Report Overview

The rising beauty consciousness, influence of social media and celebrity endorsements, and increasing preference for natural and organic products are expected to drive India Skincare Market during the forecast period between 2025 and 2031.

India Skincare Market – Industry Trends & Forecast Report, 2031

India Skincare Market size was estimated at USD 8.93 billion in 2024. During the forecast period between 2025 and 2031, India Skincare Market size is projected to grow at a significant CAGR of 9.50% reaching a value of USD 16.85 billion by 2031. Prominent drivers of the market include rising beauty consciousness, increasing consumer awareness, and a growing emphasis on self-care. The market offers a diverse range of products, including cleansers, moisturizers, serums, and specialized treatments for acne, aging, and pigmentation, with a notable surge in demand for natural and organic skincare due to the preference for clean and sustainable beauty solutions. Both international and domestic brands are shaping the market, leveraging e-commerce platforms and social media influence to expand their reach, while dermatologically tested formulations with sun protection and anti-pollution properties are gaining popularity. Urban and rural consumers alike are increasingly incorporating skincare into their routines, with rising visits to spas, skin therapy centers, and dermatologists driving demand for professional skincare solutions. Additionally, anti-aging, anti-blemish, and anti-tanning products remain highly sought after, alongside a growing shift towards premium skincare over basic functional products. Evolving consumer trends further highlight the market’s expansion, as seen in Honasa Consumer Ltd’s Year-End Wrap report, which noted that Indian consumers purchased 99.2 million beauty and personal care products in 2024. Regional trends also emerged, with Goa leading in sunscreen sales, Bengaluru in dry shampoo purchases, and festive-driven spikes such as over 10,000 Mamaearth Ruby Red lipsticks sold during Chhath Puja. Furthermore, the rising demand for science-backed skincare in cities like Raipur, coupled with increased gifting trends in Gurgaon and the popularity of skincare products for traditional ceremonies in Surat, underscores the dynamic growth and evolving preferences driving India's Skincare Market forward.

Skincare – Overview

Skincare is an essential practice aimed at maintaining healthy, radiant skin by cleansing, hydrating, and protecting it from environmental damage. It involves using products like cleansers, moisturizers, serums, and treatments to address concerns such as acne, aging, and pigmentation. Sun protection is a vital component to prevent UV damage. Beyond cosmetic benefits, skincare promotes overall well-being, reflecting a commitment to self-care and health. With a wide range of products catering to various skin types, the skincare industry continues to evolve, emphasizing both beauty and holistic wellness.

India Skincare Market

Growth Drivers

Increasing Preference for Natural and Organic Products

The growing preference for natural, organic, and herbal skincare products is a key driver of the India Skincare Market. Consumers are increasingly mindful of product ingredients, opting for chemical-free, plant-based formulations that align with healthier lifestyles and environmental sustainability. Traditional ingredients like turmeric, neem, aloe vera, and saffron remain popular for their perceived safety and effectiveness. In response, skincare brands are introducing Ayurvedic and eco-friendly products, emphasizing purity and authenticity. Additionally, the rising demand for sustainable practices, including recyclable packaging and cruelty-free testing, is shaping industry trends, further fueling market growth.

Challenges

Counterfeit Products

The prevalence of counterfeit skincare products poses a significant challenge to the growth of India Skincare Market. With an increasing demand for affordable beauty solutions, the market has seen a surge in low-cost, unbranded, and counterfeit products that often contain harmful or unregulated ingredients. These substandard products not only compromise consumer safety but also undermine the reputation of authentic brands. While regulatory bodies like the Food Safety and Standards Authority of India (FSSAI) and the Drug Controller General of India (DCGI) oversee skincare safety, enforcement remains inconsistent, allowing counterfeit products to thrive. Additionally, misleading advertising and exaggerated claims further deceive consumers, particularly in segments like skin-lightening creams, which may contain hazardous substances such as hydroquinone or mercury. As awareness grows, consumers are increasingly seeking certified, dermatologically tested, and cruelty-free products. However, stronger regulatory measures and brand-led initiatives are crucial to curbing the impact of counterfeit products and ensuring consumer trust in the skincare market.

Impact of Escalating Geopolitical Tensions on India Skincare Market

Escalating geopolitical tensions could adversely affect the growth of India Skincare Market. Disruptions to global supply chains, manifested in raw material scarcity and price inflation, coupled with currency fluctuations and evolving trade policies, necessitate a paradigm shift in market strategies. Manufacturers must prioritize supply chain resilience and explore domestic sourcing to mitigate risks. While international brand imports may face headwinds, strategic local production and agile responses to shifting consumer preferences will be paramount in maintaining market momentum.

India Skincare Market

Segmental Coverage

India Skincare Market – By Category

Based on category, India Skincare Market is divided into Facial Care, Body Care, Hand Care, and other categories segments. The facial care segment holds the highest share in India Skincare Market by category. It is primarily driven by increasing awareness of skincare routines and a growing focus on facial aesthetics, particularly among urban consumers. As the most exposed part of the body, the face is prone to concerns like acne, pigmentation, aging, and sun damage, fueling demand for products such as face washes, moisturizers, anti-aging creams, serums, and sunscreens. Millennials and Gen Z, influenced by global beauty trends and social media, are key consumers investing in skincare. Additionally, the availability of specialized products for various skin types and concerns further strengthens the segment’s leadership in India's skincare market.

India Skincare Market – By Ingredient Type

By ingredient type, India Skincare Market is bifurcated into Natural/Organic and Chemical segments. The natural/organic segment holds a higher share in India Skincare Market by ingredient type. Growing consumer preference for chemical-free, botanical, and ayurvedic formulations has fueled the demand for natural skincare products. Consumers are increasingly aware of the harmful effects of synthetic ingredients and seek safer alternatives, driving brands to expand their organic offerings. Millennials and Gen Z, in particular, favor minimalist, nature-based beauty solutions. Additionally, the influence of social media and global trends has further accelerated the shift towards natural skincare. With strong market growth, both established brands and new entrants are leveraging this trend to introduce innovative organic products.

India Skincare Market – By Distribution Channel

On the basis of distribution channel, India Skincare Market is bifurcated into Offline and Online segments.  Top of FormBottom of Form

India Skincare Market – By Region

The in-depth research report on India Skincare Market covers the market in the country’s major regions: North India, South India, East India, and West India regions. North India region holds the highest share in India Skincare Market and is expected to maintain dominance during the forecast period. It is driven by higher disposable incomes, increasing skincare awareness, and the presence of major urban hubs like Delhi, Chandigarh, Jaipur, and Lucknow. Consumers in this region actively adopt skincare routines and invest in premium products, influenced by global beauty trends, digital media, and celebrity endorsements. A well-developed retail network, including organized and unorganized outlets, enhances accessibility, while e-commerce growth enables wider reach, especially in Tier 2 and Tier 3 cities. Additionally, varying climatic conditions, such as harsh winters, boost demand for specialized skincare solutions. As a result, North India remains the fastest-growing and most dominant skincare market in India.

Competitive Landscape

Major players operating in India Skincare Market include Himalaya Wellness Company, Lotus Herbals Private Limited, Honasa Consumer Limited, Nivea India Private Limited, Beiersdorf (India) Private Limited, Emami Limited, Oriflame India Private Limited, Biotique Botanical Research Private Limited, Johnson & Johnson Private Limited, Galderma India Pvt Ltd, Body Cupid Pvt Ltd, Hindustan Unilever Limited, L'Oréal India Pvt Ltd, LG Corporation (The Face Shop), Procter & Gamble Hygiene and Health Care Limited, and Pep Technologies Private Limited. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Development

• In February 2025 - Lumaè, a new skincare brand founded by siblings Gunjan and Shan Sharma, entered the market with an anti-aging night cream featuring Astaxanthin and an anti-acne serum enriched with Saffron and Ashwagandha

• In February 2025 - Bajaj Consumer Care Ltd (BCCL) acquired Vishal Personal Care Pvt Ltd, the parent company of skincare brand Banjara’s, for INR 120 crore to strengthen its presence in the natural and Ayurvedic personal care market. Banjara’s, known for herbal skincare and haircare products, has a strong retail network across South India. BCCL plans to expand the brand’s reach into Hindi-speaking markets and modern trade.

• In October 2024 - Eucerin, a global leader in dermatological skincare, entered the Indian market by launching on Nykaa, a leading beauty platform. The debut included its Anti-Pigment range for hyperpigmentation and the Sun Protection line for advanced UV defense.

Scope of the Report

By Category

• Facial Care

• Body Care

• Hand Care

• Others

By Ingredient Type

• Natural/Organic

• Chemical

By Distribution Channel

• Offline

• Online

By Region

• North India

• South India

• East India

• West India