Europe Packaged Food Market

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Europe Packaged Food Market, By Product (Bakery & Confectionary Products, Dairy Products, Snacks & Nutritional Bars, Beverages, Sauces, Dressings, & Condiments, Others (Ready-to-Eat (RTE) Meals, Breakfast Cereals, Processed Meats, Rice, Pasta, & Noodles, Ice Creams & Frozen Novelties)); By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online, Others (Specialty Food Stores)); By Country (Germany, United Kingdom, Italy, France, Spain, Belgium, Russia, The Netherlands, Rest of Europe), Trend Analysis, Competitive Landscape & Forecast, 2019–2030

Published Date: December 2024
Report ID: BWC24957
Available Format: PDF
Page: 277

Report Overview

Growing preference for convenience foods driven by expanding working population with rising disposable income and busy lifestyle, and thriving retail sector are expected to drive Europe Packaged Food Market during the forecast period between 2024 and 2030

Europe Packaged Food Market – Industry Trends & Forecast Report, 2030

Europe Packaged Food Market size by value was estimated at USD 71.6 billion in 2023. During the forecast period between 2024 and 2030, Europe Packaged Food Market size is projected to grow at a CAGR of 4.5% reaching a value of USD 114.6 billion by 2030. Prominent drivers of the market include shifting consumer preferences towards convenient meal solutions and widespread adoption of food preservation techniques. A key driver of growth is the burgeoning food processing industry. Urbanization, rising incomes, and an increasing number of working women have collectively accelerated the demand for prepackaged and ready-to-eat (RTE) foods, particularly within the urban middle class. Demographic shift has correspondingly elevated the demand for specialty and high-value processed food products. Rising disposable incomes, evolving dietary preferences, and the growth of dual-income households have collectively spurred demand for convenient and RTE food products.

Europe Packaged Food Market

Major market players adeptly cater to Europe's diverse culinary heritage by offering products aligned with regional tastes. Moreover, the increasing health consciousness among consumers has prompted manufacturers to prioritize nutritional value and incorporate organic ingredients. Initiatives by the governments across European countries aimed at enhancing food safety and regulatory frameworks have instilled greater consumer confidence, thereby contributing to market expansion. The active participation of both domestic and international players is expected to foster innovation and intensify competition, further propelling the market's growth trajectory.

Packaged Food – Overview

Packaged food, or processed food, refers to pre-prepared items sealed in packaging for consumer sale. This food undergoes various processing methods, such as washing, cooking, freezing, canning, or adding preservatives to extend its shelf life. Available in forms like canned goods, frozen meals, snacks, and beverages, packaged food is designed to preserve and protect the contents from contamination. Packaging often includes labels with vital details like ingredients, nutritional information, and expiration dates, helping consumers make informed choices. Additionally, packaged food provides convenience and saves time in meal preparation.

Europe Packaged Food Market

Growth Drivers

Busier Workforce with Rising Disposable Income

In Europe, the growth of packaged foods is significantly influenced by rising disposable incomes and increasingly busy lifestyles. As the number of working women and dual-income households rises, there is a noticeable shift toward on-the-go consumption. Busy work schedules make it challenging for individuals to prepare meals from scratch, thus driving the demand for convenient food options. This shift is expected to boost the utilization of innovative and sustainable packaging technologies, designed to enhance the sensory and nutritional qualities of food and extend its shelf life.

Increasing Preference for Convenience Food Products

The increasing preference for convenience is a major driver for Europe Packaged Food Market. Consumers in the region are seeking products that offer ease of use and quick preparation due to their hectic lifestyles. The trend is prompting a rise in demand for innovative and sustainable packaging solutions. As awareness about environmental issues grows, there is a heightened focus on eco-friendly packaging. Companies are responding by introducing sustainable options that align with the shift toward both convenience and environmental responsibility.

Challenges

Fluctuating Prices of Packaged Foods

High volatility in prices of raw materials and packaged foods poses a significant challenge to the growth of Europe Packaged Food Market. Fluctuations in raw material prices, supply chain disruptions, and varying production expenses contribute to price instabilities, affecting consumer purchasing power and market demand. Frequent price changes could lead to reduced consumer confidence and shift preferences toward more stable alternatives. Additionally, inconsistent pricing impacts the profitability of manufacturers and retailers, potentially hindering investments in innovations and expansion.

Impact of Escalating Geopolitical Tensions on Europe Packaged Food Market

Escalating geopolitical tensions, particularly the prolonging Russia-Ukraine war further spreading across and beyond the region, could have a significant impact on the growth of Europe Packaged Food Market. Trade restrictions, sanctions, and diplomatic conflicts could disrupt supply chains, leading to shortages of raw materials and increased production costs. Economic, trade, and political tensions and sanctions may also hinder international trade agreements, affecting import and export activities. In the United Kingdom, the government announced in May 2024 that it would urge its citizens to stockpile essentials, including packaged and canned food products, through special campaigns during the emergencies. Additionally, political instabilities in key trading partners could result in fluctuating prices and reduced market confidence. Uncertainties caused by geopolitical issues could lead to cautious consumer spending and investments, thereby restraining market growth. Consequently, maintaining stable political relations is crucial for the sustained growth of Europe Packaged Food Market in the coming years.

Europe Packaged Food Market

Segmental Coverage

Europe Packaged Food Market – By Product

On the basis of Product, Europe Packaged Food Market is divided into Bakery & Confectionary Products, Dairy Products, Snacks & Nutritional Bars, Beverages, Sauces, Dressings, and Condiments, and other (Ready-to-Eat (RTE) Meals, Breakfast Cereals, Processed Meats, Rice, Pasta & Noodles, and Ice Creams & Frozen Novelties) segments. The bakery & confectionary products segment holds the highest share in Europe Packaged Food Market by type, due to the growing preference for convenient and ready-to-eat foods, alongside an expanding middle class with increasing disposable incomes. It includes a range of items like bread, biscuits, cakes, and pastries. With annual production exceeding 3 million tons, the bakery & confectionary products segment dominates, with bread and biscuits contributing about 82% of the total bakery output. Biscuits, in particular, show rapid growth, especially in specialty varieties. The market benefits from both organized and unorganized sectors, with products being an essential part of daily nutrition and accessible in various pack sizes. The bakery & confectionary products significant share reflects its crucial role in the European Packaged Food Market.

Europe Packaged Food Market Size

Europe Packaged Food Market – By Distribution Channel

Based on distribution channel, Europe Packaged Food Market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Online, and others (including Specialty Food Stores). The supermarkets & hypermarkets segment holds the largest share of Europe Packaged Food Market by distribution channel, due to their wide product range, competitive pricing, and the convenience they offer to consumers. These retail formats provide a one-stop shopping experience, enabling customers to access diverse packaged food products under one roof. Additionally, their extensive reach and ability to cater to varying consumer needs through large-scale inventory and promotions enhance their appeal. The growing urban population and increasing consumer preference for organized retail further solidify supermarkets and hypermarkets' position in the market.

Europe Packaged Food Market Share

Europe Packaged Food Market – By Country

The in-depth research report on Europe Packaged Food Market covers the market in the region’s major countries including Germany, United Kingdom, Italy, France, Spain, Belgium, Russia, The Netherlands, and Rest of Europe. Germany holds the highest share in Europe Packaged Food Market and is expected to maintain its dominance over the forecast period. Major growth factors for Germany Packaged Food Market include the significant presence of densely populated urban centers with large working populations with busy lifestyle.

Europe Packaged Food Market Demand

Competitive Landscape

Major players operating in Europe Packaged Food Market include Nestlé S.A., Unilever PLC, Mondelez International, Mars, Incorporated, Danone S.A., Ferrero SpA, Kellogg Company, Heineken N.V., Diageo plc, and Carlsberg Group. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

In June 2024 – Mondelēz, a global food product major, and Saica Group, a leading provider of sustainable solutions for paper & packaging manufacturing and waste management & recovery, formed a partnership to introduce a new paper-based product for the confectionery, biscuits, and chocolates. The new product is said to be recyclable in the paper waste stream.

Scope of the Report

Attributes	Details
Years Considered	Historical Data – 2019–2030
	Base Year – 2023
	Estimated Year – 2024
	Forecast Period – 2024–2030
Facts Covered	Revenue in USD Billion
Market Coverage	Germany, United Kingdom, Italy, France, Spain, Belgium, Russia, The Netherlands, Rest of Europe
Product/ Service Segmentation	Product, Distribution Channel, Country
Key Players	Nestlé S.A., Unilever PLC, Mondelez International, Mars, Incorporated, Danone S.A., Ferrero SpA, Kellogg Company, Heineken N.V., Diageo plc, Carlsberg Group

By Product

Bakery & Confectionary Products
Dairy Products
Snacks & Nutritional Bars
Beverages
Sauces, Dressings, and Condiments
Others (Ready-to-Eat (RTE) Meals; Breakfast Cereals; Processed Meats; Rice, Pasta, and Noodles; Ice Creams & Frozen Novelties)

By Distribution Channel

Supermarkets & Hypermarkets
Convenience Stores
Online
Others (Specialty Food Stores)

By Country

Germany
United Kingdom
Italy
France
Spain
Belgium
Russia
The Netherlands
Rest of Europe

Research Framework
1. Research Objective
2. Product Overview
3. Market Segmentation
Executive Summary
Europe Packaged Food Market Insights
1. Industry Value Chain Analysis
2. DROC Analysis
  1. Growth Drivers
    1. Rising disposable income and busy lifestyles
    2. Growing working population
    3. Expanding retail sector
  2. Restraints
    1. Fluctuating price of packaged foods
    2. Growing awareness of the health risks associated with processed foods
  3. Opportunities
    1. Rising demand for healthy packaged foods
    2. Growth of e-commerce
  4. Challenges
    1. Fluctuating prices of raw materials
    2. Presence of counterfeit products
3. Technological Advancements/Recent Developments
4. Regulatory Framework
5. Porter’s Five Forces Analysis
  1. Bargaining Power of Suppliers
  2. Bargaining Power of Buyers
  3. Threat of New Entrants
  4. Threat of Substitutes
  5. Intensity of Rivalry
Europe Packaged Food Market: Marketing Strategies
Europe Packaged Food Market Overview
1. Market Size & Forecast, 2019–2030
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Product
    1. Bakery & Confectionary Products
    2. Dairy Products
    3. Snacks & Nutritional Bars
    4. Beverages
    5. Sauces, Dressings, and Condiments
    6. Others (Ready-to-Eat Meals, Breakfast Cereals, Processed Meats, Rice, Pasta, and Noodles, Ice Creams & Frozen Novelties)
  2. By Distribution Channel
    1. Supermarkets & Hypermarkets
    2. Convenience Store
    3. Online
    4. Others (Specialty Food Stores)
  3. By Country
    1. Germany
    2. United Kingdom
    3. Italy
    4. France
    5. Spain
    6. Belgium
    7. Russia
    8. The Netherlands
    9. Rest of Europe
Germany Packaged Food Market
1. Market Size & Forecast, 2019–2030
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Product
  2. By Distribution Channel
United Kingdom Packaged Food Market
1. Market Size & Forecast, 2019–2030
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Product
  2. By Distribution Channel
Italy Packaged Food Market
1. Market Size & Forecast, 2019–2030
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Product
  2. By Distribution Channel
France Packaged Food Market
1. Market Size & Forecast, 2019–2030
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Product
  2. By Distribution Channel
Spain Packaged Food Market
1. Market Size & Forecast, 2019–2030
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Product
  2. By Distribution Channel
Belgium Packaged Food Market
1. Market Size & Forecast, 2019–2030
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Product
  2. By Distribution Channel
Russia Packaged Food Market
1. Market Size & Forecast, 2019–2030
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Product
  2. By Distribution Channel
The Netherlands Packaged Food Market
1. Market Size & Forecast, 2019–2030
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Product
  2. By Distribution Channel
Rest of Europe Packaged Food Market
1. Market Size & Forecast, 2019–2030
  1. By Value (USD Million)
2. Market Share & Forecast
  1. By Product
  2. By Distribution Channel
Competitive Landscape
1. List of Key Players and Their Offerings
2. Europe Packaged Food Company Market Share Analysis, 2023
3. Competitive Benchmarking, By Operating Parameters
4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
Impact of Escalating Geopolitical Tensions on Europe Packaged Food Market
Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
1. Nestlé S.A
2. Unilever PLC
3. Mondelez International
4. Mars, Incorporated
5. Danone S.A
6. Ferrero SpA
7. Kellogg Company
8. Heineken N.V
9. Diageo plc
10. Carlsberg Group
11. Other Prominent Players
Key Strategic Recommendations
Research Methodology
1. Qualitative Research
  1. Primary & Secondary Research
2. Quantitative Research
3. Market Breakdown & Data Triangulation
  1. Secondary Research
  2. Primary Research
4. Breakdown of Primary Research Respondents, By Region
5. Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable

List of Figures

Figure 1 Europe Packaged Food Segmentation

Figure 2 Europe Packaged Food Market Value Chain Analysis

Figure 3 Company Market Share Analysis, 2023

Figure 4 Europe Packaged Food Market Size, By Value (USD Million), 2019–2030

Figure 5 Europe Packaged Food Market Share, By Product, By Value, 2019–2030

Figure 6 Europe Packaged Food Market Share, By Distribution Channel, By Value, 2019–2030

Figure 7 Europe Packaged Food Market Share, By Country, By Value, 2019–2030

Figure 8 Germany Packaged Food Market Size, By Value (USD Million), 2019–2030

Figure 9 Germany Packaged Food Market Share, By Product, By Value, 2019–2030

Figure 10 Germany Packaged Food Market Share, By Distribution Channel, By Value, 2019–2030

Figure 11 United Kingdom Packaged Food Market Size, By Value (USD Million), 2019–2030

Figure 12 United Kingdom Packaged Food Market Share, By Product, By Value, 2019–2030

Figure 13 United Kingdom Packaged Food Market Share, By Distribution Channel, By Value, 2019–2030

Figure 14 Italy Packaged Food Market Size, By Value (USD Million), 2019–2030

Figure 15 Italy Packaged Food Market Share, By Product, By Value, 2019–2030

Figure 16 Italy Packaged Food Market Share, By Distribution Channel, By Value, 2019–2030

Figure 17 France Packaged Food Market Size, By Value (USD Million), 2019–2030

Figure 18 France Packaged Food Market Share, By Product, By Value, 2019–2030

Figure 19 France Packaged Food Market Share, By Distribution Channel, By Value, 2019–2030

Figure 20 Spain Packaged Food Market Size, By Value (USD Million), 2019–2030

Figure 21 Spain Packaged Food Market Share, By Product, By Value, 2019–2030

Figure 22 Spain Packaged Food Market Share, By Distribution Channel, By Value, 2019–2030

Figure 23 Belgium Packaged Food Market Size, By Value (USD Million), 2019–2030

Figure 24 Belgium Packaged Food Market Share, By Product, By Value, 2019–2030

Figure 25 Belgium Packaged Food Market Share, By Distribution Channel, By Value, 2019–2030

Figure 26 Russia Packaged Food Market Size, By Value (USD Million), 2019–2030

Figure 27 Russia Packaged Food Market Share, By Product, By Value, 2019–2030

Figure 28 Russia Packaged Food Market Share, By Distribution Channel, By Value, 2019–2030

Figure 29 The Netherlands Packaged Food Market Size, By Value (USD Million), 2019–2030

Figure 30 The Netherlands Packaged Food Market Share, By Product, By Value, 2019–2030

Figure 31 The Netherlands Packaged Food Market Share, By Distribution Channel, By Value, 2019–2030

Figure 32 Rest of Europe Packaged Food Market Size, By Value (USD Million), 2019–2030

Figure 33 Rest of Europe Packaged Food Market Share, By Product, By Value, 2019–2030

Figure 34 Rest of Europe Packaged Food Market Share, By Distribution Channel, By Value, 2019–2030

List of Tables

Table 1 Europe Packaged Food Market Size, By Value (USD Million), 2019–2030

Table 2 Europe Packaged Food Market Size, By Product, By Value, 2019–2030

Table 3 Europe Packaged Food Market Size, By Distribution Channel, By Value, 2019–2030

Table 4 Europe Packaged Food Market Size, By Country, By Value, 2019–2030

Table 5 Germany Packaged Food Market Size, By Value (USD Million), 2019–2030

Table 6 Germany Packaged Food Market Size, By Product, By Value, 2019–2030

Table 7 Germany Packaged Food Market Size, By Distribution Channel, By Value, 2019–2030

Table 8 United Kingdom Packaged Food Market Size, By Value (USD Million), 2019–2030

Table 9 United Kingdom Packaged Food Market Size, By Product, By Value, 2019–2030

Table 10 United Kingdom Packaged Food Market Size, By Distribution Channel, By Value, 2019–2030

Table 11 Italy Packaged Food Market Size, By Value (USD Million), 2019–2030

Table 12 Italy Packaged Food Market Size, By Product, By Value, 2019–2030

Table 13 Italy Packaged Food Market Size, By Distribution Channel, By Value, 2019–2030

Table 14 France Packaged Food Market Size, By Value (USD Million), 2019–2030

Table 15 France Packaged Food Market Size, By Product, By Value, 2019–2030

Table 16 France Packaged Food Market Size, By Distribution Channel, By Value, 2019–2030

Table 17 Spain Packaged Food Market Size, By Value (USD Million), 2019–2030

Table 18 Spain Packaged Food Market Size, By Product, By Value, 2019–2030

Table 19 Spain Packaged Food Market Size, By Distribution Channel, By Value, 2019–2030

Table 20 Belgium Packaged Food Market Size, By Value (USD Million), 2019–2030

Table 21 Belgium Packaged Food Market Size, By Product, By Value, 2019–2030

Table 22 Belgium Packaged Food Market Size, By Distribution Channel, By Value, 2019–2030

Table 23 Russia Packaged Food Market Size, By Value (USD Million), 2019–2030

Table 24 Russia Packaged Food Market Size, By Product, By Value, 2019–2030

Table 25 Russia Packaged Food Market Size, By Distribution Channel, By Value, 2019–2030

Table 26 The Netherlands Packaged Food Market Size, By Value (USD Million), 2019–2030

Table 27 The Netherlands Packaged Food Market Size, By Product, By Value, 2019–2030

Table 28 The Netherlands Packaged Food Market Size, By Distribution Channel, By Value, 2019–2030

Table 29 Rest of Europe Packaged Food Market Size, By Value (USD Million), 2019–2030

Table 30 Rest of Europe Packaged Food Market Size, By Product, By Value, 2019–2030

Table 31 Rest of Europe Packaged Food Market Size, By Distribution Channel, By Value, 2019–2030

Table 32 Nestlé S.A Company Overview

Table 33 Nestlé S.A Financial Overview

Table 34 Unilever PLC Company Overview

Table 35 Unilever PLC Financial Overview

Table 36 Mondelez International Company Overview

Table 37 Mondelez International Financial Overview

Table 38 Mars, Incorporated Company Overview

Table 39 Mars, Incorporated Financial Overview

Table 40 Danone S.A Company Overview

Table 41 Danone S.A Financial Overview

Table 42 Ferrero SpA Company Overview

Table 43 Ferrero SpA Financial Overview

Table 44 Kellogg Company - Company Overview

Table 45 Kellogg Company Financial Overview

Table 46 Heineken N.V Company Overview

Table 47 Heineken N.V Financial Overview

Table 48 Diageo plc Company Overview

Table 49 Diageo plc Financial Overview

Table 50 Carlsberg Group Company Overview

Table 51 Carlsberg Group Financial Overview

Market Segmentation

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Europe Packaged Food Market

Europe Packaged Food Market

Report Overview

Market Segmentation

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