Report Overview

The global toothpaste market was worth USD 18.8 Billionin 2020 and is further projected to reach USD26.1 Billionby 2027, at a CAGR of 4.9%during 2021-2027 (forecast period). Increasing dental problems among children and adults, primarily due to poor eating habits, are driving the growth of the toothpaste market. Furthermore, the toothpaste market is primarily driven by an increase in the popularity of herbal oral care products due to increasing consumer awareness of oral health. Moreover, with consumers becoming more aware of their oral health, manufacturers have been introducing new categories of oral hygiene products like teeth-whitening products. Furthermore, increasing premiumization and consumers looking for more targeted solutions are also influencing thegrowth of the global toothpaste market.

Source: BlueWeave Consulting

Global Toothpaste MarketOverview

The term toothpaste refers to a paste or gel that is applied to a toothbrush to clean the teeth and improve oral health and aesthetics. Mild abrasives are used in toothpastes to remove plaque and stains from your teeth. Toothpastealso consists of humectants that preventthem from drying inside the tube. In addition, flavoring agents in toothpaste help to keep your mouth feeling fresh. Brushing with toothpaste is the primary step to proper oral hygiene. The rising occurrence of cavities, tooth decay, and tooth sensitivity has together increased the demand for toothpaste in both emerging and developed economies. Consequently, toothpaste has become the basic requirement to maintain oral health and hygiene.

Growth Drivers

Increasing dental problems

With time, consumers have become more conscious about oral health and hygiene. The rise in oral health awareness has been driving many toothpaste manufacturers to introduce new categories of products related to oral hygiene. For instance, whitening toothpaste is one of the popular products used for teeth whitening. In contrast to ordinary toothpaste products, teeth whitening toothpaste is differently formulated. Such toothpaste contains special chemicals or polishing agents that are capable of removing surface stains more efficiently than normal toothpaste. Along with this, the growth of the toothpaste market has also been fueled by the increasing number of dental problems among children and adults, mainly due to bad eating habits and an increase in the popularity of herbal oral care products.

Mounting consumer preference for herbal toothpastes to be a prime opportunity

With consumers becoming more and more interested in herbal oral CARE products in the coming years, the renowned toothpaste brands will have much to gain from them. An increasing number of tooth abrasions is leading to an increasing preference for natural products that are devoid of chemicals. This is a primary factor contributing to the growth of the global toothpaste market. Among the plants used in the manufacturing of herbal toothpaste are camphor, cinnamon bark, neem bark, Acacia leaves. A growing number of companies are manufacturing oral care products with herbal properties, taking into consideration the demand for herbal toothpaste. It has been found that herbal toothpastes are particularly beneficial for adding long-lasting freshness each time you brush. These are also known for protecting your teeth and soothing troubled gums.

Restraints

Growing competition in the global toothpaste market is one of the challenges facing the largest players in the oral care market. The global toothpaste market isfiercely competitive with many big players holding a majority of the market share. The market players are facing competition in many aspects such as pricing, promotional activities, new product launches, and expansion into new territories and channels. Moreover, to cater to the demands of the consumers and maintain a competitive edge, many vendors are also introducing various innovative oral hygiene products.

Impact of COVID-19 in the industry

Almost every industry has been severely affected by the outbreak of COVID-19 except for toothpaste, which has remained relatively unaffected, However, due to the closures of major distribution channels to prevent the spread of coronavirus, the supermarket/hypermarket segment was significantly damaged by the pandemic. Despite this, in some ways, the industry benefited from the government's support of essential products such as food, soaps, sanitizers, toothpastes,and so on during the lockdown. Moreover, due to the growing preference of consumers for products free of toxic chemicals and additives, herbal toothpaste products have been in demand during the lockdown.

Global Toothpaste Market: By Product Type

Based on product types, the global toothpaste market is groupedinto Conventional Toothpaste, Herbal Toothpaste, and Whitening & Sensitive Toothpaste. Among these, the segment which is having the largest share in the global toothpaste market, is the conventional segment, which is likely to maintain dominance throughout the coming years. One of the main reasons for the growing demand for conventional toothpaste around the globe is its ability to address major oral issues like fresh breath, cavities, decay, and bacteria, which are among the major oral issues that consumers face nowadays.

Global Toothpaste Market: By Distribution Channel

Based on distribution channels, the global toothpaste market is segmented into Supermarket/Hypermarket, Independent Retail Store, Pharmacy, and Online Stores. Out of all these, the segment, which held the maximum market shareis the supermarket/hypermarket segment. One of the factors responsible for this segment's growth is that consumers prefer to shop for groceries at supermarkets or hypermarkets, which usually have multiple shelves displaying different kinds of products, allowing them to make purchases quite easily.

Global Toothpaste Market – Regional Insights

Based on regions, the global toothpaste market is categorized into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa. Among all the regions, North Americaholds the largest market share and is likely to maintain its dominance even during the forecast period.Marketers are focusing on various marketing campaigns to enhance brand awareness, primarily via popular social media platforms, which is providing considerable benefits to North America’s toothpaste market. The chief contributor to the North American market in Canada. However, as a result of the growing population in China and India, oral hygiene awareness has increased significantly in these regions in recent years.

                                                                                      Source: BlueWeave Consulting

Recent Developments

• In July 2021, Colgate-Palmolive launched three new toothpaste formulas in PET packaging for the European market under their Elixir line. In a remarkable packaging technology that is recyclable and designed for consumers to enjoy their toothpaste to the very last drop, Colgate Elixir is toothpaste has a breath-taking design.

• In April 2021, GSK Consumer Healthcare, in order to strengthen its portfolio of oral care offerings, launched its global toothpaste brand Parodontax in India. Having successfully marketed Sensodyne for tooth sensitivity over the past decade, the company now hopes to duplicate this success with Parodontax, its gum care toothpaste brand.

Competitive Landscape

The key players in the global toothpastemarketare Amway Corporation, Arms & Hammer, Colgate Palmolive, Dabur International Ltd, GlaxoSmithKline PLC (GSK), Henkel AG, Johnson & Johnson Services, Procter & Gamble, Patanjali Ayurveda Ltd,Unilever Group,and other prominent manufacturers.

The toothpaste industry is evolving with new launches by reputed firms aimed at appealing to the consumer's evolving preferences. Moreover, smart marketing is enabling the introduction of advanced toothpastes with more features and assistance, which is not only benefiting the global market, but also strengthening competition between industry players.

Scope of the Report

• By Product Type

• Conventional Toothpaste
• Herbal Toothpaste
• Whitening & Sensitive Toothpaste

• By End User

• Kids
• Adults

• By Distribution Channel

• Supermarket/Hypermarket
• Independent Retail Store
• Pharmacy
• Online Stores

• By Region

• North America
• Latin America
• Europe
• The Asia Pacific
• The Middle East
• Africa

1. Research Framework

    1.1. Research Objective

    1.2. Product Overview

1.3. Market Segmentation

2. Research Methodology

    2.1. Qualitative Research

            2.1.1. Primary & Secondary Research

2.2. Quantitative Research

2.3. Market Breakdown & Data Triangulation

           2.3.1. Secondary Research

           2.3.2. Primary Research

    2.4. Breakdown of Primary Research Respondents, By Region

    2.5. Assumption & Limitation

3. Executive Summary

4. Global Toothpaste Market Insights

    4.1. DROC Analysis

           4.1.1. Growth Drivers

           4.1.2. Restraints

           4.1.3. Opportunities

           4.1.4. Challenges

    4.2. Recent Development

    4.3. Porter’s Five Forces Analysis

            4.3.1. Bargaining Power of Suppliers

            4.3.2. Bargaining Power of Buyers

            4.3.3. Threat of New Entrants

            4.3.4. Threat of Substitutes

            4.3.5. Intensity of Rivalry

   4.4 Value Chain Analysis

4.5 Key Strategic Developments

5. Global Toothpaste Market Overview

    5.1. Market Size & Forecast by Value, 2017-2027

            5.1.1. By Value (USD Billion)

    5.2. Market Share & Forecast

5.2.1. By ProductType

5.2.1.1. Conventional Toothpaste

5.2.1.2. Herbal Toothpaste

5.2.1.3. Whitening & Sensitive Toothpaste

5.2.2. By End-User

                 5.2.2.1. Kids

                 5.2.2.2. Adults

5.2.3. By Distribution Channel

                5.2.3.1. Supermarket/Hypermarket

                5.2.3.2. Independent Retail Store

                5.2.3.3. Pharmacy

                5.2.3.4. Online Stores

5.2.4. By Region

5.2.4.1. North America

5.2.4.2. Latin America

5.2.4.3. Europe

5.2.4.4. Asia Pacific

5.2.4.5. Middle East

5.2.4.6. Africa

6. North America Toothpaste Market

6.1. Market Size & Forecast by Value, 2017-2027

              6.1.1. By Value (USD Billion)

         6.2. Market Share & Forecast

          6.2.1. By Product Type

             6.2.2. By End User

          6.2.3. By Distribution Channel

6.2.4. By Country

   6.2.4.1. United States

                       6.2.4.2. Canada

7. EuropeToothpaste Market

    7.1. Market Size & Forecast by Value, 2017-2027

            7.1.1. By Value (USD Billion)

7.2. Market Share & Forecast

         7.2.1. By ProductType

            7.2.2. By End User

            7.2.3. By Distribution Channel

7.2.4. By Country

7.2.4.1. Germany

7.2.4.2. Poland

7.2.4.3. Russia

7.2.4.4. Italy

7.2.4.5. France

7.2.4.6. United Kingdom

7.2.4.7. Spain

7.2.4.8. Rest of Europe

8. Asia Pacific Toothpaste Market

 8.1. Market Size & Forecast by Value, 2017-2027

             8.1.1. By Value (USD Billion)

     8.2. Market Share & Forecast

          8.2.1. By ProductType

            8.2.2. By End User

            8.2.3. By Distribution Channel

8.2.4. By Country

8.2.4.1. China

8.2.4.2. India

8.2.4.3. Japan

8.2.4.4. Malaysia

8.2.4.5. Singapore

8.2.4.6. Rest of Asia Pacific

9. Latin America Toothpaste Market

9.1.    Market Size & Forecast by Value, 2017-2027

             9.1.1. By Value (USD Billion)

    9.2. Market Share & Forecast

          9.2.1. By ProductType

             9.2.2. By End User

             9.2.3. By Distribution Channel

9.2.4. By Country

9.2.4.1. Brazil

9.2.4.2. Mexico

                 9.2.4.3. Rest of Latin America

10. The Middle East & AfricaToothpaste Market

  10.1.Market Size & Forecast by Value, 2017-2027

         10.1.1. By Value (USD Billion)

    10.2. Market Share & Forecast

         10.2.1. By Product Type

         10.2.2. By End User

         10.2.3. By Distribution Channel

10.2.4. By Country

10.2.4.1. Saudi Arabia

10.2.4.2. UAE

10.2.4.3. South Africa

             10.2.4.4. Rest of Middle East & Africa

11.      Competitive Landscape

     11.1. List of Key Players and Their Offerings

     11.2. Market/Ranking Share Analysis

     11.3. Competitive Benchmarking, By Operating Parameters

12.      COVID-19 Impact

13.      Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook)

13.1. Amway Corporation

    13.2. Arms & Hammer

    13.3. Colgate Palmolive

    13.4. Dabur International Ltd

    13.5. GlaxoSmithKline PLC (GSK)

    13.6. Henkel AG

    13.7. Johnson & Johnson Services

    13.8. Procter & Gamble

    13.9. Patanjali Ayurveda Ltd

   13.10. Unilever Group

    13.11. Other Manufacturers

14. Key Strategic Recommendations

* Financial information of non-listed Companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth study during the final deliverable.

List of Figures:

Fig 1: Global Toothpaste MarketSegmentation

Fig 2: Global Toothpaste MarketValue Chain Analysis,

Fig 3: Company Market Share Analysis, 2020

Fig 4: Global Toothpaste Market Size, By Value (USD Billion), 2017-2027

Fig 5: Global Toothpaste Market Share (%), ByProductType, By Value, 2017-2027

Fig 6: Global Toothpaste Market Share (%), By End User, By Value, 2017-2027

Fig 7: Global Toothpaste Market Share (%), By Distribution Channels, By Value, 2017-2027

Fig 8: Global Toothpaste Market Share (%), By Country, By Value, 2017-2027

Fig 9: North AmericaToothpaste Market Size, By Value (USD Billion), 2017-2027

Fig 10: North AmericaToothpaste Market Share (%), By ProductType, By Value, 2017-2027

Fig 11: North America ToothpasteMarket Share (%), By End User, By Value, 2017-2027

Fig 12: North America ToothpasteMarket Share (%), By Distribution Channels, By Value, 2017-2027

Fig 13: North AmericaToothpasteMarket Share (%), By Country, By Value, 2017-2027

Fig 14: EuropeToothpasteMarket Size, By Value (USD Billion), 2017-2027

Fig 15: EuropeToothpasteMarket Share (%), By ProductType, By Value, 2017-2027

Fig 16: Europe Toothpaste Market Share (%), By End User, By Value, 2017-2027

Fig 17: Europe ToothpasteMarket Share (%), By Distribution Channels, By Value, 2017-2027

Fig 18: EuropeToothpasteMarket Share (%), By Country, By Value, 2017-2027

Fig 19: Asia-Pacific,ToothpasteMarket Size, By Value (USD Billion), 2017-2027

Fig 20: Asia-Pacific,ToothpasteMarket Share (%), By ProductType, By Value, 2017-2027

Fig 21: Asia-Pacific, Toothpaste Market Share (%), By End User, By Value, 2017-2027

Fig 22: Asia-Pacific, ToothpasteMarket Share (%), By Distribution Channels, By Value, 2017-2027

Fig 23: Asia-Pacific,ToothpasteMarket Share (%), By Country, By Value,2017-2027

Fig 24: Latin AmericaToothpasteMarket Size, By Value (USD Billion), 2017-2027

Fig 25: Latin AmericaToothpasteMarket Share (%), ByProduct Type, By Value, 2017-2027

Fig 26: Latin America ToothpasteMarket Share (%), By End User, By Value, 2017-2027

Fig 27: Latin America ToothpasteMarket Share (%), By Distribution Channels, By Value, 2017-2027

Fig 28: Latin AmericaToothpasteMarket Share (%), By Country, By Value, 2017-2027

Fig 29: Middle East & AfricaToothpasteMarket Size, By Value (USD Billion), 2017-2027

Fig 30: Middle East & AfricaToothpasteMarket Share (%), ByProduct Type, By Value, 2017-2027

Fig 31: Middle East & Africa ToothpasteMarket Share (%), By End User, By Value, 2017-2027

Fig 32: Middle East & Africa ToothpasteMarket Share (%), By Distribution Channels, By Value, 2017-2027

Fig 33: Middle East & AfricaToothpasteMarket Share (%), By Country, By Value, 2017-2027

List of Tables:

Table 1: Global ToothpasteMarket Size, By ProductType, By Value (USD Billion), 2017-2027

Table 2: Global Toothpaste Market Size, By End User, By Value (USD Billion), 2017-2027

Table 3: Global ToothpasteMarket Size, By Distribution Channels, By Value (USD Billion), 2017-2027

Table 4: Global ToothpasteMarket Size, By Region, By Value (USD Billion), 2017-2027

Table 5: North AmericaToothpasteMarket Size, By ProductType, By Value (USD Billion), 2017-2027

Table 6: North America ToothpasteMarket Size, By End User, By Value (USD Billion), 2017-2027

Table 7: North America ToothpasteMarket Size, By Distribution Channels, By Value (USD Billion), 2017-2027

Table 8: North AmericaToothpasteMarket Size, By Country, By Value (USD Billion), 2017-2027

Table 9: EuropeToothpasteMarket Size, By ProductType, By Value (USD Billion), 2017-2027

Table 10: Europe ToothpasteMarket Size, By End User, By Value (USD Billion), 2017-2027

Table 11: Europe ToothpasteMarket Size, By Distribution Channels, By Value (USD Billion), 2017-2027

Table 12: EuropeToothpasteMarket Size, By Country, By Value (USD Billion), 2017-2027

Table 13: The Asia-PacificToothpasteMarket Size, ByProductType, By Value (USD Billion), 2017-2027

Table 14: The Asia-Pacific Toothpaste Market Size, By End User, By Value (USD Billion), 2017-2027

Table 15: The Asia-Pacific Toothpaste Market Size, By Distribution Channels, By Value (USD Billion), 2017-2027

Table 16: The Asia-PacificToothpasteMarket Size, By Country, By Value (USD Billion), 2017-2027

Table 17: Latin AmericaToothpasteMarket Size, By ProductType, By Value (USD Billion), 2017-2027

Table 18: Latin America ToothpasteMarket Size, By End User, By Value (USD Billion), 2017-2027

Table 19: Latin America ToothpasteMarket Size, By Distribution Channels, By Value (USD Billion), 2017-2027

Table 20: Latin AmericaToothpasteMarket Size, By Country, By Value (USD Billion), 2017-2027

Table 21: The Middle-East & AfricaToothpaste Market Size, By ProductType, By Value (USD Billion), 2017-2027

Table 22: The Middle-East & Africa ToothpasteMarket Size, By End User, By Value (USD Billion), 2017-2027

Table 23: The Middle-East & Africa Toothpaste Market Size, By Distribution Channels, By Value (USD Billion), 2017-2027

Table 24: The Middle-East & AfricaToothpasteMarket Size, By Country, By Value (USD Billion), 2017-2027

Table 25: Amway CorporationFinancial Analysis

Table 26: Amway CorporationBusiness Overview

Table 27: Arms & HammerFinancial Analysis

Table 28: Arms & HammerBusiness Overview

Table 29: Colgate Palmolive Financial Analysis

Table 30: Colgate PalmoliveBusiness Overview

Table 31: Dabur International LtdFinancial Analysis

Table 32: Dabur International LtdBusiness Overview

Table 33: GlaxoSmithKline PLC (GSK)Financial Analysis

Table 34: GlaxoSmithKline PLC (GSK)Business Overview

Table 35: Henkel AGFinancial Analysis

Table 36: Henkel AGBusiness Overview

Table 37: Johnson & Johnson ServicesFinancial Analysis

Table 38: Johnson & Johnson ServicesBusiness Overview

Table 39: Procter & GambleFinancial Analysis

Table 40: Procter & GambleBusiness Overview

Table 41: Patanjali Ayurveda LtdFinancial Analysis

Table 42: Patanjali Ayurveda LtdBusiness Overview

Table 43: Unilever GroupFinancial Analysis

Table 44: Unilever GroupBusiness Overview