Report Overview

Global Hair Care Products Market- Industry Trends & Forecast Report 2027

The global hair care products market was worth USD 78.2 billion in 2020 and is further projected to reach USD 106.6 billion by the year 2027, growing at the CAGR of 4.6% during the forecast period. Air pollution and excessive use of chemicals on hair are responsible for deteriorating hair quality and driving the demand for hair care products. Furthermore, rising beauty consciousness among consumers is increasing demand for hair grooming products such as hair gels, colour, and sprays, which is propelling the global hair care products market forward. Also, the growing demmand for organic hair care products around the world is likley to drive the market during the forecast period.

Source: BlueWeave Consulting

Global Hair Care Products Market- Overview

Haircare products nourish and protect hair from split ends, dandruff, being weak and dehydrated, and a variety of other issues, thereby improving its quality and texture. With the youth and middle-aged population facing multiple hair-related problems, such as discoloration, thinning, receding hairline, alopecia, etc., they are resorting to regular use products that can protect their hair from potential harm. Haircare products not only clean the hair but also remove germs, oil, and dirt that clings to the hair.

Global Hair Care Products Market Forecast and Trends

Growth Drivers

Availability of a Wide Range of Hair Care Products

Hair care brands offer a wide range of products to cater to the needs of various hair types and problems. There are specified hair products for dandruff, frizz, hair fall, split ends, and other hair problems., Furthermore, the market is flooded with hair care products for specific hair types such as straight, wavy, curly, and so on. Moreover, to keep up with changing consumer trends, hair care companies are constantly launching new products. For instance, Bhuman, a zero-waste personal care brand recently launched a new water-activated powdered unisex hair wash. Thus, the availability and constant launches of new products are significantly driving the growth of the global hair care products market.

Increasing Penetration Of Online Sales Channels

The increasing popularity of the online platforms, especially among the younger demographic, for hair care products, is offering significant growth opportunities to the global hair care products market. Many prominent hair care brands prefer reaching a wider audience and creating brand awareness through online sales channels, eventually increasing their business revenue. Moreover, certain brands are opting to sell their products only through online channels, which is assisting them in cutting down distribution and third-party costs. Such benefits are anticipated to drive the global hair care products market in the forecast period.

Restraints

Stringent Government Regulations On Cosmetic Products

The global hair care products market is experiencing slow growth due to government regulations, such as Regulation (EC) No 1223/2009 which provides guidelines for the manufacturing, labeling, of various cosmetic products, including the ingredients that are to be used in a cosmetic product. Furthermore, cultural and religious restrictions also act as a limiting factor for market growth. For instance, several hair color brands are unable to establish themselves in Middle-Eastern countries, which is a potential market, as they lack halal certification since their products contain animal products.

Impact of COVID-19 on Global Hair Care Products Market

The sudden outbreak of the COVID-19 pandemic significantly halted the growth of the global hair care products market. As the government of different countries imposed a lockdown in light of surging COVID-19 cases, the supply channels for hair care products were completely cut-off. However, the demand for these products spiked in retail stores and supermarkets/hypermarkets as people started panic buying and mass hoarding as soon as the lockdown was annouced. Thus, numerous stores around the world were out of stock, causing concern for both consumers and shopkeepers. As a result, there was a huge demand and supply gap, negatively impacting the overall market.

Global Hair Care Products Market - By Product Type

Based on product type, the global hair care products market is segmented into shampoo, conditioner, hair color, hair styling products, hair oil, and others. Due to its prominent use for removing environmental pollutants, dirt, dandruff, oils, skin particles, and to eliminate unwanted buildup in hair, the shampoo segment dominates the global hair care products market. Furthermore, the intensive launch of organic and natural shampoo that is free from harmful chemicals is anticipated to boost the market’s growth during the forecast period.

Global Hair Care Products Market - By Distribution Channel

Based on distribution channels, the global hair care products market is categorized into supermarkets/hypermarkets, specialty stores, e-commerce, pharmacy, salons, and others. As a result of the high number of supermarkets and hypermarkets in every region and the easy availability of products from various brands, this segment accounts for the highest share of the market. However, the e-commerce segment is projected to witness the highest growth rate during the forecast period owing to the growing popularity of online sale channels such as Amazon.com.

Global Hair Care Products Market - Regional Insights

Geographically, the global hair care products market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle-East & Africa. The Asia-Pacific region accounts for the largest market share because of its high population, which means a diverse consumer base as well as an increasing level of air pollution and per-capita income. With great growth potential, global haircare brands are increasingly launching a wide range of productsin this region  to cater to the needs of an expanding consumer base. On the other hand, North America and Europe also cover substantial shares in the market.

Source: BlueWeave Consulting

Competitive Landscape

The leading players in the global hair care products market are L’Oreal, Unilever, Goody Products, CONAIR CORPORATION, Henkel, Diamond Products, Aveda, REVLON, Kao Brands, Avon Products, Neutrogena, Johnson & Johnson, Estee Lauder, Amway, Oriflame Cosmetics AG, Procter & Gamble Co., Beiersdorf AG, Shiseido Company, Limited, and other prominent players.

The market is highly concentrated among leading haircare brands such as Procter & Gamble, L’Oreal, REVLON, etc. Despite this, new entrants have significant growth potential since they offer new products to attracts customers. Moreover, the market players constantly launch a wide range of products for various hair types and extensively rely on consumer loyalty and advertisement for their brand awareness. They also invest in research and development for developing new and advanced products. Furthermore, the adoption of competitive strategies like partnerships, mergers, acquisitions, collaborations, etc., is also prominent in this market.

Recent Developments

• In October 2021, Hims & Hers (an American drug, and personal care products telehealth company), announced its collaboration with Urban Outfitters, a multinational retail company, to distribute its personal care products, including hair care to expand its physical store presence.
• In October 2021, Plum, a leading Indian personal care brand, announced its plant to set up more than 50 offline stores across India by 2023 with the goal of catering to its diverse consumer base.

Scope of the Report

By Product Type

• Shampoo
• Conditioner
• Hair Color
• Hair Styling Products
• Hair Oil
• Others

By Distribution Channel

• Hypermarket
• Specialty Stores
• E-Commerce
• Pharmacy
• Salons
• Others

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Key Market Segments
2. Research Methodology
   1. Qualitative Research
   2. Methodology
   3. Regional Split of Primary & Secondary Research
   4. Secondary Research
   5. Primary Research
      1. Breakdown of Primary Research Respondents, By Region
      2. Breakdown of Primary Research Respondents, By Industry Participants
   6. Market Size Estimation
   7. Assumptions for the Study
   8. Market Breakdown & Data Triangulation
3. Executive Summary
4. Industry Insight and Growth Strategy
   1. Value Chain Analysis
   2. DROC Analysis
      1. Market Drivers
         1. Availability Of Wide Range Of Products
         2. Increasing Penetration Of Online Sales Channels
      2. Market Restraints
         1. Stringent Government Regulations On Cosmetic Products
      3. Market Challenges
         1. Negative Impact of the COVID-19 Pandemic
      4. Market Opportunity
         1. Presence Of Diverse Consumer Base
         2. Increasing Exposure And Influence Of Global Media
   3. Recent Developments
   4. Porter’s Five Forces Analysis
      1. Bargaining Power of Buyers
      2. Bargaining Power of Suppliers
      3. Intensity of Rivalry
      4. Threat of New Entrants
      5. Threat of Substitutes
5. Global Hair Care Products Market Overview
   1. Market Size & Forecast by Value, 2017-2027
   2. Market Size and Forecast, By Segment
      1. By Product Type
         1. Shampoo
         2. Conditioner
         3. Hair Color
         4. Hair Styling Products
         5. Hair Oil
         6. Others
      2. By Distribution Channel
         1. Hypermarket
         2. Specialty Stores
         3. E-Commerce
         4. Pharmacy
         5. Salons
         6. Others
      3. By Region
         1. North America
         2. Europe
         3. Asia-Pacific
         4. Latin America
         5. Middle East & Africa
6. North America Hair Care Products Market Overview
   1. Market Size and Forecast
      1. By Value (USD Million), 2020-2027
   2. Market Share and Forecast
      1. By Product Type
      2. By Distribution Channel
      3. By Country
         1. U.S.
         2. Canada
7. Europe Hair Care Products Market Overview
   1. Market Size and Forecast
      1. By Value (USD Million), 2020-2027
   2. Market Share and Forecast
      1. By Product Type
      2. By Distribution Channel
      3. By Country
         1. Germany
         2. U.K.
         3. Russia
         4. France
         5. Italy
         6. Spain
         7. Rest of Europe
8. APAC Hair Care Products Market Overview
   1. Market Size and Forecast
      1. By Value (USD Million), 2020-2027
   2. Market Share and Forecast
      1. By Product Type
      2. By Distribution Channel
      3. By Country
         1. China
         2. India
         3. Japan
         4. South Korea
         5. Rest of APAC
9. LATAM Hair Care Products Market Overview
   1. Market Size and Forecast
      1. By Value (USD Million), 2020-2027
   2. Market Share and Forecast
      1. By Product Type
      2. By Distribution Channel
      3. By Country
         1. Mexico
         2. Brazil
         3. Rest of LATAM
10. MEA Hair Care Products Market Overview
    1. Market Size and Forecast
       1. By Value (USD Million), 2020-2027
    2. Market Share and Forecast
    3. By Product Type
    4. By Distribution Channel
    5. By Country
       1. Saudi Arabia
       2. UAE
       3. South Africa
       4. Rest of MEA
11. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Market Share Analysis (2020)
    3. Competitive Benchmarking By Operating Parameters
12. Impact of COVID-19 on Global Hair Care Products Market
13. Company Profiles (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) *
    1. L’Oreal
    2. Unilever
    3. Goody Products
    4. CONAIR CORPORATION
    5. Henkel
    6. Diamond Products
    7. Aveda
    8. REVLON
    9. Kao Brands
    10. Avon Products
    11. Neutrogena
    12. Johnson & Johnson
    13. Estee Lauder
    14. Amway
    15. Oriflame Cosmetics AG
    16. Procter & Gamble Co.
    17. Beiersdorf AG
    18. Shiseido Company, Limited
    19. Other Prominent Players
14. Key Strategic Recommendations

List of Figures

Figure 1: Global Hair Care Products Market Segmentation

Figure 2: Global Hair Care Products Market Value Chain Analysis,

Figure 3: Company Market Share Analysis, 2020

Figure 4: Global Hair Care Products Market Size, By Value (USD Million), 2017-2027

Figure 5: Global Hair Care Products Market Share (%), By Product Type, By Value, 2017-2027

Figure 6: Global Hair Care Products Market Share (%), By Distribution Channel, By Value, 2017-2027

Figure 7: Global Hair Care Products Market Share (%), By Region, By Value, 2017-2027

Figure 8: North America Hair Care Products Market Size, By Value (USD Million), 2017-2027

Figure 9: North America Hair Care Products Market Share (%), By Product Type, By Value, 2017-2027

Figure 10: North America Hair Care Products Market Share (%), By Distribution Channel, By Value, 2017-2027

Figure 11: North America Hair Care Products Market Share (%), By Country, By Value, 2017-2027

Figure 12: Europe Hair Care Products Market Size, By Value (USD Million), 2017-2027

Figure 13: Europe Hair Care Products Market Share (%), By Product Type, By Value, 2017-2027

Figure 14: Europe Hair Care Products Market Share (%), By Distribution Channel, By Value, 2017-2027

Figure 15: Europe Hair Care Products Market Share (%), By Country, By Value, 2017-2027

Figure 16: the Asia-Pacific Hair Care Products Market Size, By Value (USD Million), 2017-2027

Figure 17: the Asia-Pacific Hair Care Products Market Share (%), By Product Type, By Value, 2017-2027

Figure 18: the Asia-Pacific Hair Care Products Market Share (%), By Distribution Channel, By Value, 2017-2027

Figure 19: Asia-Pacific Hair Care Products Market Share (%), By Country, By Value, 2017-2027

Figure 20: Latin America Hair Care Products Market Size, By Value (USD Million), 2017-2027

Figure 21: Latin America Hair Care Products Market Share (%), By Product Type, By Value, 2017-2027

Figure 22: Latin America Hair Care Products Market Share (%), By Distribution Channel, By Value, 2017-2027

Figure 23: Latin America Hair Care Products Market Share (%), By Country, By Value, 2017-2027

Figure 24: Middle East & Africa Hair Care Products Market Size, By Value (USD Million), 2017-2027

Figure 25: Middle East & Africa Hair Care Products Market Share (%), By Product Type, By Value, 2017-2027

Figure 26: Middle East & Africa Hair Care Products Market Share (%), By Distribution Channel, By Value, 2017-2027

Figure 27: Middle East & Africa Hair Care Products Market Share (%), By Region, By Value, 2017-2027

List of Tables

Table 1: Global Hair Care Products Market Size, By Product Type, By Value, 2017-2027

Table 2: Global Hair Care Products Market Size, By Distribution Channel, By Value (USD Million), 2017-2027

Table 3: Global Hair Care Products Market Size, By Region, By Value (USD Million), 2017-2027

Table 4: North America Hair Care Products Market Size, By Product Type, By Value (USD Million), 2017-2027

Table 5: North America Hair Care Products Market Size, By Distribution Channel, By Value (USD Million), 2017-2027

Table 6: North America Hair Care Products Market Size, By Country, By Value (USD Million), 2017-2027

Table 7: Europe Hair Care Products Market Size, By Product Type, By Value (USD Million), 2017-2027

Table 8: Europe Hair Care Products Market Size, By Distribution Channel, By Value (USD Million), 2017-2027

Table 9: Europe Hair Care Products Market Size, By Country, By Value (USD Million), 2017-2027

Table 10: the Asia-Pacific Hair Care Products Market Size, By Product Type, By Value (USD Million), 2017-2027

Table 11: the Asia-Pacific Hair Care Products Market Size, By Distribution Channel, By Value (USD Million), 2017-2027

Table 12: the Asia-Pacific Hair Care Products Market Size, By Country, By Value (USD Million), 2017-2027

Table 13: Latin America Hair Care Products Market Size, By Product Type, By Value (USD Million), 2017-2027

Table 14: Latin America Hair Care Products Market Size, By Distribution Channel, By Value (USD Million), 2017-2027

Table 15: Latin America Hair Care Products Market Size, By Country, By Value (USD Million), 2017-2027

Table 16: The Middle-East & Africa Hair Care Products Market Size, By Product Type, By Value (USD Million), 2017-2027

Table 17: The Middle-East & Africa Hair Care Products Market Size, By Distribution Channel, By Value (USD Million), 2017-2027

Table 18: The Middle-East & Africa Hair Care Products Market Size, By Country, By Value (USD Million), 2017-2027

Table 19: L’Oreal Financial Analysis

Table 20: L’Oreal Business Overview

Table 21: Unilever Financial Analysis

Table 22: Unilever Business Overview

Table 23: Goody Products Corporation Financial Analysis

Table 24: Goody Products Corporation Business Overview

Table 25: CONAIR CORPORATION Financial Analysis

Table 26: CONAIR CORPORATION Business Overview

Table 27: Henkel Financial Analysis

Table 28: Henkel Business Overview

Table 29: Diamond Products Financial Analysis

Table 30: Diamond Products Business Overview

Table 31: Aveda Financial Analysis

Table 32: Aveda  Business Overview

Table 33: REVLON Financial Analysis

Table 34: REVLON Business Overview

Table 35: Kao Brands Financial Analysis

Table 36: Kao Brands Business Overview

Table 37: Avon Products Financial Analysis

Table 38: Avon Products Business Overview

Table 39: Neutrogena  Financial Analysis

Table 40: Neutrogena  Financial Analysis

Table 41: Johnson & Johnson Financial Analysis

Table 42: Johnson & Johnson Financial Analysis

Table 43: Estee Lauder Financial Analysis

Table 44: Estee Lauder Financial Analysis

Table 45: Amway Financial Analysis

Table 46: Amway Financial Analysis

Table 47: Oriflame Cosmetics AG Financial Analysis

Table 48: Oriflame Cosmetics AG Financial Analysis

Table 49: Procter & Gamble Co. Financial Analysis

Table 50: Procter & Gamble Co. Financial Analysis

Table 51: Beiersdorf AG Financial Analysis

Table 52: Beiersdorf AG Financial Analysis

Table 53: Shiseido Company, Limited Financial Analysis

Table 54: Shiseido Company, Limited Financial Analysis