Middle East and Africa Mobility as a Service (MaaS) Market Zooming 3.8X to Zip Past Value of USD 74.3 Billion by 2030

Published | 27 September 2024

Middle East and Africa Mobility as a Service (MaaS) Market is flourishing due to the growing population in expanding urban areas across the region and governments’ supportive policies and initiatives for green mobility.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Middle East and Africa Mobility as a Service (MaaS) Market size by value at USD 19.55 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects Middle East and Africa Mobility as a Service (MaaS) Market size to expand at a CAGR of 21.27% reaching a value of USD 74.35 billion by 2030. The Mobility as a Service (MaaS) Market across Middle East and Africa is propelled by the surging demand for on-demand mobility and the potential of MaaS to accelerate a net-zero carbon transition. The region's growing adoption of MaaS underscores the need for integrated public and private infrastructure to enhance user experience. MaaS platforms, enabling seamless planning, booking, and payment for various transport options, reduce reliance on personal vehicles. Effective MaaS implementation requires synergistic efforts between public policy and infrastructure development to promote lighter, electric mobility. The data generated by MaaS platforms is instrumental in optimizing services and routes, providing valuable insights into user behavior and regional mobility needs. Micro-mobility options, like e-scooters, are becoming integral to multi-modal transport systems in urban areas like Dubai, enhancing accessibility to public transport and reducing traffic congestion and emissions. The evolution of on-demand mobility solutions presents significant opportunities for sustainable urban development in the Middle East and Africa.

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Opportunity - Spurring Demand for Sustainable Transportation

The increasing demand for sustainable transportation is significantly influencing the growth of the Mobility as a Service (MaaS) market in the Middle East and Africa region. As urban populations rise, there is a heightened awareness of environmental concerns, driving the need for innovative mobility solutions that reduce carbon footprints. The shift toward on-demand mobility and MaaS has gained traction, enabling users to efficiently plan, book, and pay for multiple mobility options through a single digital platform. The transition facilitates a move away from personal vehicle ownership, alleviating traffic congestion while supporting the region’s goal of creating sustainable urban environments. As private and public sectors collaborate to enhance infrastructure for lighter-weight vehicles, electric mobility, and shared transport, the wealth of data generated by MaaS platforms is crucial for optimizing services and improving infrastructure. With substantial investments anticipated in smart mobility and infrastructure, the region stands at the cusp of a transformation towards greener transportation solutions. Initiatives in MaaS exemplify the potential for seamless, sustainable travel that enhances quality of life. Moreover, micro-mobility options like e-scooters are emerging as essential components of the multi-modal transport mix, addressing the demand for efficient, eco-friendly urban mobility solutions. As governments in the GCC, particularly in Saudi Arabia and the UAE, prioritize smart city projects, the integration of sustainable transportation solutions through MaaS is set to drive growth in the region's mobility market, presenting lucrative opportunities for stakeholders invested in the future of urban mobility.

Saudi Arabia Dominates Middle East and Africa MaaS Market

Saudi Arabia's Vision 2030 initiative is driving a transformative shift in its transportation landscape, prioritizing innovation and sustainability. A cornerstone of the transformation is the development of an extensive public transportation network, exemplified by the ambitious Riyadh Metro project, designed to alleviate congestion and pollution. The Kingdom's strong push for electric vehicles is supported by strategic infrastructure investments and consumer incentives. The integration of smart technologies, including autonomous vehicles and mobility platforms, enhances user experiences and promotes efficient travel. Through its commitment to sustainable infrastructure development, Saudi Arabia is setting a new standard for smart transportation solutions and positioning itself as a global leader in mobility innovation.

Impact of Escalating Geopolitical Tensions on Middle East and Africa Mobility as a Service (MaaS) Market

Middle East and Africa Mobility as a Service (MaaS) Market may face significant challenges from intensifying geopolitical tensions across the world, particularly in the Middle East. Heightened security concerns may disrupt transportation networks and logistics, hindering MaaS providers' operations. Regulatory uncertainties arising from conflicts can impede cross-border collaboration, hindering the development of integrated mobility platforms. Consequently, the growth potential of Middle East and Africa MaaS Market in may be significantly constrained.

Competitive Landscape

Middle East and Africa Mobility as a Service (MaaS) Market is fragmented, with numerous players serving the market. The key players dominating Middle East and Africa Mobility as a Service (MaaS) Market include Avis Budget Group Inc., Careem, Bolt, EAN Services LLC, Europcar Mobility Group SA, Mercedes-Benz Group AG, Uber Technologies Inc., and Hyundai Motor Group. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge in the overall market.

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The report's in-depth analysis provides information about growth potential, upcoming trends, and Middle East and Africa Mobility as a Service (MaaS) Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Middle East and Africa Mobility as a Service (MaaS) Market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

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