Report Overview

India Water Purifier Market – Industry Trends & Forecast Report, 2029

India water purifier market size was estimated at USD 1,041.5 million in 2022. During the forecast period between 2023 and 2029, the India water purifier market size is projected to grow at a CAGR of 17.35% reaching a value of USD 3,731.63 million by 2029. The market growth is driven by rising awareness about waterborne diseases, growing concerns over water pollution and scarcity, and increasing consumer demand for safe drinking water. As more people prioritize their health and well-being, the demand for water purifiers continues to surge, prompting manufacturers to innovate and offer a diverse range of technologically advanced and affordable products to cater to the evolving needs of the Indian population. Furthermore, increasing health consciousness and an increase in the incidence of waterborne diseases drive demand for water purifying systems. The situation in developing countries is deteriorating due to a lack of fresh water, increased pollution, and a rapid increase in population. As a result, the rise in the prevalence of waterborne diseases drives the demand for water purifiers.

India Water Purifier Market – Overview

A water purifier is a device that purifies water by removing unwanted chemicals, biological pollutants, and suspended solids. There are various types of water purifiers on the market. For example, a gravity-based water purifier is a low-cost option that filters water using gravitational pull. It does not require flowing water or power, making it a suitable alternative to boiling water in areas where water or energy are rare. Manufacturers are now providing innovative water purification methods such as activated carbon filtration and reverse osmosis to broaden their consumer base.

India Water Purifier Market

Growth Drivers

Increasing Demand for Clean Water from Residential and Industrial Segments

The India water purifier market is witnessing significant growth due to the increasing requirement for clean water in both residential and industrial segments. According to an Observer Research Foundation report, water demand will increase at a 2.8% CAGR between 2010 and 2030. With water pollution and contamination becoming pressing issues, consumers are increasingly conscious of the need for safe and pure drinking water, leading to a surge in demand for water purifiers in homes. Simultaneously, the industrial sector is investing in advanced purification technologies to comply with environmental regulations and ensure the availability of clean water for various processes. This escalating demand from both residential and industrial sectors is driving the expansion of the India Water Purifier Market as consumers and industries seek reliable solutions to address water quality concerns and enhance overall health and productivity.

Restraints

High Maintenance Cost

The high cost of maintenance for water purifiers hinders the growth of the India water purifier market. Consumers and companies may be discouraged from investing in these devices as they contemplate the long-term expenses associated with filter replacements, frequent cleaning, and upkeep, even though there is an increasing need for clean and safe drinking water. Maintenance costs can be a substantial obstacle, particularly in price-sensitive areas, causing hesitation in the adoption of water purifiers. As a result, it influences market penetration and consumer adoption rates, this challenge presents challenges for both producers and consumers. Without resolving this worry, the Indian water purifier industry may not realize its full potential, and consumers may opt for other choices, affecting the country's total market growth.

Impact of COVID-19 on India Water Purifier Market

The COVID-19 pandemic had a combined impact on the India water purifier market. On one hand, disruptions in supply chains, reduced consumer spending, and closures of offline retail stores posed challenges. However, the increased focus on health and hygiene drove higher demand for water purifiers as consumers sought clean and safe drinking water at home. The shift toward online sales and the adoption of contactless services further supported the industry. Government initiatives promoting public health also played a role. The market showcased resilience and adaptability during the pandemic, and while challenges persist, the long-term growth prospects appear promising as consumers prioritize health and wellness.

India Water Purifier Market

Segmental Coverage

India Water Purifier Market – By Technology

Based on the technology, India water purifier market is divided into RO water purifiers, UV water purifiers, gravity-based water purifiers, and sediment filter segments. The RO water purifiers segment holds a major share of the market by technology. RO technology is known for its effectiveness in removing a wide range of contaminants, including dissolved solids, heavy metals, chemicals, and microorganisms, making it popular among consumers seeking comprehensive water purification. Additionally, RO water purifiers are versatile and suitable for different water sources, addressing the growing concerns about water quality in both urban and rural areas. As health and wellness awareness continues to increase in India, the demand for RO water purifiers is likely to remain strong, solidifying its dominant position in the market.

India Water Purifier Market – By End User

Based on the end-user, India water purifier market is divided into industrial, commercial, and residential segments. The residential segment holds a major share of the market by end users due to the increasing awareness of waterborne diseases and the need for safe drinking water at home. Rapid urbanization, changing lifestyles, and a growing middle-class population have also driven the adoption of water purifiers in households. Manufacturers are responding to this demand by offering a wide range of affordable and technologically advanced residential water purifiers, further strengthening the residential segment dominance in the Indian market.

India Water Purifier Market – By Region

Based on the region, India water purifier market is divided into North India, South India, East India and West India. South India is expected to be the fastest growing region in the India water purifier market by region. The region's rapid economic development, urbanization, and increasing awareness about waterborne diseases have led to a surge in demand for water purification systems. The growing urban population, coupled with a rise in disposable incomes, has fueled the adoption of water purifiers in households, commercial establishments, and industries. Additionally, government initiatives and environmental concerns regarding water quality have further accelerated the market's expansion in South India. As a result, the region's dynamic growth trajectory makes it a significant force in propelling the overall growth of the India water purifier market.

Competitive Landscape

Major players operating in the India water purifier market include Hindustan Unilever Ltd, Ion Exchange, Tata Chemicals Ltd, Kent RO Systems Ltd, Hi-tech RO Systems, Godrej Industries Ltd, Panasonic Corporation, Livpure Private Ltd, EsselNasaka, Whirlpool India Ltd, and Havells India Ltd. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In May 2022- Sharp introduced the WJ-R515V-H water purifier for the Indian market. Sharp's new smart and intelligent water purifier uses a robust and long-lasting 6-stage filtration technology to purify water from a variety of pollutants and sources. The purifier is said to ensure the highest standard of purification with its patented AF Disruptor Technology, continuously giving pure, healthy, and safe drinking water.

Scope of the Report

By Technology

• RO Water Purifiers

• UV Water Purifiers

• Gravity-based Water Purifiers

• Sediment Filters

By End User

• Industrial

1. Manufacturing

2. Production

3. Technology

4. Construction

5. Mining

6. Others

• Commercial

1. Warehouses

2. Offices

3. Food Service Establishments

4. Shopping Malls

5. Hospitals

6. Others

• Residential

By Distribution Channel

• Retail Distributors

• Online Suppliers

• Direct-to-Consumers

By Region

• North India

• South India

• East India

• West India

1. Research Framework
   1. Research Objective
   2. Technology Overview
   3. Market Segmentation
2. Executive Summary
3. India Water Purifier Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Increase in the requirement for clean water in the residential and industrial segments
         2. Rising consumer awareness about safe water consumption
      2. Restraints
         1. Increasing demand for packaged drinking water
         2. High maintenance cost
      3. Opportunities
         1. Advancements in technology
         2. Increasing demand for water purification systems
      4. Challenges
         1. Lack of awareness towards health and sanitation
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. India Water Purifier Market Overview
   1. Market Size & Forecast by Value & Volume, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Technology
         1. RO Water Purifiers
         2. UV Water Purifiers
         3. Gravity-based Water Purifiers
         4. Sediment Filters
      2. By End User
         1. Industrial
            1. Manufacturing
            2. Production
            3. Technology
            4. Construction
            5. Mining
            6. Others
         2. Commercial
            1. Warehouses
            2. Offices
            3. Food Service Establishments
            4. Shopping Malls
            5. Hospitals
            6. others
         3. Residential
      3. By Distribution Channel
         1. Retail Distributors
         2. Online Suppliers
         3. Direct-to-Consumers
      4. By Region
         1. North India
         2. South India
         3. East India
         4. West India
5. North India Water Purifier Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Technology
      2. By End User
      3. By Distribution Channel
6. South India Water Purifier Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Technology
      2. By End User
      3. By Distribution Channel
7. East India Water Purifier Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Technology
      2. By End User
      3. By Distribution Channel
8. West India Water Purifier Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Technology
      2. By End User
      3. By Distribution Channel
9.  Competitive Landscape
   1. List of Key Players and Their Offerings
   2. India Water Purifier Company Market Share Analysis, 2022
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Development (Mergers, Acquisitions, Partnerships, etc.)
10. Impact of Covid-19 on India Water Purifier Market
11. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
    1. Hindustan Unilever Ltd
    2. Ion Exchange
    3. Tata Chemicals Ltd
    4. Kent RO Systems Ltd
    5. Hi-tech RO Systems
    6. Godrej Industries Ltd
    7. Panasonic Corporation
    8. Livpure Private Ltd
    9. EsselNasaka
    10. Whirlpool India Ltd
    11. Havells India Ltd
    12. Other Prominent Players
12. Key Strategic Recommendations
13. Research Methodology
    1. Qualitative Research
       1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
       1. Secondary Research
       2. Primary Research
    4. Breakdown of Primary Research Respondents, By Region
    5. Assumption & Limitation

*Financial information of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

Figure 1   India Water Purifier Market Segmentation

Figure 2   India Water Purifier Market Value Chain Analysis

Figure 3   Company Market Share Analysis, 2022

Figure 4   India Water Purifier Market Size, By Value (USD Million), 2019–2029

Figure 5   India Water Purifier Market Share, By Technology, By Value, 2019–2029

Figure 6   India Water Purifier Market Share, By End User, By Value, 2019–2029

Figure 7   India Water Purifier Market Share, By Distribution Channel, By Value, 2019–2029

List of Tables

Table 1      India Water Purifier Market Size, By Technology, By Value, 2019–2029

Table 2      India Water Purifier Market Size, By End User, By Value, 2019–2029

Table 3      India Water Purifier Market Size, By Distribution Channel, By Value, 2019–2029

Table 4      Hindustan Unilever Ltd Company Overview

Table 5      Hindustan Unilever Ltd Financial Overview

Table 6      Ion Exchange Company Overview

Table 7      Ion Exchange Financial Overview

Table 8      Tata Chemicals Ltd Company Overview

Table 9      Tata Chemicals Ltd Financial Overview

Table 10    Kent RO Systems Ltd Company Overview

Table 11    Kent RO Systems Ltd Financial Overview

Table 12    Hi-tech RO Systems Company Overview

Table 13    Hi-tech RO Systems Financial Overview

Table 14    Godrej Industries Ltd Company Overview

Table 15    Godrej Industries Ltd Financial Overview

Table 16    Panasonic Corporation Company Overview

Table 17    Panasonic Corporation Financial Overview

Table 18    Livpure Private Ltd Company Overview

Table 19    Livpure Private Ltd Financial Overview

Table 20    EsselNasaka Company Overview

Table 21    EsselNasaka Financial Overview

Table 22    Whirlpool India Ltd Company Overview

Table 23    Whirlpool India Ltd Financial Overview

Table 24    Havells India Ltd Company Overview

Table 25    Havells India Ltd Financial Overview