Report Overview

Growing industrialization, increasing demand for reliable power sources, government investments in infrastructure projects, rising concerns about energy security, extreme weather events, and a focus on renewable energy integration are driving generator sales for backup and off-grid power solutions contribute to the growth of the Australia generator sales market during the forecast period between 2023 and 2029.

Australia Generator Sales Market - Industry Trends & Forecast Report, 2029

The Australia generator sales market size was estimated at USD 84.2 million in 2022. During the forecast period between 2023 and 2029, the size of Australia generator sales market is projected to grow at a CAGR of 6.71% reaching a value of USD 124.3 million by 2029. Australia generator sales market is influenced by several key driving factors. Firstly, the growing demand for reliable power sources in remote and off-grid areas propels generator sales. Also, the need for backup power solutions in regions prone to natural disasters and grid instability fuels market growth. Industrial expansion, construction projects, and increasing data center establishments also drive generator sales as they require an uninterrupted power supply. Further, government initiatives promoting renewable energy integration with generators contribute to market dynamics. On top of that, technological advancements in generator efficiency and emissions control play a pivotal role in shaping the market, attracting both commercial and residential consumers.

Australia Generator Sales Market - Overview

Generator sales refer to the commercial activity of selling electric power generators, which are devices that convert mechanical energy into electrical energy. These machines play a crucial role in providing backup power during electrical outages or in remote areas where a stable grid connection is unavailable. Generator sales encompass a wide range of products, including portable generators for residential use, industrial-scale generators for businesses, and standby generators for critical facilities like hospitals and data centers. The market for generator sales is influenced by factors such as power demand, weather-related events, and the need for reliable electricity supply, making it an essential and dynamic industry.

Growth Drivers

Transition toward Renewable Energy

The shift towards renewable energy sources is a significant growth driver for the Australia generator sales market. As the country strives to reduce its carbon footprint and meet sustainability targets, there is a growing demand for generators that complement intermittent renewable energy systems. These generators act as backup power sources during periods of low renewable energy production, ensuring uninterrupted electricity supply. Also, with increasing investments in renewable projects like wind and solar farms, construction and maintenance activities create a surge in the demand for generators, further propelling the market's growth. This transition aligns with Australia's commitment to clean energy and resilience against power disruptions.

Restraints

Supply Chain Disruptions

Australian generator sales market faces a significant constraint due to ongoing global supply chain disruptions. Delays in the procurement of critical components and raw materials, exacerbated by transportation bottlenecks and increased shipping costs, have led to production slowdowns and increased lead times for generators. Manufacturers are grappling with challenges in sourcing key components, impacting their ability to meet the growing demand for backup power solutions. This constraint not only affects businesses and households seeking reliable power backup options but also places pressure on local generator manufacturers and importers to adapt to a volatile supply chain landscape, potentially resulting in higher prices for consumers.

Impact of COVID-19 on Australia generator sales market

COVID-19 pandemic significantly impacted Australia generator sales market. As the virus spread and lockdowns were imposed, various sectors faced disruptions in their operations. This led to increased demand for backup power solutions, boosting generator sales. Industries like healthcare, data centers, and essential services invested heavily in generators to ensure uninterrupted operations during power outages. However, the overall economic uncertainty and reduced business activities resulted in a mixed impact, with some segments experiencing growth while others faced challenges. The market adapted to the changing landscape by focusing on remote monitoring and maintenance to meet customer needs during the pandemic.

Australia Generator Sales Market

Segmental Coverage

Australia Generator Sales Market - By Fuel Type

By fuel type, Australia generator sales market is split into Gas and Diesel segments. These segments represent the two main types of generators available for power generation in the country. Gas generators typically run on natural gas or propane and are known for their eco-friendliness and cost-efficiency. On the other hand, diesel generators rely on diesel fuel and are known for their reliability and high power output. Understanding the distinctions between these segments is crucial for businesses and consumers looking to meet their specific power generation needs in Australia.

Australia Generator Sales Market - By Application

Based on application, Australia generator sales market is divided into Standby, Prime and continuous, and Peak Shaving segments. Standby generators are designed for emergency backup power, ensuring uninterrupted operation during power outages. Prime and continuous generators provide sustained power for ongoing operations, such as in industrial settings. Peak Shaving generators help manage peak electricity demand, reducing costs during periods of high consumption. These segments cater to diverse needs, reflecting the market's versatility and adaptability to a range of power supply requirements, making Australia's generator sales market a dynamic and multifaceted industry.

Australia Generator Sales Market - By Power Rating

By power rating, Australia generator sales market is divided into Below 100 KVA, 100–350 KVA, 350–1,000 KVA, 1,000–2,500 KVA, 2,500–5,000 KVA, and Above 5,000 KVA segments. "Below 100 KVA" is the largest power rating segment in the Australia generator sales market. This segment represents generators with a power capacity of less than 100 kilovolt-amperes, indicating a strong demand for smaller-scale generators in various applications across the country. While there is a diverse range of generator sizes available, the Below 100 KVA segment likely caters to a broad spectrum of industries and businesses, including residential, small commercial enterprises, and essential services, reflecting the versatile and widespread need for reliable power generation solutions in Australia.

Australia Generator Sales Market - By End User

By end user, Australia generator sales market is divided into Industrial, Commercial, and Residential segments. The industrial segment represents the largest share, indicating the robust demand for generators within Australia's industrial landscape, where reliable power backup is essential for various manufacturing, production, and critical infrastructure needs. The commercial segment follows closely behind, reflecting the importance of backup power solutions for businesses, offices, and institutions. Lastly, the residential segment, while significant, constitutes a smaller portion of the market, highlighting the varying levels of power backup requirements across different sectors within Australia's diverse market.

Competitive Landscape

Australia generator sales market is fiercely competitive, with Cummins, Caterpillar, Generac, Powermaster, Himoinsa, Briggs & Stratton, Honda, Atlas Copco, Yanmar, and Kohler as major players. The key strategies used by these market leaders are new product launches, mergers & acquisitions, and alliances. To grow their market share, these companies are also focusing on investing in innovations, collaborations, and expansions.

Scope of the Report

Attributes	Details
Years Considered	Historical Data – 2019–2022
	Base Year – 2022
	Estimated Year – 2023
	Forecast Period – 2023–2029
Facts Covered	Revenue in USD Million
Market Coverage	Australia
Product/ Service Segmentation	Fuel Type, Application, Power Rating, End User
Key Players	Cummins, Caterpillar, Generac, Powermaster, Himoinsa, Briggs & Stratton, Honda, Atlas Copco, Yanmar, Kohler

 

 

By Fuel Type

• Gas

• Diesel

By Application

• Standby

• Prime & Continuous

• Peak Shaving

By Power Rating

• Below 100 KVA

• 100–350 KVA

• 350–1,000 KVA

• 1,000–2,500 KVA

• 2,500–5,000 KVA

• Above 5,000 KVA

By End User

• • Industrial

  • Commercial

  • Residential

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Australia Generator Sales Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Increasing demand for backup power solutions due to extreme weather events and aging infrastructure
         2. Growth of the construction industry
         3. Growing trend towards outdoor activities
      2. Restraints
         1. High cost of generators
         2. Lack of awareness about the benefits of generators
      3. Opportunities
         1. Increasing demand for generators in remote areas
         2. Development of new and innovative generator technologies
      4. Challenges
         1. Competition from imported generators
         2. Fluctuations in fuel prices
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Australia Generator Sales Market Overview
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Fuel Type
         1. Gas
         2. Diesel
      2. By Application
         1. Standby
         2. Prime & Continuous
         3. Peak Shaving
      3. By Power Rating
         1. Below 100 KVA
         2. 100–350 KVA
         3. 350–1,000 KVA
         4. 1,000–2,500 KVA
         5. 2,500–5,000 KVA
         6. Above 5,000 KVA
      4. By End User
         1. Industrial
         2. Commercial
         3. Residential
5. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. Australia Generator Sales Company Market Share Analysis, 2022
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
6. Impact of COVID–19 on Australia Generator Sales Market
7. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
   1. Cummins
   2. Caterpillar
   3. Generac
   4. Powermaster
   5. Himoinsa
   6. Briggs & Stratton
   7. Honda
   8. Atlas Copco
   9. Yanmar
   10. Kohler
   11. Other Prominent Players
8. Key Strategic Recommendations
9. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3.  Market Breakdown & Data Triangulation
      1.  Secondary Research
      2.  Primary Research
   4.  Breakdown of Primary Research Respondents, By Region
   5.  Assumptions & Limitations

 

*Financial information of non–listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in–depth secondary research for the final deliverable.

 

 

 

List of Figures

 

Figure 1       Australia Generator Sales Segmentation      

Figure 2       Australia Generator Sales Market Value Chain Analysis     

Figure 3       Company Market Share Analysis, 2022

Figure 4       Australia Generator Sales Market Size, By Value (USD Million), 2019–2029   

Figure 5       Australia Generator Sales Market Share, By Fuel Type, By Value, 2019–2029

Figure 6       Australia Generator Sales Market Share, By Application, By Value, 2019–2029         

Figure 7       Australia Generator Sales Market Share, By Power Rating, By Value, 2019–2029         

Figure 8       Australia Generator Sales Market Share, By End User, By Value, 2019–2029 

 

 

List of Tables

 

Table 1        Australia Generator Sales Market Size, By Value (USD Million), 2019–2029

Table 2        Australia Generator Sales Market Size, By Fuel Type, By Value, 2019–2029

Table 3        Australia Generator Sales Market Size, By Application, By Value, 2019–2029

Table 4        Australia Generator Sales Market Size, By Power Rating, By Value, 2019–2029

Table 5        Australia Generator Sales Market Size, By End User, By Value, 2019–2029

Table 6        Cummins Company Overview

Table 7        Cummins Financial Overview

Table 8        Caterpillar Company Overview

Table 9        Caterpillar Financial Overview

Table 10      Generac Company Overview

Table 11      Generac Financial Overview

Table 12      Powermaster Company Overview

Table 13      Powermaster Financial Overview

Table 14      Himoinsa Company Overview

Table 15      Himoinsa Financial Overview

Table 16      Briggs & Stratton Company Overview

Table 17      Briggs & Stratton Financial Overview

Table 18      Honda Company Overview

Table 19      Honda Financial Overview

Table 20      Atlas Copco Company Overview

Table 21      Atlas Copco Financial Overview

Table 22      Yanmar Company Overview

Table 23      Yanmar Financial Overview

Table 24      Kohler Company Overview

Table 25      Kohler Financial Overview

Table 26      Other Prominent Players Company Overview

Table 27      Other Prominent Players Financial Overview