Report Overview

The growth of the global OTT services market can be attributed to the rapidly growing online communication platforms with advanced technologies. Moreover, the rising integration of AR/VR in the gaming applications on smart devices, which provides real-time experience to the players while playing games is responsible for the global OTT Services market’s growth.

Global OTT Services Market - Industry Trends & Forecast Report 2028 

The global OTT services market was worth USD 104.2 billion in 2021 and is expected to reach USD 293.0 billion by 2028 at a CAGR of 16.1%. The growth of the global OTT services market can be attributed to the rapidly growing online communication platforms with advanced technologies. Moreover, the rising integration of AR/VR in the gaming applications on smart devices, which provides real-time experience to the players while playing games is responsible for the global OTT Services market’s growth.

Global OTT Services Market Overview 

OTT services stands for Over-the-Top Services. This service refers to TV shows and movies delivered directly to the digital users without any requirement for satellite television subscription or cable. The OTT content can be directly accessed, downloaded as well as viewed, whenever the user wishes. This type of content comprises TV services, movies and web series that are delivered right over the internet to the connected devices like PCs, smartphones, tablets, and consoles. Nowadays, over-the-top services are at a comparatively nascent stage, and are extensively accepted as a trending technology throughout the globe. Furthermore, the over-the-top market is expected to observe advanced and innovative transformation, which is likely to enable the customers to access all they want to, at a single space.

Global OTT Services Market

Growth Drivers 

Rising Demand in Growing Countries Expected to Drive the Global OTT Services Market Growth

The demand for OTT services has been rising, especially in the developing regions of Asia-Pacific, Middle East and Latin America. Moreover, a wide array of factors including the increment in SVoD services, accessibility of diversity of content, increasing demand for live streaming channels as well as the availability of freemium models in price-sensitive markets play a significant role in propelling the growth of the global OTT services market. Furthermore, the advent of new OTT markets coupled with novel developments in OTT technology are anticipated to remarkably influence the growth of the market in the global arena during the forecast period 2022-2028.

Rise in demand for OTT services and gaming during lockdown

As a repercussion of the COVID-19 outbreak, the governments throughout the world enforced lockdowns, which brought about a humongous growth of OTT platforms. According to the CXOs of the major players of the market, the viewership on the OTT platforms is likely to grow further during the forecast period, owing to the shortage of content with the television channels. During the lockdown, the television channels were running old content which drifted the viewers towards the OTT platforms in search of fresh content. Moreover, to harness the growing demand for new OTT entertainment content, several OTT service providers have come up with some free content. They are launching new content on their platform to fit their customers liking. For instance, to cater to the incessantly growing demand, platforms like Amazon Prime Video and Zee5 have made few of their shows free to watch under initiatives like Be Calm Be Entertained initiative. These factors have played a substantial role in propelling the market growth of the global OTT services market

Growth Restraint

Stringent Government Regulations Coupled With Inadequate Network Infrastructure

Despite the presence of major factors supporting the growth of OTT platforms, various aspects act to hamper the market growth. One of the foremost among them is the imposition of stringent regulations to check the content served on these OTT platforms. Excessive censorship is being used more as a means to suppress political criticism, expressions of sexuality as well as religious opinions. This may hinder with the growth of the OTT services market. Moreover, the lack of data network infrastructure leading to latency issues is likely to further impede the growth of the market during the forecast period 2022-2028.

Impact of COVID-19 On Global OTT Services Market.

The repercussions of the COVID-19 pandemic that engulfed the world at the start of 2020, could be felt immensely on the global OTT Services market. Important governments all over the world, imposed lockdowns thus prisoning the world in quarantine into their own houses. As a result, people turned towards the OTT platforms for entertainment which in turn, spiked their demand to a tremendous extent thus strengthening their growth rate. As a repercussion of COVID-19, the size of the OTT market size is expected to reach USD 293.0 billion by 2028, at a CAGR of 16.1%. This estimation of 2028 is anticipated to be greater than the pre COVID-19 estimations. The COVID-19 outbreak had such a positive impact on the growth of the global OTT market, the reasons being the continuously escalating demand for OTT services. This demand can be chiefly ascribed to the incessant growth of online communications services, as more viewers are communicated through numerous online platforms, due to the lockdown restrictions.

Global OTT Services Market– By Device Type

Based on the device type, the global OTT services market can be segmented into following segmentations: smart TVs, laptops/desktops and tablets, gaming consoles, set-top box and others. Amidst the segmentation, the smartphone segment dominated the overall over-the-top market share in 2021. Moreover, the smartphone segment is likely to maintain its dominance in the global market during the forecast period as well, owing to surge in the adoption of smartphones for streaming over-the-top services coupled with the growth in the potential market for large screen smartphones in developing countries such as India and China. Furthermore, the emergence of affordable and cost-effective android-based smartphones leading to the democratization of online gaming is expected to be responsible for the robust growth of the smartphone segment during the forecast period.

Global OTT Services Market– By End User

Based on the end-user, the global OTT services market has been segmented into following segmentations: media & entertainment, education & training, health & fitness, IT & telecom, e-commerce, BFSI, government and others. Amidst the segmentation, the media & entertainment industry accounted for the largest over-the-top market share in 2021. Moreover, it is likely to remain dominant during the forecast period 2022-2028, owing to the increment in the number of digital video viewers as a result of the fresh and new content offered by these platforms coupled with the lucrative offers on the subscriptions being introduced by the OTT service providers amidst the pandemic. However, in terms of the highest CAGR, the IT & telecom industry is expected to lead in that arena.

Global OTT Services Market– Regional Insights.

On the basis of regions, the global OTT Services market has been segmented into five categories- North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa. Amidst the segmentation, North America dominated the global OTT services market share in 2021. This can be attributed to the presence of high broadband access in the region along with multiple services, which are already providing several videos in HD. Moreover, new services such as ESPN, AT&T, Crown Family Media Networks, and Turner Sports experienced a strong momentum in the U.S., which has propelled the market growth in the region. Nevertheless, Asia-Pacific is anticipated to grow at the highest CAGR, as telecommunication providers are offering OTT services along with their data plans. This tactic has fueled the over-the-top market growth. Additionally, an increment in the penetration of mobile devices and the government policies concerning the regulation of content on these video streaming platforms also play a significant role in enabling the exceptional upsurge in adoption of OTT services in the Asia-Pacific region.

Competitive Landscape 

The key players dominating the global OTT services market are Amazon Web Services, Inc., Apple Inc., Facebook, Inc., Google, LLC., Hulu, LLC., Microsoft Corporation, Netflix, Inc., Rakuten, Inc., Telstra Corporation Limited, Tencent Holdings Ltd., Akamai Technologies, Brightcove, Inc., Limelight Networks, Inc., Roku, Inc., Rakuten, Inc., Kakao Corp., Vimeo Live, Sling TV and other prominent players. The significant market pioneers maintain their dominance in the market by launching new offers, integrating the latest and advanced technologies into their services, and introducing improved services for the customers. Different strategies are adopted like engaging in strategic alliances, agreements, mergers and collaborations.

Recent Development

• March 2022: HISPASAT, the Spanish operator & satellite services and solutions provider of Red Eléctrica Group, has concluded an agreement with NAGRA, the world's foremost independent provider of streaming, content protection as well as monetization solutions for digital television, to produce a wholesale OTT (Over-The-Top) television solution in Latin America.

• December 2021: Yoplex declated the launching of a New OTT Platform that would feature Fresh Releases. The platform aims to provide unique and high-quality content to it’s audience in order to ramp up the entertainment quotient. The platform has a user-friendly app that is set to run on a subscription model with minimum charges applicable.

Scope of Report:

Attribute	Details
Years Considered	Historical data- 2018-2021
	Base Year- 2021
	Forecast- 2022-2028
Facts Covered	Revenue in USD Million
Market Coverage	United States, Canada, Germany, United Kingdom, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Mexico, Saudi Arabia, United Arab Emirates, South Africa
Product/Service Segmentation	By component, by device type, by content type, by revenue model, by user type, by end-user and by region.
Key Players	Amazon Web Services, Inc., Apple Inc., Facebook, Inc., Google, LLC., Hulu, LLC., Microsoft Corporation, Netflix, Inc., Rakuten, Inc., Telstra Corporation Limited, Tencent Holdings Ltd., Akamai Technologies, Brightcove, Inc., Limelight Networks, Inc., Roku, Inc., Rakuten, Inc., Kakao Corp., Vimeo Live, Sling TV and other prominent players

 

By Component  

• Solution

• Services

By Device Type

• Smartphones

• Smart TVs

• Laptops/Desktops and Tablets

• Gaming Consoles

• Set-Top Box

• Others

By Content Type

• Video

• Audio/Voice

• Games

• Communication

• Others

By Revenue Model

• Subscription

• Advertisement

• Hybrid

• Others

By User-Type

• Personal

• Commercial

By End-User

• Media & Entertainment

• Education & Training

• Health & Fitness

• IT & Telecom

• E-Commerce

• BFSI

• Government

• Others

By Region

• North America

• Europe

• Asia-Pacific

• Latin America

• Middle-East and Africa

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
   4. Breakdown of Primary Research Respondents, By Region
   5. Assumption & Limitation
3. Executive Summary
4. Global OTT Services Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   3. Technological Advancement/Recent Development
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
5. Global OTT Services Market Overview
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Component
         1. Solution
         2. Services
      2. By Device Type
         1. Smartphones
         2. Smart TVs
         3. Laptops/Desktops and Tablets
         4. Gaming Consoles
         5. Set-Top Box
         6. Others
      3. By Content Type
         1. Video
         2. Audio/Voice
         3. Games
         4. Communication
         5. Others
      4. By Revenue Model
         1. Subscription
         2. Advertisement
         3. Hybrid
         4. Others
      5. By User Type
         1. Personal
         2. Commercial
      6. By End-User
         1. Media & Entertainment
         2. Education & Training
         3. Health & Fitness
         4. IT & Telecom
         5. E-Commerce
         6. BFSI
         7. Government
         8. Others
      7. By Region
         1. North America
         2. Europe
         3. The Asia Pacific
         4. Latin America
         5. The Middle East and Africa
6. North America OTT Services Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Component
      2. By Device Type
      3. By Content
      4. By Revenue Model
      5. By User Type
      6. By End-User
      7. By Country
         1. United States
         2. Canada
7. Europe OTT Services Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Component
      2. By Device Type
      3. By Content
      4. By Revenue Model
      5. By User Type
      6. By End-User
      7. By Country
         1. Germany
         2. United Kingdom
         3. Italy
         4. France
         5. Spain
         6. Rest of Europe
8. The Asia Pacific OTT Services Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Component
      2. By Device Type
      3. By Content
      4. By Revenue Model
      5. By User Type
      6. By End-User
      7. By Country
         1. China
         2. India
         3. Japan
         4. South Korea
         5. Rest of Asia Pacific
9. Latin America OTT Services Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Component
      2. By Device Type
      3. By Content
      4. By Revenue Model
      5. By User Type
      6. By End-User
      7. By Country
         1. Brazil
         2. Mexico
         3. Rest of Latin America
10. The Middle East & Africa OTT Services Market
    1. Market Size & Forecast by Value, 2018-2028
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Component
       2. By Device Type
       3. By Content
       4. By Revenue Model
       5. By User Type
       6. By End-User
       7. By Country
          1. Saudi Arabia
          2. UAE
          3. South Africa
          4. Rest of Middle East & Africa
11. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Market Share Analysis, 2021
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Development (Merger, Acquisition, Partnership.)
12. Impact of Covid-19 on Global OTT Services Industry
13. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) **
    1. Amazon Web Services, Inc.
    2. Apple Inc.
    3. Facebook, Inc.
    4. Google, LLC.
    5. Hulu, LLC.
    6. Microsoft Corporation
    7. Netflix, Inc.
    8. Rakuten, Inc.
    9. Telstra Corporation Limited
    10. Tencent Holdings Ltd.
    11. Akamai Technologies
    12. Brightcove, Inc.
    13. Limelight Networks, Inc.
    14. Roku, Inc.
    15. Rakuten, Inc.
    16. Kakao Corp.
    17. Vimeo Live
    18. Sling TV
    19. Other prominent players

 

14. Key Strategic Recommendations

 

*Financial information in case of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

 

List Of Figures

 

Figure 1        Global OTT Services Segmentation

Figure 2        Global OTT Services Market Value Chain Analysis

Figure 3        Company Market Share Analysis, 2021

Figure 4        Global OTT Services Market Size, By Value (USD Million), 2018-2028

Figure 5        Global OTT Services Market Share, By Component, By Value, 2018-2028

Figure 6        Global OTT Services Market Share, By Device Type, By Value, 2018-2028

Figure 7        Global OTT Services Market Share, By Content, By Value, 2018-2028

Figure 8        Global OTT Services Market Share, By Revenue Model, By Value, 2018-2028

Figure 9        Global OTT Services Market Share, By User Type, By Value, 2018-2028

Figure 10       Global OTT Services Market Share, By End-User, By Value, 2018-2028

Figure 11       Global OTT Services Market Share, By Region, By Value, 2018-2028

Figure 12       North America OTT Services Market Size, By Value (USD Million), 2018-2028

Figure 13       North America OTT Services Market Share, By Component, By Value, 2018-2028

Figure 14       North America OTT Services Market Share, By Device Type, By Value, 2018-2028

Figure 15       North America OTT Services Market Share, By Content, By Value, 2018-2028

Figure 16       North America OTT Services Market Share, By Revenue Model, By Value, 2018-2028

Figure 17       North America OTT Services Market Share, By User Type, By Value, 2018-2028

Figure 18       North America OTT Services Market Share, By End-User, By Value, 2018-2028

Figure 19       North America OTT Services Market Share, By Country, By Value, 2018-2028

Figure 20       Europe OTT Services Market Size, By Value (USD Million), 2018-2028

Figure 21       Europe OTT Services Market Share, By Component, By Value, 2018-2028

Figure 22       Europe OTT Services Market Share, By Device Type, By Value, 2018-2028

Figure 23       Europe OTT Services Market Share, By Content, By Value, 2018-2028

Figure 24       Europe OTT Services Market Share, By Revenue Model, By Value, 2018-2028

Figure 25       Europe OTT Services Market Share, By User Type, By Value, 2018-2028

Figure 26       Europe OTT Services Market Share, By End-User, By Value, 2018-2028

Figure 27       Europe OTT Services Market Share, By Country, By Value, 2018-2028

Figure 28       The Asia-Pacific OTT Services Market Size, By Value (USD Million), 2018-2028

Figure 29       The Asia-Pacific OTT Services Market Share, By Component, By Value, 2018-2028

Figure 30       The Asia-Pacific OTT Services Market Share, By Device Type, By Value, 2018-2028

Figure 31       The Asia-Pacific OTT Services Market Share, By Content, By Value, 2018-2028

Figure 32       The Asia-Pacific OTT Services Market Share, By Revenue Model, By Value, 2018-2028

Figure 33       The Asia-Pacific OTT Services Market Share, By User Type, By Value, 2018-2028

Figure 34       The Asia-Pacific OTT Services Market Share, By End-User, By Value, 2018-2028

Figure 35       The Asia-Pacific OTT Services Market Share, By Country, By Value, 2018-2028

Figure 36       Latin America OTT Services Market Size, By Value (USD Million), 2018-2028

Figure 37       Latin America OTT Services Market Share, By Component, By Value, 2018-2028

Figure 38       Latin America OTT Services Market Share, By Device Type, By Value, 2018-2028

Figure 39       Latin America OTT Services Market Share, By Content, By Value, 2018-2028

Figure 40       Latin America OTT Services Market Share, By Revenue Model, By Value, 2018-2028

Figure 41       Latin America OTT Services Market Share, By User Type, By Value, 2018-2028

Figure 42       Latin America OTT Services Market Share, By End-User, By Value, 2018-2028

Figure 43       Latin America OTT Services Market Share, By Country, By Value, 2018-2028

Figure 44       The Middle East & Africa OTT Services Market Size, By Value (USD Million), 2018-2028

Figure 45       The Middle East & Africa OTT Services Market Share, By Component, By Value, 2018-2028

Figure 46       The Middle East & Africa OTT Services Market Share, By Device Type, By Value, 2018-2028

Figure 47       The Middle East & Africa OTT Services Market Share, By Content, By Value, 2018-2028

Figure 48       The Middle East & Africa OTT Services Market Share, By Revenue Model, By Value, 2018-2028

Figure 49       The Middle East & Africa OTT Services Market Share, By User Type, By Value, 2018-2028

Figure 50       The Middle East & Africa OTT Services Market Share, By End-User, By Value, 2018-2028

Figure 51       The Middle East & Africa OTT Services Market Share, By Country, By Value, 2018-2028

 

List Of Tables

 

Table 1         Global OTT Services Market Size, By Component, By Value, 2018-2028          

Table 2         Global OTT Services Market Size, By Device Type, By Value, 2018-2028         

Table 3         Global OTT Services Market Size, By Content, By Value, 2018-2028               

Table 4         Global OTT Services Market Size, By Revenue Model, By Value, 2018-2028     

Table 5         Global OTT Services Market Size, By User Type, By Value, 2018-2028            

Table 6         Global OTT Services Market Size, By End-User, By Value, 2018-2028             

Table 7         Global OTT Services Market Size, By Region, By Value, 2018-2028                

Table 8         North America OTT Services Market Size, By Component, By Value, 2018-2028                   

Table 9         North America OTT Services Market Size, By Device Type, By Value, 2018-2028                  

Table 10        North America OTT Services Market Size, By Content, By Value, 2018-2028             

Table 11        North America OTT Services Market Size, By Revenue Model, By Value, 2018-2028              

Table 12        North America OTT Services Market Size, By User Type, By Value, 2018-2028           

Table 13        North America OTT Services Market Size, By End-User, By Value, 2018-2028            

Table 14        North America OTT Services Market Size, By Country, By Value, 2018-2028             

Table 15        Europe OTT Services Market Size, By Component, By Value, 2018-2028                   

Table 16        Europe OTT Services Market Size, By Device Type, By Value, 2018-2028                  

Table 17        Europe OTT Services Market Size, By Content, By Value, 2018-2028              

Table 18        Europe OTT Services Market Size, By Revenue Model, By Value, 2018-2028              

Table 19        Europe OTT Services Market Size, By User Type, By Value, 2018-2028           

Table 20        Europe OTT Services Market Size, By End-User, By Value, 2018-2028            

Table 21        Europe OTT Services Market Size, By Country, By Value, 2018-2028              

Table 22        The Asia-Pacific OTT Services Market Size, By Component, By Value, 2018-2028                 

Table 23        The Asia-Pacific OTT Services Market Size, By Device Type, By Value, 2018-2028                

Table 24        The Asia-Pacific OTT Services Market Size, By Content, By Value, 2018-2028            

Table 25        The Asia-Pacific OTT Services Market Size, By Revenue Model, By Value, 2018-2028            

Table 26        The Asia-Pacific OTT Services Market Size, By User Type, By Value, 2018-2028                   

Table 27        The Asia-Pacific OTT Services Market Size, By End-User, By Value, 2018-2028          

Table 28        The Asia-Pacific OTT Services Market Size, By Country, By Value, 2018-2028            

Table 29        Latin America OTT Services Market Size, By Component, By Value, 2018-2028          

Table 30        Latin America OTT Services Market Size, By Device Type, By Value, 2018-2028                   

Table 31        Latin America OTT Services Market Size, By Content, By Value, 2018-2028              

Table 32        Latin America OTT Services Market Size, By Revenue Model, By Value, 2018-2028               

Table 33        Latin America OTT Services Market Size, By User Type, By Value, 2018-2028           

Table 34        Latin America OTT Services Market Size, By End-User, By Value, 2018-2028             

Table 35        Latin America OTT Services Market Size, By Country, By Value, 2018-2028              

Table 36        The Middle East & Africa OTT Services Market Size, By Component, By Value, 2018-2028                  

Table 37        The Middle East & Africa OTT Services Market Size, By Device Type, By Value, 2018-2028                  

Table 38        The Middle East & Africa OTT Services Market Size, By Content, By Value, 2018-2028          

Table 39      The Middle East & Africa OTT Services Market Size, By Revenue Model, By Value, 2018-2028                  

Table 40        The Middle East & Africa OTT Services Market Size, By User Type, By Value, 2018-2028              

Table 41        The Middle East & Africa OTT Services Market Size, By End-User, By Value, 2018-2028                

Table 42        The Middle East & Africa OTT Services Market Size, By Country, By Value, 2018-2028          

Table 43        Amazon Web Services, Inc. Company Overview            

Table 44        Amazon Web Services, Inc. Financial Overview             

Table 45        Apple Inc. Company Overview                

Table 46        Apple Inc. Financial Overview                 

Table 47        Google, LLC. Company Overview             

Table 48        Google, LLC. Financial Overview              

Table 49        Hulu, LLC. Company Overview                

Table 50        Hulu, LLC. Financial Overview                 

Table 51        Netflix, Inc. Company Overview              

Table 52        Netflix, Inc. Financial Overview               

Table 53        Telstra Corporation Limited Company Overview            

Table 54        Telstra Corporation Limited Financial Overview             

Table 55        Tencent Holdings Ltd. Company Overview          

Table 56        Tencent Holdings Ltd. Financial Overview           

Table 57        Akamai Technologies Company Overview           

Table 58        Akamai Technologies Financial Overview            

Table 59        Brightcove, Inc. Company Overview                  

Table 60        Brightcove, Inc. Financial Overview         

Table 61        Limelight Networks, Inc. Company Overview                

Table 62        Limelight Networks, Inc. Financial Overview                 

Table 63        Roku, Inc. Company Overview                

Table 64        Roku, Inc. Financial Overview                 

Table 65        Rakuten, Inc. Company Overview            

Table 66        Rakuten, Inc. Financial Overview            

Table 67        Kakao Corp. Company Overview             

Table 68        Kakao Corp. Financial Overview              

Table 69        Vimeo Live Company Overview               

Table 70        Vimeo Live Financial Overview                

Table 71        Sling TV Company Overview         

Table 72        Sling TV Financial Overview