Report Overview

Rising focus on health and wellness, changing consumer lifestyles, and an increasing demand for premium and natural products. Also, innovative product formulations, attractive packaging, and expanding retail channels contribute to the market's upward trajectory to the dynamic and evolving nature of the Australia Bath and Shower Products Market during the forecast period between 2023 and 2029.

Australia Bath and Shower Products Market – Industry Trends & Forecast Report, 2029

Australia Bath and Shower Products Market size was estimated at USD 0.42 billion in 2022. During the forecast period between 2023 and 2029, the size of Australia Bath and Shower Products Market is projected to grow at a CAGR of 3.62% reaching a value of USD 0.52 billion by 2029. The Australia Bath and Shower Products Market is propelled by a growing consumer focus on personal hygiene and wellness. Increasing urbanization, higher disposable incomes, and a preference for premium and organic products are driving market expansion. Innovations in formulations, packaging, and eco-friendly options also contribute to the market's growth. Also, a rising awareness of the importance of skincare and grooming routines further boosts demand for bath and shower products. The market is shaped by evolving consumer lifestyles, hygiene consciousness, and the ongoing trend of self-care, fostering a dynamic and competitive landscape.

Bath and Shower Products – Overview

Bath and shower products encompass a diverse range of personal care items designed for hygiene and relaxation during bathing routines. These products include soaps, shower gels, shampoos, conditioners, bath salts, and sponges. Formulated with various fragrances, moisturizers, and skin-nourishing ingredients, they cater to individual preferences and skin types. Beyond basic cleansing, many products offer therapeutic benefits, promoting stress relief and a spa-like experience. The market is characterized by continual innovation, with eco-friendly and natural formulations gaining popularity. Bath and shower products play a vital role in daily self-care, contributing to personal well-being and hygiene.

Australia Bath and Shower Products Market

Growth Drivers

Increasing Awareness of Personal Hygiene

The Australia Bath and Shower Products Market is propelled by the rising awareness of personal hygiene. As consumers become more health-conscious, there is a heightened demand for specialized and high-quality bath and shower products. The increased awareness is driving a shift towards products that offer additional benefits, such as natural ingredients, skin-friendly formulations, and eco-friendly packaging. Manufacturers are capitalizing on this trend by introducing innovative products and marketing campaigns that emphasize the importance of personal hygiene, contributing to a steady growth trajectory in the market.

Restraints

Availability of Low Cost Alternatives

The availability of low-cost alternatives poses a significant restraint to the Australia Bath and Shower Products Market. Consumers, especially in price-sensitive segments, may opt for more economical options, impacting the market share of premium products. The presence of generic and private label brands offering similar functionalities at a lower price point further intensifies competition, challenging the market's potential for higher profit margins. Manufacturers must strategize effectively to balance quality, pricing, and differentiation to address this restraint and sustain market competitiveness.

Australia Bath and Shower Products Market 

Segmental Coverage

Australia Bath and Shower Products Market – By Product Type

Based on product type, Australia Bath and Shower Products Market is divided into Bath Soaps, Bath Wash/Shower Gel, and Bath Additives segments. The bath wash/shower gel segment dominates the market. The segment outshines others, reflecting a significant consumer preference for liquid cleansing products. The popularity of convenient and refreshing shower gels has propelled this segment to the forefront, capturing a substantial market share. Consumer demand for innovative and luxurious bathing experiences has contributed to the remarkable growth of bath wash/shower gel, making it the largest and most influential segment in the Australian market for bath and shower products.

Australia Bath and Shower Products Market – By Form

Based on form, Australia Bath and Shower Products Market is divided into Solid, Gels, and Liquid segments. The liquid segment stands out as the dominant force, eclipsing solid and gel counterparts. This segment commands the largest share, reflecting consumer preferences for liquid formulations in bath and shower products. The versatile nature of liquid products, offering convenience and varied formulations, has propelled its market dominance. This trend underscores a significant shift in consumer habits towards liquid bath and shower solutions, shaping the landscape of the Australian personal care market.

Australia Bath and Shower Products Market – By Price Point

Based on price point, Australia Bath and Shower Products Market is divided into Premium, Medium, and Economy segments. These divisions cater to diverse consumer preferences and purchasing power. The premium segment offers high-end, luxurious products, while the medium segment targets a middle-income demographic with quality options. The economy segment focuses on affordability, providing budget-friendly choices.

Australia Bath and Shower Products Market – By End User

Based on end user, Australia Bath and Shower Products Market is divided into Household and Commercial. The household segment encompasses products tailored for individual or family use, meeting personal hygiene needs. Conversely, the commercial segment focuses on products designed for business and public spaces such as hotels, gyms, and spas. These segments reflect the diverse consumer demands in the Australian market, with the Household sector catering to personal preferences, while the commercial segment addresses broader institutional requirements, contributing to a comprehensive and dynamic industry landscape

Australia Bath and Shower Products Market – By Distribution Channel

Based on distribution channel, Australia Bath and Shower Products Market is divided into B2B, B2C, and Online segments. The B2C segment is the largest contributor to the Australia Bath and Shower Products Market. Experiencing remarkable growth, the Business-to-Consumer sector commands a substantial share, driven by consumer preferences, increased awareness, and a surge in retail avenues. As Australians increasingly prioritize personal care, the B2C segment remains a powerhouse, influencing market trends and witnessing continuous expansion. This trend signifies a robust connection between consumers and bath and shower product offerings, affirming the sustained prominence of the B2C segment in shaping the market's trajectory.

Competitive Landscape

Major players in the Australia Bath and Shower Products Market include Jahwa, REVLON, INC., CHANEL, LUSH LTD, AVON PRODUCTS, Estée Lauder, Natura, L'OCCITANE INTERNATIONAL SA, and Lion Corporation. To enhance their market share and expand their reach, these companies are also focusing on investing in innovations, collaborations, and expansions.

Scope of the Report

Attributes	Details
Years Considered	Historical Data – 2019–2022
	Base Year – 2022
	Estimated Year – 2023
	Forecast Period – 2023–2029
Facts Covered	Revenue in USD Million
Market Coverage	Australia
Product/Service Segmentation	Product Type, Form, Price Point, End User, Distribution Channel
Key Players	Jahwa, REVLON, INC., CHANEL, LUSH LTD, AVON PRODUCTS, Estée Lauder, Natura, L'OCCITANE INTERNATIONAL SA, Lion Corporation

 

 

By Product Type

• Bath Soaps

• Bath Wash/Shower Gel

• Bath Additives

By Form

• Solid

• Gels

• Liquid

By Price Point

• Premium

• Medium

• Economy

By End User

• Household

• Commercial

By Distribution Channel

• B2B

• B2C

• Online

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Australia Bath and Shower Products Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Increasing awareness about personal hygiene
         2. Rising disposable income
      2. Restraints
         1. Availability of low-cost alternatives
      3. Opportunities
         1. Growing demand for natural and organic products
      4. Challenges
         1. Environmental concerns
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Australia Bath and Shower Products Market Overview
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
      2. By Volume (Thousand Units)
   2. Market Share & Forecast
      1. By Product Type
         1. Bath Soaps
         2. Bath Wash/Shower Gel
         3. Bath Additives
         4. Others
      2. By Form
         1. Solid
         2. Gels
         3. Liquid
         4. Others
      3. By Price Point
         1. Premium
         2. Medium
         3. Economy
      4. By End User
         1. Household
         2. Commercial
         3. Others
      5. By Distribution Channel
         1. B2B
         2. B2C
         3. Online
5. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. Australia Bath and Shower Products Market Company Market Share Analysis, 2022
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
6. Impact of COVID-19 on Australia Bath and Shower Products Market
7. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
   1. Jahwa
   2. REVLON, INC.
   3. CHANEL
   4. LUSH LTD
   5. AVON PRODUCTS
   6. Estée Lauder
   7. Natura.
   8. L'OCCITANE INTERNATIONAL SA.
   9. Lion Corporation.
   10. Other Prominent Players
8. Key Strategic Recommendations
9. Research Methodology
   1.    Qualitative Research
      1.  Primary & Secondary Research
   2.    Quantitative Research
   3.    Market Breakdown & Data Triangulation
      1.  Secondary Research
      2.  Primary Research
   4.    Breakdown of Primary Research Respondents, By Region
   5.    Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable

 

 

List of Figures

 

Figure 1       Australia Bath and Shower Products Segmentation 

Figure 2       Australia Bath and Shower Products Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2022

Figure 4       Australia Bath and Shower Products Market Size, By Value (USD Million), 2019–2029 

Figure 5       Australia Bath and Shower Products Market Share, By Product Type, By Value, 2019–2029 

Figure 6       Australia Bath and Shower Products Market Share, By Form, By Value, 2019–2029         

Figure 7       Australia Bath and Shower Products Market Share, By Price Point, By Value, 2019–2029 

Figure 8       Australia Bath and Shower Products Market Share, By Mode, By Value, 2019–2029         

Figure 9       Australia Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2029

 

List of Tables

 

Table 1        Australia Bath and Shower Products Market Size, By Value (USD Million), 2019–2029

Table 2        Australia Bath and Shower Products Market Size, By Product Type, By Value, 2019–2029

Table 3        Australia Bath and Shower Products Market Size, By Form, By Value, 2019–2029

Table 4        Australia Bath and Shower Products Market Size, By Price Point, By Value, 2019–2029

Table 5        Australia Bath and Shower Products Market Size, By Mode, By Value, 2019–2029

Table 6        Australia Bath and Shower Products Market Size, By Distribution Channel, By Value, 2019–2029

Table 7        Jahwa Company Overview

Table 8        Jahwa Financial Overview

Table 9        REVLON, INC. Company Overview

Table 10      REVLON, INC. Financial Overview

Table 11      CHANEL Company Overview

Table 12      CHANEL Financial Overview

Table 13      LUSH LTD Company Overview

Table 14      LUSH LTD Financial Overview

Table 15      AVON PRODUCTS Company Overview

Table 16      AVON PRODUCTS Financial Overview

Table 17      Estée Lauder Company Overview

Table 18      Estée Lauder Financial Overview

Table 19      Natura Company Overview

Table 20      Natura Financial Overview

Table 21      L'OCCITANE INTERNATIONAL SA Company Overview

Table 22      L'OCCITANE INTERNATIONAL SA Financial Overview

Table 23      Lion Corporation Company Overview

Table 24      Lion Corporation Financial Overview