Report Overview

India Male Grooming Products Market - Industry Trends & Forecast Report, 2029

India male grooming products market size was estimated at USD 888.51 million in 2022. During the forecast period between 2023 and 2029, India male grooming products market size is projected to grow at a CAGR of 11.06% reaching a value of USD 1,844.65 million by 2029. The rise in males’ awareness of their well-being and appearance, as well as the expanding influence of societal trends, are some of the major driving forces behind the expansion of the India male grooming products market. Rapid urbanization as well as the growing influence of celebrities and influencers. Also, the growing number of men's salons is fueling India’s demand for male grooming brands. Some market participants are creating new electrical items, such as shavers and razors, by incorporating new performance characteristics based on cutting-edge technology.

India Male Grooming Products Market - Overview

The practice of cleaning and maintaining certain body parts is known as personal grooming. The goal of grooming is to look nice and make a good impression in addition to being concerned with hygiene. In the case of men, both teenagers and adults place a lot of emphasis on personal grooming. However, the product selection may vary based on the applications. There are many product categories for men's grooming, from hair care to shaving care to skin care. Shampoos, moisturizers, deodorants, hair care, skin care, shaving creams, colognes, concealers, serums, and shave care are a few examples of products that fall under this category. The market for men's grooming products has a lot of potentials because the body requires regular care at reasonably frequent intervals.

Growth Drivers

Growing Demand for Men's Grooming Items with Clear Labels and No Chemicals

Due to growing consumer knowledge of the negative effects of some chemicals heavily utilized in grooming goods, such as shaving creams, the market for men's grooming products has seen an increase in demand for natural, clean-label, and organic products. Increasingly, many men are choosing natural grooming products over those made of chemicals. The desire for secure, all-natural, organic, and non-cruelty grooming products has grown recently. The price of organic men's grooming products has increased due to the premiumization of these products and the rising importance of clean-label ingredients.

Restraints

Side Effects Associated with Cosmetic Products

Adverse reactions to cosmetic items will slow the market's expansion. Also, the development of the market would be hampered by rigorous rules related to product manufacture. Throughout the forecasted period, the market would face additional challenges due to the high cost of men's grooming products. The COVID-19 pandemic will function as a significant market restraint that will further stall the growth rate of the market for men's grooming products by harming sales revenue, the supply chain, and manufacturers.

Impact of COVID-19 on India Male Grooming Products Market

COVID-19 pandemic positively impacted the men's grooming products market because, as men were able to take better care of themselves because they had taken a vacation from their routine. As a result of these factors, grooming goods, such as beard oils, hair gels, face washes, deodorants, fragrances, and electronic trimmers and clippers saw a surge in sales during the lockdown. The rise of do-it-yourself (DIY) grooming is another significant trend in the men's grooming products market. Many beauty salons were closed, and even where they had not, customers avoided services due to concerns about close physical contact. As a result, men were experimenting with their appearance during the lockdown, which has led to a slight increase in sales of men's grooming products.

India Male Grooming Products Market

Segmental Coverage

India Male Grooming Products Market - By Product

Based on product, the India male grooming products market is divided into Male Toiletries, Electric Products, After Shave Lotions, and other segments. A large portion of the market is taken up by after-shaving lotions. The skincare segment is expected to grow at a significant rate. It is because males are becoming more conscious of skin care and because there are more skincare promotions on various media platforms. It, in turn, is expected to accelerate the market expansion.

India Male Grooming Products Market - By Price Range

Based on price range, India male grooming products market is divided into Mass Products and Premium Products segments. The mass products segment holds a higher market share. The demand for mass personal care products has expanded as a result of targeted marketing and product portfolio growth by mass personal care and cosmetics firms, such as Procter & Gamble and Beiersdorf. Also, the growing grooming trend among middle-class men in developing countries is driving demand for the mass category.

During the period in analysis, the premium segment is expected to grow at a significant CAGR. India male grooming market is expected to grow during the forecast period, due to increasing social media marketing by high-end products like LVMH, which is generating interest and raising awareness among the target audience. A major force behind high-end items in the men's market is undoubtedly the rise in the use of professional brands in salons.

India Male Grooming Products Market - By Distribution Channel

Based on distribution channel, the India male grooming products market is divided into Supermarkets & Hypermarkets, Pharmacy Stores, Online Stores, and other segments. The Supermarkets & Hypermarkets segment has a sizable market share, as it offers a wide range of products from various brands. The E-commerce segment is expected to grow at a significant rate in the coming years, due to the increasing convenience, competitive pricing, and variety of options provided by online sellers.

India Male Grooming Products Market - By Region

India male grooming products market by region is divided into North India, South India, East India, and West India. North India dominates the market, due to the increasing number of supermarkets, hypermarkets, and convenience stores in the region.

Competitive Landscape

India male grooming products market is fragmented with many country-based and multi-national companies. Major players in the market include Beiersdorf AG, Procter & Gamble Co., L'Oréal SA, Shiseido Co., Ltd., Vi-john Group, Colgate-Palmolive Company, Kao Corporation, Estee Lauder Companies, Inc. The key strategies used by these market leaders are new product launches, mergers & acquisitions, and alliances. To grow their market share, these companies are also focusing on investing in innovations, collaborations, and expansions.

Scope of the Report

By Product

• Male Toiletries

• Electric Products

• After Shave Lotions

• Others

By Price Range

• Mass Products

• Premium Products

By Distribution Channel

• Supermarkets and Hypermarkets

• Pharmacy Stores

• Online Stores

• Others

By Region

• North India

• South India

• East India

• West India

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. India Male Grooming Products Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Increase in Consciousness Among Male Consumers about Personal Wellness and Appearance
         2. Increasing Influence of Social Media
      2. Restraints
         1. Various Side effects Related to Cosmetic Products
      3.  Opportunities
         1. Increasing Preference for Electric Products
      4. Challenges
      5. Stringent Regulations Regarding the Manufacturing of Products
   3. Technology Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. India Male Grooming Products Market Overview
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product
         1. Male Toiletries
         2. Electric Products
         3. After Shave Lotions
         4. Others
      2. By Price Range
         1. Mass Products
         2. Premium Products
      3. By Distribution Channel
         1. Supermarkets and Hypermarkets
         2. Pharmacy Stores
         3. Online Stores
         4. Others
      4. By Region
         1. North India
         2. South India
         3. East India
         4. West India
5. North India Male Grooming Products Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product
      2. By Price Range
      3. By Distribution Channel
6. South India Male Grooming Products Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product
      2. By Price Range
      3. By Distribution Channel
7. East India Male Grooming Products Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product
      2. By Price Range
      3. By Distribution Channel
8. West India Male Grooming Products Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product
      2. By Price Range
      3. By Distribution Channel
9. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. India Male Grooming Products Market Company Market Share Analysis, 2022
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
10. Impact of Covid-19 on India Male Grooming Products Market
11. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
    1. Beiersdorf AG
    2. Procter & Gamble Co.
    3. L'Oréal SA
    4. Shiseido Co., Ltd.
    5. Vi-john Group
    6. Colgate-Palmolive Company
    7. Kao Corporation
    8. Estee Lauder Companies, Inc.
    9. Other Prominent Players
12. Key Strategic Recommendations
13. Research Methodology
    1.  Qualitative Research
       1.  Primary & Secondary Research
    2.  Quantitative Research
    3.  Market Breakdown & Data Triangulation
       1.  Secondary Research
       2.  Primary Research
    4.  Breakdown of Primary Research Respondents, By Region
    5.  Assumptions & Limitations

*Financial information in case of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable

List of Figures

Figure 1       India Male Grooming Products Market Segmentation

Figure 2       India Male Grooming Products Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2022

Figure 4       India Male Grooming Products Market Size, By Value (USD Million), 2019–2029

Figure 5       India Male Grooming Products Market Share, By Product, By Value, 2019–2029

Figure 6       India Male Grooming Products Market Share, By Price Range, By Value, 2019–2029

Figure 7       India Male Grooming Products Market Share, By Distribution Channel, By Value, 2019–2029

Figure 8       India Male Grooming Products Market Share, By Region, By Value, 2019–2029

Figure 9       North India Male Grooming Products Market Size, By Value (USD Million), 2019–2029

Figure 10     North India Male Grooming Products Market Share, By Product, By Value, 2019–2029

Figure 11     North India Male Grooming Products Market Share, By Price Range, By Value, 2019–2029

Figure 12     North India Male Grooming Products Market Share, By Distribution Channel, By Value, 2019–2029

Figure 13     South India Male Grooming Products Market Size, By Value (USD Million), 2019–2029

Figure 14     South India Male Grooming Products Market Share, By Product, By Value, 2019–2029

Figure 15     South India Male Grooming Products Market Share, By Price Range, By Value, 2019–2029

Figure 16     South India Male Grooming Products Market Share, By Distribution Channel, By Value, 2019–2029

Figure 17     East India Male Grooming Products Market Size, By Value (USD Million), 2019–2029

Figure 18     East India Male Grooming Products Market Share, By Product, By Value, 2019–2029

Figure 19     East India Male Grooming Products Market Share, By Price Range, By Value, 2019–2029

Figure 20     East India Male Grooming Products Market Share, By Distribution Channel, By Value, 2019–2029

Figure 21     West India Male Grooming Products Market Size, By Value (USD Million), 2019–2029

Figure 22     West India Male Grooming Products Market Share, By Product, By Value, 2019–2029

Figure 23     West India Male Grooming Products Market Share, By Price Range, By Value, 2019–2029

Figure 24     West India Male Grooming Products Market Share, By Distribution Channel, By Value, 2019–2029

Figure 25     West India Male Grooming Products Market Share, By Country, By Value, 2019–2029

List of Tables

Table 1        India Male Grooming Products Market Size, By Value (USD Million), 2019–2029

Table 2        India Male Grooming Products Market Size, By Product, By Value, 2019–2029

Table 3        India Male Grooming Products Market Size, By Price Range, By Value, 2019–2029

Table 4        India Male Grooming Products Market Size, By Distribution Channel, By Value, 2019–2029

Table 5        India Male Grooming Products Market Size, By Region, By Value, 2019–2029

Table 6        North India Male Grooming Products Market Size, By Value (USD Million), 2019–2029

Table 7        North India Male Grooming Products Market Size, By Product, By Value, 2019–2029

Table 8        North India Male Grooming Products Market Size, By Price Range, By Value, 2019–2029

Table 9        North India Male Grooming Products Market Size, By Distribution Channel, By Value, 2019–2029

Table 10      South India Male Grooming Products Market Size, By Value (USD Million), 2019–2029

Table 11      South India Male Grooming Products Market Size, By Product, By Value, 2019–2029

Table 12      South India Male Grooming Products Market Size, By Price Range, By Value, 2019–2029

Table 13      South India Male Grooming Products Market Size, By Distribution Channel, By Value, 2019–2029

Table 14      East India Male Grooming Products Market Size, By Value (USD Million), 2019–2029

Table 15      East India Male Grooming Products Market Size, By Product, By Value, 2019–2029

Table 16      East India Male Grooming Products Market Size, By Price Range, By Value, 2019–2029

Table 17      East India Male Grooming Products Market Size, By Distribution Channel, By Value, 2019–2029

Table 18      West India Male Grooming Products Market Size, By Value (USD Million), 2019–2029

Table 19      West India Male Grooming Products Market Size, By Product, By Value, 2019–2029

Table 20      West India Male Grooming Products Market Size, By Price Range, By Value, 2019–2029

Table 21      West India Male Grooming Products Market Size, By Distribution Channel, By Value, 2019–2029

Table 22      West India Male Grooming Products Market Size, By Country, By Value, 2019–2029

Table 23      Beiersdorf AG Company Overview

Table 24      Beiersdorf AG Financial Overview

Table 25      Procter & Gamble Co. Company Overview

Table 26      Procter & Gamble Co. Financial Overview

Table 27      L'Oréal SA Company Overview

Table 28      L'Oréal SA Financial Overview

Table 29      Shiseido Co., Ltd. Company Overview

Table 30      Shiseido Co., Ltd. Financial Overview

Table 31      Vi-john Group Company Overview

Table 32      Vi-john Group Financial Overview

Table 33      Colgate-Palmolive Company - Company Overview

Table 34      Colgate-Palmolive Company Financial Overview

Table 35      Kao Corporation Company Overview

Table 36      Kao Corporation Financial Overview

Table 37      Estee Lauder Companies, Inc. Company Overview

Table 38      Estee Lauder Companies, Inc. Financial Overview