Report Overview

Middle East and Africa Beer Adjuncts Market – Industry Trends & Forecast Report, 2029

The Middle East and Africa beer adjuncts market size was estimated at USD 2.51 billion in 2022. During the forecast period between 2023 and 2029, the size of Middle East and Africa beer adjuncts market is projected to grow at a CAGR of 4.83% reaching a value of USD 3.32 billion by 2029. The Middle East and Africa beer adjuncts market is influenced by several key driving factors, including a growing consumer demand for diverse beer flavors and types, leading breweries' efforts to innovate and experiment with ingredients, a rising preference for craft and artisanal beers, and the region's expanding young population seeking new beverage experiences. Also, the increasing disposable income in Middle Eastern and African countries contributes to higher beer consumption and the exploration of unique adjuncts. Regulatory changes, such as relaxed alcohol laws in certain regions, further stimulate market growth, as does the cultural acceptance and integration of beer into social and dining experiences.  

Beer Adjuncts - Overview

Beer adjuncts are non-malt ingredients added to beer during the brewing process to enhance flavor, body, or other characteristics. Common adjuncts include grains like corn, rice, wheat, and oats, as well as sugars, fruits, spices, and even coffee. While traditional brewing methods adhere to the purity law (Reinheitsgebot) that limits ingredients to water, malt, hops, and yeast, adjuncts can add unique flavors and textures to beer. They are often used in lighter lagers and American-style beers to lighten the body and reduce production costs. The use of adjuncts is a subject of debate among beer enthusiasts, with some favoring traditional methods and others embracing innovation.

Middle East and Africa Beer Adjuncts Market

Growth Drivers

Rising Demand for Craft Beer

One key growth driver of the Middle East and Africa beer adjuncts market is the increasing demand for craft beer in the region. Craft beer enthusiasts and the growing popularity of artisanal breweries have driven the need for a diverse range of adjuncts, including various grains, spices, and fruits, to create unique and flavorful brews. Consumers are seeking distinctive tastes and high-quality brews, prompting breweries to experiment with different adjuncts. This trend is expected to boost the sales of beer adjuncts and offer lucrative opportunities for suppliers and manufacturers in the Middle East and Africa.

Restraints

Regulatory Challenges

Middle East and Africa beer adjuncts market faces several restraints, primarily driven by regulatory hurdles. Stringent alcohol regulations in many countries limit the production and consumption of beer, affecting market demand. Also, cultural and religious factors in the region often discourage alcohol consumption, further constraining market growth. High import tariffs on adjunct ingredients and the limited availability of certain adjuncts locally contribute to elevated production costs, affecting pricing and profitability. Geopolitical instability, fluctuating exchange rates, and challenging supply chain logistics also pose significant challenges for businesses operating in this market.

Impact of COVID-19 on Middle East and Africa Beer Adjuncts Market

Middle East and Africa beer adjuncts market faced substantial setbacks due to the COVID-19 pandemic. Lockdowns, restrictions, and economic uncertainties reduced beer consumption and disrupted supply chains, causing a decline in demand for adjuncts such as malt, corn, and rice. Breweries faced challenges in maintaining production, and some even temporarily closed. Despite these hurdles, the market adapted with innovative strategies, emphasizing e-commerce, takeout, and home consumption. As the region navigated pandemic-induced challenges, the Middle East and Africa beer adjuncts market started showing signs of recovery, emphasizing the resilience of the industry in the face of adversity.

Middle East and Africa Beer Adjuncts Market

Segmental Coverage

Middle East and Africa Beer Adjuncts Market – By Type

Based on type, Middle East and Africa beer adjuncts market is divided into Unmalted Grain (Unmalted Corn, Unmalted Rice), Sugar, Cassava, and Potatoes segments. The largest segment in the Middle East and Africa beer adjuncts market is unmalted grain, which comprises Unmalted Corn and Unmalted Rice. This segment dominates the market, followed by Sugar, Cassava, and Potatoes segments. Unmalted grain serves as a primary ingredient in beer production, contributing to its substantial market share. This segment's popularity may be attributed to its cost-effectiveness and its impact on the flavor and brewing process, making it a key player in the regional beer adjuncts industry.

Middle East and Africa Beer Adjuncts Market – By Form

By form, the Middle East and Africa beer adjuncts market is split into Liquid and Dry segments. These segments represent the primary forms in which beer adjuncts are available within the market. The liquid segment typically includes adjuncts in a liquid or syrupy form, which are often used in the brewing process to add specific flavors, sugars, or other ingredients to the beer. On the other hand, the dry segment encompasses adjuncts that are in powdered or dried form, serving a similar purpose in brewing but with different characteristics. These two segments play a pivotal role in shaping the diversity of beer offerings within the region.

Middle East and Africa Beer Adjuncts Market – By Country

Geographically, Middle East and Africa beer adjuncts market is divided into Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Nigeria, Algeria, and Rest of MEA. South Africa is the largest country in the Middle East and Africa beer adjuncts market. The country holds a significant share of the market due to its robust beer industry and a growing consumer base for various beer adjuncts. South Africa's well-established brewing culture and the presence of several breweries contribute to its dominance in the market. Other countries, including Saudi Arabia, UAE, Qatar, Kuwait, Nigeria, Algeria, and the Rest of MEA, also play essential roles but South Africa stands out as the most prominent and influential segment within this market.

Competitive Landscape

Major players in the Middle East and Africa beer adjuncts market include South Africa Breweries, Heineken N.V., Anheuser-Busch InBev SA/NV, Nigeria Breweries Plc., Consolidated Breweries Limited, Guinness Nigeria Plc., Golden Breweries, Others. To grow their market share, these companies are also focusing on investing in innovations, collaborations, and expansions.

Scope of the Report

By Type

• Unmalted Grain

• Unmalted Corn

• Unmalted Rice

• Sugar

• Cassava

• Potatoes

By Form

• Liquid

• Dry

By Country

• Saudi Arabia

• UAE

• Qatar

• Kuwait

• South Africa

• Nigeria

• Algeria

• Rest of MEA

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3.  Middle East and Africa Beer Adjuncts Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Rising beer consumption
         2. Demand for unique flavors
      2. Restraints
         1. Stringent regulations
         2. Local sourcing and quality discrepancies
      3. Opportunities
         1. Emerging markets
         2. New Product Launches
      4. Challenges
         1. Competition
         2. Logistics and supply chain challenges
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4.  Middle East and Africa Beer Adjuncts Market Overview
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share and Forecast
      1. By Type
         1. Unmalted Grain
            1. Unmalted Corn
            2. Unmalted Rice
            3. Others
         2. Sugar
         3. Cassava
         4. Potatoes
         5. Others
      2. By Form
         1. Liquid
         2. Dry
      3. By Country
         1. Saudi Arabia
         2. UAE
         3. Qatar
         4. Kuwait
         5. South Africa
         6. Nigeria
         7. Algeria
         8. Rest of MEA
5. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. Middle East and Africa Beer Adjuncts Market Share Analysis, 2022
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
6. Impact of COVID -19 on Middle East and Africa Beer Adjuncts Market
7. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
   1. South Africa Breweries
   2. Heineken N.V.
   3. Anheuser-Busch InBev SA/NV
   4. Nigeria Breweries Plc.
   5. Consolidated Breweries Limited
   6. Guinness Nigeria Plc.
   7. Golden Breweries
   8. Others
8. Key Strategic Recommendations
9. Research Methodology
   1.    Qualitative Research
      1.  Primary & Secondary Research
   2.    Quantitative Research
   3.    Market Breakdown & Data Triangulation
      1.  Secondary Research
      2.  Primary Research
   4.    Breakdown of Primary Research Respondents, By Region
   5.    Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable

List of Figures

Figure 1       Middle East and Africa Beer Adjuncts Segmentation

Figure 2       Middle East and Africa Beer Adjuncts Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2021

Figure 4       Middle East and Africa Beer Adjuncts Market Size, By Value (USD Million), 2019–2029

Figure 5       Middle East and Africa Beer Adjuncts Market Share, By Type, By Value, 2019–2029

Figure 6       Middle East and Africa Beer Adjuncts Market Share, By Form, By Value, 2019–2029

Figure 7       Middle East and Africa Beer Adjuncts Market Share, By Country, By Value, 2019–2029

List of Tables

Table 1       Middle East and Africa Beer Adjuncts Market Size, By Value (USD Million), 2019–2029

Table 2       Middle East and Africa Beer Adjuncts Market Share, By Type, By Value, 2019–2029

Table 3       Middle East and Africa Beer Adjuncts Market Share, By Form, By Value, 2019–2029

Table 4        Middle East and Africa Beer Adjuncts Market Share, By Country, By Value, 2019–2029

Table 5        South African Breweries Company Overview

Table 6        South African Breweries Financial Overview

Table 7        Heineken South Africa Company Overview

Table 8        Heineken South Africa Financial Overview

Table 9        Anheuser-Busch InBev SA/NV Company Overview

Table 10      Anheuser-Busch InBev SA/NV Financial Overview

Table 11      Nigeria Breweries Plc Company Overview

Table 12      Nigeria Breweries Plc Financial Overview

Table 13      Guinness Nigeria Plc Company Overview

Table 14      Guinness Nigeria Plc Financial Overview

Table 15      Diageo Plc Company Overview

Table 16      Diageo Plc Financial Overview

Table 17      Golden Breweries Company Overview

Table 18      Golden Breweries Financial Overview