Report Overview

India Anti-Counterfeit Packaging Market – Industry Trends & Forecast Report, 2030

India Anti-Counterfeit Packaging Market size was estimated at USD 10.94 billion in 2023. During the forecast period between 2024 and 2030, India Anti-Counterfeit Packaging Market size is projected to grow at a CAGR of 11.7% reaching a value of USD 29.8 billion by 2030. Prominent drivers of the market include the rising need to combat counterfeit products, which is becoming increasingly critical across various industries, including consumer electronics and food and beverage. Anti-counterfeiting technologies, which utilize unique markers inseparably attached to products, provide essential tools to verify the authenticity of goods. The growth of the packaging industry is expected to further drive market expansion. Additionally, the surge in e-commerce and the increasing emphasis on brand protection are expected to create significant opportunities for anti-counterfeit packaging providers. The market is also expected to grow due to stringent regulations aimed at eliminating counterfeit products and continuous technological advancements in anti-counterfeit solutions.

Anti-Counterfeit Packaging – Overview

Anti-counterfeit packaging refers to packaging solutions designed to prevent the production and distribution of counterfeit goods. These packaging systems typically incorporate various technologies, such as holograms, QR codes, RFID tags, and tamper-evident seals, to verify the authenticity of a product and protect it from being copied or altered. The primary goal of anti-counterfeit packaging is to safeguard brands and consumers by ensuring that the product is genuine and has not been tampered with, thereby maintaining product integrity, and reducing the risk of fraud.

India Anti-Counterfeit Packaging Market

Growth Drivers

Anti-Counterfeit Technologies

Advancements in anti-counterfeit technologies, such as RFID tags, QR codes, and holographic labels, are significantly boosting the growth of India Anti-Counterfeit Packaging Market. The integration of these sophisticated technologies, alongside tamper-evident seals and nanotechnologies, exemplifies a comprehensive "Phygital" approach that combines physical and digital security measures. Technological evolution enhances product traceability and authenticity verification, crucial for addressing the pervasive issue of counterfeit goods, which are estimated to cost between USD 1.7 trillion and USD 4.5 trillion annually. In India, this blend of advanced anti-counterfeit solutions not only protects consumers but also fortifies the supply chain, driving substantial growth of India Anti-Counterfeit Packaging Market. The commitment of both government and industry to adopting these innovative technologies is essential in building a secure and resilient packaging ecosystem.

Challenges

High Costs associated with Anti-Counterfeit Packaging

Excessive costs associated with anti-counterfeit packaging could significantly restrain the growth of India Anti-Counterfeit Packaging Market. The sophisticated technologies and materials required for effective anti-counterfeit solutions result in elevated production and implementation expenses. The financial burden can deter small and medium-sized enterprises from adopting advanced packaging solutions, limiting market expansion. Additionally, the inflated costs may impact overall market affordability, constraining the rate of widespread adoption. Consequently, the financial challenges related to anti-counterfeit packaging technologies remain a key obstacle to the growth of India Anti-Counterfeit Packaging Market.

Impact of Escalating Geopolitical Tensions on India Anti-Counterfeit Packaging Market

Escalating geopolitical tensions among countries across regions could have a significant impact on the growth of India Anti-Counterfeit Packaging Market. Such tensions often lead to increased trade barriers, tariffs, and regulatory changes, which can disrupt supply chains and increase costs for anti-counterfeit packaging materials and technologies. This disruption may result in delays and uncertainties in the procurement and distribution of essential packaging components, impacting market stability. Additionally, heightened geopolitical conflicts can lead to shifts in global trade dynamics, affecting the availability of advanced packaging solutions and their affordability. As a result, businesses may face challenges in implementing effective anti-counterfeit measures, potentially stunting market growth and innovation within the sector.

India Anti-Counterfeit Packaging Market

Segmental Coverage

India Anti-Counterfeit Packaging Market – By Technology

By technology, India Anti-Counterfeit Packaging Market is divided into Mass Encoding, Barcodes, RFID, Holograms, and Taggants segments. The RFID (Radio-Frequency Identification) segment holds the highest share in India Anti-Counterfeit Packaging Market by technology and is expected to maintain its dominance during the forecast period. RFID technology embeds a microchip beneath a product's label, enabling the tracking and authentication of its movement to ensure security. This technology is extensively employed in the food, beverage, and pharmaceutical industries to combat the distribution of counterfeit products, including FMCG items, foodstuffs, vaccines, and medications. Consequently, the RFID segment is experiencing rapid growth. The medical sector particularly relies on anti-counterfeit technologies to keep accurate records of medicinal products and safeguard them against counterfeiting.

India Anti-Counterfeit Packaging Market – By Feature Type

Based on feature type, India Anti-Counterfeit Packaging Market is bifurcated into Overt Features and Covert Features segments. The overt features segment holds a higher share in India Anti-Counterfeit Packaging Market by feature type, due to their transparent features that enhance product authentication and inform end-users. As consumer awareness and concerns about product quality grow, these technologies are expected to drive significant industry expansion during the forecast period.

India Anti-Counterfeit Packaging Market – By Application

On the basis of application, India Anti-Counterfeit Packaging Market is divided into Pharmaceutical, Food & Beverages, Apparel & Footwear, Automotive, Personal Care, Electrical & Electronics, and Luxury Goods segments. The pharmaceutical segment holds the highest share in India Anti-Counterfeit Packaging Market by application, due to its critical need for product authenticity and consumer safety. With rising concerns over counterfeit drugs that pose serious health risks, the pharmaceutical industry has increasingly adopted advanced packaging solutions like RFID tags, QR codes, and holographic labels. These technologies enhance traceability and verification, ensuring that drugs are genuine from manufacturing to end use. Stringent regulatory requirements and the need to protect public health further drive the demand for secure packaging solutions in this sector. Consequently, pharmaceutical companies are leading the market in implementing robust anti-counterfeit measures, reinforcing their commitment to safeguarding consumer trust and product integrity.

India Anti-Counterfeit Packaging Market – By Region

The in-depth research report on India Anti-Counterfeit Packaging Market covers the market in the country’s major regions: North India, South India, East India, and West India regions.

Competitive Landscape

Major players operating in India Anti-Counterfeit Packaging Market include Avery Dennison Corporation, CCL Industries Inc, 3M, Jupiter Laminators, SATO Holdings Corporation, Zebra Technologies, AAPL Solutions, Holostik, Any Graphics Private Limited, and SML Group. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In July 2023 - Holostik India unveiled Optashield, a cutting-edge anti-counterfeiting technology designed to combat the growing issue of counterfeit products.

Scope of the Report

By Technology

• Mass Encoding

• Barcodes

• RFID (Radio-Frequency Identification)

• Holograms

• Taggants

By Feature Type

• Overt Features

• Covert Features

By Application

• Pharmaceutical

• Food & Beverages

• Apparel & Footwear

• Automotive

• Personal Care

• Electrical & Electronics

• Luxury Goods

By Region

• North India

• South India

• East India

• West India

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. India Anti-Counterfeit Packaging Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Rising consumer awareness
         2. Increasing government regulations
         3. Advancements in anti-counterfeit technologies, such as RFID tags, QR codes, and holographic labels
         4. Rapid growth of e-commerce
      2. Restraints
         1. High costs associated with anti-counterfeit packaging
         2. Lack of standardization in anti-counterfeit technologies
         3. Limited consumer understanding
      3. Opportunities
         1. Growing demand for luxury goods
         2. Increasing focus on pharmaceutical counterfeiting
         3. Potential for innovative packaging solutions
      4. Challenges
         1. Complex supply chains in India
         2. Limited enforcement of anti-counterfeit regulations
         3. Lack of consumer trust
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. India Anti-Counterfeit Packaging Market: Pricing Analysis
5. India Anti-Counterfeit Packaging Market: Marketing Strategies
6. India Anti-Counterfeit Packaging Market Overview
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Technology
         1. Mass Encoding
         2. Barcodes
         3. RFID (Radio-Frequency Identification)
         4.  Holograms
         5. Taggants
         6. Others
      2. By Feature Type
         1. Overt Features
         2. Covert Features
      3. By Application
         1. Pharmaceutical
         2. Food & Beverages
         3. Apparel & Footwear
         4. Automotive
         5. Personal Care
         6. Electrical & Electronics
         7. Luxury Goods
      4. By Region
         1. North India
         2. South India
         3. East India
         4. West India
7. North India Anti-Counterfeit Packaging Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Technology
      2. By Feature Type
      3. By Application
8. South India Anti-Counterfeit Packaging Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Technology
      2. By Feature Type
      3. By Application
9. East India Anti-Counterfeit Packaging Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Technology
      2. By Feature Type
      3. By Application
10. West India Anti-Counterfeit Packaging Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Billion)
    2. Market Share & Forecast
       1. By Technology
       2. By Feature Type
       3. By Application
11. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. India Anti-Counterfeit Packaging Company Market Share Analysis, 2023
    3. Competitive Benchmarking, By Operation Channel Parameters
    4. Key Strategic Development (Mergers, Acquisitions, Partnerships, etc.)
12. Impact of Escalating Geopolitical Tensions on India Anti-Counterfeit Packaging Market
13. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
    1. Avery Dennison Corporation
    2. CCL Industries Inc
    3.  3M
    4. Jupiter Laminators
    5. SATO Holdings Corporation
    6. Zebra Technologies
    7. AAPL Solutions
    8. Holostik
    9. Any Graphics Private Limited.
    10. SML Group
    11. Other Prominent Players
14. Key Strategic Recommendations
15. Research Methodology
    1. Qualitative Research
       1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
       1. Secondary Research
       2. Primary Research
    4. Breakdown of Primary Research Respondents, By Region
    5. Assumption & Limitation

*Financial information of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

Figure 1       India Anti-Counterfeit Packaging Market Segmentation

Figure 2       India Anti-Counterfeit Packaging Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2023

Figure 4       India Anti-Counterfeit Packaging Market Size, By Value (USD Billion), 2019–2030

Figure 5       India Anti-Counterfeit Packaging Market Share, By Technology, By Value (USD Billion) 2019–2030

Figure 6       India Anti-Counterfeit Packaging Market Share, By Feature Type, By Value (USD Billion) 2019–2030

Figure 7       India Anti-Counterfeit Packaging Market Share, By Application, By Value (USD Billion) 2019–2030

Figure 8       India Anti-Counterfeit Packaging Market Share, By Region, By Value (USD Billion) 2019–2030

Figure 9       North India Anti-Counterfeit Packaging Market Size, By Value (USD Billion), 2019–2030

Figure 10     North India Anti-Counterfeit Packaging Market Share, By Technology, By Value (USD Billion) 2019–2030

Figure 11     North India Anti-Counterfeit Packaging Market Share, By Feature Type, By Value (USD Billion) 2019–2030

Figure 12     North India Anti-Counterfeit Packaging Market Share, By Application, By Value (USD Billion) 2019–2030

Figure 13     South India Anti-Counterfeit Packaging Market Size, By Value (USD Billion), 2019–2030

Figure 14     South India Anti-Counterfeit Packaging Market Share, By Technology, By Value (USD Billion) 2019–2030

Figure 15     South India Anti-Counterfeit Packaging Market Share, By Feature Type, By Value (USD Billion) 2019–2030

Figure 16     South India Anti-Counterfeit Packaging Market Share, By Application, By Value (USD Billion) 2019–2030

Figure 17     East India Anti-Counterfeit Packaging Market Size, By Value (USD Billion), 2019–2030

Figure 18     East India Anti-Counterfeit Packaging Market Share, By Technology, By Value (USD Billion) 2019–2030

Figure 19     East India Anti-Counterfeit Packaging Market Share, By Feature Type, By Value (USD Billion) 2019–2030

Figure 20     East India Anti-Counterfeit Packaging Market Share, By Application, By Value (USD Billion) 2019–2030

Figure 21     West India Anti-Counterfeit Packaging Market Size, By Value (USD Billion), 2019–2030

Figure 22     West India Anti-Counterfeit Packaging Market Share, By Technology, By Value (USD Billion) 2019–2030

Figure 23     West India Anti-Counterfeit Packaging Market Share, By Feature Type, By Value (USD Billion) 2019–2030

Figure 24     West India Anti-Counterfeit Packaging Market Share, By Application, By Value (USD Billion) 2019–2030

List of Tables      

Table 1        India Anti-Counterfeit Packaging Market Size, By Value (USD Billion), 2019–2030

Table 2        India Anti-Counterfeit Packaging Market Share, By Technology, By Value (USD Billion) 2019–2030

Table 3        India Anti-Counterfeit Packaging Market Share, By Feature Type, By Value (USD Billion) 2019–2030

Table 4        India Anti-Counterfeit Packaging Market Share, By Application, By Value (USD Billion) 2019–2030

Table 5        India Anti-Counterfeit Packaging Market Share, By Region, By Value (USD Billion) 2019–2030

Table 6        North India Anti-Counterfeit Packaging Market Size, By Value (USD Billion), 2019–2030

Table 7        North India Anti-Counterfeit Packaging Market Share, By Technology, By Value (USD Billion) 2019–2030

Table 8        North India Anti-Counterfeit Packaging Market Share, By Feature Type, By Value (USD Billion) 2019–2030

Table 9        North India Anti-Counterfeit Packaging Market Share, By Application, By Value (USD Billion) 2019–2030

Table 10      South India Anti-Counterfeit Packaging Market Size, By Value (USD Billion), 2019–2030

Table 11      South India Anti-Counterfeit Packaging Market Share, By Technology, By Value (USD Billion) 2019–2030

Table 12      South India Anti-Counterfeit Packaging Market Share, By Feature Type, By Value (USD Billion) 2019–2030

Table 13      South India Anti-Counterfeit Packaging Market Share, By Application, By Value (USD Billion) 2019–2030

Table 14      East India Anti-Counterfeit Packaging Market Size, By Value (USD Billion), 2019–2030

Table 15      East India Anti-Counterfeit Packaging Market Share, By Technology, By Value (USD Billion) 2019–2030

Table 16      East India Anti-Counterfeit Packaging Market Share, By Feature Type, By Value (USD Billion) 2019–2030

Table 17      East India Anti-Counterfeit Packaging Market Share, By Application, By Value (USD Billion) 2019–2030

Table 18      West India Anti-Counterfeit Packaging Market Size, By Value (USD Billion), 2019–2030

Table 19      West India Anti-Counterfeit Packaging Market Share, By Technology, By Value (USD Billion) 2019–2030

Table 20      West India Anti-Counterfeit Packaging Market Share, By Feature Type, By Value (USD Billion) 2019–2030

Table 21      West India Anti-Counterfeit Packaging Market Share, By Application, By Value (USD Billion) 2019–2030

Table 22      Avery Dennison Corporation Company Overview

Table 23      Avery Dennison Corporation Financial Overview

Table 24      CCL Industries Inc Company Overview

Table 25      CCL Industries Inc Financial Overview

Table 26      3M Company Overview

Table 27      3M Financial Overview

Table 28      Jupiter Laminators Company Overview

Table 29      Jupiter Laminators Financial Overview

Table 30      SATO Holdings Corporation Company Overview

Table 31      SATO Holdings Corporation Financial Overview

Table 32      Zebra Technologies Company Overview

Table 33      Zebra Technologies Financial Overview

Table 34      AAPL Solutions Company Overview

Table 35      AAPL Solutions Financial Overview

Table 36      Holostik Company Overview

Table 37      Holostik Financial Overview

Table 38      Any Graphics Private Limited. Company Overview

Table 39      Any Graphics Private Limited. Financial Overview

Table 40      SML Group Company Overview

Table 41      SML Group Financial Overview