattress, and Combined Latex Mattress, expected to witness significant growth rate in upcoming years. A newer form of latex production is Talalay Latex. Sometimes it's marketed as a more advanced and superior latex form. The liquid latex is poured into the mould during the Talalay production method, but it is only partially filled. To fill the form, the mould is then vacuumed, which expands the liquid latex. To maintain the liquid latex mixture within the mould, it is then also frozen at -20F. It is then heated through a process of vulcanization.

Fig: U.S. Natural Latex Mattress Market Share (%), By Product Type, By Value, 2016-2026

Source: BlueWeave Consulting

The U.S. and Australia Natural Latex Mattress: Mattress Size

Based on mattress size, the U.S. and Australia natural latex mattress market segmented into Single Bed, Double Bed, and others. Amidst the segmentation, Double bed size projected to dominate the U.S. and Australia market during the forecast period of 2020-2026. The market is driven by surging demand for mattresses in a hostel or single rooms for students and young working bachelors, backed by rapid urbanization. Moreover, this mattress size is preferred over the twin size because it offers more length and leg space and is suitable for people with extended height. A Twin or Single size mattress is the smallest possible mattress size other than a crib-size mattress. This size is ideal for children's bedroom and is used in hotel rooms considered " triplet" rooms. At this length, the twin mattresses are not suitable for some adults and are ideal for only person Queen size mattress provides almost 2 adults more space than a double.

U.S. and Australia Natural Latex Mattress: End-User

The Natural Latex Mattress market based on end-user split into Households, Hotels, Hospitals, and Others. The Household end-user segment anticipated to lead U.S. and Australian markets during the forecast period. The hotel sector is expected to witness the highest growth over the forecast period due to rising infrastructural development across regions, particularly developing countries. In the travel and tourism industry, growth is likely to boost the demand for natural latex mattresses in hotels, increasing latex mattresses' use.

Competitive landscape

The U.S. and Australia's natural latex market is highly fragmented due to unorganized players in the market. The major players in the U.S. Natural Latex Mattress market are Serta Simmons, Sealy Corporation, Kingsdown, Inc., Plush beds, Avocado Green Mattress, Zenheaven Spindle, Pikolin, and Other prominent Leaders. The major players in Australia Zenna Mattress, Fern Earth Pty Ltd., Latex Mattress Australia Pvt Ltd, and Other prominent players.

Serta Simmons Bedding LLC, the largest manufacturer, and distributor of mattresses in the United States. Serta Simmons announced a three-year strategic partnership with Sinomax USA to develop new mattress-in-a-box offerings for SSB's Serta and Beautyrest brands. These new products are offered for sale through current and prospective retailer channels. Prominent market participants compete based on price and product quality. Small and medium-sized market players are expected to show considerable improvements in the foreseeable future, given the moderate level of capital expenditure needed to set up a business.

In Australia, Zenna offers a line of pure latex mattresses competitive in material price. Whereas the process of making latex appears to be an expensive commodity, it has environmental, health, durability, and comfort advantages over synthetic materials. Zenna contributes an 8% market share in 2019 across Australia's natural latex market. It is projected that in the upcoming years, zenna enhances market share at a significant rate.

Recent Development 

June 2020: Duroflex, a leading sleep solutions brand, unveiled its eco-friendly range of mattresses, Natural Living, on World Environment Day. This entirely natural range is first of its kind in the category. It has been designed to cater to the rising need for environmentally friendly products that are safe, healthy, and hygienic. The latex used for this range is sourced from plantations in Kerala, where the journey of Duroflex began about 5 decades ago. Latex foam, which is the main component of this range, is 100% biodegradable and a highly resilient material that offers excellent support and comfort.

January 2019: Vystar Corp announced Vytex Cloud Bed-in-a-Box Collection's launch of 100% all-natural latex mattresses in New England. This new mattress will provide comfort, strength, and soft, supportive comfort. It is considered the purest, anti-microbial, smell-free, and allergic free latex in the world. The Bed-in-a-Box concept is a hit with consumers - transforming the 30 billion dollar a year mattress industry. Consumers choose Twin, TwinXL, Full, Queen, King, and California King sizes in Firm, Plush, or Luxury Plush density. Vytex Cloud Mattresses come with high quality, quilted organic cotton over Joma™ wool cover for natural airflow.

Scope of the Report

Scope of the Report

By Product Type

Ø  Dunlop Latex Mattress

Ø  Talalay Latex Mattress

Ø  Combined Latex Mattress

By Mattress Size

Ø  Single Bed

Ø  Double Bed (King and Queen Size)

Ø  Others

By End-User

Ø  Households

Ø  Hotels

Ø  Hospitals

Ø  Others

By Distribution Channel:

Ø  Online

Ø  Retail store

Ø  Wholesale

Ø  Supermarket/Hypermarket

Ø  Others

The objective of the Study:

Ø  To analyze and forecast the U.S. & Australia Natural Latex Mattress market size of the market, in terms of Value.

Ø  To outline, categorized, and forecast the U.S. & Australia Natural Latex Mattress market based on the product type, mattress size, end-user, and distribution channel.

Ø  To examine competitive developments like technological advancement, services, and regulative framework within the U.S. & Australia Natural Latex Mattress Market.

Ø  To highlight the impact analysis of the factors affecting the market dynamics such as drivers, restraints, opportunities, and challenges.

Ø  To strategically profile the key players and comprehensively analyze their market shares and detail the competitive landscape for market leaders.