Report Overview

Global Vegan Mayonnaise Market- Industry Trends & Forecast Report 2027

The global vegan mayonnaise market is estimated to grow at a CAGR of 8.1% in the forecast period. The market is growing at a high rate as a growing number of people are adopting a vegan diet due to growing awareness regarding animal cruelty and an increasing consciousness regarding health. Furthermore, increasing penetration of vegan mayonnaise in retail stores and supermarkets/hypermarkets is also likely to drive the growth of the global vegan mayonnaise market during the forecast period.

Global Vegan Mayonnaise Market- Overview

Vegan mayonnaise or eggless mayonnaise is produced from plant-based ingredients such as olive, flax, sunflower, mustard, avocado, and grape seed. It is gaining huge popularity not only among vegans but general consumers as well because of its better taste than regular mayo.

Mayonnaise made from vegan ingredients has less cholesterol and contains no additives or preservatives, making it an attractive option for health-conscious consumers. Vegan form of mayonnaise is available in different flavors, such as garlic and herb, mint, lime, mild curry, aioli, chipotle, soy-free, barbequed, and much more.

Global Vegan Mayonnaise Market Forecast and Trends

Growth Drivers

Growing Trend of Vegan Culture

The adoption of the vegan lifestyle is rising, especially among young adults, which is emerging as the major driving factor for the global vegan mayonnaise market. The growing consumer awareness regarding the health benefits of plant-based food and side-effects of animal consumption of human health and the environment due to animal agriculture is significantly propelling the demand for vegan mayonnaise. Another factor contributing to the market’s growth is the increasing prevalence of zoonotic diseases and animal cruelty.

Launch of a Wide Range of Vegan Mayonnaise

Due to the increasing demand for vegan mayonnaise, manufacturers are launching mayonnaise made from different raw materials, such as avocado oil, apple cider vinegar, soy milk, and quantity packaging. For instance, Hellmann’s recently launched three new flavors of vegan mayonnaise, i.e., baconnaise, chipotle, and garlic, in the UK market. Another brand called Only Plant Based rolled out vegan mayo in the UK market, which is available at online and offline stores. Such launches are likely to boost the global vegan mayonnaise market in the forecast period.

Restraints

Lack of Essential Nutrients in Vegan/Eggless Mayonnaise

Even though vegan mayonnaise is deemed as healthier as compared to regular mayo, it still lacks certain essential nutrients present in mayonnaise made of egg. Unlike egg mayonnaise, vegan mayonnaise lacks nutrients such as calcium, vitamin B12, and vitamin D. Moreover, a lack of necessary nutrients leads to reduced consumption, particularly among young and growing children, impeding the market’s growth. Consequently, this poses significant challenges to the growth of the global vegan mayonnaise market.

Impact of COVID-19 on Global Vegan Mayonnaise Market

The sudden outbreak of the COVID-19 pandemic significantly halted the manufacturing and production operations of several industries. The lockdown also hampered the distribution of certain staple food products. However, packaged food products experienced a sharp spike during such times, mainly because of panic buying during the initial lockdown phase. Because of this, the demand for vegan mayonnaise also increased at a rapid pace, driving the market's growth. Furthermore, the increasing awareness regarding zoonotic diseases after the COVID-19 outbreak also prompted a rapid shift towards vegan culture, which is likely to emerge as the major driving factor for the global vegan mayonnaise market in the post-COVID-19 period.

Global Vegan Mayonnaise Market - By Packaging

Based on packaging, the global vegan mayonnaise market is segmented into glass jars packaging, plastic containers packaging, and pouches packaging. The glass jars packaging segment holds the largest share in the global vegan mayonnaise market. When it comes to storing vegan mayonnaise, glass jars are preferred to other packaging options since glass jars can keep mayonnaise fresh for a long time. Moreover, glass jars do not contain chemicals that can contaminate food. Furthermore, they consume 40% less energy during manufacturing; hence manufacturers choose glass jars over other types of jars.

Global Vegan Mayonnaise Market - By Distribution Channel

Based on distribution channels, the global vegan mayonnaise market is categorized into retail stores, online sales, and others. Retail stores account for the largest market share due to the availability of a wide assortment of products and brands under one roof at moderate prices. Also contributing to the growth of the global market is the fact that a large percentage of consumers prefer retail stores for buying groceries, including vegan mayonnaise. However, due to the growing popularity of online stores over retail stores during the pandemic, the online segment is likely to witness the highest CAGR during the forecast period.

Global Vegan Mayonnaise Market - Regional Insights

Geographically, the global vegan mayonnaise market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle-East & Africa. Among these regions, Europe dominates the global vegan mayonnaise market. European countries like the United Kingdom, Austria, Germany, Sweden, Switzerland, etc., are home to a large vegan population, which is driving the demand for vegan mayonnaise. It has been estimated that there are at least 75 million vegans and vegetarians in Europe as of 2019 and the number is growing at a high rate. North America is also emerging as a potential market for vegan mayonnaise with the growing trend of vegan culture in the country.

Source: BlueWeave Consulting

Competitive Landscape

The leading players in the global vegan mayonnaise market are Just Inc., Veeba Food Services Private Limited, Follow Your Heart, Remia C.V., Granovita, Nasoya Foods, Conagra Brands, Inc., Dr. August Oetker KG, Crosse & Blackwell, Kensington & Sons LLC, Nestle, Zydus Wellness Limited, Del Monte Foods Inc., Spectrum Organic Products, LLC, Unilever Group, The Vegan Co., Nayonaise, Best Foods Vegan Dressing & Spread, and other prominent players.

The global mayonnaise market is highly fragmented, with the presence of various vegan mayonnaise brands. The companies extensively invest in product launches and improving their distribution channels and marketing strategies to improve their product penetration. They launch products made up of various ingredients and for various purposes such as sandwich spread, nachos dipping, etc. Furthermore, the adoption of competitive strategies such as partnerships, mergers, acquisitions, joint ventures, etc., is also prominent in this market.

Recent Developments

• In October 2021, a South African fast-food company, Nando, introduced its first vegan product, the Vegan PERinaise, a vegan mayonnaise made from potatoes to replace eggs and gluten.
• In September 2021, Trader Joe’s, an American grocery store company, launched vegan mayo as a sandwich spread or salad dressing made with avocado oil, mustard flour, and a blend of garlic, onion, and pepper.

Scope of the Report

By Packaging

• Glass Jars Packaging
• Plastic Containers Packaging
• Pouches Packaging

By Distribution Channel

• Retail Stores
• Online Sales
• Others

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Key Market Segments
2. Research Methodology
   1. Qualitative Research
   2. Methodology
   3. Regional Split of Primary & Secondary Research
   4. Secondary Research
   5. Primary Research
      1. Breakdown of Primary Research Respondents, By Region
      2. Breakdown of Primary Research Respondents, By Industry Participants
   6. Market Size Estimation
   7. Assumptions for the Study
   8. Market Breakdown & Data Triangulation
3. Executive Summary
4. Industry Insight and Growth Strategy
   1. Value Chain Analysis
   2. DROC Analysis
      1. Market Drivers
         1. Growing Trend Of Vegan Culture
         2. Launch Of Wide Range Of Vegan Mayonnaise
      2. Market Restraints
         1. Lack Of Essential Nutrients In Vegan/Eggless Mayonnaise
      3. Market Challenges
         1. Tough Competition with Regular Mayonnaise
      4. Market Opportunity
         1. Growing Online Sales Channels
         2. Increasing Focus Towards Healthy Lifestyle
   3. Recent Developments
   4. Porter’s Five Forces Analysis
      1. Bargaining Power of Buyers
      2. Bargaining Power of Suppliers
      3. Intensity of Rivalry
      4. Threat of New Entrants
      5. Threat of Substitutes
5. Global Vegan Mayonnaise Market Overview
   1. Market Size & Forecast by Value, 2017-2027
   2. Market Size and Forecast, By Segment
      1. By Packaging
         1. Glass Jars Packaging
         2. Plastic Containers Packaging
         3. Pouches Packaging
      2. By Distribution Channel
         1. Retail Stores
         2. Online Sales
         3. Others
      3. By Region
         1. North America
         2. Europe
         3. Asia-Pacific
         4. Latin America
         5. Middle East & Africa
6. North America Vegan Mayonnaise Market Overview
   1. Market Size and Forecast
      1. By Value (USD Million), 2020-2027
   2. Market Share and Forecast
      1. By Packaging
      2. By Distribution Channel
      3. By Country
         1. U.S.
         2. Canada
7. Europe Vegan Mayonnaise Market Overview
   1. Market Size and Forecast
      1. By Value (USD Million), 2020-2027
   2. Market Share and Forecast
      1. By Packaging
      2. By Distribution Channel
      3. By Country
         1. Germany
         2. U.K.
         3. Russia
         4. France
         5. Italy
         6. Spain
         7. Rest of Europe
8. APAC Vegan Mayonnaise Market Overview
   1. Market Size and Forecast
      1. By Value (USD Million), 2020-2027
   2. Market Share and Forecast
      1. By Packaging
      2. By Distribution Channel
      3. By Country
         1. China
         2. India
         3. Japan
         4. South Korea
         5. Rest of APAC
9. LATAM Vegan Mayonnaise Market Overview
   1. Market Size and Forecast
      1. By Value (USD Million), 2020-2027
   2. Market Share and Forecast
      1. By Packaging
      2. By Distribution Channel
      3. By Country
         1. Mexico
         2. Brazil
         3. Rest of LATAM
10. MEA Vegan Mayonnaise Market Overview
    1. Market Size and Forecast
       1. By Value (USD Million), 2020-2027
    2. Market Share and Forecast
    3. By Packaging
    4. By Distribution Channel
    5. By Country
       1. Saudi Arabia
       2. UAE
       3. South Africa
       4. Rest of MEA
11. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Market Share Analysis (2020)
    3. Competitive Benchmarking by Operating Parameters
12. Impact of COVID-19 on Global Vegan Mayonnaise Market
13. Company Profiles (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) *
    1. Just Inc
    2. Veeba Food Services Private Limited
    3. Follow Your Heart
    4. Remia C.V.
    5. Granovita
    6. Nasoya Foods
    7. Conagra Brands, Inc.
    8. Dr. August Oetkar KG
    9. Crosse & Blackwell
    10. Kensington & Sons LLC
    11. Nestle
    12. Zydus Wellness Limited
    13. Del Monte Foods Inc.
    14. Spectrum Organic Products, LLC
    15. Unilever Group
    16. The Vegan Co.
    17. Nayonaise
    18. Best Foods Vegan Dressing & Spread
    19. Other Prominent Players
14. Key Strategic Recommendations

List of Figures

Figure 1: Global Vegan Mayonnaise Market Segmentation

Figure 2: Global Vegan Mayonnaise Market Value Chain Analysis,

Figure 3: Company Market Share Analysis, 2020

Figure 4: Global Vegan Mayonnaise Market Size, By Value (USD Million), 2017-2027

Figure 5: Global Vegan Mayonnaise Market Share (%), By Packaging, By Value, 2017-2027

Figure 6: Global Vegan Mayonnaise Market Share (%), By Distribution Channel, By Value, 2017-2027

Figure 7: Global Vegan Mayonnaise Market Share (%), By Region, By Value, 2017-2027

Figure 8: North America Vegan Mayonnaise Market Size, By Value (USD Million), 2017-2027

Figure 9: North America Vegan Mayonnaise Market Share (%), By Packaging, By Value, 2017-2027

Figure 10: North America Vegan Mayonnaise Market Share (%), By Distribution Channel, By Value, 2017-2027

Figure 11: North America Vegan Mayonnaise Market Share (%), By Country, By Value, 2017-2027

Figure 12: Europe Vegan Mayonnaise Market Size, By Value (USD Million), 2017-2027

Figure 13: Europe Vegan Mayonnaise Market Share (%), By Packaging, By Value, 2017-2027

Figure 14: Europe Vegan Mayonnaise Market Share (%), By Distribution Channel, By Value, 2017-2027

Figure 15: Europe Vegan Mayonnaise Market Share (%), By Country, By Value, 2017-2027

Figure 16: the Asia-Pacific Vegan Mayonnaise Market Size, By Value (USD Million), 2017-2027

Figure 17: the Asia-Pacific Vegan Mayonnaise Market Share (%), By Packaging, By Value, 2017-2027

Figure 18: the Asia-Pacific Vegan Mayonnaise Market Share (%), By Distribution Channel, By Value, 2017-2027

Figure 19: Asia-Pacific Vegan Mayonnaise Market Share (%), By Country, By Value, 2017-2027

Figure 20: Latin America Vegan Mayonnaise Market Size, By Value (USD Million), 2017-2027

Figure 21: Latin America Vegan Mayonnaise Market Share (%), By Packaging, By Value, 2017-2027

Figure 22: Latin America Vegan Mayonnaise Market Share (%), By Distribution Channel, By Value, 2017-2027

Figure 23: Latin America Vegan Mayonnaise Market Share (%), By Country, By Value, 2017-2027

Figure 24: Middle East & Africa Vegan Mayonnaise Market Size, By Value (USD Million), 2017-2027

Figure 25: Middle East & Africa Vegan Mayonnaise Market Share (%), By Packaging, By Value, 2017-2027

Figure 26: Middle East & Africa Vegan Mayonnaise Market Share (%), By Distribution Channel, By Value, 2017-2027

Figure 27: Middle East & Africa Vegan Mayonnaise Market Share (%), By Region, By Value, 2017-2027

List of Tables

Table 1: Global Vegan Mayonnaise Market Size, By Packaging, By Value, 2017-2027

Table 2: Global Vegan Mayonnaise Market Size, By Distribution Channel, By Value (USD Million), 2017-2027

Table 3: Global Vegan Mayonnaise Market Size, By Region, By Value (USD Million), 2017-2027

Table 4: North America Vegan Mayonnaise Market Size, By Packaging, By Value (USD Million), 2017-2027

Table 5: North America Vegan Mayonnaise Market Size, By Distribution Channel, By Value (USD Million), 2017-2027

Table 6: North America Vegan Mayonnaise Market Size, By Country, By Value (USD Million), 2017-2027

Table 7: Europe Vegan Mayonnaise Market Size, By Packaging, By Value (USD Million), 2017-2027

Table 8: Europe Vegan Mayonnaise Market Size, By Distribution Channel, By Value (USD Million), 2017-2027

Table 9: Europe Vegan Mayonnaise Market Size, By Country, By Value (USD Million), 2017-2027

Table 10: the Asia-Pacific Vegan Mayonnaise Market Size, By Packaging, By Value (USD Million), 2017-2027

Table 11: the Asia-Pacific Vegan Mayonnaise Market Size, By Distribution Channel, By Value (USD Million), 2017-2027

Table 12: the Asia-Pacific Vegan Mayonnaise Market Size, By Country, By Value (USD Million), 2017-2027

Table 13: Latin America Vegan Mayonnaise Market Size, By Packaging, By Value (USD Million), 2017-2027

Table 14: Latin America Vegan Mayonnaise Market Size, By Distribution Channel, By Value (USD Million), 2017-2027

Table 15: Latin America Vegan Mayonnaise Market Size, By Country, By Value (USD Million), 2017-2027

Table 16: The Middle-East & Africa Vegan Mayonnaise Market Size, By Packaging, By Value (USD Million), 2017-2027

Table 17: The Middle-East & Africa Vegan Mayonnaise Market Size, By Distribution Channel, By Value (USD Million), 2017-2027

Table 18: The Middle-East & Africa Vegan Mayonnaise Market Size, By Country, By Value (USD Million), 2017-2027

Table 19: Just Inc Financial Analysis

Table 20: Just Inc Business Overview

Table 21: Veeba Food Services Private Limited Financial Analysis

Table 22: Veeba Food Services Private Limited Business Overview

Table 23: Follow Your Heart Corporation Financial Analysis

Table 24: Follow Your Heart Corporation Business Overview

Table 25: Remia C.V. Financial Analysis

Table 26: Remia C.V. Business Overview

Table 27: Granovita Financial Analysis

Table 28: Granovita Business Overview

Table 29: Nasoya Foods Financial Analysis

Table 30: Nasoya Foods Business Overview

Table 31: Conagra Brands, Inc. Financial Analysis

Table 32: Conagra Brands, Inc.  Business Overview

Table 33: Dr. August Oetkar KG Financial Analysis

Table 34: Dr. August Oetkar KG Business Overview

Table 35: Crosse & Blackwell Financial Analysis

Table 36: Crosse & Blackwell Business Overview

Table 37: Kensington & Sons LLC Financial Analysis

Table 38: Kensington & Sons LLC Business Overview

Table 39: Nestle Financial Analysis

Table 40: Nestle Financial Analysis

Table 41: Zydus Wellness Limited Financial Analysis

Table 42: Zydus Wellness Limited Financial Analysis

Table 43: Del Monte Foods Inc. Financial Analysis

Table 44: Del Monte Foods Inc. Financial Analysis

Table 45: Spectrum Organic Products, LLC Financial Analysis

Table 46: Spectrum Organic Products, LLC Financial Analysis

Table 47: Unilever Group Financial Analysis

Table 48: Unilever Group Financial Analysis

Table 49: The Vegan Co. Financial Analysis

Table 50: The Vegan Co. Financial Analysis

Table 51: Nayonaise Financial Analysis

Table 52: Nayonaise Financial Analysis

Table 53: Best Foods Vegan Dressing & Spread Financial Analysis

Table 54: Best Foods Vegan Dressing & Spread Financial Analysis