Report Overview

India's air purifier market is gaining traction due to rapid urbanization and industrialization, which is resulting in deteriorated air quality. In addition, the increasing prevalence of respiratory issues, soaring disposable income, and growing urban population are all boosting the market's growth.

India Air Purifier Market- Industry Trends & Forecast Report 2027

The India air purifier market was worth USD 74.8 million in 2020 and is further projected to reach USD 565.7 million by 2027, growing at a CAGR of 34.4% in the forecast period. The growing demand for air purifiers in India is attributable to rapid urbanization and industrialization, which is leading to deteriorating air quality. Furthermore, the increasing prevalence of respiratory issues, surging disposable income, and growing urban population are anticipated to drive the India air purifier market during the forecast period.

Source: BlueWeave Consulting

India Air Purifier Market- Overview

An air purifier or air cleaner is a device that is used for removing harmful pollutants and contamination from air to make it breathable. Simply put, it improves indoor air quality. Due to deteriorating air quality, air purifiers have become a necessity in today's world. Air purification can provide a number of health benefits, such as soothing asthma symptoms, eliminating unpleasant odors, and eliminating hazardous particles of Asbestos. Moreover, and breathing in clean air can extend life expectancy. India's pollution problem is getting worse by the day. 22 of the world's 30 most polluted cities are located in India, and Delhi is among the top 10 most polluted capitals, with around 54,000 pollution-related deaths in 2020 – or about one death per 500 city dwellers. Due to the current sorry state of affairs in the country, air purifiers have become essential for survival.

India Air Purifier Market Forecast and Trends

Growth Drivers

Deteriorating Air Quality Levels and Its Influence on Health

IQAir, a Swiss air quality technology company, reports that India had the third-worst air quality out of 106 countries in 2020. Increasing urbanization, industrialization, and construction activities are contributing to India's declining air quality. Air pollution can cause serious health effects, including asthma, cardiovascular risks, chronic headaches, and eye irritation. This factor is emerging as the major driving factor for the India air purifier market.

Launch of Smart Air Purifiers

Consumers' preference for smart devices with smart connectivity is expected to drive the demand for smart air purifiers during the forecast period. Smart air purifiers offer convenience, such as remote access and information about the amount of dust and pollutants in the environment. Blueair, for instance, offers smart air purifiers that can be controlled via mobile devices. Users can set the preferred time for the purifier to turn on and off, monitor the air quality in a room, and connect it to the Blueair Friend app to monitor changes in air quality.

Restraints

High Set Up Cost and Periodic Maintenance

Like air conditioners, air purifiers need a coverage area or an empty one to be set up, thereby increasing the setup cost. In addition, air purifiers need periodic filter replacements to achieve maximum efficacy, which increases their maintenance costs. Because India is a price-sensitive market, this high cost may act as a restraining factor for the air purifier market in India. Although manufacturers are launching portable and compact air purifiers to tackle the space issues, their prices are high, restricting an average Indian family from buying air purifiers.

Impact of COVID-19 on India Air Purifier Market

India's economy and humanity have been pushed into a crisis due to the COVID-19 pandemic. The high infection rate and adverse impact on public health systems forced the Indian government to enforce a nationwide lockdown, which affected air purifier manufacturing and supply channels in a negative way, affecting the market growth. However, the market is estimated to flourish in the post-COVID-19 period as lockdown restrictions are being lifted. The growing awareness among consumers regarding the efficiency of air purifiers in controlling the spread of the COVID-19 virus is playing a crucial role in driving market growth.

India Air Purifier Market - By Technology

Based on technologies, the India air purifier market is segmented into HEPA technology (high-efficiency particulate air), activated carbon technology, UV technology, negative ion, and others. Among these, the HEPA technology (High-Efficiency Particulate Air) segment accounts for the largest market share. The large surface area of HEPA filters helps remove around 99.7% of the particles having a size greater than or equal to 0.3 microns. It also offers high efficiency in filtering both small and large particles. Therefore, these air purifiers are prominently used in the industrial sector, which drives its market growth.

India Air Purifier Market - By Coverage

Based on coverage, the India air purifier market is segmented into <324 Sq. Ft., 324-538 Sq. Ft., 539-753 Sq. Ft., and >753 Sq. Ft. Among these, the <324 sq. ft. segment accounts for the largest market share. It usually falls under the category of small air purifiers suited for personal spaces and rooms up to 200 sq. ft. Therefore, this coverage is highly popular in residential spaces, mainly among families living in apartments and flats in urban cities like Delhi and Mumbai.

India Air Purifier Market - Regional Insights

Geographically, the India air purifier market is segmented into North India, South India, East India, and West India. Among these regions, North India dominates the India air purifier market. Delhi is the worst affected city by air pollution in this region. The deteriorating air quality in North India is estimated to be the result of motor vehicle emissions, dust from construction sites, garbage burning, and illegal industrial activities. Therefore, the demand for air purifiers in this region is experiencing favorable trends. As the market is expected to grow during the forecast period, manufacturers are launching new products to grab the market opportunity.

Competitive Landscape

The leading players in the India air purifier market are Philips India Ltd., Honeywell Automation India Ltd., Sharp Business Systems Private Ltd., Eureka Forbes Ltd., Panasonic India Pvt. Ltd., Blueair India Pvt. Ltd., Daikin Air Conditioning India Pvt., Kent RO Systems Ltd., Mankastu Impex Pvt. Ltd., Crusaders Technologies India Pvt. Ltd., and other prominent players.

The India Air Purifier Market is highly fragmented as well as competitive due to the presence of various global as well as local industry participants. The companies constantly launch a wide range of products with innovative features and competitive prices. They significantly focus on improving their distribution channel and spend on the advertisement to increase their product penetration and sales in the market. Furthermore, the adoption of competitive strategies, such as partnerships, mergers, acquisitions, joint ventures, etc., is also prominent in this market.

Recent Development

• In November 2021, Amazon India announced the launch of Breathe Safe Store for displaying a wide range of air purifiers and air filters brands, including Mi, Kent, Eureka, etc.
• In November 2021, The leading air purifier company, O2 Cure, introduced the REME LED portable air purifier, which protects against airborne pathogens such as Novel SARS COV2 coronavirus.

Scope of the Report

By Technology

• HEPA Technology (High-Efficiency Particulate Air)
• Activated Carbon Technology
• UV Technology
• Negative Ion
• Others

By Product

• Portable Air Purifiers
• Whole-House Air Purifiers and Cleaners
• Electrostatic Precipitators
• Smart air purifier
• Others

By Coverage

• <324 Sq. Ft.
• 324-538 Sq. Ft.
• 539-753 Sq. Ft.
• >753 Sq. Ft.

By Distribution Channel

• Online Distributors
• Offline Distributors

1. Specialty stores
2. Departmental stores
3. Direct to Consumer
4. Others

By End-User

• Residential
• Commercial
• Industrial

By Region

• North
• South
• East
• West