Report Overview

Global Hand Sanitizer Market- Industry Trends & Forecast Report 2028

Global hand sanitizer market was worth USD 2.8 billion in 2021 and is further projected to reach USD 3.6 billion by the year 2027, growing at a CAGR of 3.7% during the forecast period. The market for hand sanitizers witnessed tremendous growth after the COVID-19 pandemic as hand sanitizers infused with alcohol proved to be effective in killing COVID-19 virus effectively, as declared by several health organizations. Thus, with the increasing demand for hand sanitizers in the market, the manufacturing units are expanding their production capacity, which is anticipated to drive the growth of the global hand sanitizer market during the forecast period.

Global Hand Sanitizer Market- Overview

Hand sanitizers, available in the form of foam, gels, or liquids, have antibacterial properties and are capable of killing infection-causing microorganisms. These are generally used as an alternative when water and soap are unavailable or frequent hand-washing is irritating the user’s skin. A majority of hand sanitizers available in the market are alcohol-based and contain up to 95% alcohol and are, therefore, flammable. The flammability of hand sanitizers makes them quite dangerous when exposed to flame.

Global Hand Sanitizer Market Forecast and Trends

Growth Drivers

Government Initiatives Regarding Hygiene and Sanitation

The governments in different parts of the world are taking various initiatives to boost the use of hand sanitizers among the public to prevent the spread of communicable diseases, including the COVID-19 virus. As a result of growing public-private partnerships, financial and material resources are being provided to support these government initiatives. For instance, 15,000 educational institutions in Indonesia are receiving COVID-19 Safe School Kits under Public-Private Partnership for Handwashing with Soap (PPP-HWWS) to safely reopen schools. Such initiatives are anticipated to boost the demand for hand sanitizers in the market.

Increasing Investment In Hand Sanitizer Production

Due to the increasing demand for hand sanitizers worldwide, manufacturers are focusing on expanding their production capacity to cope with the rising demand. For instance, Global Impact Innovation and Big River Resources announced that GII will use a portion of later ethanol plant in Galva, Illinois to produce 100,000 gallons of hand sanitizer each month. Increasing production of hand sanitizers will close the huge gap between global demand and supply, which will drive growth of the market.

Restraints

Increasing Penetration of Counterfeit and Fake Products

The emergence of fake and counterfeit products due to growing demand is emerging as a major challenge for the global hand sanitizer market. Counterfeit hand sanitizers are not subject to quality checks by regulatory bodies; therefore, they do not protect against the COVID-19 virus. Despite this, their market presence is steadily improving due to their low prices compared to branded products, especially in middle- and low-income countries. Consequently, genuine manufacturers are hindered from growing their markets, which negatively impacts their revenue.

Impact of COVID-19 on Global Hand Sanitizer Market

The global hand sanitizer market witnessed tremendous growth after the COVID-19 outbreak. Government and non-government organizations recommended frequent hand-washes to prevent the virus from spreading. Since, soap and water proved to be quite harsh on natural skin, hand sanitizers with a minimum of 60% alcohol, emerged as an effective alternative for getting rid of germs that cause COVID-19. Furthermore, the use of hand sanitizers witnessed a sharp surge in the hospitals and other healthcare facilities to prevent COVID-19 transmission, due to which the market registered significant growth.

Global Hand Sanitizer Market - By Product Form

Based on product form, the global hand sanitizer market is segmented into foam, gel, and liquid. As gel hand sanitizers are easier to apply on hands and fingers, they hold the highest market share and are considered to be more effective for protection from germs. Moreover, a majority of handy bottled hand sanitizers available in the market are in gel form, which spurs the market's growth. However, the foam and the liquid-based hand sanitizer segment is anticipated to witness a high growth rate during the forecast period as such sanitizers can easily spread over the hands.

Global Hand Sanitizer Market - By Distribution Channel

Based on distribution channels, the global hand sanitizer market is segmented into pharmacy stores, supermarkets/hypermarkets, online retail channels, and others. The supermarkets/hypermarkets segment accounts for the largest market share due to the availability of a wide range of products by various brands under one roof. Additionally, the inclusion of hand sanitizer as a daily-use item in the supermarkets/hypermarkets segment has encouraged the growth of the sector.

Global Hand Sanitizer Market - Regional Insights

Geographically, the global hand sanitizer market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle-East & Africa. North America accounts for the largest market share because of the presence of leading hand sanitizer brands which improves product accessibility. Furthermore, growing awareness regarding personal hygiene and the rising use of hand sanitizers in institutions and public spaces such as schools, hospitals, offices, restaurants, etc., are also driving the growth of the global hand sanitizer market.

Global Hand Sanitizer Market - Competitive Landscape

The leading players in the global hand sanitizer market are Reckitt Benckiser Group PLC, Vi-Jon Inc., 3M Company, Edgewell Personal Care, Unilever PLC, Henkel AG & Co. KGaA, GOJO Industries Inc., Himalaya Global Holdings Ltd, Colgate-Palmolive Company, L Brands Inc., Chattem Inc., Skinvisible Inc., Medline Industries, Inc., Nice-Pak Products, Inc., Godrej Consumer Products Limited, Kutol Products Company, Procter and Gamble Company, Ecolab, DEB Group Ltd, and other prominent players.

The market is highly competitive and fragmented due to the presence of several industry players. The market participants are launching new and wide range of hand sanitizers with various alcohol quantities and fragrances to suit different skin types. They are also significantly investing in expanding their production capacity and improving their distribution channel and product accessibility to boost their sales. Furthermore, the adoption of organic and inorganic strategies such as partnerships, mergers, acquisitions, and advertisement & marketing is also prominent in this market.

Recent Development

• In June 2021, GOJO Industries, a US-based hand hygiene, and skincare products company, announced its sourcing partnership with Three Rivers Energy to enhance its manufacturing capacity for PURELL products, including hand sanitizers, surface space, and wipes.

Scope of the Report

By Product Form

• Foam
• Gel
• Liquid

By Type

• Alcohol-Based
• Alcohol-Fee

By Distribution Channel

• Pharmacy Stores
• Supermarkets/Hypermarkets
• Online Retail Channels
• Others

By End-User

• Hospital
• School
• Restaurant
• Households Purposes
• Others

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Key Market Segments
2. Research Methodology
   1. Qualitative Research
   2. Methodology
   3. Regional Split of Primary & Secondary Research
   4. Secondary Research
   5. Primary Research
      1. Breakdown of Primary Research Respondents, By Region
      2. Breakdown of Primary Research Respondents, By Industry Participants
   6. Market Size Estimation
   7. Assumptions for the Study
   8. Market Breakdown & Data Triangulation
3. Executive Summary
4. Industry Insight and Growth Strategy
   1. Value Chain Analysis
   2. DROC Analysis
      1. Market Drivers
         1. Government Initiatives Regarding Hygiene And Sanitation
         2. Increasing Investment In Hand Sanitizer Production
      2. Market Restraints
         1. Increasing Penetration Of Counterfeit And Fake Products
      3. Market Challenges
         1. Huge Demand and Supply Gap
      4. Market Opportunity
         1. Growing Online Distribution
         2. Rising Demand For Alcohol-Based Products
   3. Recent Developments
   4. Porter’s Five Forces Analysis
      1. Bargaining Power of Buyers
      2. Bargaining Power of Suppliers
      3. Intensity of Rivalry
      4. Threat of New Entrants
      5. Threat of Substitutes
5. Global Hand Sanitizer Market Overview
   1. Market Size & Forecast by Value, 2018-2028
   2. Market Size and Forecast, By Segment
      1. By Product Form
         1. Foam
         2. Gel
         3. Liquid
      2. By Type
         1. Alcohol-Based
         2. Alcohol-Fee
      3. By Distribution Channel
         1. Pharmacy Stores
         2. Supermarkets/Hypermarkets
         3. Online Retail Channels
         4. Others
      4. By End-User
         1. Hospital
         2. School
         3. Restaurant
         4. Households Purposes
         5. Others
      5. By Region
         1. North America
         2. Europe
         3. Asia-Pacific
         4. Latin America
         5. Middle East & Africa
6. North America Global Hand Sanitizer Market Overview
   1. Market Size and Forecast
      1. By Value (USD Billion), 2021-2028
   2. Market Share and Forecast
      1. By Product Form
      2. By Type
      3. By Distribution Channel
      4. By End-User
      5. By Country
         1. U.S.
         2. Canada
7. Europe Global Hand Sanitizer Market Overview
   1. Market Size and Forecast
      1. By Value (USD Billion), 2021-2028
   2. Market Share and Forecast
      1. By Product Form
      2. By Type
      3. By Distribution Channel
      4. By End-User
      5. By Country
         1. Germany
         2. U.K.
         3. Russia
         4. France
         5. Italy
         6. Spain
         7. Rest of Europe
8. APAC Global Hand Sanitizer Market Overview
   1. Market Size and Forecast
      1. By Value (USD Billion), 2021-2028
   2. Market Share and Forecast
      1. By Product Form
      2. By Type
      3. By Distribution Channel
      4. By End-User
      5. By Country
         1. China
         2. India
         3. Japan
         4. South Korea
         5. Rest of APAC
9. LATAM Global Hand Sanitizer Market Overview
   1. Market Size and Forecast
      1. By Value (USD Billion), 2021-2028
   2. Market Share and Forecast
      1. By Product Form
      2. By Type
      3. By Distribution Channel
      4. By End-User
      5. By Country
         1. Mexico
         2. Brazil
         3. Rest of LATAM
10. MEA Global Hand Sanitizer Market Overview
    1. Market Size and Forecast
       1. By Value (USD Billion), 2021-2028
    2. Market Share and Forecast
    3. By Product Form
    4. By Type
    5. By Distribution Channel
    6. By End-User
    7. By Country
       1. Saudi Arabia
       2. UAE
       3. South Africa
       4. Rest of MEA
11. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Market Share Analysis (2021)
    3. Competitive Benchmarking by Operating Parameters
12. Impact of COVID-19 on Global Hand Sanitizer Market
13. Company Profiles (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) *
    1. Reckitt Benckiser Group PLC
    2. Vi-Jon Inc.
    3. 3M Company
    4. Edgewell Personal Care
    5. Unilever PLC
    6. Henkel AG & Co. KGaA
    7. GOJO Industries Inc.
    8. Himalaya Global Holdings Ltd
    9. Colgate-Palmolive Company
    10. L Brands Inc.
    11. Chattem Inc.
    12. Skinvisible Inc.
    13. Medline Industries, Inc.
    14. Nice-Pak Products, Inc.
    15. Godrej Consumer Products Limited
    16. Kutol Products Company
    17. Procter and Gamble Company
    18. Ecolab
    19. DEB Group Ltd
    20. Other Prominent Players
14. Key Strategic Recommendations

List of Figures

Figure 1: Global Hand Sanitizer Market Segmentation

Figure 2: Global Hand Sanitizer Market Value Chain Analysis,

Figure 3: Company Market Share Analysis, 2021

Figure 4: Global Hand Sanitizer Market Size, By Value (USD Billion), 2018-2028

Figure 5: Global Hand Sanitizer Market Share (%), By Product Form, By Value, 2018-2028

Figure 6: Global Hand Sanitizer Market Share (%), By Type, By Value, 2018-2028

Figure 7: Global Hand Sanitizer Market Share (%), By Distribution Channel, By Value, 2018-2028

Figure 8: Global Hand Sanitizer Market Share (%), By End-User, By Value, 2018-2028

Figure 9: Global Hand Sanitizer Market Share (%), By Region, By Value, 2018-2028

Figure 10: North America Hand Sanitizer Market Size, By Value (USD Billion), 2018-2028

Figure 11: North America Hand Sanitizer Market Share (%), By Product Form, By Value, 2018-2028

Figure 12: North America Hand Sanitizer Market Share (%), By Type, By Value, 2018-2028

Figure 13: North America Hand Sanitizer Market Share (%), By Distribution Channel, By Value, 2018-2028

Figure 14: North America Hand Sanitizer Market Share (%), By End-User, By Value, 2018-2028

Figure 15: North America Hand Sanitizer Market Share (%), By Country, By Value, 2018-2028

Figure 16: Europe Hand Sanitizer Market Size, By Value (USD Billion), 2018-2028

Figure 17: Europe Hand Sanitizer Market Share (%), By Product Form, By Value, 2018-2028

Figure 18: Europe Hand Sanitizer Market Share (%), By Type, By Value, 2018-2028

Figure 19: Europe Hand Sanitizer Market Share (%), By Distribution Channel, By Value, 2018-2028

Figure 20: Europe Hand Sanitizer Market Share (%), by End-User, By Value, 2018-2028

Figure 21: Europe Hand Sanitizer Market Share (%), By Country, By Value, 2018-2028

Figure 22: Asia-Pacific Hand Sanitizer Market Size, By Value (USD Billion), 2018-2028

Figure 23: Asia-Pacific Hand Sanitizer Market Share (%), By Product Form, By Value, 2018-2028

Figure 24: Asia-Pacific Hand Sanitizer Market Share (%), By Type, By Value, 2018-2028

Figure 25: Asia-Pacific Hand Sanitizer Market Share (%), By Distribution Channel, By Value, 2018-2028

Figure 26: Asia-Pacific Hand Sanitizer Market Share (%), By End-User, By Value, 2018-2028

Figure 27: Asia-Pacific Hand Sanitizer Market Share (%), By Country, By Value, 2018-2028

Figure 28: Latin America Hand Sanitizer Market Size, By Value (USD Billion), 2018-2028

Figure 29: Latin America Hand Sanitizer Market Share (%), By Product Form, By Value, 2018-2028

Figure 30: Latin America Hand Sanitizer Market Share (%), By Type, By Value, 2018-2028

Figure 31: Latin America Hand Sanitizer Market Share (%), By Distribution Channel, By Value, 2018-2028

Figure 32: Latin America Hand Sanitizer Market Share (%), By End-User, By Value, 2018-2028

Figure 33: Latin America Hand Sanitizer Market Share (%), By Country, By Value, 2018-2028

Figure 34: Middle East & Africa Hand Sanitizer Market Size, By Value (USD Billion), 2018-2028

Figure 35: Middle East & Africa Hand Sanitizer Market Share (%), By Product Form, By Value, 2018-2028

Figure 36: Middle East & Africa Hand Sanitizer Market Share (%), By Type, By Value, 2018-2028

Figure 37: Middle East & Africa Hand Sanitizer Market Share (%), By Distribution Channel, By Value, 2018-2028

Figure 38: Middle East & Africa Hand Sanitizer Market Share (%), By End-User, By Value, 2018-2028

Figure 39: Middle East & Africa Hand Sanitizer Market Share (%), By Region, By Value, 2018-2028

List of Tables

Table 1: Global Hand Sanitizer Market Size, By Product Form, By Value, 2018-2028

Table 2: Global Hand Sanitizer Market Size, By Type, By Value (USD Billion), 2018-2028

Table 3: Global Hand Sanitizer Market Size, By Distribution Channel, By Value (USD Billion), 2018-2028

Table 4: Global Hand Sanitizer Market Size, By End-User, By Value (USD Billion), 2018-2028

Table 5: Global Hand Sanitizer Market Size, By Region, By Value (USD Billion), 2018-2028

Table 6: North America Hand Sanitizer Market Size, By Product Form, By Value (USD Billion), 2018-2028

Table 7: North America Hand Sanitizer Market Size, By Type, By Value (USD Billion), 2018-2028

Table 8: North America Hand Sanitizer Market Size, By Distribution Channel, By Value (USD Billion), 2018-2028

Table 9: North America Hand Sanitizer Market Size, By End-User, By Value (USD Billion), 2018-2028,

Table 10: Europe Hand Sanitizer Market Size, By Product Form, By Value (USD Billion), 2018-2028

Table 11: Europe Hand Sanitizer Market Size, By Type, By Value (USD Billion), 2018-2028

Table 12: Europe Hand Sanitizer Market Size, By Distribution Channel, By Value (USD Billion), 2018-2028

Table 13: Europe Hand Sanitizer Market Size, By End-User, By Value (USD Billion), 2018-2028

Table 14: the Asia-Pacific Hand Sanitizer Market Size, By Product Form, By Value (USD Billion), 2018-2028

Table 15: the Asia-Pacific Hand Sanitizer Market Size, By Type, By Value (USD Billion), 2018-2028

Table 16: the Asia-Pacific Hand Sanitizer Market Size, By Distribution Channel, By Value (USD Billion), 2018-2028

Table 17: the Asia-Pacific Hand Sanitizer Market Size, By End-User, By Value (USD Billion), 2018-2028

Table 18: Latin America Hand Sanitizer Market Size, By Product Form, By Value (USD Billion), 2018-2028

Table 19: Latin America Hand Sanitizer Market Size, By Type, By Value (USD Billion), 2018-2028

Table 20: Latin America Hand Sanitizer Market Size, By Distribution Channel, By Value (USD Billion), 2018-2028

Table 21: Latin America Hand Sanitizer Market Size, By End-User, By Value (USD Billion), 2018-2028

Table 22: The Middle-East & Africa Hand Sanitizer Market Size, By Product Form, By Value (USD Billion), 2018-2028

Table 23: The Middle-East & Africa Hand Sanitizer Market Size, By Type, By Value (USD Billion), 2018-2028

Table 24: The Middle-East & Africa Hand Sanitizer Market Size, By Distribution Channel, By Value (USD Billion), 2018-2028

Table 25: The Middle-East & Africa Hand Sanitizer Market Size, By End-User, By Value (USD Billion), 2018-2028

Table 26: Reckitt Benckiser Group PLC Financial Analysis

Table 27: Reckitt Benckiser Group PLC Business Overview

Table 28: Vi-Jon Inc. Financial Analysis

Table 29: Vi-Jon Inc. Business Overview

Table 30: 3M Company Corporation Financial Analysis

Table 31: 3M Company Corporation Business Overview

Table 32: Edgewell Personal Care Financial Analysis

Table 33: Edgewell Personal Care Business Overview

Table 34: Unilever PLC Financial Analysis

Table 35: Unilever PLC Business Overview

Table 36: Henkel AG & Co. KGaA Financial Analysis

Table 37: Henkel AG & Co. KGaA Business Overview

Table 38: GOJO Industries Inc. Financial Analysis

Table 39: GOJO Industries Inc. Business Overview

Table 40: Himalaya Global Holdings Ltd Financial Analysis

Table 41: Himalaya Global Holdings Ltd Business Overview

Table 42: Colgate-Palmolive Company Financial Analysis

Table 43: Colgate-Palmolive Company Business Overview

Table 44: L Brands Inc. Financial Analysis

Table 45: L Brands Inc. Business Overview

Table 46: Chattem Inc. Financial Analysis

Table 47: Chattem Inc. Financial Analysis

Table 48: Skinvisible Inc. Financial Analysis

Table 49: Skinvisible Inc. Business Overview

Table 50: Medline Industries, Inc. Financial Analysis

Table 51: Medline Industries, Inc. Business Overview

Table 52: Nice-Pak Products, Inc. Financial Analysis

Table 53: Nice-Pak Products, Inc. Business Overview

Table 54: Godrej Consumer Products Limited Financial Analysis

Table 55: Godrej Consumer Products Limited Business Overview

Table 56: Kutol Products Company Financial Analysis

Table 57: Kutol Products Company Business Overview

Table 58: Procter and Gamble Company Financial Analysis

Table 59: Procter and Gamble Company Business Overview

Table 60: Ecolab Financial Analysis

Table 61: Ecolab Business Overview

Table 62: DEB Group Ltd. Financial Analysis

Table 63: DEB Group Ltd. Business Overview