Report Overview

Increasing numbers of health and fitness conscious population, rising obese population, surge in number of chronic disorders, and increasing number of gyms and fitness clubs are projected to propel the expansion of Brazil home fitness equipment market during forecast period between 2023 and 2029.

Brazil Home Fitness Equipment Market - Industry Trends & Forecast Report, 2029

Brazil home fitness equipment market size is expected to grow at a CAGR of 4.5% during the forecast period 2023 and 2029. Major growth drivers for Brazil home fitness equipment market include increasing obese population, high disposable income in developing countries and an increase in the number of young people across the region. Sedentary lifestyle and an increase in the number of fitness service providers, centers, and markets, such as Bio Ritmo, Formula, and Bodytech, introducing low-cost establishments for members with low income, are propelling the growth of Brazil fitness equipment market forward. To attract as many customers as possible, several service providers are giving weight loss program packages and discounts. Key market players in the Brazil fitness equipment industry are opening new and innovative fitness clubs and spa chains. It is expected to have a beneficial impact on membership subscriptions, boosting the growth of Brazil fitness equipment market during the forecast period. Rising rates of cardiovascular diseases, diabetes, and osteoarthritis are causing widespread worry. Cardiovascular disease is one of the leading causes of death, according to the World Health Organization (WHO). However, many groups use sports to promote a healthy lifestyle. As a result, an increasing number of people are actively participating in physical activities, such as signing up for training programs and packages or working out independently. Hence, all these factors are expected to boost the expansion of Brazil home fitness equipment market during the forecast period.

Brazil Home Fitness Equipment Market – Overview

A fitness equipment gives resistance to a person as it executes physical activities to increase strength and stamina, control weight, and enhance flexibility. It aids in enhancing one's personality and appearance. There are treadmills, elliptical, weight machines, free weights, and other pieces of workout equipment accessible. This equipment has been used by health clubs, gyms, home customers, and business offices. Cardio exercise equipment with pre-set routines is among the commercial-grade equipment. Treadmills are commercial-grade, heavy-duty machines with a large-cushioned deck for absorption control and quiet operation. The equipment's belt speed must be variable and responsive. Several pre-set programs, as well as essential start, stop, speed, and incline modifications, will be available for touch selection by the user. The equipment will contain internal self-cooling and speed sensors, allowing for precise real-time training data feedback. Water bottle holders and accessory trays will be designed to be easily accessible and to accommodate personal items, such as a music player. Elliptical machines are durable, commercial-grade equipment with a solid frame, good stability, and balance.

Brazil Home Fitness Equipment Market

Growth Drivers

Growing numbers of health and fitness conscious population

With a growing modernization culture, consumers are stimulating their daily behaviors by participating in sporting activities. However, due to hectic schedules and lengthy working hours, crowded fitness centers, and parking issues, a rising number of consumers are actively inclining toward home workouts. Home exercise equipment eliminates the need to commute to a gym to utilize the machines and is extremely cost-effective in the long run. Eventually, various improvements in this category emerged, such as the launch of applications that allow consumers to select their personal trainers for either online sessions or home visits to satisfy their specialized and customized fitness goals, such as bodybuilding. Also, as customers become more concerned about their health, the demand for this type of technology has increased.

Restraints

Limited space at home

The growth of home fitness equipment market in Brazil is anticipated to be limited, due to limited space in houses. People in cities live in small homes or flats to save money, which limits the amount of room available for fitness equipment.

Impact of COVID-19 on Brazil Home Fitness Equipment Market

COVID-19 had detrimental impact on fitness market, due to imposition of lockdown across the country resulted in gym closures, enforcing the shift of gym goers toward home fitness equipment from 2020. Latin America, particularly Brazil, was severely impacted. Government officials in the country had taken the necessary precautions to safeguard their citizens from COVID-19 infection. Argentina, Brazil, Chile, and Peru all experienced significant declines in the market for connected gym equipment. As numerous people shared a single piece of exercise equipment, there was a high risk of corona virus spreading. As a result, several travel restrictions were enforced. Governments imposed severe limitations on gyms, as they are classified as non-essential services. Therefore, overall fitness equipment market size witnessed a dip in the same year. On the contrary, COVID-19 changed the fitness landscape and accelerated the at-home workout market. With the rise in online sales of home gym equipment, home exercise emerged as a viable option. In the face of the pandemic, self-care became an essential component of people's health, encompassing mental, physical, and emotional health. Moreover, the pandemic raised public awareness about the importance of improving one's immune system and physical fitness. Due to the persistence of quarantines and social distancing practices, gyms were closed, fostering a culture of home-workout and, as a result, growing demand for fitness equipment for homes.

Brazil Home Fitness Equipment Market

Segmental Coverage

Brazil Home Fitness Equipment Market – By Type

By type, Brazil home fitness equipment market is bifurcated into Cardiovascular Training Equipment and Strength Training Equipment segments. The cardiovascular training segment holds a higher market size, due to a rising prevalence of heart disease, diabetes, and high blood pressure. The cardiovascular training segment includes treadmill, elliptical, stationary bike, and rowing machine.

Brazil Home Fitness Equipment Market – By Sales Channel

Based on sales channel, Brazil home fitness equipment market is bifurcated into Online and Offline segments. The offline segment is expected to hold a higher market share, due to shorter delivery times, the presence of a salesperson who assists clients in purchasing products that meet their unique wants and requirements, and the ease of after-sales services.

Competitive Landscape

Major players operating in Brazil home fitness equipment market include Johnson Health Tech, Total Health, Tryex Fitness, Matrix Fitness, Technogym, LifeFitness, Bh Fitness, Core Health and Fitness LLC, and Tunturi New Fitness BV. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Type

• Cardiovascular Training Equipment

• Strength Training Equipment

By Sales Channel

• Online

• Offline