Report Overview

Global Online Video Platform Market- Industry Trends & Forecast Report 2027

The global online video platform market was worth USD 5.81 billion in 2020 and is further projected to reach USD 16.7 billion by the year 2027, growing at an impressive CAGR of 16.3% during the forecast period. Due to the increasing penetration of online video-compatible devices such as smartphones and tablets, the online video platform market is growing rapidly worldwide. Also contributing to its popularity are real-time streaming and video-on-demand, both of which are pushing it ahead of cable and satellite television.

Source: BlueWeave Consulting

Global Online Video Platform Market- Overview

An online video platform, which consists mainly of content owners, broadcasters, and viewers, manages and delivers video content to the targeted viewers. Video content owners create, own, or control the original content, whereas broadcasters engage in various activities to improve accessibility. Video content broadcasters consume, edit, share, and store video content by transcoding and converting different file formats and transcoding the video content. In addition to securing content, syndicating it, distributing it, and monetizing it, they also evaluate different metrics related to the usage and engagement of viewers.

Global Online Video Platform Market Forecast and Trends

Growth Drivers

Expanding Target Demographic

The primary target demographic for online video platforms is teenagers and young adults. This is because this demographic is more tech-savvy and has better access to smartphones and new content. Meanwhile, other groups, such as children, older people, homemakers, etc., are emerging as separate demographic groups. As a result, content creators are creating content aimed at these groups with high growth potential. The growth of the target demographic is emerging as the major driver of the global online video platform market.

Increasing Penetration of Digital Devices

Online content consumption has witnessed tremendous growth due to the increasing penetration of digital devices, particularly smartphones and tablets. The smartphone market has witnessed unprecedented growth during the past three years, with a CAGR of 17%. In total, there are around five billion smartphones in use worldwide. The smartphone's content traffic accounts for more than 70% of global mobile content traffic. It is likely to grow substantially in the coming years, contributing to the global online video market growth.

Restraints

Monopoly by Giant Video Platforms

Global trends indicate that early movers have a significant advantage over late entrants in the online content market. For instance, YouTube owns 60% market share in online video content in India, while Pandora has 68% market share in the music streaming market. The second-best players have only 10-20% market share in these markets. The giant platforms invest heavily in tracking market trends and retaining their dominance, leaving little room for new entrants. This creates a strong monopoly over the market of a limited number of players, hindering the growth of the overall market.

Impact of COVID-19 on Global Online Video Platform Market

The spread of COVID-19 has led to a global economic slowdown. On the other hand, it has opened up tremendous growth opportunities for the global online video platform market. After the countries imposed nationwide lockdowns, the demand for quality video content access through digital devices increased dramatically. As a result, the demand for online video platforms surged, propelling the overall market growth. One of the major reasons for the growth of these platforms is the demand for academic content from the student demographic and the use of online videos by corporate houses to train their employees.

Global Online Video Platform Market - By Type

Based on types, the global online video platform market is segmented into video content delivery network, video analytics, mobile video live streaming, video content management, and others. The video analytics segment holds the largest share in the global online video platform market. The growth of this segment is attributable to the increased outlay and focus of governing institutions on public safety, the need to scrutinize unstructured video content, and the growing need to leverage business intelligence among enterprises.

Global Online Video Platform Market - By Streaming Type

Based on streaming types, the global online video platform market is segmented into live streaming and video-on-demand. Due to easy access to backlog streams and the ease of accessing content from anywhere and anytime, video-on-demand accounts for the largest share of the market. The video-on-demand model also allows content creators to reach a larger audience by making their streams accessible and allows them to generate advertising revenue by targeting their audiences. On the other hand, the live-streaming segment is also anticipated to witness a substantial share during the forecast period.

Global Online Video Platform Market - Regional Insights

Geographically, the global online video platform market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle-East & Africa. Among all the regions, North America dominates the market and is presenting lucrative growth opportunities for the forecast period as well. The high-speed internet connections and launch of 5G networks that offer buffer-less streaming are estimated to emerge as a major driving factor for online video platforms in this region. In addition, various brands are leveraging video platforms to promote their products and campaigns, which will drive the market in the forecast period.

Competitive Landscape

The leading players in the global online video platform market are Akamai Technologies, Ooyala Inc., Kaltura Inc., MediaMelon Inc., Brightcove Inc., Comcast Technology Solutions, Panopto, Limelight Networks Inc., YouTube, Frame.io, Inc., Alphabet, Endavo Media, Longtail Ad Solutions, Inc., SpotX, Inc, Wistia, Kollective Technology Inc., IBM Corporation, Dacast Inc, Pixability, and other prominent players.

The global online video platform market is highly fragmented with the presence of several industry participants. YouTube, however, remains a dominant player in the market. In order to reach the potential consumer base, the companies invest significantly in launching new platforms and developing attractive features. Moreover, this market is characterized by the adoption of strategies such as partnerships, mergers, acquisitions, joint ventures, etc.

Recent Developments

• In October 2021, Bharti Airtel, one of India's largest telecom operators, announced its new Video Platform as a Service offering Airtel IQ Video, which lets businesses build video streaming products for both large and small screens

• In October 2021, Velocix, a Content Delivery Network (CDN) solutions provider, announced the launch of a cloud-native video analytics platform, called Velocix Analytics, which provides deeper insights into streaming efficiency, audience behavior, and the quality of experience.

Scope of the Report

By Type

• Video Analytics

• Video Content Delivery Network

• Video Content Management

• Mobile Video Live Streaming

• Others

By Streaming Type

• Live Video Streaming

• Video-on-Demand

By End-User

• Individual

• Content Creator

• Brand & Enterprises

By Region

• North America

• Europe

• Asia-Pacific

• Latin America

• Middle East & Africa

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Key Market Segments
2. Research Methodology
   1. Qualitative Research
   2. Methodology
   3. Regional Split of Primary & Secondary Research
   4. Secondary Research
   5. Primary Research
      1. Breakdown of Primary Research Respondents, By Region
      2. Breakdown of Primary Research Respondents, By Industry Participants
   6. Market Size Estimation
   7. Assumptions for the Study
   8. Market Breakdown & Data Triangulation
3. Executive Summary
4. Industry Insight and Growth Strategy
   1. Value Chain Analysis
   2. DROC Analysis
      1. Market Drivers
         1. Expanding Target Demographic
         2. Increasing Penetration Of Digital Devices
      2. Market Restraints
         1.  Monopoly by Giant Video Platforms
      3. Market Challenges
         1. Regulations Restrictions in Certain Countries
      4. Market Opportunity
         1. Shift Of Marketers Towards Digital Media
         2. Growing Trends Of Professional And Managed Services
   3. Recent Developments
   4. Porter’s Five Forces Analysis
      1. Bargaining Power of Buyers
      2. Bargaining Power of Suppliers
      3. Intensity of Rivalry
      4. Threat of New Entrants
      5. Threat of Substitutes
5. Global Online Video Platform Market Overview
   1. Market Size & Forecast by Value, 2017-2027
   2. Market Size and Forecast, By Segment
      1. By Type
         1. Video Analytics
         2. Video Content Delivery Network
         3. Video Content Management
         4. Mobile Video Live Streaming
         5. Others
      2. By Streaming Type
         1. Live Video Streaming
         2. Video-on-Demand
      3. By End-User
         1. Individual
         2. Content Creator
         3. Brand & Enterprises
      4. By Region
         1. North America
         2. Europe
         3. Asia-Pacific
         4. Latin America
         5. Middle East & Africa
6. North America Global Online Video Platform Market Overview
   1. Market Size and Forecast
      1. By Value (USD Billion), 2020-2027
   2. Market Share and Forecast
      1. By Type
      2. By Streaming Type
      3. By End-User
      4. By Country
         1. U.S.
         2. Canada
7. Europe Global Online Video Platform Market Overview
   1. Market Size and Forecast
      1. By Value (USD Billion), 2020-2027
   2. Market Share and Forecast
      1. By Type
      2. By Streaming Type
      3. By End-User
      4. By Country
         1. Germany
         2. U.K.
         3. Russia
         4. France
         5. Italy
         6. Spain
         7. Rest of Europe
8. APAC Global Online Video Platform Market Overview
   1. Market Size and Forecast
      1. By Value (USD Billion), 2020-2027
   2. Market Share and Forecast
      1. By Type
      2. By Streaming Type
      3. By End-User
      4. By Country
         1. China
         2. India
         3. Japan
         4. South Korea
         5. Rest of APAC
9. LATAM Global Online Video Platform Market Overview
   1. Market Size and Forecast
      1. By Value (USD Billion), 2020-2027
   2. Market Share and Forecast
      1. By Type
      2. By Streaming Type
      3. By End-User
      4. By Country
         1. Mexico
         2. Brazil
         3. Rest of LATAM
10. MEA Global Online Video Platform Market Overview
    1. Market Size and Forecast
       1. By Value (USD Billion), 2020-2027
    2. Market Share and Forecast
    3. By Type
    4. By Streaming Type
    5. By End-User
    6. By Country
       1. Saudi Arabia
       2. UAE
       3. South Africa
       4. Rest of MEA
11. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Market Share Analysis (2020)
    3. Competitive Benchmarking By Operating Parameters
12. Impact of COVID-19 on Global Online Video Platform Market
13. Company Profiles (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) *
    1. Akamai Technologies
    2. Ooyala Inc.
    3. Kaltura Inc.
    4. MediaMelon Inc.
    5. Brightcove Inc.
    6. Comcast Technology Solutions
    7. Panopto
    8. Limelight Networks Inc.
    9. YouTube
    10. Frame.io, Inc.
    11. Alphabet
    12. Endavo Media
    13. Longtail Ad Solutions, Inc.
    14. SpotX, Inc
    15. Wistia
    16. Kollective Technology Inc.
    17. IBM Corporation
    18. Dacast Inc
    19. Pixability
    20. Other Prominent Players
14. Key Strategic Recommendations

List of Figures

Figure 1: Global Online Video Platform Segmentation

Figure 2: Global Online Video Platform Market Value Chain Analysis,

Figure 3: Company Market Share Analysis, 2020

Figure 4: Global Online Video Platform Market Size, By Value (USD Billion), 2020-2027

Figure 5: Global Online Video Platform Market Share (%), By Type, By Value, 2020-2027

Figure 6: Global Online Video Platform Market Share (%), By Streaming Type, By Value, 2020-2027

Figure 7: Global Online Video Platform Market Share (%), By End-User, By Value, 2020-2027

Figure 8: Global Online Video Platform Market Share (%), By Region, By Value, 2020-2027

Figure 9: North America Global Online Video Platform Market Size, By Value (USD Billion), 2020-2027

Figure 10: North America Global Online Video Platform Market Share (%), By Type, By Value, 2020-2027

Figure 11: North America Global Online Video Platform Market Share (%), By Streaming Type, By Value, 2020-2027

Figure 12: North America Global Online Video Platform Market Share (%), By End-User, By Value, 2020-2027

Figure 13: North America Global Online Video Platform Market Share (%), By Country, By Value, 2020-2027

Figure 14: Europe Global Online Video Platform Market Size, By Value (USD Billion), 2020-2027

Figure 15: Europe Global Online Video Platform Market Share (%), By Type, By Value, 2020-2027

Figure 16: Europe Global Online Video Platform Market Share (%), By Streaming Type, By Value, 2020-2027

Figure 17: Europe Global Online Video Platform Market Share (%), By End-User, By Value, 2020-2027

Figure 18: Europe Global Online Video Platform Market Share (%), By Country, By Value, 2020-2027

Figure 19: the Asia-Pacific Global Online Video Platform Market Size, By Value (USD Billion), 2020-2027

Figure 20: the Asia-Pacific Global Online Video Platform Market Share (%), By Type, By Value, 2020-2027

Figure 21: the Asia-Pacific Global Online Video Platform Market Share (%), By Streaming Type, By Value, 2020-2027

Figure 22: the Asia-Pacific Global Online Video Platform Market Share (%), By End-User, By Value, 2020-2027

Figure 23: the Asia-Pacific Global Online Video Platform Market Share (%), By Country, By Value, 2020-2027

Figure 24: Latin America Global Online Video Platform Market Size, By Value (USD Billion), 2020-2027

Figure 25: Latin America Global Online Video Platform Market Share (%), By Type, By Value, 2020-2027

Figure 26: Latin America Global Online Video Platform Market Share (%), By Streaming Type, By Value, 2020-2027

Figure 27: Latin America Global Online Video Platform Market Share (%), By End-User, By Value, 2020-2027

Figure 28: Latin America Global Online Video Platform Market Share (%), By Country, By Value, 2020-2027

Figure 29: Middle East & Africa Global Online Video Platform Market Size, By Value (USD Billion), 2020-2027

Figure 30: Middle East & Africa Global Online Video Platform Market Share (%), By Type, By Value, 2020-2027

Figure 31: Middle East & Africa Global Online Video Platform Market Share (%), By Streaming Type, By Value, 2020-2027

Figure 32: Middle East & Africa Global Online Video Platform Market Share (%), By End-User, By Value, 2020-2027

Figure 33: Middle East & Africa Global Online Video Platform Market Share (%), By Region, By Value, 2020-2027

List of Tables

Table 1: Global Online Video Platform Market Size, By Type, By Value, 2020-2027

Table 2: Global Online Video Platform Market Size, By Streaming Type, By Value (USD Billion), 2020-2027

Table 3: Global Online Video Platform Market Size, By End-User, By Value (USD Billion), 2020-2027

Table 4: Global Online Video Platform Market Size, By Region, By Value (USD Billion), 2020-2027

Table 5: North America Global Online Video Platform Market Size, By Type, By Value (USD Billion), 2020-2027

Table 6: North America Global Online Video Platform Market Size, By Streaming Type, By Value (USD Billion), 2020-2027

Table 7: North America Global Online Video Platform Market Size, By End-User, By Value (USD Billion), 2020-2027

Table 8: North America Global Online Video Platform Market Size, By Country, By Value (USD Billion), 2020-2027

Table 9: Europe Global Online Video Platform Market Size, By Type, By Value (USD Billion), 2020-2027

Table 10: Europe Global Online Video Platform Market Size, By Streaming Type, By Value (USD Billion), 2020-2027

Table 11: Europe Global Online Video Platform Market Size, By End-User, By Value (USD Billion), 2020-2027

Table 12: Europe Global Online Video Platform Market Size, By Country, By Value (USD Billion), 2020-2027

Table 13: the Asia-Pacific Global Online Video Platform Market Size, By Type, By Value (USD Billion), 2020-2027

Table 14: the Asia-Pacific Global Online Video Platform Market Size, By Streaming Type, By Value (USD Billion), 2020-2027

Table 15: the Asia-Pacific Global Online Video Platform Market Size, By End-User, By Value (USD Billion), 2020-2027

Table 16: the Asia-Pacific Global Online Video Platform Market Size, By Country, By Value (USD Billion), 2020-2027

Table 17: Latin America Global Online Video Platform Market Size, By Type, By Value (USD Billion), 2020-2027

Table 18: Latin America Global Online Video Platform Market Size, By Streaming Type, By Value (USD Billion), 2020-2027

Table 19: Latin America Global Online Video Platform Market Size, By End-User, By Value (USD Billion), 2020-2027

Table 20: Latin America Global Online Video Platform Market Size, By Country, By Value (USD Billion), 2020-2027

Table 21: The Middle-East & Africa Global Online Video Platform Market Size, By Type, By Value (USD Billion), 2020-2027

Table 22: The Middle-East & Africa Global Online Video Platform Market Size, By Streaming Type, By Value (USD Billion), 2020-2027

Table 23: The Middle-East & Africa Global Online Video Platform Market Size, By End-User, By Value (USD Billion), 2020-2027

Table 24: The Middle-East & Africa Global Online Video Platform Market Size, By Country, By Value (USD Billion), 2020-2027

Table 25: Akamai Technologies Financial Analysis

Table 26: Akamai Technologies Business Overview

Table 27: Ooyala Inc. Financial Analysis

Table 28: Ooyala Inc. Business Overview

Table 29: Kaltura Inc. Corporation Financial Analysis

Table 30: Kaltura Inc. Corporation Business Overview

Table 31: MediaMelon Inc. Financial Analysis

Table 32: MediaMelon Inc. Business Overview

Table 33: Brightcove Inc. Financial Analysis

Table 34: Brightcove Inc. Business Overview

Table 35: Comcast Technology Solutions Financial Analysis

Table 36: Comcast Technology Solutions Business Overview

Table 37: Panopto Financial Analysis

Table 38: Panopto Business Overview

Table 39: Limelight Networks Inc. Financial Analysis

Table 40: Limelight Networks Inc. Business Overview

Table 41: YouTube Financial Analysis

Table 42: YouTube Business Overview

Table 43: Frame.io, Inc. Financial Analysis

Table 44: Frame.io, Inc. Business Overview

Table 45: Alphabet Financial Analysis

Table 46: Alphabet Financial Analysis

Table 47: Endavo Media Financial Analysis

Table 48: Endavo Media Business Overview

Table 49: Longtail Ad Solutions, Inc. Financial Analysis

Table 50: Longtail Ad Solutions, Inc. Business Overview

Table 51: SpotX, Inc Financial Analysis

Table 52: SpotX, Inc Business Overview

Table 53: Wistia Financial Analysis

Table 54: Wistia Business Overview

Table 55: Kollective Technology Inc. Financial Analysis

Table 56: Kollective Technology Inc. Business Overview

Table 57: IBM Corporation Financial Analysis

Table 58: IBM Corporation Business Overview

Table 59: Dacast Inc. Financial Analysis

Table 60: Dacast Inc. Business Overview

Table 61: Pixability Financial Analysis

Table 62: Pixability Business Overvie