Middle East and Africa Frozen Food Market to Cross USD 43 Billion by 2031

Published | 24 January 2025

Middle East and Africa Frozen Food Market is booming primarily due to rapid urbanization, busy lifestyles, expanding retail chains, a growing demand for convenience foods, and advancements in cold chain logistics drive growth.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Middle East and Africa Frozen Food Market size by value at USD 29.5 billion in 2024. During the forecast period between 2025 and 2031, BlueWeave expects Middle East and Africa Frozen Food Market size to expand at a significant CAGR of 5.80% reaching a value of USD 43.4 billion by 2031. The Frozen Food Market across Middle East and Africa is driven by increasing urbanization, rising disposable incomes, and changing consumer lifestyles favoring convenience. A growing demand for ready-to-eat and ready-to-cook products, coupled with expanded supermarket and hypermarket networks, boosts accessibility. Improved cold chain infrastructure and advances in freezing technologies enhance product quality and shelf life. Additionally, the popularity of international cuisines and the rising working population further stimulate market growth, while health conscious offerings and clean-label products cater to evolving consumer preferences.

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Opportunity – Growth of Online Grocery Platforms

The rise of online grocery platforms is significantly driving the growth of Middle East and Africa Frozen Food Market. As consumers increasingly prefer the convenience of online shopping, frozen food products are becoming more accessible. E-commerce platforms offer a wide range of frozen food items with home delivery services, catering to busy lifestyles and changing consumer preferences. This trend is particularly prominent in urban areas, contributing to the expanding market for frozen food in the region.

Ready-to-Cook Segment Holds Major Share of MEA Frozen Food Market

The ready-to-cook segment accounts for the largest market share of Middle East and Africa Frozen Food Market, due to the increasing demand for convenient meal solutions, particularly among busy consumers and working professionals. Ready-to-cook frozen foods offer ease of preparation, longer shelf life, and a variety of options, making them highly popular in the region. This trend is driven by changing lifestyles and the growing preference for quick and convenient meals without compromising on quality.

Impact of Escalating Geopolitical Tensions on Middle East and Africa Frozen Food Market   

Escalating geopolitical tensions in Middle East and Africa (MEA) could disrupt the frozen food market by affecting supply chains, causing delays in transportation, and increasing raw material costs. Political instability may lead to reduced foreign investments, while trade restrictions and tariffs could hinder international trade. Moreover, consumer confidence might decline, impacting demand. However, some segments of the market may benefit from an increased focus on locally sourced products as alternative supply chains emerge.

Competitive Landscape

Middle East and Africa Frozen Food Market is highly fragmented, with numerous players serving the market. Major companies dominating the market include General Mills Inc., Kerry Group, Nestle S.A., Kraft Heinz Company, McCain Foods Limited, American Group, Inc., Sunbulah Group, Tyson Foods, Inc., Al Kabeer Group, and Grupo Bimbo. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge over their competitors in Middle East and Africa Frozen Food Market.

Don’t miss the business opportunity in Middle East and Africa Frozen Food Market. Consult our analysts to gain crucial insights and facilitate your business growth.

The report's in-depth analysis provides information about growth potential, upcoming trends, and Middle East and Africa Frozen Food Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Middle East and Africa Frozen Food Market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

Scope of the Report

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