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Data Analytics Market
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Data Analytics Market

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Data Analytics Market- Global Industry Size, Share, Growth, Opportunity and Forecast, 2018-2028, Segmented By Type (Predictive Analytics, Prescriptive Analytics, Descriptive Analytics, Customer Analytics), By Solution (Data Management, Fraud & Security Intelligence, Data Mining, Data Monitoring), By Application (Enterprise Resource Planning, Supply Chain Management, Human Resource Management, Database Management, Others), By Deployment (Cloud, On-Premises), By End-User (BFSI, IT & Telecom, Manufacturing, Retail & Ecommerce, Energy & Power, Healthcare, Transport & Logistics, Media & Entertainment, Others), By Region (North America, Europe, Asia-Pacific (APAC), Latin America (LATAM), Middle-East & Africa (MEA)

  • Published Date: March 2022
  • Report ID: BWC22064
  • Available Format: PDF
  • Page: 193

Report Overview

The global data analytics market is growing at a high rate owing to several driving factors such as the adoption of big data technologies for target marketing, along with increasing penetration of advanced technologies such as artificial intelligence (AI), IoT, and social media platforms that generate huge volumes of useful data...

Data Analytics Market- Industry Trends & Forecast Report 2028

The data analytics market stood at an estimated USD 39 billion in 2021 and is forecast to reach USD 218 billion by 2028, exhibiting a CAGR of 27.80% during the forecast period. The market is flourishing at a high rate owing to various factors such as the adoption of big data technologies by businesses for target marketing to boost their sales. Moreover, the increasing penetration of advanced technologies, such as Artificial Intelligence (AI), IoT, and social media platforms that are generating huge volumes of data, is also propelling the market.

Data Analytics Market

Data Analytics – A Brief Overview

Data analytics is a process of data collection, inspection, and processing to generate information and insights. These insights provide in-depth details of business performance, market trends, customer demand, that are further used to make crucial decisions. Data analytics include descriptive statistics, exploratory data analytics, and confirmatory data analytics. The data insights generated through data analytics tools also reveals hidden patterns, correlations, and other useful insights. Therefore, it is prominently being leveraged by various sectors, including manufacturing, travel and tourism, e-commerce, etc.

Data Analytics Market Forecast and Trends

Growth Drivers

Increasing Adoption of Advanced Technologies

The increasing adoption of advanced technologies, including IoT, AI, machine learning, big data, etc., among various verticals is emerging as a major driving factor for the growth of the data analytics market. The most common purpose of these technologies is to generate data, which is then analyzed and interpreted by data analytical tools. For example, Internet of Things (IoT) and data analytics help businesses to improve overall productivity by capturing employee engagement data, performance ratings, etc.

Rising Adoption of Data Analytics Among SMEs

Data analytics tools are gaining huge popularity among small and medium-sized businesses. The SMEs are exploiting the benefits of these tools by deploying them to improve their customer engagement and services by tracking customer behavior and targeting marketing. Furthermore, data analytics tools, along with its cloud deployment, are helping businesses cut their digital market costs and advertising efforts, further improving their business efficiency. With an increasing number of SMEs, especially in emerging economies, the market is projected to flourish during the forecast period.

Restraints

Overwhelming Surge in Data Volume

The rapidly increasing use of data-generating tools, such as social media platforms, IoT, etc., is also giving birth to the increasing volume of redundant data. It means that not all data being generated by the system can be used to generate insights. However, this data needs to be stored so that the useful data can be segregated from it. As a result, it occupies a lot of space in the system. This is anticipated to act as a major restraining factor for the global data analytics market during the forecast period

Impact of COVID-19 on the Global Data Analytics Market

The global data analytics market witnessed tremendous growth after the COVID-19 pandemic outbreak. The lockdown imposed in different parts of the world resulted in restrictions in operations of various verticals such as e-commerce, media, entertainment, logistics, etc. This significantly boosted the adoption of data analytics tools by businesses. Data analytics tools helped the business use insights and market trends during the unprecedented times and assisted them in taking decisions to get their operations back on track during the changing scenario. These factors led to the growth of the data analytics market during the COVID-19 period.

Global Data Analytics Market - By Type

Based on types, the global data analytics market is segmented into predictive analytics, prescriptive analytics, descriptive analytics, and customer analytics. The predictive analytics segment accounts for the largest market share as they are prominently used by the companies to predict market trends, correlations, and causation. However, descriptive analytics also covers substantial market share as it helps produce reports, business metrics that help organizations track business performance and other trends.

Global Data Analytics Market - By Solution

Based on solutions, the global data analytics market is segmented into data management, fraud & security intelligence, data mining, and data monitoring. The data management segment holds the largest market share as it allows businesses to optimize the use of data to make critical decisions that will help in maximizing company revenues, besides decreasing the chances of losses. It also helps them evaluate their ad campaigns, personalize content, create content strategies, etc., which help boost their market presence.

Data Analytics Market - Regional Insights

Geographically, the global data analytics market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle-East & Africa. North America dominates the data analytics market owing to the increasing adoption of advanced technologies and tools among various industry verticals to boost their business revenue. Furthermore, the presence of leading data analytics providers such as Microsoft, Oracle Corporation, Sigma Data Systems, etc., also plays a crucial factor in propelling the overall market growth.

Data Analytics Market-Competitive Landscape

The leading market players of the global data analytics market are Alteryx, Databricks, Fractal Analytics, Latentview Analytics Corporation, Tableau Software, Absolutdata, Sisense, Oracle Corporation, Sigma Data Systems, Accenture plc, Datameer, ThoughtSpot, Inc., Salesforce, Cloudera, Inc., Qlik, HatchWorks Technologies, Informatica, Microsoft Corporation, Splunk Inc., and other prominent players.

The global data analytics market is fragmented due to the presence of many regional and global industry players. Several startups are also emerging that are offering advanced data analytics solutions and giving tough competition to established players. The market players offer a wide range of solutions and services and often launch new and innovative applications to gain a competitive edge. Furthermore, the adoption of strategies, such as partnerships, mergers, acquisitions, joint ventures, etc., is also prominent in this market.

Recent Developments

  • In February 2022, Pecan AI, an Israeli software company that was developing a predictive analytics platform for enterprises, announced to have raised USD 66 million in a Series C round, led by Insight Partners.
  • Teradata announced its global partnership with Microsoft in February 2022 to integrate its Teradata Vantage data platform with Microsoft Azure.

Scope of the Report

Attributes Details
Years Considered Historical data – 2018-2021
Base Year – 2021
Forecast – 2022 – 2028
Facts Covered Revenue in USD Billion
Market Coverage U.S, Canada, Germany, UK, France, Italy, Spain, Brazil, Mexico, Japan, South Korea, China, India, UAE, South Africa, Saudi Arabia
Product Service/Segmentation By Type, By Solution, By Application, By Deployment, By End-User, By Region
Key Players Alteryx, Databricks, Fractal Analytics, Latentview Analytics Corporation, Tableau Software, Absolutdata, Sisense, Oracle Corporation, Sigma data systems, Accenture plc, Datameer, ThoughtSpot, Inc., Salesforce, Cloudera, Inc., Qlik, HatchWorks Technologies, Informatica, Microsoft Corporation, Splunk Inc., and other prominent players.

 

By Type

  1. Predictive Analytics
  2. Prescriptive Analytics
  3. Descriptive Analytics
  4. Customer Analytics

By Solution

  • Data Management
  • Fraud & Security Intelligence
  • Data Mining, Data Monitoring

By Application

  • Enterprise Resource Planning
  • Supply Chain Management
  • Human Resource Management
  • Database Management
  • Others

By Deployment

  • Cloud
  • On-Premises

By End-User

  • BFSI
  • IT & Telecom
  • Manufacturing
  • Retail & Ecommerce
  • Energy & Power
  • Healthcare
  • Transport & Logistics
  • Media & Entertainment
  • Others

By Region

  • North America
  • Europe
  • Asia-Pacific (APAC)
  • Latin America (LATAM)
  • Middle-East & Africa (MEA)
  1. Research Framework
    1. Research Objective
    2. Product Overview
    3. Market Segmentation
  2. Research Methodology
    1. Qualitative Research
      1. Primary and Secondary Sources
    2. Quantitative Research
      1. Primary and Secondary Sources
    3. Breakdown of Primary Research Respondents
      1. Secondary Research
      2. Primary Research
    4. Breakdown of Primary Research Respondents, By Industry Participants
    5. Key Questionnaire asked during Primary Interviews
    6. Key Primary Responses
    7. Market Size Estimation
    8. Assumption for the Study
    9. Market Breakdown & Data Triangulation
  3. Executive Summary
  4. Global Data Analytics Market – Industry Insights
    1. Industry Value Chain Analysis
    2. DROC Analysis
      1. Growth Drivers
      2. Restraints
      3. Opportunity
      4. Challenges
    3. Recent Developments / Technical Landscape
    4. Regulatory Framework
    5. Porter’s Five Forces Analysis
  5. Global Data Analytics Market Overview
    1. Market Estimates & Forecast by Value, 2018-2028
      1. By Value (USD Million)
    2. Market Share & Forecast
      1. By Type
        1. Predictive Analytics
        2. Prescriptive Analytics
        3. Descriptive Analytics
        4. Customer Analytics
        5. Others
      2. By Solution
        1. Data Management
        2. Fraud and Security Intelligence
        3. Data Monitoring
        4. Data Mining
        5. Others
      3. By Deployment
        1. Online
        2.  On-Premises
      4. By Application
        1. Supply Chain Management
        2. Database Management
        3. Human Resource Management
        4. Others
      5. By Organization Size
        1. Small & Medium Enterprises
        2. Large Enterprises
      6. By Features
        1. Marketing Analytics
        2. Sales Analytics
        3. Financial Analysis
        4. Budgeting
        5. Others
      7. By Region
        1. North America
        2. Europe
        3. The Asia-Pacific
        4. Latin America
        5. The Middle-East & Africa
  6. North America Data Analytics Market Overview
    1. Market Size and Forecast
      1. By Value (USD Million), 2018-2028
    2. Market Share and Forecast
      1. By Type
      2. By Solution
      3. By Deployment
      4. By Application
      5. By Organization Size
      6. By Features
      7. By Country
        1. U.S.
        2. Canada
  7. Europe Data Analytics Market Overview
    1. Market Size and Forecast
      1. By Value (USD Million), 2018-2028
    2. Market Share and Forecast
      1. By Type
      2. By Solution
      3. By Deployment
      4. By Application
      5. By Organization Size
      6. By Features
      7. By Country
        1. Germany
        2. U.K.
        3. Russia
        4. France
        5. Italy
        6. Spain
        7. Rest of Europe
  8. Asia-Pacific Data Analytics Market Overview
    1. Market Size and Forecast
      1. By Value (USD Million), 2018-2028
    2. Market Share and Forecast
      1. By Type
      2. By Solution
      3. By Deployment
      4. By Application
      5. By Organization Size
      6. By Features
      7. By Country
        1. China
        2. India
        3. Japan
        4. South Korea
        5. Rest of APAC
  9. Latin America Data Analytics Market Overview
    1. Market Size and Forecast
      1. By Value (USD Million), 2018-2028
    2. Market Share and Forecast
      1. By Type
      2. By Solution
      3. By Deployment
      4. By Application
      5. By Organization Size
      6. By Features
      7. By Country
        1. Mexico
        2. Brazil
        3. Rest of Latin America
  10. Middle East & Africa Data Analytics Market Overview
    1. Market Size and Forecast
      1. By Value (USD Million), 2018-2028
    2. Market Share and Forecast
      1. By Type
      2. By Solution
      3. By Deployment
      4. By Application
      5. By Organization Size
      6. By Features
      7. By Country
        1. Saudi Arabia
        2. UAE
        3. South Africa
        4. Rest of Middle East & Africa
  11. Competitive Landscape
    1. List of Key Producers and Their Offerings
    2. Market Share / Ranking Analysis (2021)
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Developments & Growth Strategies
  12. Impact of COVID-19 Across Industry
  13. Company Profiles (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) *
    1. IBM Corporation
    2.  Microsoft Corporation
    3.  Oracle Corporation
    4.  SAP SE
    5.  Amazon Web Services Inc.
    6.  Tableau Software
    7.  SiSense Inc.
    8.  Zoho Corporation
    9.  ThoughtSpot Inc.
    10.  Mu Sigma
    11.  Looker Data Sciences Inc.
    12. Alteryx Inc.
    13.  Dell Inc.
    14.  SAS Institute Inc.
    15. Other prominent players
  14.  Key Strategic Recommendations

 

* Financial information of non-listed Companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth study during the final deliverable.

 

List of Figures

 

Figure 1: Global Data Analytics Market Segmentation

Figure 2: Global Data Analytics Market Porters Analysis

Figure 3: Global Data Analytics Market Industry Value Chain Analysis

Figure 4: Global Data Analytics Market Size, By Value (USD Million), 2018-2028

Figure 6: Global Data Analytics Market Share, By Type, By Value, 2018-2028

Figure 7: Global Data Analytics Market Share, By Solution, By Value, 2018-2028

Figure 8: Global Data Analytics Market Share, By Deployment, By Value, 2018-2028

Figure 9: Global Data Analytics Market Share, By Application, By Value, 2018-2028

Figure 10: Global Data Analytics Market Share, By Organization Size, By Value, 2018-2028

Figure 11: Global Data Analytics Market Share, By Features, By Value, 2018-2028

12Global Data Analytics Market Share, By Region, By Value, 2018-2028

Figure 13: North America Data Analytics Market Size, By Value (USD Million), 2018-2028

Figure 14: North America Data Analytics Market Share, By Type, By Value, 2018-2028

Figure 15: North America Data Analytics Market Share, By Solution, By Value, 2018-2028

Figure 16: North America Data Analytics Market Share, By Deployment, By Value, 2018-2028

Figure 17: North America Data Analytics Market Share, By Application, By Value, 2018-2028

Figure 18: North America Data Analytics Market Share, By Organization Size, By Value, 2018-2028

Figure 19: North America Data Analytics Market Share, By Features, By Value, 2018-2028

Figure 20: North America Data Analytics Market Share, By Country, By Value, 2018-2028

Figure 21: Europe Data Analytics Market Size, By Value (USD Million), 2018-2028

Figure 22: Europe Data Analytics Market Share, By Type, By Value, 2018-2028

Figure 23: Europe Data Analytics Market Share, By Solution, By Value, 2018-2028

Figure 24: Europe Data Analytics Market Share, By Deployment, By Value, 2018-2028

Figure 25: Europe Data Analytics Market Share, By Application, By Value, 2018-2028

Figure 26: Europe Data Analytics Market Share, By Organization Size, By Value, 2018-2028

Figure 27: Europe Data Analytics Market Share, By Features, By Value, 2018-2028

Figure 28: Europe Data Analytics Market Share, By Country, By Value, 2018-2028

Figure 29: Asia-Pacific Data Analytics Market Size, By Value (USD Million), 2018-2028

Figure 30: Asia-Pacific Data Analytics Market Share, By Type, By Value, 2018-2028

Figure 31: Asia-Pacific Data Analytics Market Share, By Solution, By Value, 2018-2028

Figure 32: Asia-Pacific Data Analytics Market Share, By Deployment, By Value, 2018-2028

Figure 33: Asia-Pacific Data Analytics Market Share, By Application, By Value, 2018-2028

Figure 34: Asia-Pacific Data Analytics Market Share, By Organization Size, By Value, 2018-2028

Figure 35: Asia-Pacific Data Analytics Market Share, By Features, By Value, 2018-2028

Figure 36: Asia-Pacific Data Analytics Market Share, By Country, By Value, 2018-2028

Figure 37: Latin America Data Analytics Market Size, By Value (USD Million), 2018-2028

Figure 38: Latin America Data Analytics Market Share, By Type, By Value, 2018-2028

Figure 39: Latin America Data Analytics Market Share, By Solution, By Value, 2018-2028

Figure 40: Latin America Data Analytics Market Share, By Deployment, By Value, 2018-2028

Figure 41: Latin America Data Analytics Market Share, By Application, By Value, 2018-2028

Figure 42: Latin America Data Analytics Market Share, By Organization Size, By Value, 2018-2028

Figure 43: Latin America Data Analytics Market Share, By Features, By Value, 2018-2028

Figure 44: Latin America Data Analytics Market Share, By Country, By Value, 2018-2028

Figure 45: Middle East & Africa Data Analytics Market Size, By Value (USD Million), 2018-2028

Figure 46: Middle East & Africa Data Analytics Market Share, By Type, By Value, 2018-2028

Figure 47: Middle East & Africa Data Analytics Market Share, By Solution, By Value, 2018-2028

Figure 48: Middle East & Africa Data Analytics Market Share, By Deployment, By Value, 2018-2028

Figure 49: Middle East & Africa Data Analytics Market Share, By Application, By Value, 2018-2028

Figure 50: Middle East & Africa Data Analytics Market Share, By Organization Size, By Value, 2018-2028

Figure 51: Middle East & Africa Data Analytics Market Share, By Features, By Value, 2018-2028

Figure 52: Middle East & Africa Data Analytics Market Share, By Country, By Value, 2018-2028

Figure 53: Global Data Analytics Market Company Market Share Analysis, 2021

 

List of Tables

 

Table 1: Global Data Analytics Market Size, By Value (USD Million), 2018-2028

Table 2: Global Data Analytics Market Share, By Type, By Value, 2018-2028

Table 3: Global Data Analytics Market Share, By Solution, By Value, 2018-2028

Table 4: Global Data Analytics Market Share, By Deployment, By Value, 2018-2028

Table 5: Global Data Analytics Market Share, By Application, By Value, 2018-2028

Table 6: Global Data Analytics Market Share, By Organization Size, By Value, 2018-2028

Table 7: Global Data Analytics Market Share, By Features, By Value, 2018-2028

Table 8Global Data Analytics Market Share, By Region, By Value, 2018-2028

Table 9: North America Data Analytics Market Size, By Value (USD Million), 2018-2028

Table 10: North America Data Analytics Market Share, By Type, By Value, 2018-2028

Table 11: North America Data Analytics Market Share, By Solution, By Value, 2018-2028

Table 12: North America Data Analytics Market Share, By Deployment, By Value, 2018-2028

Table 13: North America Data Analytics Market Share, By Application, By Value, 2018-2028

Table 14: North America Data Analytics Market Share, By Organization Size, By Value, 2018-2028

Table 15: North America Data Analytics Market Share, By Features, By Value, 2018-2028

Table 16: North America Data Analytics Market Share, By Country, By Value, 2018-2028

Table 17: Europe Data Analytics Market Size, By Value (USD Million), 2018-2028

Table 18: Europe Data Analytics Market Share, By Type, By Value, 2018-2028

Table 19: Europe Data Analytics Market Share, By Solution, By Value, 2018-2028

Table 20: Europe Data Analytics Market Share, By Deployment, By Value, 2018-2028

Table 21: Europe Data Analytics Market Share, By Application, By Value, 2018-2028

Table 22: Europe Data Analytics Market Share, By Organization Size, By Value, 2018-2028

Table 23: Europe Data Analytics Market Share, By Features, By Value, 2018-2028

Table 24: Europe Data Analytics Market Share, By Country, By Value, 2018-2028

Table 25: Asia-Pacific Data Analytics Market Size, By Value (USD Million), 2018-2028

Table 26: Asia-Pacific Data Analytics Market Share, By Type, By Value, 2018-2028

Table 27: Asia-Pacific Data Analytics Market Share, By Solution, By Value, 2018-2028

Table 28: Asia-Pacific Data Analytics Market Share, By Deployment, By Value, 2018-2028

Table 29: Asia-Pacific Data Analytics Market Share, By Application, By Value, 2018-2028

Table 30: Asia-Pacific Data Analytics Market Share, By Organization Size, By Value, 2018-2028

Table 31: Asia-Pacific Data Analytics Market Share, By Features, By Value, 2018-2028

Table 32: Asia-Pacific Data Analytics Market Share, By Country, By Value, 2018-2028

Table 33: Latin America Data Analytics Market Size, By Value (USD Million), 2018-2028

Table 34: Latin America Data Analytics Market Share, By Type, By Value, 2018-2028

Table 35: Latin America Data Analytics Market Share, By Solution, By Value, 2018-2028

Table 36: Latin America Data Analytics Market Share, By Deployment, By Value, 2018-2028

Table 37: Latin America Data Analytics Market Share, By Application, By Value, 2018-2028

Table 38: Latin America Data Analytics Market Share, By Organization Size, By Value, 2018-2028

Table 39: Latin America Data Analytics Market Share, By Features, By Value, 2018-2028

Table 40: Latin America Data Analytics Market Share, By Country, By Value, 2018-2028

Table 41: Middle East & Africa Data Analytics Market Size, By Value (USD Million), 2018-2028

Table 42: Middle East & Africa Data Analytics Market Share, By Type, By Value, 2018-2028

Table 43: Middle East & Africa Data Analytics Market Share, By Solution, By Value, 2018-2028

Table 44: Middle East & Africa Data Analytics Market Share, By Deployment, By Value, 2018-2028

Table 45: Middle East & Africa Data Analytics Market Share, By Application, By Value, 2018-2028

Table 46: Middle East & Africa Data Analytics Market Share, By Organization Size, By Value, 2018-2028

Table 47: Middle East & Africa Data Analytics Market Share, By Features, By Value, 2018-2028

Table 48: Middle East & Africa Data Analytics Market Share, By Country, By Value, 2018-2028

Table 49: IBM Corporation Financial Analysis

Table 50:  Microsoft Corporation Financial Analysis

Table 51:  Oracle Corporation Financial Analysis

Table 52:  SAP SE Financial Analysis

Table 53:  Amazon Web Services Inc. Financial Analysis

Table 54:  Tableau Software Financial Analysis

Table 55:  SiSense Inc. Financial Analysis

Table 56:  Zoho Corporation Financial Analysis

Table 57:  ThoughtSpot Inc. Financial Analysis

Table 58:  Mu Sigma Financial Analysis

Table 59:  Looker Data Sciences Inc. Financial Analysis

Table 60:  Datameer Inc. Financial Analysis

Table 61:  Alteryx Inc. Financial Analysis

Table 62:  Dell Inc. Financial Analysis

Table 63:  SAS Institute Inc. Financial Analysis

Market Segmentation

By Type

  1. Predictive Analytics
  2. Prescriptive Analytics
  3. Descriptive Analytics
  4. Customer Analytics

By Solution

  • Data Management
  • Fraud & Security Intelligence
  • Data Mining, Data Monitoring

By Application

  • Enterprise Resource Planning
  • Supply Chain Management
  • Human Resource Management
  • Database Management
  • Others

By Deployment

  • Cloud
  • On-Premises

By End-User

  • BFSI
  • IT & Telecom
  • Manufacturing
  • Retail & Ecommerce
  • Energy & Power
  • Healthcare
  • Transport & Logistics
  • Media & Entertainment
  • Others

By Region

  • North America
  • Europe
  • Asia-Pacific (APAC)
  • Latin America (LATAM)
  • Middle-East & Africa (MEA)
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Frequently Asked Questions (FAQs):

Ans: The global data analytics market reached USD 39.3 billion in 2021.
Ans: The major factors driving the growth of the global data analytics market are the increasing adoption of advanced technologies and rising adoption of data analytics among SMEs.
Ans: The key players in the global data analytics market are: Alteryx, Databricks, Fractal Analytics, Latentview Analytics Corporation, Tableau Software, Absolutdata, Sisense, Oracle Corporation, Sigma data systems, Accenture plc, Datameer, ThoughtSpot, Inc., Salesforce, Cloudera, Inc., Qlik, HatchWorks Technologies, Informatica, Microsoft Corporation, Splunk Inc., and other prominent players.
Ans: The data management segment accounted for the largest share in the global data analytics market.
Ans: North America holds the largest share in the global data analytics market. 
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