Report Overview

Global Hand Hygiene Market – Market Outlook & Trends 

The Global Hand Hygiene Market was valued at USD 2.17 billion in 2019 and is expected to reach USD 9.03 billion by 2026, at a CAGR of 22.6 % during the projection period.  The request for hand hygiene products is growing due to the rising consciousness for health and wellness amid customers. An increasing number of extremely transmittable diseases such as Ebola, H1N1 as well as COVID-19 and many others have further enhanced cautiousness and prompted them to use hand hygiene products. As handwash and sanitizers are effective and quick in killing germs and harmful bacteria, they are widely used by people in their daily lives. The producers of hand hygiene products are ramping up their production volumes to meet these demands across the globe. Besides, many distillers and brewers worlwide are also venturing into the manufacturing of hand hygiene products such as hand sanitizers and handwash to meet the exponential demand. 

Global Hand Hygiene Market – Overview 

The hand hygiene market is divided mainly into liquid hand wash and hand sanitizers. Liquid hand wash contains a mix of fragrance, water, triclosan, detergent, and moisturizers and, serves as a germ guard, keeping away from infections. In contrast, hand sanitizers include a high amount of alcohol and remove 99% germs after rubbing it on hands. The consumers frequently use the liquid hand wash after eating or before eating, preparing food, using the toilet, touching dusty things, etc. in their daily lives. 

Rising health concerns and the mounting popularity of these products are anticipated to boost the overall hand hygiene market over the projection period. More and more players are now interested in entering this segment, indicating a substantial future expansion of the market. Manufacturers promote products by celebrity endorsements and awareness campaigns and numerous health-associated movements, ensuring consciousness among people about the essentials of proper hand-washing practices. Innovative packaging and distribution networks of liquid hand wash and hand sanitizer have given a fitting aid to the market. Besides, the variations of products such as herbal handwash are being introduced by producers to penetrate the Indian market, securing the upward movement of the market during the upcoming period.

Growth Drivers 

Rising awareness towards hand cleanliness 

Hand hygiene has gained utmost importance to restrict the prevalence of COVID-19 and other diseases. It has become the most vital component of personal care, thereby triggering a high demand for hand sanitizers. Besides, the government and health organizations also recommend adopting the practice of using hand care products in daily lives to avoid health issues. For instance, the WHO and FDA have undertaken many initiatives to make people aware of hand hygiene and the risks of not maintaining hygiene.

The rising influence of social media 

Social media has increasingly helped raise awareness about hygiene and hygiene-related products among people. The commercials and social media content make people more exposed to data regarding cleansers and fit lifestyles. Leading FMCG companies such as Reckitt Benckiser Group plc and Hindustan Unilever deploy social media extensively to spread awareness among consumers regarding hand hygiene while promoting their products.

Global Hand Hygiene Market: Segmentation

The Global Hand hygiene Market is divided into Soaps, Hand Wash, Hand Sanitizers, Lotion & Creams, and others based on Product Type. The Hand Sanitizer segment is expected to register the most substantial growth during the projected period. Their easy accessibility, smaller size and soap/wash-like-functioning make them more appropriate for use and, thus assures its market growth.

Based on End Use, the market is segmented into two- Residential and Commercial sections. The commercial segment is anticipated to witness the strongest development during the projected period due to the robust application in hotels and healthcare centers and others. Moreover, educational institutions, corporate offices, and many more are predicted to increase its use as a preventive healthcare measure. The commercial segment is subdivided into Hospitals & Health Centers, Educational Institutions, Hotels & Restaurants, Corporate Offices Others (Commercial Areas such as recreational areas, Malls, etc.) and Industrial.

Based on Distribution Channel, the market is segregated into three-Hypermarket and Supermarkets, Convenience Stores and Others. Hypermarket and Supermarket channel secured more than 39.3% share of the market in 2019 and, is expected to witness significant growth during the projected period due to expansion of hypermarkets and supermarkets and surge in usage of hand hygiene products among population. Besides, this channel offers advantages of quick access and researching the product before buying, which adds to the convenience and right selection, respectively. 

Based on region, Global Hand Hygiene Market is segmented by key regions— North America, Europe, Asia Pacific, South America, and the Middle East & Africa. 

Global Hand Hygiene Market: Regional Insights

Europe holds the dominant share in the Global Hand Hygiene Products Market due to increasing health concerns as a result of widespread COVID-19. Moreover, leading manufacturers of health and cleanliness products in Europe such as Smith & Nephew Plc., Unilever Group, Reckitt Benckiser Group Plc., and many more spread awareness related to hand-hygiene importance. They collaborate with World Health Organization while running different campaigns to enhance the acceptance of hand hygiene practices.

The Asia-Pacific market is new and in the growing stage as compared to North America and Europe but offers lucrative opportunities for the years ahead. The growing purchasing capacity, rising consciousness among people about hygiene and significant initiatives by many government and non-government agencies concerning the health in major developing nations are expected to supplement the development of the hand hygiene products market in the Asia-Pacific region.

Competitive Landscape

The leading players in this market are Reckitt Benckiser Group plc, Procter and Gamble, The Himalaya Drug Company, GOJO Industries, Inc., Henkel AG and Company, Unilever, Vi-Jon, Chattem, Inc., Best Sanitizers, Inc., Kutol and others.

Recent Development

Ø  On April 2nd 2020, Clensta International, a leading biotechnology company, launches the Clensta Instant Hand Hygiene Solution-an advance formula for hand sanitization. The novel product offers instant 99.9% germ protection with antimicrobial and antiseptic properties that will establish the new product as a quick solution for all-round protection and freshness.

Ø  On February 20th 2020, Procter & Gamble launches a new cleaning brand Microban 24-a line of surface antibacterial cleaning products which kill bacteria for 24 hours. Microban 24 comes in the forms of sanitizing spray, cleanser and bathroom cleaner.

Scope of the Report:

By Product Type

Ø  Soaps

Ø  Hand Wash

Ø  Hand Sanitizers

Ø  Lotion & Creams

Ø  Others 

By End-Use

Ø  Residential

Ø  Commercial 

Ø  Educational Institutions

Ø  Hotels & Restaurants

Ø  Hospitals & Health Centers

Ø  Corporate Offices and others

Ø  Industrial 

By Distribution Channels

Ø  Supermarkets & Hypermarkets

Ø  Convenience Stores 

Ø  Others 

By Region

Ø  North America

Ø  Europe 

Ø  Asia Pacific

Ø  South America

Ø  Middle East & Africa

The objective of the Study:

Ø  To analyze and estimate the Global Hand Hygiene Market size, in terms of value.

Ø  To examine the market segmentation carefully and estimate the market size, in terms of value, based on the region by segmenting the Global Hand Hygiene Market into five regions, namely, North America, Europe, Asia Pacific, Rest of the World and their leading countries.

Ø  To outline, categorize and project the Global Hand Hygiene Market based on the Product Type, End-User, Distribution Channel and Region.

Ø  To examine competitive developments in product type, distribution channel and diverse end user within the Global Hand Hygiene Market.

Ø  To highlight market dynamics such as drivers, restraints, opportunities, and challenges and their impact.

Ø  To provide a detailed competitive landscape, including major players, their strategic profiles, and market shares.

Business Questions Answered by the Report

Ø  How will the market drivers, restraints, and opportunities affect the market dynamics?

Ø  What will be the market size in terms of value and volume and market statistics with a detailed classification?

Ø  Which segment dominates the market or region, and which one will be the fastest-growing, and why?

Ø  Who are the key players in the market, and what is their share?

Ø  What is the strategy adopted by key players, and how does it affect the existing and new players?

Customization Scope for the Client

Client satisfaction is our first and last priority, and that is why BlueWeave Consulting offers customization as per client’s specific needs. The following customization options are available for the report:

Ø  Additional Company Information

Ø  Detail Analysis of five additional companies

Ø  Additional country analysis

Ø  Detailed segment analysis

1.    Research Framework

1.1. Research Objective

1.2. Product Overview

1.3. Market Segmentation

2.    Research Methodology

2.1.     Qualitative Research

2.1.1. Primary & Secondary Sources

2.2.     Quantitative Research

2.2.1. Primary & Secondary Sources

2.3.   Market Breakdown & Data Triangulation

2.3.1. Secondary Research

2.3.2. Primary Research

2.4.    Regional Classification of Primary Research Respondents

2.5.     Assumptions & Limitations

3.    Executive Summary

4.    Global Hand Hygiene Market Insights

4.1. Industry Value Chain Analysis

4.2. DROC Analysis

4.2.1.               Growth Drivers

4.2.2.               Restraints

4.2.3.               Opportunities

4.2.4.               Challenges

4.3. Technological Landscape

4.4. Regulatory Framework

4.5. Company Market Share Analysis,2019

4.6. Porter’s Five forces analysis

4.6.1.               Bargaining Power of Suppliers

4.6.2.               Bargaining Power of Buyers

4.6.3.               Threat of New Entrants

4.6.4.               Threat of Substitutes

4.6.5.               Intensity of Rivalry

4.7. Strategic Outlook

5.    Global Hand Hygiene Market Overview

5.1. Market Estimates & Forecast By Value, 2016-2026

5.1.1.               By Value (USD)

5.2. Market Share & Forecast

       5.2.1. By Product Type

5.2.1.1. Soaps

5.2.1.2. Hand wash

5.2.1.3. Hand Sanitizers

5.2.1.4. Lotions & Creams

5.2.1.5. Others

                     5.2.2. By End Use

5.2.2.1. Residential

5.2.2.2. Commercial

          5.2.2.2.1. Educational Institutions

          5.2.2.2.2. Hotels & Restaurants

          5.2.2.2.3. Hospitals & Health Centers

          5.2.2.2.4. Corporate offices

          5.2.2.2.5. Others

          5.2.2.2.6. Industrial

                    5.2.3. By Distribution Channels

5.2.3.1. Supermarkets & Hypermarkets

5.2.3.2. Convenience stores

5.2.3.3. Others

                    5.2.4. By Region

                        5.2.4.1. North America

                        5.2.4.2. Europe

                        5.2.4.3. Asia Pacific

                         5.2.4.4. South America

                         5.2.4.5. Middle East & Africa

6.    North America Hand Hygiene Market

6.1. Market Estimates & Forecast By Value, 2016-2026

6.1.1.   By Value (USD)

6.2. Market Share & Forecast

6.2.1.  By Product Type

6.2.2. By End Use

6.2.3.  By Distribution Channels

6.2.4.  By Country

6.2.4.1.   U.S

6.2.4.2.   Canada

7.    Europe Hand Hygiene Market

7.1. Market Estimates & Forecast By Value, 2016-2026

7.1.1. By Value (USD)

7.2. Market Share & Forecast

7.2.1.  By Product Type

7.2.2.   By End Use

7.2.3.    By Distribution Channels

7.2.4. By Country

7.2.4.1.   Germany

7.2.4.2.   U.K

7.2.4.3.   France

7.2.4.4.   Italy

7.2.4.5.   Rest of Europe

8.    Asia Pacific Hand Hygiene Market

8.1. Market Estimates & Forecast By Value, 2016-2026

8.1.1.  By Value (USD)

8.2. Market Share & Forecast

8.2.1.  By Product Type

8.2.2. By End Use

8.2.3.  By Distribution Channels

8.2.4.   By Country

8.2.4.1.   China

8.2.4.2.   India

8.2.4.3.   Japan

8.2.4.4.   South Korea

8.2.4.5.   Rest of APAC

9. South America Hand Hygiene Market

           9.1 Market Estimates & Forecast by Value, 2016-2026

                                  9.1. By Value (USD)

                 9.2 Market Share & Forecast

                       9.2.1. By Product Type

                           9.2.2. By End Use

                                 9.2.3. By Distribution Channels

                                 9.2.4. By Country

                                        9.2.4.1. Brazil

                                        9.2.4.2. Mexico

                                        9.2.4.3. Argentina

                                        9.2.4.4. Rest of Latin America

10. Middle East & Africa Hand Hygiene Market

10.1. Market Estimates & Forecast by Value, 2016-2026

10.1.1. By Value (USD)

10.2. Market Share & Forecast

 10.2.1. By Product Type

                                      10.2.2. By End Use

                                      10.2.3. By Distribution Channels

                                      10.2.5. By Country

             10.2.5.1. Saudi Arabia

10.2.5.2. UAE

10.2.5.3. South Africa

10.2.5.4. Rest of MEA

11. Company Profile (Company Overview, Financial Matrix, Product landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook)*

·         Reckitt Benckiser Group plc

·         Procter and Gamble

·         The Himalaya Drug Company

·         GOJO Industries Inc.

·         Henkel AG and Company

·         Unilever

·         Vi-Jon

·         Chattem, Inc.

·         Best Sanitizers, Inc.

·         Kutol

·         Other prominent players

12. Strategic Recommendation

*Financial Details Not Be Captured in Case of Unlisted Companies

**The segmentation and the companies are subjected to modifications based on the in-depth secondary for the final deliverable