Global Influencer Marketing Platform Market
Global Influencer Marketing Platform Market, By Component (Solution and Services);By Application (Search and Discovery, Analytics and Reporting, Influencer Relationship Management and Others); By Region (North America, Europe, Asia Pacific, and Rest of the World); Trend Analysis, Competitive Market Share & Forecast, 2020-2027.
- Published Date: January 2021
- Report ID: BWC20258
- Available Format: PDF
- Page: 178
Report Overview
The global Influencer Marketing platform market is estimated to have reached USD 5.6 billion in 2020 and is further projected to reach USD 34.6 billion by 2027, growing at a CAGR of 29.3% during 2021-2027 (forecast period).Global Influencer marketing platform Market Size- Industry Trends & Forecast Report 2027.
The global Influencer Marketing platform market is estimated to have reached USD 5.6 billion in 2020 and is further projected to reach USD 34.6 billion by 2027, growing at a CAGR of 29.3% during 2021-2027 (forecast period). The Influencer marketing platformmarket is likely to grow in the forecast timeframe due to the factors such as the customers’ shift toward video-based content across the OTT space along with an increase in the adoption of ad-blocking software are expected to drive the adoption of the influencer marketing platform market.
Scope of the Report
Attribute | Details |
Years Considered | Historical data – 2017-2020 |
Base Year – 2020 | |
Forecast – 2021 – 2027 | |
Facts Covered | Revenue in USD Billion |
Market Coverage | U.S, Canada, Germany, UK, France, Italy, Spain, Russia, Brazil, Japan, South Korea, China, UAE, South Africa, UAE, Turkey, India, Rest of APAC, Mexico, Argentina, Rest of Latin America, Saudi Arabia, Rest of MEA, Rest of Europe, GCC |
Component/Service Segmentation | By Component, ByApplication, and By Region |
Key Players | BIZEA Worldwide , Quotient Technology Inc. Launchmetrics, JuliusWorks, Inc, Traackr, Inc, Upfluence Inc., Klear , AspireIQ,CreatorIQ , Mavrck , Impact Tech, Inc. , Brandwatch , Linqia, Inc. , Onalytica , Social Beat Digital Marketing LLP , ExpertVoice Inc. , Lefty , Lumanu Inc. , InfluencerDB , Taggermedia , Heepsy , Fourstarzz Media LLC , Juulr B.V. , Intellifluence , Insense Ads, Inc. , Talent Village Ltd., The Room , Blogmint , Zine Ltd. , and Captiv8 Inc, others. |
By Component
- Solution
- Services
By Application
- Search and Discovery
- Analytics and Reporting
- Influencer Relationship Management
- Others
By Region
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
1. Research Framework
1.1. Research Objective
1.2. Component Overview
1.3. Market Segmentation
2. Research Methodology
2.1. Qualitative Research
2.1.1. Primary & Secondary Research
2.2. Quantitative Research
2.3. Market Breakdown & Data Triangulation
2.3.1. Secondary Research
2.3.2. Primary Research
2.4. Breakdown of Primary Research Respondents, By Region
2.5. Assumption & Limitation
3. Executive Summary
4. Global Influencer Marketing PlatformMarket Insights
4.1. DROC Analysis
4.1.1. Growth Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. Recent Development
4.3. Porter’s Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Intensity of Rivalry
4.4. Impact of Covid-19 on Influencer Marketing PlatformMarketIndustry.
5. Global Influencer Marketing PlatformMarket Overview
5.1. Market Size & Forecast by Value, 2017-2027
5.1.1. By Value (USD Million)
5.2. Market Share & Forecast
5.2.1. By Component
5.2.1.1. Solution
5.2.1.2. Services
5.2.2. By Application
5.2.2.1. Search and Discovery
5.2.2.2. Analytics and Reporting
5.2.2.3. Influencer Relationship Management
5.2.2.4. Others
5.2.3. By Region
5.2.3.1. North America
5.2.3.2. Europe
5.2.3.3. Asia Pacific
5.2.3.4. Latin America
5.2.3.5. Middle East & Africa
6. North America Influencer Marketing PlatformMarket
6.1. Market Size & Forecast by Value, 2017-2027
6.1.1. By Value (USD Million)
6.2. Market Share & Forecast
6.2.1. By Component
6.2.2. By Application
6.2.3. By Country
6.2.3.1. United States
6.2.3.2. Canada
7. EuropeInfluencer Marketing PlatformMarket
7.1. Market Size & Forecast by Value, 2017-2027
7.1.1. By Value (USD Million)
7.2. Market Share & Forecast
7.2.1. By Component
7.2.2. By Application
7.2.3. By Country
7.2.3.1. Germany
7.2.3.2. Poland
7.2.3.3. Russia
7.2.3.4. Italy
7.2.3.5. France
7.2.3.6. United Kingdom
7.2.3.7. Spain
7.2.3.8. Rest of Europe
8. Asia Pacific Influencer Marketing PlatformMarket
8.1. Market Size & Forecast by Value, 2017-2027
8.1.1. By Value (USD Million)
8.2. Market Share & Forecast
8.2.1. By Components
8.2.2. By Application
8.2.3. By Country
8.2.3.1. China
8.2.3.2. India
8.2.3.3. Japan
8.2.3.4. Malaysia
8.2.3.5. Singapore
8.2.3.6. Rest of Asia Pacific
9. Latin America Influencer Marketing PlatformMarket
9.1. Market Size & Forecast by Value, 2017-2027
9.1.1. By Value (USD Million)
9.2. Market Share & Forecast
9.2.1. By Component
9.2.2. By Application
9.2.3. By Country
9.2.3.1. Brazil
9.2.3.2. Mexico
9.2.3.3. Rest of Latin America
10. Middle East & Africa Influencer Marketing PlatformMarket
10.1. Market Size & Forecast by Value, 2017-2027
10.1.1. By Value (USD Million)
10.2. Market Share & Forecast
10.2.1. By Component
10.2.2. By Application
10.2.3. By Country
10.2.3.1. Saudi Arabia
10.2.3.2. GCC
10.2.3.3. UAE
10.2.3.4. South Africa
10.2.3.5. Rest of Middle East & Africa
11. Competitive Landscape
11.1. List of Key Players and Their Offerings
11.2. Market/Ranking Share Analysis
11.3. Competitive Benchmarking, By Operating Parameters
12. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) *
12.1. BIZEA Worldwide
12.2. Quotient Technology Inc
12.3. Launchmetrics
12.4. JuliusWorks, Inc
12.5. Traackr, Inc
12.6. Upfluence Inc
12.7. Klear
12.8. AspireIQ
12.9. CreatorIQ
12.10. Mavrck
12.11. Impact Tech, Inc
12.12. Brandwatch
12.13. Linqia, Inc
12.14. Onalytica
12.15. Social Beat Digital Marketing LLP
12.16. ExpertVoice Inc
12.17. Lefty Lumanu Inc
12.18. InfluencerDB
12.19. Taggermedia
12.20. Heepsy
12.21. Fourstarzz Media LLC
12.22. Juulr B.V
12.23. Intellifluence
12.24. Insense Ads Inc
12.25. Talent Village Ltd
12.26. The Room
12.27. Blogmint
12.28. Zine Ltd.
12.29. Captiv8 Inc
12.30. others.
Market Segmentation
By Component
- Solution
- Services
By Application
- Search and Discovery
- Analytics and Reporting
- Influencer Relationship Management
- Others
By Region
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
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