Report Overview

Global Data Masking Market - Industry Trends & Forecast Report 2027

The global data masking market was worth USD 463.4 Million in 2020 and is projected to reach USD 1,121.5 Million by 2027, at a CAGR of 13.6% during the forecast period (2021-2027). The growing proliferation of IT infrastructure in response to cyber threats and the need to protect data from both internal and external exposures is a significant factor driving the growth of the global data masking market. Moreover, the increasing demand for extracting insights from the production data is also influencing the growth of the global data masking market by increasing the adoption of cloud-based and consumer-friendly applications. Furthermore, the ever-growing privacy and security concerns across the globe, along with the rising penetration of data analytics, are also favoring the healthy growth of the global data masking market.

Source: BlueWeave Consulting

Global Data Masking Market Overview

Masking data involves protecting or hiding confidential or important original data content with reformed data. This method entails creating structurally identical unauthenticated data for user software testing and training. The ultimate use of data masking is to protect the actual data by providing an alternative. The expanding business volume and data, coupled with enhancing business standards, are boosting the growth of the data masking market across the world. Additionally, the data masking market has been mainly driven by increased demands for insights extracted from production data.

Global Data Masking Market trend

Growth Drivers

Implementation of Stringent Government Regulations Regarding Privacy and Security.

The growing demand regarding protection against data breaching, reduction of data obfuscation, data privacy, and cyber hacking from regulatory has been causing the growth of the global data masking market. To keep their data safe from external threats, countries around the world are prioritizing data privacy and protection. As an enforcement action to protect consumers from deceptive practices, the FTC (Federal Trade Commission) of the U.S. announced a variety of enforcement measures in September 2019. Consequently, federal regulations and national data protection policies are currently in place to protect the privacy of Americans. Similarly, the Indian government passed a law in July 2018 enshrining the right to privacy. The Personal Data Protection Bill came into effect right away. Likewise, the Chinese government has also been implementing various laws and regulations to increase data security within China.

Restraints

Complexities in Data Integration and Lack of Knowledge

Using data masks is not an easy task since different types of data and data formats are involved. It acts as a major restraint for the global data masking market. Problems with certain types of data that are more vulnerable to fraud and danger are likely to act as a market restraint. Additionally, the mediocre level of awareness regarding privacy and security benefits of data masking significantly affects its adoption rate. The lack of knowledge and the poor understanding of data security and cloud computing further restrict the growth of the global data masking market.

Impact of COVID-19

The pandemic has had a favorable impact on the global data masking market. Because different digital solutions are being used by workers, digital networks have consistently proved crucial during the pandemic. Consequently, a majority of employees are now able to work from home. Technologies such as cloud storage and data masking allow employees to access systems and software from home and keep their data safe and secure. Thus, data masking technology allows the cloud to run efficiently and smoothly while preserving important data on the office premise.

Global Data Masking Market: By Deployment

Based on deployment, the global data masking is grouped into the cloud and on-premise segments. The cloud segment holds the largest market share in the deployment segment of the global data masking market. The substantial share of this segment is attributable to the fact that companies rely on cloud computing to address challenges faced by businesses that can't be handled with traditional IT infrastructure. Additionally, the frequency of disruptions has increased because of the dependence on growing connectivity and convergent data sets. Thus, to stay competitive in this era of digital transformation, companies are being forced to look for newer options and avenues, which in turn is driving the growth of the global data masking market.

Global Data Masking Market: By End-User

Based on end-user, the global data masking market is categorized into BFSI, healthcare, IT and telecom, retail, government and defense, manufacturing, media and entertainment, other end-user industries. Among these, the retail or e-commerce segment holds the largest market share in terms of end-users. The segment's large market share is attributable to the growing use of POS terminals that allow customers to provide feedback for better decision-making. However, the IT & telecom segment is also prospering since it allows companies to maintain a centralized approach to IT governance. Data masking market growth is further supported by the growing need for data protection in IT and telecom.

Global Data Masking Market: By Region

Based on regions, the global data masking market is grouped into North America, Europe, the Asia-Pacific, the Middle East & Africa, and Latin America. Globally, North America has the largest share of the data masking market due to the huge volume of data generated in this region by multinational companies. Data masking is essential in this region since data security and protection are high priorities. However, the Asia-Pacific region is expected to witness the fastest growth during the forecast period. China and India play a crucial role in the economy of the Asia Pacific, which has led their governments to take several steps to enhance data security. India, for example, enacted the "Personal Data Protection Bill, 2018," establishing the right to privacy as a fundamental right. As a result, these strict regulations are likely to spur the growth of the global data masking market.

Competitive Landscape

Data masking is gaining popularity across numerous industries as a result of the growing proliferation of IT infrastructure to battle cyber threats and the need to protect data, thereby, creating a world of stiff competition among market competitors. Some of the major players in the global data masking market are Oracle Corporation, IBM Corporation, CA Technologies Inc., Informatica LLC, Delphix, Solix Technologies, Inc, Compuware Corporation, Micro Focus, Mentis, Innovative Routines International, INC., Ekobit D.O.O., ARCAD Software, Net 2000 Ltd., Camouflage Software INC., IRI, BMC Software Inc., Hewlett Packard Enterprise, CyberDB, Information Resources Inc., Imperva, Thales e-Security, Inc., and other prominent players.

Recent Developments

• August 2021:As part of its focus on sustainable clean tech and green energy businesses, Clean Vision Corporation has filed for intellectual property protection for its technology entitled "Methods and Apparatuses for Plastic Waste Recycling" with the US Patent and Trademark Office.

Scope of the Report

By Deployment

• • Cloud
  • On-Premise

By Type

• • Static
  • Dynamic

By Business Function

• • Finance
  • Human Resource (HR)
  • Legal
  • Marketing and Sales
  • Operations
  • Others   

By End-User  

• • BFSI
  • Healthcare
  • IT and Telecom
  • Retail
  • Government and Defence
  • Manufacturing
  • Media and Entertainment
  • Other End-user Industries              

By Region

• • North America
  • Europe
  • the Asia-Pacific
  • Latin America
  • the Middle East and Africa

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
   4. Breakdown of Primary Research Respondents, By Region
   5. Assumption & Limitation
3. Executive Summary
4. Global Data Masking Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   3. Recent Development/Technological Advancements
   4. Regulatory Insights
   5. Porter’s Five Forces Analysis
      1. Bargaining Usability of Suppliers
      2. Bargaining Usability of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
5. Global Data Masking Market Overview
   1. Market Size & Forecast by Value, 2017-2027
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Deployment
         1. Cloud
         2. On Premise
      2. By Type
         1. Static
         2. Dynamic
      3. By Business Function
         1. Finance
         2. Human Resource (HR)
         3. Legal
         4. Marketing and Sales
         5. Operations
         6. Others
      4. By End-User
         1. BFSI
         2. Healthcare
         3. IT and Telecom
         4. Retail
         5. Government and Defence
         6. Manufacturing
         7. Media and Entertainment
         8. Other End-user Industries
      5. By Region
         1. North America
         2. Europe
         3. the Asia-Pacific
         4. Latin America
         5. the Middle East and Africa
6. North America Data Masking Market
   1. Market Size & Forecast by Value, 2017-2027
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Deployment
      2. By Type
      3. By Business Function
      4. By End-User
      5. By Country
         1. U.S.
         2. Canada
7. Europe Data Masking Market
   1. Market Size & Forecast by Value, 2017-2027
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Deployment
      2. By Type
      3. By Business Function
      4. By End-User
      5. By Country
         1. Germany
         2. United Kingdom
         3. Italy
         4. France
         5. Spain
         6. Rest of Europe
8. the Asia-Pacific Data Masking Market
   1. Market Size & Forecast by Value, 2017-2027
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Deployment
      2. By Type
      3. By Business Function
      4. By End-User
      5. By Country
         1. China
         2. India
         3. Japan
         4. South Korea
         5. Rest of Asia Pacific
9. Latin America Data Masking Market
   1. Market Size & Forecast by Value, 2017-2027
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Deployment
      2. By Type
      3. By Business Function
      4. By End-User
      5. By Country
         1. Brazil
         2. Argentina
         3. Mexico
         4. Rest of Latin America
10. the Middle East & Africa Data Masking Market
    1. Market Size & Forecast by Value, 2017-2027
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Deployment
       2. By Type
       3. By Business Function
       4. By End-User
       5. By Country
          1. Saudi Arabia
          2. UAE
          3. Turkey
          4. South Africa
          5. Rest of The Middle East & Africa
11. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Market Share Analysis, 2020
    3. Competitive Benchmarking, By Operating Parameters
12. Impact of Covid-19 on Global Data Masking Application
13. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, SWOT Analysis, Contact Address, and Strategic Outlook) **
    1. Oracle Corporation
    2. IBM Corporation
    3. CA Technologies Inc.,
    4. Informatica LLC
    5. Delphix
    6. Solix Technologies, Inc
    7. COMPUWARE CORPORATION
    8. MICRO FOCUS
    9. MENTIS
    10. INNOVATIVE ROUTINES INTERNATIONAL, INC.
    11. EKOBIT D.O.O.
    12. ARCAD Software
    13. Net 2000 Ltd.
    14. CAMOUFLAGE SOFTWARE INC.
    15. IRI
    16. BMC Software Inc.
    17. HEWLETT PACKARD ENTERPRISE
    18. CYBERDB
    19. Information Resources Inc.
    20. IMPERVA
    21. THALES E-SECURITY
14. Key Strategic Recommendations

*Financial details of unlisted companies will be available as per data availability in final deliverable

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

1. Global Data Masking Segmentation
2. Global Data Masking Market Value Chain Analysis
3. Company Market Share Analysis, 2020
4. Global Data Masking Market Size, By Value (USD Million), 2017-2027
5. Global Data Masking Market Share, By Deployment, By Value, 2017-2027
6. Global Data Masking Market Share, By Type, By Value, 2017-2021
7. Global Data Masking Market Share, By Business Function, By Value, 2017-2021
8. Global Data Masking Market Share, By End-User, By Value, 2017-2021
9. Global Data Masking Market Share, By Region, By Value, 2017-2027
10. North America Data Masking Market Size, By Value (USD Million), 2017-2027
11. North America Data Masking Market Share, By Deployment, By Value, 2017-2027
12. North America Data Masking Market Share, By Type, By Value, 2017-2027
13. North America Data Masking Market Share, By Business Function, By Value, 2017-2027
14. North America Data Masking Market Share, By End-User, By Value, 2017-2027
15. North America Data Masking Market Share, By Country, By Value, 2017-2027
16. Europe Data Masking Market Size, By Value (USD Million), 2017-2027
17. Europe Data Masking Market Share, By Deployment, By Value, 2017-2027
18. Europe Data Masking Market Share, By Type, By Value, 2017-2027
19. Europe Data Masking Market Share, By Business Function, By Value, 2017-2027
20. Europe Data Masking Market Share, By End-User, By Value, 2017-2027
21. Europe Data Masking Market Share, By Country, By Value, 2017-2027
22. The Asia-Pacific Data Masking Market Size, By Value (USD Million), 2017-2027
23. The Asia-Pacific Data Masking Market Share, By Deployment, By Value, 2017-2021
24. The Asia-Pacific Data Masking Market Share, By Type, By Value, 2017-2027
25. The Asia-Pacific Data Masking Market Share, By Business Function, By Value, 2017-2027
26. The Asia-Pacific Data Masking Market Share, By End-User, By Value, 2017-2027
27. The Asia-Pacific Data Masking Market Share, By Country, By Value, 2017-2027
28. Latin America Data Masking Market Size, By Value (USD Million), 2017-2027
29. Latin America Data Masking Market Share, By Deployment, By Value, 2017-2027
30. Latin America Data Masking Market Share, By Type, By Value, 2017-2027
31. Latin America Data Masking Market Share, By Business Function, By Value, 2017-2027
32. Latin America Data Masking Market Share, By End-User, By Value, 2017-2027
33. Latin America Data Masking Market Share, By Country, By Value, 2017-2027
34. The Middle East & Africa Data Masking Market Size, By Value (USD Million), 2017-2021
35. The Middle East & Africa Data Masking Market Share, By Deployment, By Value, 2017-2027
36. The Middle East & Africa Data Masking Market Share, By Type, By Value, 2017-2027
37. The Middle East & Africa Data Masking Market Share, By Business Function, By Value, 2017-2027
38. The Middle East & Africa Data Masking Market Share, By End-User, By Value, 2017-2027
39. The Middle East & Africa Data Masking Market Share, By Country, By Value, 2017-2027

List of Tables

1. Global Data Masking Market Size, By Deployment, By Value, 2017-2027        
2. Global Data Masking Market Size, By Type, By Value, 2017-2027
3. Global Data Masking Market Size, By Business Function, By Value, 2017-2027
4. Global Data Masking Market Size, By End-User, By Value, 2017-2027  
5. Global Data Masking Market Size, By Region, By Value, 2017-2027      
6. North America Data Masking Market Size, By Deployment, By Value, 2017-2027       
7. North America Data Masking Market Size, By Type, By Value, 2017-2027
8. North America Data Masking Market Size, By Business Function, By Value, 2017-2027         
9. North America Data Masking Market Size, By End-User, By Value, 2017-2027 
10. North America Data Masking Market Size, By Country, By Value, 2017-2027   
11. Europe Data Masking Market Size, By Deployment, By Value, 2017-2027       
12. Europe Data Masking Market Size, By Type, By Value, 2017-2027       
13. Europe Data Masking Market Size, By Business Function, By Value, 2017-2027
14. Europe Data Masking Market Size, By End-User, By Value, 2017-2027  
15. Europe Data Masking Market Size, By Country, By Value, 2017-2027   
16. The Asia-Pacific Data Masking Market Size, By Deployment, By Value, 2017-2027     
17. The Asia-Pacific Data Masking Market Size, By Type, By Value, 2017-2027
18. The Asia-Pacific Data Masking Market Size, By Business Function, By Value, 2017-2027
19. The Asia-Pacific Data Masking Market Size, By End-User, By Value, 2017-202 
20. The Asia-Pacific Data Masking Market Size, By Country, By Value, 2017-2027 
21. Latin America Data Masking Market Size, By Deployment, By Value, 2017-2027        
22. Latin America Data Masking Market Size, By Type, By Value, 2017-2027
23. Latin America Data Masking Market Size, By Business Function, By Value, 2017-2027
24. Latin America Data Masking Market Size, By End-User, By Value, 2017-2027  
25. Latin America Data Masking Market Size, By Country, By Value, 2017-2027    
26. The Middle East & Africa Data Masking Market Size, By Deployment, By Value, 2017-2027   
27. The Middle East & Africa Data Masking Market Size, By Type, By Value, 2017-2027
28. The Middle East & Africa Data Masking Market Size, By Business Function, By Value, 2017-2027
29. The Middle East & Africa Data Masking Market Size, By End-User, By Value, 2017-2027       
30. The Middle East & Africa Data Masking Market Size, By Country, By Value, 2017-2027

31. Oracle Corporation Financial Analysis
32. Oracle Corporation Business Overview
33. IBM Corporation Financial Analysis
34. IBM Corporation Business Overview
35. CA Technologies Inc., Financial Analysis
36. CA Technologies Inc., Business Overview
37. Informatica LLC Financial Analysis
38. Informatica LLC Business Overview
39. Delphix Financial Analysis
40. Delphix Business Overview
41. Solix Technologies, Inc Financial Analysis
42. Solix Technologies, Inc Business Overview
43. COMPUWARE CORPORATION Financial Analysis
44. COMPUWARE CORPORATION Business Overview
45. MICRO FOCUSFinancial Analysis
46. MICRO FOCUSBusiness Overview
47. MENTIS Financial Analysis
48. MENTIS Business Overview
49. INNOVATIVE ROUTINES INTERNATIONAL, INC. Financial Analysis
50. INNOVATIVE ROUTINES INTERNATIONAL, INC. Business Overview
51. EKOBIT D.O.O. Financial Analysis
52. EKOBIT D.O.O. Business Overview
53. ARCAD Software Financial Analysis
54. ARCAD Software Business Overview
55. Net 2000 Ltd. Financial Analysis
56. Net 2000 Ltd. Business Overview
57. CAMOUFLAGE SOFTWARE INC. Financial Analysis
58. CAMOUFLAGE SOFTWARE INC. Business Overview
59. IRI Financial Analysis
60. IRI Business Overview
61. BMC Software Inc. Financial Analysis
62. BMC Software Inc. Business Overview
63. HEWLETT PACKARD ENTERPRISEFinancial Analysis
64. HEWLETT PACKARD ENTERPRISEBusiness Overview
65. CYBERDB Financial Analysis
66. CYBERDB Business Overview
67. Information Resources Inc. Financial Analysis
68. Information Resources Inc. Business Overview
69. IMPERVA Financial Analysis
70. IMPERVA Business Overview
71. THALES E-SECURITY Financial Analysis
72. THALES E-SECURITY Business Overview