Report Overview

The rising prevalence of lifestyle diseases and increasing health awareness are expected to boost the growth of Brazil Nutritional Supplements Market during the forecast period between 2024 and 2030.

Brazil Nutritional Supplements Market - Industry Trends & Forecast Report, 2030

The Brazil Nutritional Supplements Market size was estimated to be worth USD 389.81 million in 2023. During the forecast period between 2024 and 2030, the Brazil Nutritional Supplements Market size is projected to grow at a CAGR of 5.17%, reaching a value of USD 590.07 million by 2030.

By volume, the Brazil Nutritional Supplements Market size was estimated at 247.83 thousand tons in 2023. During the forecast period between 2024 and 2030, the Brazil Nutritional Supplements Market size is expected to expand at a CAGR of 5.55% reaching a volume of 298.12 million tons by 2030.

Major growth factors for the Brazil Nutritional Supplements Market include the rising prevalence of non-communicable diseases (NCDs) and lifestyle diseases due to poor eating habits along with increasing health awareness among the population.

Nutritional Supplements – Overview

Nutritional supplements, often known as food supplements or dietary supplements, are products made to provide nutrients that may be lacking in the diet. Nutritional supplements can have positive effects on health if taken properly and under a doctor's supervision. Typically, they are consumed as pills, capsules, powders, or liquids. Nutritional supplements are not prescription drugs that can be used to treat illnesses or other conditions. These are full of nutrients that can be obtained from synthetic sources or plant sources.

Brazil Nutritional Supplements Market

Growth Drivers

Increasing Prevalence of Diseases and Rising Health Consciousness

Brazilian consumers are becoming more aware of health issues and placing more emphasis on preventative healthcare, which has raised their demand for nutritional supplements. The advantages of eating a healthy, balanced diet and adding vitamins, minerals, and other nutrients to it are becoming increasingly well known. The Brazilian population's eating habits have changed as a result of urbanization and modernity. Due to their hectic schedules, people are more likely to utilize nutritional supplements to fill in the nutritional gaps that are typically caused by inadequate nutrient consumption. Spending on health and wellness items, such as nutritional supplements, has increased among consumers as their disposable income has increased, driving the Brazil Nutritional Supplements market.

Challenges

Mislabeled Products and Lack of Stringent Food Regulations

According to a recent survey, around one-fifth of the protein products available in Brazil are mislabeled. Mislabeled products prove to be counterproductive and do more harm than good to the consumer’s health. The lack of stringent food regulations to govern the breach of regulations may limit the demand for nutritional supplements, hindering their market growth in Brazil.

Brazil Nutritional Supplements Market

Segmental Coverage

Brazil Nutritional Supplements Market – By Form

Based on form, the Brazil Nutritional Supplements Market is segmented into powder, tablets, capsules, liquid, soft gels, and others. The capsule segment holds the largest share in the Brazil nutritional supplements market. Capsules are mainly used for dietary supplements and are faster than tablets as well as have better absorption. However, the powder segment is also growing at a substantial rate owing to the higher accessibility and increased commercial presence. Various nutrition powders are recommended to both kids and older people as they allow them to get the right amount of nutrients, which contributes to its market growth.

Brazil Nutritional Supplements Market – By Age Group

Based on age group, the Brazil Nutritional Supplements Market is segmented into kids, adults, and geriatrics. The adult segment holds the largest share of the market. The increasing number of working adults, particularly the female workforce, is increasing the prevalence of lifestyle diseases, such as obesity, heart disease and stroke, type 2 diabetes, etc., associated with poor dietary habits resulting in increasing health among consumers. As a result, the demand for nutritional supplements is surging at a high rate among adults in Brazil.

Brazil Nutritional Supplements Market – By Distribution Channel

Based on the distribution channel, the Brazil Nutritional Supplements Market is segmented into supermarkets/hypermarkets, specialty stores, pharmacies, e-commerce, and others. The supermarkets/hypermarkets segment dominates the Brazil Nutritional Supplements Market, as the segment provides consumers with access to a wide range of products under one roof as well as offers discounts to its customers. However, online distribution channels are anticipated to register the highest growth rate during the forecast period owing to the increasing number of websites and platforms that offer nutritional supplements and the growing popularity of online payments.

Competitive Landscape

Major players operating in the Brazil Nutritional Supplements Market include Aché Laboratórios, Neo Química, Natre Nutrifarma, Herbalife, Nestlé, GNC, Bayer, BioTech, and EMS.

To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In February 2024 – CarnoSyn, a patented beta-alanine supplement of parent company Natural Alternatives, Inc., announced its expansion in Brazil with Barentz, a global life science and specialty performance ingredients distributor as the exclusive distributor.

Scope of the Report

By Form

• Powder

• Tablets

• Capsules

• Liquid

• Soft gels

• Others

By Product Type

• Sports Nutrition

• Dietary Supplements

• Fat Burner

• Functional Food

• Others

By Age Group

• Kids

• Adults

• Geriatric

By Distribution Channel

• Supermarkets/Hypermarkets

• Specialty Stores

• Pharmacies

• E-commerce

• Others