Report Overview

Egypt Packaged Food Market – Trends & Forecast Report, 2029

Egypt packaged food market is projected to grow at a robust CAGR of 4.56% by 2029. The Egypt packaged food market has witnessed significant trends in recent years. There has been a growing demand for convenience and ready-to-eat food products, driven by the busy lifestyles of consumers. This has led to an increase in the consumption of packaged snacks, frozen foods, and ready meals. Also, there is a rising focus on health and wellness, leading to a shift towards healthier packaged food options. Consumers are increasingly looking for products with natural ingredients, low sugar and salt content, and organic certifications. Lastly, e-commerce has emerged as a popular distribution channel for packaged food, with more consumers opting for online purchases. This trend is expected to continue as digitalization and internet penetration increase in the country. Overall, the Egypt packaged food market is experiencing a transformation to cater to changing consumer preferences and lifestyles.

Egypt Packaged Food Market - Overview

Packaged food refers to any food product that has been processed, prepared, or preserved and is sold in a sealed container or package. These containers can range from cans and bottles to boxes and pouches. Packaged foods are typically mass-produced and distributed on a commercial scale. They encompass a wide variety of products, including snacks, cereals, frozen meals, canned goods, beverages, and more. These foods often undergo various manufacturing processes such as cooking, baking, canning, or drying to enhance flavor, extend shelf life, and ensure convenience. Packaged foods are commonly found in grocery stores and offer consumers ready-to-eat or easy-to-prepare options for their meals and snacks.

Growth Drivers

Rising Urbanization Fuels Growth in Egypt's Packaged Food Market

In Egypt, the packaged food market is experiencing a significant growth driver in the form of rising urbanization. As more people migrate to cities and urban areas, their lifestyles and dietary preferences are transforming. The fast-paced urban lifestyle, coupled with changing demographics and an increasing number of working individuals, has led to a surge in demand for convenient and ready-to-eat food options. Packaged food products provide the convenience, longer shelf life, and easy accessibility that urban consumers seek. This trend has spurred the expansion of the packaged food market in Egypt, attracting both domestic and international manufacturers to cater to this growing consumer segment.

Restraints

Growing Concerns over Food Safety and Quality Standards

In Egypt's packaged food market, a significant restraint that hampers growth is the mounting concerns surrounding food safety and quality standards. Consumers are increasingly demanding transparency and assurance regarding the origin, ingredients, and production processes of packaged food products. The lack of strict regulatory oversight and inadequate enforcement of quality control measures pose challenges for both domestic and international food manufacturers operating in Egypt. Also, the prevalence of counterfeit and substandard products in the market further erodes consumer trust and dampens the overall growth potential. To overcome this restraint, industry stakeholders and government authorities need to collaborate and implement robust quality assurance frameworks to regain consumer confidence and foster sustainable growth in the packaged food sector.

Impact of COVID-19 on the Egypt Packaged Food Market

The COVID-19 pandemic significantly impacted Egypt packaged food market, leading to shifts in consumer preferences and behavior. As lockdowns and restrictions were implemented to curb the spread of the virus, there was a surge in demand for packaged food items due to panic buying and stockpiling. However, as the pandemic prolonged, consumer priorities shifted towards health and wellness, leading to increased demand for healthier and immunity-boosting packaged food options. Additionally, the closure of restaurants and cafes resulted in a decline in the food service sector, prompting consumers to rely more on packaged food for home consumption. Manufacturers and retailers have responded by introducing new product lines and enhancing online distribution channels to cater to the changing market dynamics.

Egypt Packaged Food Market

Segmental Coverage

Egypt Packaged Food Market – By Product

On the basis of products, Egypt packaged food market is divided into Bakery & Confectionary Products, Dairy Products, Snacks & Nutritional Bars, Beverages, Sauces, Dressings, & Condiments, and Others (Ready-to-Eat Meals, Breakfast Cereals, Processed Meats, Rice, Pasta, & Noodles, Ice Creams & Frozen Novelties). The Snacks & Nutritional Bars segment is the largest contributor to the Egypt packaged food market. This segment encompasses a wide range of products that cater to consumers' desire for convenient and on-the-go snacking options. Snacks include items like potato chips, pretzels, popcorn, and various types of nuts, while nutritional bars offer a healthier alternative with added nutritional benefits. The popularity of snacking culture and the growing demand for healthier snack choices have contributed to the significant growth of this segment. However, it's important to note that this is a dynamic market, and consumer preferences can shift over time, impacting the relative sizes of each segment.

Egypt Packaged Food Market – By Distribution Channel

On the basis of distribution channels, Egypt packaged food market is divided into Supermarkets & Hypermarkets, Convenience Stores, and Online segments. The largest segment among them is Supermarkets & Hypermarkets. These retail giants offer a wide range of packaged food products, catering to the diverse needs of consumers. Supermarkets and hypermarkets provide a convenient and one-stop shopping experience, making them a popular choice for purchasing packaged foods in Egypt. They offer a vast assortment of products from various brands, allowing customers to compare and choose according to their preferences. With their extensive presence and accessibility, Supermarkets & Hypermarkets dominate the packaged food market in Egypt, serving as key distribution channels for both local and international brands.

Competitive Landscape

Major players in the Egypt packaged food market include Nestlé, The Coca-Cola Company, PepsiCo, Tyson Foods, Inc., Mars, Incorporated, Cargill, Incorporated, The Kraft Heinz Company, General Mills Inc., Conagra Brands, Inc., and Kellogg Co. The key strategies used by these market leaders are new product launches, mergers & acquisitions, and alliances. To grow their market share, these companies are also focusing on investing in innovations, collaborations, and expansions.

Recent Developments

• In March 2021 - Nestlé acquired Essentia Water, a premium functional water brand. The acquisition was aimed at further expanding its presence in the premium functional water segment.

Scope of the Report

By Product

• • Bakery & Confectionary Products

  • Dairy Products

  • Snacks & Nutritional Bars

  • Beverages

  • Sauces, Dressings, & Condiments

  • Others (Ready-to-Eat Meals, Breakfast Cereals, Processed Meats, Rice, Pasta, & Noodles, Ice Creams & Frozen Novelties)

By Distribution Channel

• • Supermarkets & Hypermarkets

  • Convenience Store

  • Online

  • Others

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Egypt Packaged Food Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Expansion of F&B Industry
         2. Growing Affinity of Consumers Towards Convenience
      2. Restraints
         1. Food Contamination and Disease
      3. Opportunities
         1. Expanding Retail Market
      4. Challenges
         1. Stringent Government Regulations
   3. Technology Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Egypt Packaged Food Market Overview
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product
         1. Bakery & Confectionary Products
         2. Dairy Products
         3. Snacks & Nutritional Bars
         4. Beverages
         5. Sauces, Dressings, & Condiments
         6. Others (Ready-to-Eat Meals, Breakfast Cereals, Processed Meats, Rice, Pasta, & Noodles, Ice Creams & Frozen Novelties)
      2. By Distribution Channel
         1. Supermarkets & Hypermarkets
         2. Convenience Store
         3. Online
         4. Others
5. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. Egypt Packaged Food Company Market Share Analysis, 2022
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
6. Impact of Covid-19 on Egypt Packaged Food Market
7. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
   1. Nestlé
   2. The Coca-Cola Company
   3. PepsiCo
   4. Tyson Foods, Inc.
   5. Mars, Incorporated
   6. Cargill, Incorporated
   7. The Kraft Heinz Company
   8. General Mills Inc.
   9. Conagra Brands, Inc.
   10. Kellogg Co.
   11. Other Prominent Players
8. Key Strategic Recommendations
9. Research Methodology
   1. Qualitative Research
      1.   Primary & Secondary Research
   2.    Quantitative Research
   3.    Market Breakdown & Data Triangulation
      1.   Secondary Research
      2.   Primary Research
   4. Breakdown of Primary Research Respondents, By Region
   5.    Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.

List of Figures

Figure 1       Egypt Packaged Food  Segmentation

Figure 2       Egypt Packaged Food  Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2022

Figure 4       Egypt Packaged Food  Market Size, By Value (USD Million), 2019-2029

Figure 5       Egypt Packaged Food  Market Share, By Product,  By Value, 2019-2029

Figure 6       Egypt Packaged Food  Market Share, By Distribution Channel, By Value, 2019-2029

List of Tables

Table 1        Egypt Packaged Food  Market Size, By Value (USD Million), 2019-2029

Table 2        Egypt Packaged Food  Market Size, By Product,  By Value, 2019-2029

Table 3        Egypt Packaged Food  Market Size, By Distribution Channel, By Value, 2019-2029

Table 4        Nestlé Company Overview

Table 5        Nestlé Financial Overview

Table 6        The Coca-Cola Company Company Overview

Table 7        The Coca-Cola Company Financial Overview

Table 8        PepsiCo Company Overview

Table 9        PepsiCo Financial Overview

Table 10      Tyson Foods, Inc. Company Overview

Table 11      Tyson Foods, Inc. Financial Overview

Table 12      Mars, Incorporated Company Overview

Table 13      Mars, Incorporated Financial Overview

Table 14      Cargill, Incorporated Company Overview

Table 15      Cargill, Incorporated Financial Overview

Table 16      The Kraft Heinz Company Company Overview

Table 17      The Kraft Heinz Company Financial Overview

Table 18      General Mills Inc. Company Overview

Table 19      General Mills Inc. Financial Overview

Table 20      Conagra Brands, Inc. Company Overview

Table 21      Conagra Brands, Inc. Financial Overview

Table 22      Kellogg Co. Company Overview

Table 23      Kellogg Co. Financial Overview