Report Overview

An increasing number of salons and spas providing easier access to professional waxing services and western cultural and media influences elevating smooth, hair-free skin as a beauty ideal among growing young workforce are expected to drive India Hair Removal Wax Market during the forecast period between 2024 and 2030.

India Hair Removal Wax Market – Industry Trends & Forecast Report, 2030

India Hair Removal Wax Market size was estimated at USD 801.19 million in 2023. During the forecast period between 2024 and 2030, India Hair Removal Wax Market size is projected to grow at a CAGR of 9.9% reaching a value of USD 1,408.42 million by 2030. Prominent drivers of the market include increasing advancements in wax products that reduce irritation, enhance effectiveness, and prolong results. Hair removal wax, a depilatory, chemically or physically removes unwanted hair. Typically made by blending raw materials in large tanks and then packaging them, these products are evolving to be less irritating and more effective. Popular waxing techniques, like warm waxing, involve spreading wax on the body and removing it with a paper strip. Unlike shaving, which cuts hair at the skin level, waxing removes hair from the root, offering a smoother, longer-lasting finish. The preference for waxing is expected to drive market growth during the period in analysis.

Hair Removal Wax – Overview

Hair removal has become a significant segment of the cosmetic and personal care industry, with both men and women increasingly focusing on their aesthetic appearance. People remove unwanted body hair for cosmetic, social, cultural, or medical reasons. Over the years, various hair removal techniques have been developed, offering both temporary and permanent solutions. While many of these methods and products are available for home use, some require professional application in salons or dermatological offices.

India Hair Removal Wax Market

Growth Drivers

Rising Disposable Incomes and Cultural Trends

The increasing disposable incomes and evolving lifestyles are significantly boosting demand for hair removal waxing products. As more consumers prioritize personal grooming, spending on salons and spas for hair removal procedures has risen. Influenced by Western beauty ideals, smooth, hairless skin has become a popular trend, leading to a growing number of salons offering waxing services. Additionally, the popularity of at-home waxing techniques, such as pre-made wax strips, caters to the younger generation seeking convenience. This combination of economic growth and cultural shifts is set to continuously propel the growth of India Hair Removal Wax Market over the forecast period.

Challenges

High Price Sensitivity of Indian Consumers

Pricing is a crucial factor influencing the purchasing decisions of Indian consumers, often restraining the growth of the Hair Removal Wax Market. Many consumers seek affordable options, which can limit their willingness to invest in higher-quality products or services. This price sensitivity is especially pronounced in price-sensitive segments, leading to a preference for budget brands over premium alternatives. As a result, while the demand for hair removal products is growing, the overall market expansion is hampered by consumers' focus on cost, necessitating brands to balance quality with affordability to capture a wider audience.

Impact of Escalating Geopolitical Tensions on India Hair Removal Wax Market

Escalating geopolitical tensions among countries across regions could have a significant impact on the growth of India Hair Removal Wax Market. The geopolitical tensions further spreading across the world can disrupt supply chains and increase raw material costs. Trade restrictions and uncertainty may lead to price fluctuations, impacting consumer purchasing power and demand. Additionally, heightened tensions can shift consumer focus toward essential goods, reducing discretionary spending on beauty products. Brands may face challenges in sourcing quality materials and maintaining consistent pricing, which could hinder market growth. Ultimately, geopolitical instability poses a significant threat to the stability and expansion of the Hair Removal Wax Market in India.

India Hair Removal Wax Market

Segmental Coverage

India Hair Removal Wax Market – By Type

By type, India Hair Removal Wax Market is bifurcated into Soft Wax and Hard Wax segments. The hard wax segment holds a higher share in India Hair Removal Wax Market by type. Hard wax is also known as streak less wax, this product is applied directly to the skin, allowed to cool, and removed without strips. To improve the waxing experience and offer added skincare benefits, this segment has continuously refined its formulas, fragrances, and ingredients. As a result, these advantages are expected to boost demand for hard wax products, driving growth in the global market throughout the forecast period.

India Hair Removal Wax Market – By Coverage

Based on coverage, India Hair Removal Wax Market is divided into Face, Body/Arms/Legs, and Bikini segments.

India Hair Removal Wax Market – By Ingredient

By ingredient, India Hair Removal Wax Market is split into Organic and Synthetic segments. The organic segment is expected to hold a higher share in India Hair Removal Wax Market by ingredient during the forecast period. Composed of ingredients like sugar, lemon juice, and water, this wax is free from harmful chemicals and artificial fragrances, making it gentle on all skin types, including sensitive skin. The market for organic hair removal wax has experienced substantial growth and is projected to continue expanding during the forecast period, driven by rising consumer demand for natural beauty products and awareness of the risks associated with chemical-based options. Also, the increasing popularity of waxing among both men and women, known for its longer-lasting results compared to shaving, further propels market growth. The accessibility of organic wax through online platforms has also contributed to its rising demand. Recent trends include the introduction of diverse product formulations tailored to specific skin types and hair textures, improved packaging for convenience, and the use of advanced technology to enhance product performance.

India Hair Removal Wax Market – By Skin Type

On the basis of skin type, India Hair Removal Wax Market is divided into Dry Skin, Oily Skin, Normal Skin, and Sensitive Skin segments.

India Hair Removal Wax Market – By End User

Based on end user, India Hair Removal Wax Market is bifurcated into Men and Women segments. The woman segment holds a higher share in India Hair Removal Wax Market by end user. It is primarily due to a strong cultural emphasis on grooming and beauty among women. Women increasingly prefer waxing for its long-lasting results compared to shaving, leading to higher demand for various wax products. The growing awareness of skincare and the availability of specialized waxing products tailored for women further contribute to this segment's prominence. Additionally, the rise of beauty salons and spas offering professional waxing services has made hair removal more accessible, solidifying the women segment as the largest contributor to the growth  of India Hair Removal Wax Market in India.

India Hair Removal Wax Market – By Price

On the basis of price, India Hair Removal Wax Market is divided into High, Medium, and Low segments.

India Hair Removal Wax Market – By Distribution Channel

Based on distribution channel, India Hair Removal Wax Market is divided into Company-owned Website, E-Commerce Website, Hypermarkets & Supermarkets, and other (Specialty Stores) segments. The hypermarkets & supermarkets segment holds the highest share in India Hair Removal Wax Market by distribution channel, primarily due to their wide product range and convenient shopping experience. The retail outlets provide easy access to various hair removal wax brands, catering to diverse consumer preferences. The ability to physically compare products, along with promotional offers and bulk purchasing options, attracts customers. Additionally, the organized nature of hypermarkets & supermarkets ensures consistent product availability and brand visibility, making them the preferred choice for consumers seeking hair removal wax, thereby driving significant market share within this distribution channel.

India Hair Removal Wax Market – By Region

The in-depth research report on India Hair Removal Wax Market covers the market in the country’s major regions: North India, South India, East India, and West India regions.

Competitive Landscape

Major players operating in India Hair Removal Wax Market include Veet (Reckitt Benckiser Group), Rica Wax India, Anne French (Godrej Consumer Products Ltd), Nair (Church & Dwight Co., Inc.), Sally Hansen (Coty Inc.), Parissa Laboratories Inc., Fem (Dabur India Ltd), and Blossom Kochhar Aroma Magic. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In June 2023 - Veet launched its new 360-degree campaign, #VeetItToBelieveIt, featuring brand ambassador Katrina Kaif. The campaign aimed at promoting the idea that professional waxing results can be easily achieved at home with Veet's Professional wax strips.

Scope of the Report

 

Attributes	Details
Years Considered	Historical Data – 2019–2030
	Base Year – 2023
	Estimated Year – 2024
	Forecast Period – 2024–2030
Facts Covered	USD Million
Market Coverage	India
Product/ Service Segmentation	Type, Coverage, Ingredient, Skin Type, End User, Price, Distribution Channel, Region
Key Players	Veet (Reckitt Benckiser Group), Rica Wax India, Anne French (Godrej Consumer Products Ltd), Nair (Church & Dwight Co., Inc.), Sally Hansen (Coty Inc.), Parissa Laboratories Inc., Fem (Dabur India Ltd), Blossom Kochhar Aroma Magic

 

By Type

• Soft Wax

• Hard Wax

By Coverage

• Face

• Body/Arms/Legs

• Bikini

By Ingredient

• Organic

• Synthetic

By Skin Type

• Dry Skin

• Oily Skin

• Normal Skin

• Sensitive Skin

By End User

• Men

• Women

By Price

• High

• Medium

• Low

By Distribution Channel

• Company-owned Website

• E-Commerce Website

• Hypermarkets & Supermarkets

By Region

• North India

• South India

• East India

• West India

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. India Hair Removal Wax Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Growing economy and higher disposable incomes are boosting demand for hair removal products
         2. Influence from Western culture and media is popularizing smooth, hairless skin as a beauty ideal
         3. Rapid urbanization and rising female workforce participation driving demand
         4. Growing number of salons and spas provide easier access to professional waxing services
      2. Restraints
         1. Price remains a significant consideration for many Indian consumers
         2. Deep-rooted cultural preferences for traditional methods like threading or razors may slow the shift towards waxing
         3. Skin sensitivity concerns such as skin irritation or allergies
      3. Opportunities
         1. Increasing demand for natural and organic beauty products
         2. Rising popularity of e-commerce platforms
         3. Untapped potential in the men's hair removal segment
      4. Challenges
         1. Growing competition from alternative hair removal methods
         2. Presence of counterfeit and low-quality wax products
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. India Hair Removal Wax Market: Marketing Strategies
5. India Hair Removal Wax Market Overview
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
         1. Soft Wax
         2. Hard Wax
      2. By Coverage
         1. Face
         2. Body/Arms/Legs
         3. Bikini
      3. By Ingredient
         1. Organic
         2. Synthetic
      4. By Skin Type
         1. Dry Skin
         2. Oily Skin
         3. Normal Skin
         4. Sensitive Skin
         5. Others
      5. By End User
         1. Men
         2. Women
      6. By Price
         1. High
         2. Medium
         3. Low
      7. By Distribution Channel
         1. Company-owned Website
         2. E-Commerce Website
         3. Hypermarkets & Supermarkets
         4. Others (Specialty Stores)
      8. By Region
         1. North India
         2. South India
         3. East India
         4. West India
6. North India Hair Removal Wax Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
      2. By Coverage
      3. By Ingredient
      4. By Skin Type
      5. By End User
      6. By Price
      7. By Distribution Channel
7. South India Hair Removal Wax Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
      2. By Coverage
      3. By Ingredient
      4. By Skin Type
      5. By End User
      6. By Price
      7. By Distribution Channel
8. East India Hair Removal Wax Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
      2. By Coverage
      3. By Ingredient
      4. By Skin Type
      5. By End User
      6. By Price
      7. By Distribution Channel
9. West India Hair Removal Wax Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
      2. By Coverage
      3. By Ingredient
      4. By Skin Type
      5. By End User
      6. By Price
      7. By Distribution Channel
10. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. India Hair Removal Wax Company Market Share Analysis, 2023
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
11. Impact of Escalating Geopolitical Tensions on India Hair Removal Wax Market
12. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
    1. Veet (Reckitt Benckiser Group)
    2. Rica Wax India
    3. Anne French (Godrej Consumer Products Ltd)
    4. Nair (Church & Dwight Co., Inc.)
    5. Sally Hansen (Coty Inc.)
    6. Parissa Laboratories Inc.
    7. Fem (Dabur India Ltd)
    8. Blossom Kochhar Aroma Magic
    9. Other Prominent Players
13. Key Strategic Recommendations
14. Research Methodology
    1. Qualitative Research
       1. Primary & Secondary Research
    2. Quantitative Research
    3.  Market Breakdown & Data Triangulation
       1.  Secondary Research
       2.  Primary Research
    4.  Breakdown of Primary Research Respondents, By Region
    5.  Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.

 

 

List of Figures

 

Figure 1       India Hair Removal Wax Segmentation

Figure 2       India Hair Removal Wax Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2023

Figure 4       India Hair Removal Wax Market Size, By Value (USD Million), 2019–2030

Figure 5       India Hair Removal Wax Market Share, By Type, By Value, 2019–2030

Figure 6       India Hair Removal Wax Market Share, By Coverage, By Value, 2019–2030

Figure 7       India Hair Removal Wax Market Share, By Ingredient, By Value, 2019–2030

Figure 8       India Hair Removal Wax Market Share, By Skin Type, By Value, 2019–2030

Figure 9       India Hair Removal Wax Market Share, By End User, By Value, 2019–2030

Figure 10     India Hair Removal Wax Market Share, By Price, By Value, 2019–2030

Figure 11     India Hair Removal Wax Market Share, By Distribution Channel, By Value, 2019–2030

Figure 12     North India Hair Removal Wax Market Share, By Type, By Value, 2019–2030

Figure 13     North India Hair Removal Wax Market Share, By Coverage, By Value, 2019–2030

Figure 14     North India Hair Removal Wax Market Share, By Ingredient, By Value, 2019–2030

Figure 15     North India Hair Removal Wax Market Share, By Skin Type, By Value, 2019–2030

Figure 16     North India Hair Removal Wax Market Share, By End User, By Value, 2019–2030

Figure 17     North India Hair Removal Wax Market Share, By Price, By Value, 2019–2030

Figure 18     North India Hair Removal Wax Market Share, By Distribution Channel, By Value, 2019–2030

Figure 19     South India Hair Removal Wax Market Share, By Type, By Value, 2019–2030

Figure 20     South India Hair Removal Wax Market Share, By Coverage, By Value, 2019–2030

Figure 21     South India Hair Removal Wax Market Share, By Ingredient, By Value, 2019–2030

Figure 22     South India Hair Removal Wax Market Share, By Skin Type, By Value, 2019–2030

Figure 23     South India Hair Removal Wax Market Share, By End User, By Value, 2019–2030

Figure 24     South India Hair Removal Wax Market Share, By Price, By Value, 2019–2030

Figure 25     South India Hair Removal Wax Market Share, By Distribution Channel, By Value, 2019–2030

Figure 26     East India Hair Removal Wax Market Share, By Type, By Value, 2019–2030

Figure 27     East India Hair Removal Wax Market Share, By Coverage, By Value, 2019–2030

Figure 28     East India Hair Removal Wax Market Share, By Ingredient, By Value, 2019–2030

Figure 29     East India Hair Removal Wax Market Share, By Skin Type, By Value, 2019–2030

Figure 30     East India Hair Removal Wax Market Share, By End User, By Value, 2019–2030

Figure 31     East India Hair Removal Wax Market Share, By Price, By Value, 2019–2030

Figure 32     East India Hair Removal Wax Market Share, By Distribution Channel, By Value, 2019–2030

Figure 33     West India Hair Removal Wax Market Share, By Type, By Value, 2019–2030

Figure 34     West India Hair Removal Wax Market Share, By Coverage, By Value, 2019–2030

Figure 35     West India Hair Removal Wax Market Share, By Ingredient, By Value, 2019–2030

Figure 36     West India Hair Removal Wax Market Share, By Skin Type, By Value, 2019–2030

Figure 37     West India Hair Removal Wax Market Share, By End User, By Value, 2019–2030

Figure 38     West India Hair Removal Wax Market Share, By Price, By Value, 2019–2030

Figure 39     West India Hair Removal Wax Market Share, By Distribution Channel, By Value, 2019–2030

 

List of Tables

 

Table 1        India Hair Removal Wax Market Size, By Value (USD Million), 2019–2030

Table 2        India Hair Removal Wax Market Share, By Type, By Value, 2019–2030

Table 3        India Hair Removal Wax Market Share, By Coverage, By Value, 2019–2030

Table 4        India Hair Removal Wax Market Share, By Ingredient, By Value, 2019–2030

Table 5        India Hair Removal Wax Market Share, By Skin Type, By Value, 2019–2030

Table 6        India Hair Removal Wax Market Share, By End User, By Value, 2019–2030

Table 7        India Hair Removal Wax Market Share, By Price, By Value, 2019–2030

Table 8        India Hair Removal Wax Market Share, By Distribution Channel, By Value, 2019–2030

Table 9        North India Hair Removal Wax Market Share, By Type, By Value, 2019–2030

Table 10      North India Hair Removal Wax Market Share, By Coverage, By Value, 2019–2030

Table 11      North India Hair Removal Wax Market Share, By Ingredient, By Value, 2019–2030

Table 12      North India Hair Removal Wax Market Share, By Skin Type, By Value, 2019–2030

Table 13      North India Hair Removal Wax Market Share, By End User, By Value, 2019–2030

Table 14      North India Hair Removal Wax Market Share, By Price, By Value, 2019–2030

Table 15      North India Hair Removal Wax Market Share, By Distribution Channel, By Value, 2019–2030

Table 16      South India Hair Removal Wax Market Share, By Type, By Value, 2019–2030

Table 17      South India Hair Removal Wax Market Share, By Coverage, By Value, 2019–2030

Table 18      South India Hair Removal Wax Market Share, By Ingredient, By Value, 2019–2030

Table 19      South India Hair Removal Wax Market Share, By Skin Type, By Value, 2019–2030

Table 20      South India Hair Removal Wax Market Share, By End User, By Value, 2019–2030

Table 21      South India Hair Removal Wax Market Share, By Price, By Value, 2019–2030

Table 22      South India Hair Removal Wax Market Share, By Distribution Channel, By Value, 2019–2030

Table 23      East India Hair Removal Wax Market Share, By Type, By Value, 2019–2030

Table 24      East India Hair Removal Wax Market Share, By Coverage, By Value, 2019–2030

Table 25      East India Hair Removal Wax Market Share, By Ingredient, By Value, 2019–2030

Table 26      East India Hair Removal Wax Market Share, By Skin Type, By Value, 2019–2030

Table 27      East India Hair Removal Wax Market Share, By End User, By Value, 2019–2030

Table 28      East India Hair Removal Wax Market Share, By Price, By Value, 2019–2030

Table 29      East India Hair Removal Wax Market Share, By Distribution Channel, By Value, 2019–2030

Table 30      West India Hair Removal Wax Market Share, By Type, By Value, 2019–2030

Table 31      West India Hair Removal Wax Market Share, By Coverage, By Value, 2019–2030

Table 32      West India Hair Removal Wax Market Share, By Ingredient, By Value, 2019–2030

Table 33      West India Hair Removal Wax Market Share, By Skin Type, By Value, 2019–2030

Table 34      West India Hair Removal Wax Market Share, By End User, By Value, 2019–2030

Table 35      West India Hair Removal Wax Market Share, By Price, By Value, 2019–2030

Table 36      West India Hair Removal Wax Market Share, By Distribution Channel, By Value, 2019–2030

Table 37      Veet (Reckitt Benckiser Group) Company Overview

Table 38      Veet (Reckitt Benckiser Group) Financial Overview

Table 39      Rica Wax India Company Overview

Table 40      Rica Wax India Financial Overview

Table 41      Anne French (Godrej Consumer Products Ltd) Company Overview

Table 42      Anne French (Godrej Consumer Products Ltd) Financial Overview

Table 43      Nair (Church & Dwight Co., Inc.) Company Overview

Table 44      Nair (Church & Dwight Co., Inc.) Financial Overview

Table 45      Sally Hansen (Coty Inc.) Company Overview

Table 46      Sally Hansen (Coty Inc.) Financial Overview

Table 47      Parissa Laboratories Inc. Company Overview

Table 48      Parissa Laboratories Inc. Financial Overview

Table 49      Fem (Dabur India Ltd) Company Overview

Table 50      Fem (Dabur India Ltd) Financial Overview

Table 51      Blossom Kochhar Aroma Magic Company Overview

Table 52      Blossom Kochhar Aroma Magic Financial Overview

Table 53      Other Prominent Players Company Overview

Table 54      Other Prominent Players Financial Overview