Report Overview

Europe Flowers and Ornamental Plants Market – Industry Trends & Forecast Report, 2029

Europe flowers and ornamental plants market size was estimated at USD 7.65 billion in 2022. During the forecast period between 2023 and 2029, the size of Europe flowers and ornamental plants market is projected to grow at a CAGR of 6.88% reaching a value of USD 12.18 billion by 2029. The Europe flowers and ornamental plants market is witnessing notable trends. Sustainability is a key focus, with consumers seeking eco-friendly options and local varieties. Online platforms are gaining traction for purchasing plants, driven by convenience and wider selection. Urban gardening and indoor plants are on the rise, driven by space constraints and a growing interest in well-being. Advanced breeding techniques are producing unique and resilient plant varieties. Moreover, the trend of gifting plants for special occasions is growing. However, challenges like changing weather patterns and regulations impacting international trade are influencing the market dynamics.

Europe Flowers and Ornamental Plants Market - Overview

Flowers and ornamental plants encompass a diverse array of cultivated flora valued for their aesthetic appeal. These plants, ranging from vibrant blooms to lush foliage, are cultivated for decorative purposes in gardens, landscapes, and interior spaces. Renowned for their beauty and symbolism, they hold cultural, emotional, and even commercial significance. With a wide variety of species, colors, shapes, and sizes, flowers and ornamental plants contribute to the visual enhancement of environments, promote biodiversity, and often play a role in various traditions and celebrations worldwide. Their cultivation combines horticultural expertise with artistic appreciation, making them an integral part of human surroundings.

Growth Drivers

Sustainable Practices

The adoption of sustainable cultivation practices and increasing consumer demand for eco-friendly products are propelling the growth of the Europe flowers and ornamental plants market. With heightened environmental consciousness, consumers are seeking ethically grown, locally sourced, and pesticide-free flora. This shift aligns with stringent EU regulations on chemical use and the push for greener urban spaces. As a result, floricultural businesses that prioritize environmentally friendly methods are witnessing heightened consumer loyalty, bolstering market expansion, and establishing a harmonious balance between aesthetics and ecological responsibility.

Restraints

Environmental Regulations and Sustainability Challenges

One significant growth restraint facing the Europe flowers and ornamental plants market is the increasingly stringent environmental regulations and sustainability challenges. As consumers and governments prioritize eco-friendly practices, the industry must grapple with strict guidelines on pesticide usage, water conservation, and waste disposal. Meeting these requirements often demands costly investments in sustainable practices and technology. Moreover, the transportation of ornamental plants across borders contributes to the industry's carbon footprint. Balancing profitability with sustainability is a formidable challenge for market players, making it imperative to adapt quickly to evolving environmental standards to remain competitive in the European market.

Impact of COVID-19 on Europe Flowers and Ornamental Plants Market

Europe flowers and ornamental plants market experienced significant disruption due to COVID-19 pandemic. Lockdowns and restrictions led to supply chain challenges, reduced consumer spending, and event cancellations, impacting both production and sales. Nurseries and retailers faced financial strain as demand waned. The shift towards online sales and home gardening partially offset losses, but overall, the industry suffered from the pandemic's economic repercussions. Despite the challenges, efforts to adapt to new consumer preferences and digital platforms have allowed the market to gain resilience and seek recovery as restrictions gradually ease.

Europe Flowers and Ornamental Plants Market

Segmental Coverage

Europe Flowers and Ornamental Plants Market – By Product Type

Based on product type, Europe flowers and ornamental plants market is divided into Potted Plants, Cut Flowers, Cuttings, Mats, and Saplings segments. All these segments encompass a wide range of offerings, catering to various preferences and needs of consumers across the region. This diverse market landscape reflects the growing demand for ornamental plants, both for indoor and outdoor settings, indicating a flourishing industry that caters to aesthetics and horticultural interests.

Europe Flowers and Ornamental Plants Market – By Plantation

By plantation, Europe flowers and ornamental plants market is split into Indoor and Outdoor segments. The outdoor segment holds a higher share and encompasses a wide range of plants used for landscaping, gardens, and open spaces. The popularity of outdoor gardening, public parks, and urban green spaces contributes to the substantial size of this segment. Additionally, the diverse climate across Europe allows for a variety of outdoor plants to flourish, further driving the demand for outdoor ornamental plants in the market.

Europe Flowers and Ornamental Plants Market – By Application

By application, Europe flowers and ornamental plants market is bifurcated into Home and Commercial segments. The commercial segment encompasses businesses and enterprises engaged in the cultivation, distribution, and sale of flowers and ornamental plants on a larger scale, serving industries such as landscaping, events, and floral arrangements. The home segment, on the other hand, caters to individual consumers purchasing flowers and ornamental plants for personal use and decoration. These segments reflect the diverse nature of the market, catering to both professional and personal demands for floral and ornamental products across Europe.

Europe Flowers and Ornamental Plants Market – By Country

Geographically, Europe flowers and ornamental plants market is divided into Germany, United Kingdom, Italy, France, Spain, Belgium, Russia, Netherlands, and Rest of Europe. Germany stands as one of the largest countries in the market, characterized by its substantial market demand and significant contribution to the overall industry. The country's strong economic presence, horticultural traditions, and consumer preferences for floral products make it a prominent player in the European market for flowers and ornamental plants.

Competitive Landscape

Major players in the Europe flowers and ornamental plants market include Syngenta, Beekenkamp Group, Hofland flowering plants, SAKATA, DUTCH FLOWER GROUP, MARGINPAR BV, Walter Blom Plants BV, Selecta Klemm, Double H Nurseries Ltd, ARCANGELI GIOVANNI & FIGLIO, KP Holland, and Ball Horticultural Company. To expand their market share, these companies are also focusing on investing in innovations, collaborations, and expansions.

Recent Developments

• In September 2022 - Plant World, a company based in Holland focusing on producing flowering and ornamental plants, acquired Hoefnagels for an undisclosed sum. Hoefnagels, also based in the Netherlands, specializes in tropical and ornamental horticulture. The acquisition has enabled Plant World to expand its offerings in ornamental horticulture, tropical foliage plants, and garden Hydrangeas. It also bolsters the company's global presence in the houseplant trade.

Scope of the Report

By Product Type

• Potted Plants

• Cut Flowers

• Cuttings

• Mats

• Saplings

By Plantation

• Indoor

• Outdoor

By Application

• Home

• Commercial

By Country

• Germany

• United Kingdom

• Italy

• France

• Spain

• Belgium

• Russia

• Netherlands

• Rest of Europe

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Europe Flowers and Ornamental Plants Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Increasing demand for aesthetic and decorative elements
         2. Availability of numerous varieties of decorative plants
      2. Restraints
         1. Seasonal variability
         2. Use of toxic chemicals on plants and flowers
      3. Opportunities
         1. Sustainable and local sourcing
         2. Increasing demand for indoor plants and flowers in residential
      4. Challenges
         1. Competition from artificial alternatives
         2. High cost of organic plant feed and fertilizers
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Europe Flowers and Ornamental Plants Market Overview
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Product Type
         1. Potted Plants
         2. Cut Flowers
         3. Cuttings
         4. Mats
         5. Saplings
         6. Others
      2. By Plantation
         1. Indoor
         2. Outdoor
      3. By Application
         1. Home
         2. Commercial
      4. By Country
         1. Germany
         2. United Kingdom
         3. Italy
         4. France
         5. Spain
         6. Belgium
         7. Russia
         8. Netherlands
         9. Rest of Europe
5. Competitive Landscape
   1. List of Key Players and Their Range
   2. Europe Flowers and Ornamental Plants Company Market Share Analysis, 2022
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Development (Merger, Acquisition, Partnership)
6. Impact of Covid-19 on Europe Flowers and Ornamental Plants Market Industry
7. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook, SWOT Analysis)
   1. ÜMMEN ORANGE
   2. Syngenta
   3. Beekenkamp Group
   4. Hofland flowering plants
   5. SAKATA
   6. DUTCH FLOWER GROUP
   7. MARGINPAR BV
   8. Walter Blom Plants BV
   9. Selecta Klemm
   10. Double H Nurseries Ltd
   11. ARCANGELI GIOVANNI & FIGLIO
   12. KP Holland
   13. Ball Horticultural Company
   14. Other prominent players
8. Key Strategic Recommendations
9. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
   4. Breakdown of Primary Research Respondents
   5. Assumption & Limitation

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.

List of Figures

Figure 1       Europe Flowers and Ornamental Plants Market Segmentation

Figure 2       Europe Flowers and Ornamental Plants Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2021

Figure 4       Europe Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019–2029

Figure 5       Europe Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019–2029

Figure 6       Europe Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019–2029

Figure 7       Europe Flowers and Ornamental Plants Market Share, By Application, By Value, 2019–2029

Figure 8       Europe Flowers and Ornamental Plants Market Share, By Country, By Value, 2019–2029

Figure 9       Germany Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029

Figure 10     Germany Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029

Figure 11     Germany Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029

Figure 12 Germany Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029

Figure 13 United Kingdom Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029

Figure 14     United Kingdom Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029

Figure 15     United Kingdom Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029

Figure 16     United Kingdom Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029

Figure 17 Italy Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029

Figure 18     Italy Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029

Figure 19     Italy Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029

Figure 20     Italy Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029

Figure 21 France Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029

Figure 22     France Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029

Figure 23     France Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029

Figure 24     France Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029

Figure 25 Spain Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029

Figure 26     Spain Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029

Figure 27     Spain Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029

Figure 28     Spain Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029

Figure 29 Netherlands Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029

Figure 30     Netherlands Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029

Figure 31     Netherlands Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029

Figure 32     Netherlands Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029

Figure 33 Belgium Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029

Figure 34     Belgium Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029

Figure 35     Belgium Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029

Figure 36     Belgium Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029

Figure 37 NORDIC Countries Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029

Figure 38     NORDIC Countries Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029

Figure 39     NORDIC Countries Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029

Figure 40     NORDIC Countries Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029

Figure 41 Rest of Europe Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029

Figure 42     Rest of Europe Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029

Figure 43     Rest of Europe Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029                   

Figure 44 Rest of Europe Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029

List of Tables      

Table 1        Europe Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019–2029

Table 2        Europe Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019–2029

Table 3        Europe Flowers and Ornamental Plants Market Share, By Application, By Value, 2019–2029

Table 4        Europe Flowers and Ornamental Plants Market Share, By Country, By Value, 2019–2029

Table 5        Germany Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029

Table 6        Germany Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029

Table 7        Germany Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029

Table 8 Germany Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029

Table 9 United Kingdom Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029

Table 10      United Kingdom Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029

Table 11      United Kingdom Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029

Table 12      United Kingdom Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029

Table 13 Italy Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029

Table 14      Italy Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029

Table 15      Italy Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029

Table 16      Italy Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029

Table 17 France Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029

Table 18      France Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029

Table 19      France Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029

Table 20      France Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029

Table 21 Spain Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029

Table 22      Spain Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029

Table 23      Spain Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029

Table 24      Spain Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029

Table 25 Netherlands Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029

Table 26      Netherlands Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029

Table 27      Netherlands Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029

Table 28      Netherlands Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029

Table 29 Belgium Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029

Table 30      Belgium Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029

Table 31      Belgium Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029

Table 32      Belgium Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029

Table 33 NORDIC Countries Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029

Table 34      NORDIC Countries Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029

Table 35      NORDIC Countries Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029

Table 36      NORDIC Countries Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029

Table 37 Rest of Europe Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029

Table 38      Rest of Europe Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029

Table 39      Rest of Europe Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029                   

Table 40 Rest of Europe Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029

Table 41      ÜMMEN ORANGE Company Overview

Table 42      ÜMMEN ORANGE Financial Overview

Table 43      Syngenta Company Overview

Table 44      Syngenta Financial Overview

Table 45      Beekenkamp Group Company Overview

Table 46      Beekenkamp Group Financial Overview

Table 47      Hofland flowering plants Company Overview

Table 48      Hofland flowering plants Financial Overview

Table 49      SAKATA Company Overview

Table 50      SAKATA Financial Overview

Table 51      DUTCH FLOWER GROUP Company Overview

Table 52      DUTCH FLOWER GROUP Financial Overview

Table 53      MARGINPAR BV Company Overview

Table 54      MARGINPAR BV Financial Overview

Table 55      Walter Blom Plants BV Company Overview

Table 56      Walter Blom Plants BV Financial Overview

Table 57      Selecta Klemm Company Overview

Table 58      Selecta Klemm Financial Overview

Table 59      Double H Nurseries Ltd Company Overview

Table 60      Double H Nurseries Ltd Financial Overview

Table 61      ARCANGELI GIOVANNI & FIGLIO Company Overview

Table 62      ARCANGELI GIOVANNI & FIGLIO Financial Overview

Table 63      KP Holland Company Overview

Table 64      KP Holland Financial Overview

Table 65      Ball Horticultural Company: Company Overview

Table 66      Ball Horticultural Company Financial Overview