Report Overview

India Hair Care and Styling Products Market - Industry Trends & Forecast Report, 2029

India hair care and styling products market size is expected to grow at a CAGR of 6.25% during the forecast period between 2023 and 2029. Major growth drivers for the India hair care and styling products market include an increasing focus on personal grooming and appearance among Indian consumers. As disposable incomes rise and lifestyles evolve, there is a growing willingness to spend on hair care products to achieve desired hairstyles and maintain healthy hair. The market offers a wide range of hair care and styling products, including shampoos, conditioners, hair oils, hair serums, hair sprays, gels, and styling creams. Both domestic and international brands compete in this space, offering diverse product portfolios to cater to the varied needs and preferences of Indian consumers. India's cultural diversity and the importance of hair in traditional practices and rituals have also contributed to the growth of the hair care market. Ayurvedic and herbal-based hair care products have gained popularity, with consumers seeking natural and chemical-free alternatives. E-commerce platforms and the increasing penetration of smartphones have played a pivotal role in driving the accessibility and availability of hair care products across India. Online platforms provide a convenient and wide-ranging selection of products, making it easier for consumers to explore and purchase hair care and styling items. Hence, such factors are expected to boost the expansion of India hair care and styling products market.

India Hair Care and Styling Products Market – Overview

The India hair care and styling products market refers to the industry in India that encompasses the production, distribution, and sale of various products designed for hair care and styling purposes. It includes a wide range of products, such as shampoos, conditioners, hair oils, hair serums, hair sprays, gels, and styling creams. This market focuses on catering to the needs and preferences of Indian consumers who seek products to maintain healthy hair, achieve desired hairstyles, and enhance their overall appearance. It encompasses both domestic and international brands that offer diverse product portfolios to meet the varied requirements of Indian consumers. The India hair care and styling products market presents opportunities for companies to innovate, position their brands effectively, and cater to the specific needs of different regions and consumer segments. The market is characterized by competition, price sensitivity, and the need to address challenges such as counterfeit products. However, with the rising demand for hair care and styling products, the market is expected to continue growing in the future.

India Hair Care and Styling Products Market

Growth Drivers

Increasing Awareness about Personal Grooming and Hair Care among Indian Consumers

The India hair care and styling products market is witnessing significant growth due to the increasing awareness about personal grooming and hair care among Indian consumers. With evolving lifestyles and rising disposable incomes, individuals in India are placing greater importance on their appearance, including hair health and styling. This growing consciousness about personal grooming has led to a surge in demand for a wide range of hair care and styling products, such as shampoos, conditioners, hair oils, and styling creams. Manufacturers and brands are capitalizing on this trend by offering innovative products that cater to the specific needs and preferences of Indian consumers, driving the growth of the market in the country.

Restraints

Price Sensitivity

Price sensitivity poses a significant restraint on the India hair care and styling products market. Indian consumers are highly price-conscious and often prioritize affordability when making purchasing decisions. With a large population and diverse economic backgrounds, there is a wide range of income levels in India. As a result, consumers tend to be more price-sensitive and look for value-for-money products in the hair care and styling segment. This creates a challenge for manufacturers and brands to offer products at competitive prices without compromising on quality. To overcome this restraint, companies often introduce cost-effective variants or smaller-sized packaging options to cater to price-sensitive consumers and expand their customer base in the Indian market.

Impact of COVID-19 on India Hair Care and Styling Products Market

COVID-19 pandemic adversely affected the India hair care and styling products market. With the imposition of lockdowns and restrictions, consumer priorities shifted, and the demand for non-essential products, including hair care and styling products, declined. The closure of salons and reduced social gatherings further reduced the need for such products. Supply chain disruptions and economic uncertainties affected the overall market growth. However, as restrictions eased and people adapted to the new normal, there was a gradual recovery in the market. The increased focus on personal grooming, online sales channels, and the introduction of hygiene-focused products have helped revive the India hair care and styling products market to some extent.

India Hair Care and Styling Products Market

Segmental Coverage

India Hair Care and Styling Products Market – By Product

By product, the India hair care and styling products market is divided into Hair Colorants, Hair Sprays, Conditioners, Styling Gels, Hair Oils, and Shampoos segments. The shampoos segment holds the highest share in the India hair care and styling products market. The shampoo is a necessity for hair hygiene and is used by a considerable proportion of the population on a regular basis. The diverse range of shampoos available, catering to different hair types and concerns, appeals to a wide consumer base. Also, the increasing awareness of hair health and the desire for clean and well-maintained hair drive the demand for shampoos. Notably, the presence of both mass-market and premium shampoo brands, offering varied price points, contributes to the segment's dominance in the market.

India Hair Care and Styling Products Market – By Distribution Channel

Based on distribution channel, the India hair care and styling products market is divided into Hypermarkets/Supermarkets, Specialty Stores, Online Retail Stores, and Pharmacies/Health Stores segments. The online retail stores segment is expected to hold the highest market share during the forecast period. The popularity of e-commerce platforms for beauty and personal care products is on the rise in India, driven by the convenience and efficient services they offer. With busy lifestyles and urbanization, consumers are increasingly turning to online marketplaces, such as Flipkart, Amazon, Myntra, Nykaa, and Meesho, to fulfil their product needs. These platforms provide a wide array of choices, allowing consumers to explore diverse options and even access foreign and luxury products. Attractive discounts and offers like buy-one-get-one promotions attract consumers to these e-commerce sites. Catering to the growing demand, these platforms are expanding their partnerships with varied brands and diversifying their product portfolios.

Competitive Landscape

Major players operating in the India hair care and styling products market include Procter & Gamble Company, Unilever PLC, L'Oréal S.A., Marico Limited, Dabur India Ltd, Johnson & Johnson Services, Inc., Henkel AG & Co. KGaA, Natura & Co, Emmbros Overseas Pvt Ltd., Beacon Bio Life Sciences Private Limited, and AVA Group (Medimix). To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Product

• Hair Colorants

• Hair Sprays

• Conditioners

• Styling Gels

• Hair Oils

• Shampoos

By Distribution Channel

• Hypermarkets/Supermarkets

• Specialty Stores

• Online Retail Stores

• Pharmacies/Health Stores

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3.  India Hair Care and Styling Products Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Increasing awareness about personal grooming and hair care among Indian consumers
         2. Changing lifestyles, urbanization, and the influence of western culture
         3. Rising Disposable Income
      2. Restraints
         1. Price Sensitivity
         2. The market is plagued by counterfeit hair care and styling products
         3. Lack of Awareness in Rural Areas
      3. Opportunities
         1. Innovation and Product Development
         2. The rising preference for natural and organic products among consumers
         3. Increasing Men's Grooming Market
      4. Challenges
         1. Changing Consumer Preferences
         2. Brand Differentiation
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. India Hair Care and Styling Products Market Overview
   1. Market Size & Forecast by Value, 2019–2029
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Product
         1. Hair Colorants
         2. Hair Sprays
         3. Conditioners
         4. Styling Gels
         5. Hair Oils
         6. Shampoos
      2. By Distribution Channel
         1. Hypermarkets/Supermarkets
         2. Specialty Stores
         3. Online Retail Stores
         4. Pharmacies/Health Stores
         5. Others
5. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. India Hair Care and Styling Products Company Market Share Analysis, 2022
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Development (Mergers, Acquisitions, Partnerships, etc.)
6. Impact of Covid-19 on India Hair Care and Styling Products Market
7. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook and SWOT Analysis)
   1. Procter & Gamble Company
   2. Unilever PLC
   3. L'Oréal S.A.
   4. Marico Limited
   5. Dabur India Ltd
   6. Johnson & Johnson Services, Inc.
   7. Henkel AG & Co. KGaA
   8. Natura & Co
   9. Emmbros Overseas Pvt Ltd.
   10. Beacon Bio Life Sciences Private Limited
   11. AVA Group (Medimix)
   12. Other prominent players
8. Key Strategic Recommendations
9. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
   4. Breakdown of Primary Research Respondents, By Region
   5. Assumption & Limitation

*Financial information in case of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

Lists of Figures

Figure 1     India Hair Care and Styling Products Market Segmentation

Figure 2     India Hair Care and Styling Products Market Value Chain Analysis

Figure 3     Company Market Share Analysis, 2022

Figure 4     India Hair Care and Styling Products Market Size, By Value (USD Billion), 2019–2029

Figure 5     India Hair Care and Styling Products Market Share, By Product, By Value, 2019–2029

Figure 6     India Hair Care and Styling Products Market Share, By Distribution Channel, By Value, 2019–2029

List of Tables

Table 1    India Hair Care and Styling Products Market Size, By Product, By Value, 2019–2029

Table 2    India Hair Care and Styling Products Market Size, By Distribution Channel, By Value, 2019–2029

Table 3    Procter & Gamble Company Overview

Table 4    Procter & Gamble Company Financial Overview

Table 5    Unilever PLC Company Overview

Table 6    Unilever PLC Financial Overview

Table 7    L'Oréal S.A. Company Overview

Table 8    L'Oréal S.A. Financial Overview

Table 9    Marico Limited Company Overview

Table 10  Marico Limited Financial Overview

Table 11  Dabur India Ltd Company Overview

Table 12  Dabur India Ltd Financial Overview

Table 13  Johnson & Johnson Services, Inc. Company Overview

Table 14  Johnson & Johnson Services, Inc. Financial Overview

Table 15  Henkel AG & Co. KGaA Company Overview

Table 16  Henkel AG & Co. KGaA Financial Overview

Table 17  Natura & Co Company Overview

Table 18  Natura & Co Financial Overview

Table 19  Emmbros Overseas Pvt Ltd. Company Overview

Table 20  Emmbros Overseas Pvt Ltd. Financial Overview

Table 21  Beacon Bio Life Sciences Private Limited Company Overview

Table 22  Beacon Bio Life Sciences Private Limited Financial Overview

Table 23  AVA Group (Medimix) Company Overview

Table 24  AVA Group (Medimix) Financial Overview