Report Overview

India Cosmetics Market - Industry Trends & Forecast Report, 2029

India cosmetics market size is projected to grow at a CAGR of 5.8% during the forecast period between 2023 and 2029. A major growth factor for India cosmetics market is increasing people's purchasing power due to rising disposable income. Another important factor that is forecast to propel the cosmetics market is the emergence of online retail and rising youth preference for skin care and other grooming products. A huge demand for cosmetics products is also being driven by growing consumer awareness of and preference for purchasing advanced skin care products that not only make them look beautiful but also improve their skin type. The growing demand for herbal cosmetics among Indian consumers is also providing manufacturers with significant room for expansion. India is one of the world's top consumers of cosmetic products due to rising awareness of body aesthetics, particularly among women.

India Cosmetics Market - Overview

Any product used to maintain, enhance, or modify the appearance of the skin, hair, nails, or teeth is referred to as a "cosmetic." Cosmetics include grooming products like soap, shampoo, shaving cream, and deodorant as well as beauty products like makeup, perfume, skin cream, and nail polish. Oral care, skin care, sun care, hair care, decorative cosmetics, body care, and perfumes are the specific seven categories of cosmetics and personal care products. Cosmetics are divided into "perfume and eau de cologne," which includes fragrance; "makeup cosmetics," consists of foundation creams, lipsticks, and eye makeup; "skin care cosmetics," covers facial cream, skin lotion, skin milk, and cleansing cream; "hair care products," comprises hair dye, shampoo, and hair treatment; and "other cosmetics," include nail polish and others.

Growth Drivers

Propensity for Vegan and Cruelty-Free Cosmetics

The vegan (no animal ingredients at all), vegetarian (no by-products of animal slaughter), and cruelty-free (no animal testing) beauty markets have boomed in recent years both internationally and in India. The existing Drugs and Cosmetics Rules, 1945 were updated with the new rule "148-C. prohibition of testing of cosmetics on animals, such that no person shall use any animal for testing of cosmetics" when the Ministry of Health & Family of India published the cosmetic testing ban in May 2014. Indian consumers are paying closer attention to not only what shade of lipstick best suits them but also how the lipstick is applied due to the country's advancement of vegan products. International manufacturers of vegan cosmetics are entering the Indian market, increasing the potential for the same in the nation.

Color cosmetics gaining more popularity

Color cosmetics are one of the markets in India that are expanding the fastest due to the increase in the adoption of western culture. The penetration of color cosmetics products in the Indian market is rising as the esthetic appeal among the younger generation rises. According to estimates, India is one of the Asian nations with the fastest rate of growth for color cosmetics. Due to the growing demand for organic color cosmetics among significant segments of Indian society, Indian companies are entering this market segment. Indian businesses have created a variety of makeup essentials tailored specifically for Indian skin tones and textures, like Ruby's Organics. Their products go beyond makeup to provide extra value-added skincare, and the range of color cosmetics includes lipsticks, eye pencils, and blush, which in turn increases the sales of color cosmetics in the nation. Their products are infused with bioactive oils, butter, and natural clays.

India Cosmetics Market

Segmental Coverage

India Cosmetics Market - By Category

India cosmetics market is divided into Skin Care, Hair Care, Makeup, Fragrances, and Others. In 2021, the skin care segment held a significant market share. Due to their wide range of options, skincare cosmetics, such as face creams, powders, and sunscreen lotions are increasingly popular. It is the main factor having a significant impact on market share. The accessibility of skin care products with active ingredients that have curative and nurturing properties also contributed to the market's expansion.

The hair care segment, on the other hand, is expected to grow at a significant CAGR from 2023 to 2029. One of the major factors driving the growth is the significant rise in fashion trends of changing hair colors with proper hair cosmetics around the world. As a result, the ease of application of hair color cosmetics is expected to increase significantly in the coming years. Significant increase in hair loss and scalp-related issues among people worldwide is expected to contribute to the rising demand for hair care products during the forecast period.

India Cosmetics Market - By Packaging Type

On basis of the packaging type, India cosmetics market is divided into Bottles and Jars, Tubes, Containers, Pumps & Dispensers, Sticks, Aerosol Cans, Pouches, Blisters, and Strip Packs segments.

India Cosmetics Market – By Gender

On basis of gender, India cosmetics market is split into Male and Female segments. Women's products among them made up a higher market share in 2021. One of the primary factors that significantly influenced the largest market share was the significant trend among women toward skincare and cosmetics products for makeup and hair. As women generally spend more money on cosmetics and beauty products than men do, the female segment holds a higher market share in India cosmetics market. As a result, a sizeable portion of women worldwide use various cosmetics products, such as skin and hair products made from natural ingredients, which further contributes to the segment's a higher market share.

India Cosmetics Market - By Distribution Channel

India cosmetics market is divided into Specialty Stores, Hypermarkets/Supermarkets, Online Channels, and Others. Customers' strong preference for offline retail stores for cosmetics products is a key factor that has contributed to the segment's dominance. The easy availability of cosmetics and personal care products in brick-and-mortar retail stores, such as department stores, specialty-multi retailers, and salons and spas, supported revenue growth in the offline channel segment. The online segment is expected to grow at a significant CAGR during the forecast period. The expanding e-commerce industry in emerging economies is a major factor driving market growth. Online cosmetics product browsing, and shopping are gaining traction in India.

Competitive Landscape

Competition in India cosmetics market is intense. Major companies in the market include L'Oréal, The Estée Lauder Companies, Colorbar Cosmetics Pvt Ltd​, Natura &Co, Lotus Herbals Pvt Ltd, Unilever Limited​, Revlon Inc, Vaseline, Lakme, Unicharm, and Amway India Enterprises. The key strategies used by these market leaders are new product launches, mergers & acquisitions, and alliances. To grow their market share, these companies are also focusing on investing in innovations, collaborations, and expansions.

Recent Development

• In 2021 - Colorbar launched customizable makeup palette in India with 12 custom designed cases and a selection of eyeshadow, blushers, and highlighters to choose from.

• In 2021 - Bloomers launched an indie brand, Colours Cosmetics that serves the customers through local pharmacies and marts. The brand aims to offer a wide range of products encompassing everything from foundations to lipsticks and to bust the misconception that drug store makeup is low in price and inferior in quality.

Scope of the Report

By Category

• Skin Care

• Hair Care

• Make Up

• Fragrances

• Others

By Packaging Type

• Bottles and Jars

• Tubes

• Containers

• Pumps & Dispensers

• Sticks

• Aerosol Cans

• Pouches

• Blisters

• Strip Packs

By Gender

• Male

• Female

By Distribution Channel

• Specialty Stores

• Hypermarkets/Supermarkets

• Online Channels

• Others

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. India Cosmetics Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Growing awareness about skincare routine
         2. Increasing disposable income
         3. Growing consciousness about external beauty
      2. Restraints
         1. Side-effects related to regular usage of cosmetics
      3. Opportunities
         1. Innovative branding of product & advertising strategies
         2. Convenient and innovative packaging designing
      4. Challenges
         1. Supply chain disruptions post COVID-19 pandemic
   3. Technological Advancement/Recent Development
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. India Cosmetics Market Overview
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Category
         1. Skin Care
         2. Hair Care
         3. Make Up
         4. Fragrances
         5. Others
      2. By Packaging Type
         1. Bottles and Jars
         2. Tubes
         3. Containers
         4. Pumps & Dispensers
         5. Sticks
         6. Aerosol Cans
         7. Pouches
         8. Blisters
         9. Strip Packs
      3. By Gender
         1. Male
         2. Female
      4. By Distribution Channel
         1. Specialty Stores
         2. Hypermarkets/Supermarkets
         3. Online Channels
         4. Others

5. Competitive Landscape
   1. List of Key Players and Their Range
   2. India Cosmetics Company Market Share Analysis, 2022
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, and others)
6. Impact of Covid-19 on India Cosmetics Market
7. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook)
   1. L'Oréal
   2. The Estée Lauder Companies
   3. Colorbar Cosmetics Pvt Ltd​
   4. Natura &Co
   5. Lotus Herbals Pvt Ltd
   6. Unilever Limited​
   7. Revlon Inc
   8. Vaseline
   9. Lakme
   10. Unicharm
   11. Amway India Enterprises
   12. Other Prominent Players
8. Key Strategic Recommendations
9. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
   4. Breakdown of Primary Research Respondents, By Region
   5. Assumption & Limitation

List of Figures

Figure 1        India Cosmetics Market Segmentation                                                      

Figure 2        India Cosmetics Market Value Chain Analysis                                                      

Figure 3        Company Market Share Analysis, 2022                                                     

Figure 4        India Cosmetics Market Size, By Value (USD Million), 2019–2029                                                         

Figure 5        India Cosmetics Market Share, By Category, By Value, 2019–2029                                                       

Figure 6        India Cosmetics Market Share, By Packaging Type, By Value, 2019–2029                                                       

Figure 7        India Cosmetics Market Share, By Gender, By Value, 2019–2029                                                         

Figure 8        India Cosmetics Market Share, By Distribution Channel, By Value, 2019–2029 

List of Tables                                                          

Table 1         India Cosmetics Market Size, By Category, By Value, 2019–2029

Table 2         India Cosmetics Market Size, By Packaging Type, By Value, 2019–2029

Table 3         India Cosmetics Market Size, By Gender, By Value, 2019–2029

Table 4         India Cosmetics Market Size, By Distribution Channel, By Value, 2019–2029

Table 5         L'Oréal Company Overview

Table 6         L'Oréal Financial Overview

Table 7         The Estée Lauder Companies Company Overview

Table 8         The Estée Lauder Companies Financial Overview

Table 9         Colorbar Cosmetics Pvt Ltd​ Company Overview

Table 10        Colorbar Cosmetics Pvt Ltd​ Financial Overview

Table 11        Natura &Co Company Overview

Table 12        Natura &Co Financial Overview

Table 13        Lotus Herbals Pvt Ltd Company Overview

Table 14        Lotus Herbals Pvt Ltd Financial Overview

Table 15        Unilever Limited​ Company Overview

Table 16        Unilever Limited​ Financial Overview

Table 17        Revlon Inc Company Overview

Table 18        Revlon Inc Financial Overview

Table 19        Vaseline Company Overview

Table 20        Vaseline Financial Overview

Table 21        Lakme Company Overview

Table 22        Lakme Financial Overview

Table 23        Unicharm Company Overview

Table 24        Unicharm Financial Overview

Table 25        Amway India Enterprises Company Overview

Table 26        Amway India Enterprises Financial Overview